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Online Sales How to sell, profit and grow online. And have fun while at it. By Candice Pascoal
The mysterious world of sales
Do you really know what is sales?
1. Comissions
2. Travel
3. Friends
4. Diversity
5. Flexibility
6. ?
Sales is storytelling. Period.
https://www.youtube.com/watch?feature=youtu.be&v=lHZ72NkBueU&app=desktop
You will be judged not by what you post but by the number of people following you
Don’t inform CONVERSE.
Online sales is real. Be ahead of the curve.
Free the web is free.
What does it really mean?
Let’s look at this more closely, shall we?
You will be judged not by what you post but by the number of people following you
Don’t inform CONVERSE.
Online sales is real. Be ahead of the curve.
Free the web is free.
What does it really mean?
Let’s look at this more closely, shall we?
You will be judged not by what you post but by the number of people following you
Don’t inform CONVERSE.
Online sales is real. Be ahead of the curve.
Free the web is free.
What does it really mean?
Let’s look at this more closely, shall we?
You will be judged not by what you post but by the number of people following you
Don’t inform CONVERSE.
Online sales is real. Be ahead of the curve.
Free the web is free.
What does it really mean?
Let’s look at this more closely, shall we?
1. Social Media – Facebook, Twitter, Linkedin, Instagram, Pinterest, Google+, Youtube, Slideshare
2. Webinars – Google Hangouts
3. SEO – Search Engine Optimization
4. Blogging – Wordpress
5. Vlogging – Youtube
6. Email marketing – Mailchimp
7. Newsletters & e-Books
8. Community work – Social media & Link Building
9. PR Newswire – Bloggers, e-news, secure coverage
What’s in it for you?
You will be judged not by what you post but by the number of people following you
Don’t inform CONVERSE.
Online sales is real. Be ahead of the curve.
Free, the web is free.
What does it really mean?
Let’s look at this more closely, shall we?
Mailchimp Powtoon Olark Lucky Orange Google analytics Google Grants Google Images Flickr Stock photos Infographics Paint Fiverr And the most important...
Fake it till you make it
Your public. Your clients. Your followers.
Mailchimp
Mailchimp.com
Free up to 12k emails monthly Free up to 2k subscribers! Personalize sender Personalize receiver Pre-set templates Free art design Spam subject test Receivers intel Resend tool List clean up Anti-spam Metrics
Powtoon.com
Free Personalize art Pre-set templates Cartoon + human Licensed music Pro version
Olark.com
Free Live chat Email offline version Picture upload Personalized text Pre-set design Easy website integration History More than one operator Pre-set conditions Intel about client
Luckyorange.com
Live chat Visitor recording Problem areas History of visitors Heat map
Google Analytics
https://www.youtube.com/watch?v=3KK7i084W2w
Free Easy to integrate Client intel Live and historic data Dashboard templates Broken links Areas of improvement Client’s roadmap Mobile vs Desktop Goals tracking Backlink
Google Grants
https://www.youtube.com/watch?v=IuDoyPW9ArA
Charities only Daily budget of $329 USD, $10,000 per month Maximum cost-per-click (CPC) of $2.00 USD Only run keyword-targeted campaigns Only appear on Google search result pages Only run text ads
Google Images
Just ask Dr. Google Free use on social media Free use in presentations When required mention the source Keyword targeted
Free use anywhere Mention source!! Real photos Award winning photographers
Flickr
Small fee per photo Some are free Models You own the photos Fotolia.com, Shutterstock.com, etc
Stock photos
Infographics
Online templates Powerpoint templates Viral effect Visual information Your branding or name Canvas.com, Infogr.am, piktochart.com, Paint
Infographics
Everything for 5 usd Professionals Quick turnaround Paid on result Basically anything
Fiverr.com
Fiverr.com
Your public. Your clients. Your followers.
Your public. Your clients. Your followers.
Your public. Your clients. Your followers.
• Anyone can do • Scale the business • Lower costs • International expansion • Google Translation • Speak with many at a time • VIP sales?
Online sales versus live sales
Costs versus results.
What’s your product?
Find your purpose, and you find your revenue stream
• Product? • Service? • Data? • Persona? • Newsletter? • E-books? • Ads? • Window to VIP store?
Handling a crises
• Know when to scalate the problem • Be kind when possible, it is always
possible • It is not personal • Never, never, never be YOU • Always respond • Negotiate your way out • Agree to disagree • It will happen
Organize your work: • Plan • Decide on the persona • Decide on the language • Build a calendar • Schedule your posts • Be consistent
In a team? • Decide who does what?
• Find images • Build texts • Build calendar • Schedule posts • Answer messages • Alarm during crises • Community work
It is so much!
What’s in a website?
Website is conversion: 1. arquitecture, 2. mobile version, 3. copy, 4. SEO, 5. user friendly, 6. colortherapy, 7. backlinking, 8. blogging, 9. autoresponders, 10. newsletters, 11. exit intent, 12. live chat, 13. images & videos
Website visitors Website conversion Social media followers Engagement
In a nutshell
Sales is everywhere
Keep it simple, stupid.
