Touch. Feel. Believe.

Star crazy fans asked

us for one-on-one access to their

favourite Bollywood star

We gave them that and a whole lot more!

A unique show on UTV Stars where you

get to enter the dream world of your favourite Bollywood star for a whole day!

For the first time in season 1 fans could

‘Touch. Feel. Believe’ their

idols. And UTV Stars brought

them close to this magic.

Not as a competition. But a celebration!

Watch the Season 1 AV

The viewers loved and so did the

press! Giving us an incredible

50+ Cr of PR value across

print and TV.

Marketing included a metro-centric outdoor campaign and a successful digital campaign:4K+ participation entries on facebook 1L+ clicks on Facebook ads15L+ views on Youtube.com/UTVSTARS8 wk pre-launch campaign on UTV Stars

In Season 2 we bring the magic to a whole new set of

fans in the smaller cities of IndiaImages shown here are for concept illustration only and not final destinations

The fan will live a typical day in the

life of their favourite star basis an itinerary designed by the star.

And then meet the Star too!

Getting to Live the LifeViewers will be invited to log on to facebook and tell us about their deewanapan they have for their most favourite Bollywood star.

UTV Stars will short-list entries basis their answers and then screen them for TV-worthiness.

UTV Stars programming reserves the right to decide on final participants on the show

We will promote this on twitter and the stars will reach out to their own fan-base too.

Live my Life Season 2 will feature some of the biggest Bollywood starsImages shown here are for the purpose of this presentation only.

UTV Stars does not hold the rights to these images.

Stars that we are currently in conversation with

Images shown here are for the purpose of this presentation only.

UTV Stars does not hold the rights to these images.

Stars shown here have not yet confirmed their participation in the show. Final subject to availability.

Sample Run Order of an EpisodeStar opens the show followed by the anchor link Anchor and star shortlist fanStar plans fan’s dayAnchor arrives at Fan’s house and informs fan that he/ she has been shortlistedFan and Family Video diariesFan arrives in Mumbai to a red carpet style welcome including a luxury car for the duration of his stay.Fan is shown the whole room where he is going to stay. Anchor Informs the fan anecdotes about the star

Meetings with people close to the star – director/ friend/ family member/co-star/ designerActivities for fan as planned by star – Shopping/ Swimming/ fitness training/ Dancing/ Special classes/ Action sequencesSpecial Lunch and dinner menu- based on what star likes. Night stay in 5-star hotelMeeting with a star – A build up on where we are taking the star and how the meeting is always kept a surpriseVideo Diaries of the star- At every point in the show we insert a Video diary of the star where the person talks about their likes and dislikes

Execution and Tx DetailsPremiere Date October 2012 (Date TBC)

Episode Duration

Original 42 Minutes. Repeats40 minutes

No. of Episodes 13

Show Format

Fan lives the life of the Star as designed by the Star ending with a meeting with the star.

Show Frequency

Weekly

Anchor Shamoly Khera

Promo Strategy

Call for entries promo Thematic Promos Episodic Promos

Important DatesCasting / Call for Entries

July - September

Show Shoot Aug wk 1 – end Sept, 2012

In-show Integration Deadlines

Deal Closure by: July 25, 2012Products to reach Mumbai by: July 30

Promo Integration Deadlines

Call for entries promo: July 20thShow Promos Aug 20th Episodic Promos Sept 18th Logos for integration into promos to be received at least 7 working days in advance from on-air date listed above

UTV Stars programming reserves the right to change dates as per channel priorities.

Marketing Plan

TV: 8 weeks pre-launch campaign on UTV STARS

Outdoor: 15 strategic sites in Mumbai & Delhi

Youtube masthead – Road block

Note: Partner entitlements on marketing campaign subject to marketing team’s approval prior to deal closure

Possible In-show Placement Categories• Luxury Car – that ferries the fan

through Mumbai

• Apparel: Fan can wear it through the ep including when they meet the Star

• Retail Destination – where the fan can buy a gift for their star

• 5-star Hotel chain where the fans can stay

• Gym / Fitness equipment

• Beverages including water

• Travel Partner - Airlines – since we will be bringing in participants from all across the country

This is not an exhaustive list. Product placement / proposition integration is subject to programming and legal approval.No of integrations per episode / across the series is subject to programming approval.

COME, LIVE YOUR FAVOURITE STAR’S LIFE WITH US.

Thank You

Sponsor GuidelinesOnly anchor can mention brand names not

the stars or the contestants. Tagline and other integrations will be

discussed and agreed upon at a conceptual level. UTV Stars programming will appropriately insert these integrations into the final script basis the agreed upon deliverables.

Number of integrations / anchor mentions / astons and other sponsor deliverables within the show subject to programming, marketing & business head approvals prior to deal closures.

UTV Stars will not share scripts before shoots, or episodes prior to airing, for client approvals. DVDs of the show will be shared only post airing of the episode

All integrations / client deliverables and timelines for delivery within the show / promos must be sent to BSG in Mumbai for ratification by programming, marketing, OAP and legal prior to deal closure. This ratification will be for brand guidelines and viewer experience on the show as well as a check / for planning by programming for the UK version of the show (because of UK in-show placement guidelines)