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    11, 2012




    uTorrent Is Now Ad-Supported (and How to Disable)

    This week uTorrent 3.2.2 was released to the public and one of the

    release highlights are the new advertisements present in the client.

    BitTorrent Inc. hopes that these ads will bring in extra revenue so the

    company can continue to invest in the future of distributed technology.

    When the advertising initiative was first announced no opt-out was

    offered, but thanks to user feedback there now is an advanced feature

    to disable the ads.

    When BitTorrent Inc. announced its plan to

    make uTorrent ad supported there was a

    small user revolt.

    The people complaining were mostly annoyed that there

    would be no option to disable the ads. Luckily, BitTorrent

    listened to the feedback and quickly decided that users would

    indeed get a chance to opt-out.

    After BitTorrent Inc. tested the new platform for a while, this week the offer platform

    was officially announced in the release highlights of uTorrent 3.2.2.

    As can be seen below, the ads come in the form of sponsored torrents through which

    advertisers can reach uTorrents worldwide active user base of 125 million. The ads are

    prominently featured in a yellow bar that sits on top of the torrent list.

    uTorrent ad for Facebook Lite

    BitTorrent Inc. tells TorrentFreak that they will continue to closely monitor feedback from

    the community. Thus far users have been largely accepting of the new ads, they say.

    Were very mindful of that feedback and of our core values as a company, and as such

    weve been adamant that we maintain the same levels of privacy as always and that we

    do not interrupt the user experience with our ads, BitTorrents Matt Mason says.

    In online conversations and live walk-throughs, users are largely accepting and in many

    cases interested in the offers we put forward, which include artist content and our own

    new technologies, betas and product news.

    A direct outcome of user feedback is the decision to allow uTorrent users to opt-out from

    the advertisements. Understandably the feature isnt being promoted widely, but users

    who go to Options > Preferences > Advanced will see the following entry:


    When this value is set to false the yellow advertisement bar will disappear the next time

    uTorrent is started. The opt-out feature isnt mentioned in the uTorrent help file yet, but

    the unofficial and updated version maintained by Rafi lists it (see N for more).

    Disabling uTorrent ads Hackers: Were Real Pirates

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    Page 1 of 16uTorrent Is Now Ad-Supported (and How to Disable) | TorrentFreak


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    Previous Post

    0Like 32

    For BitTorrent Inc. the advertisements are part of a series of new test cases designed to

    bring in additional revenue to support the development and innovation of file-sharing

    software. However, the company says that its not blindly accepting all advertisers.

    Since the announcement in August the company has received many inquiries from

    prospective partners, but the company is very choosy.

    Our approach has been to selectively work with partners who understand that BitTorrent

    users are among the most sophisticated online, and thus have a high bar when it comes

    to engaging with advertising, Mason tells TorrentFreak.

    We believe that delivering a quality advertising experience that resonates with a highly

    influential, tech-savvy audience requires careful diligence, and have had to turn away

    some of the demand at this time.

    BitTorrent say that their initial partners are very positive about the new advertisement

    possibilities, and that many users are clicking on the torrent offers. At the moment

    BitTorrent is also experimenting with other types of advertising in addition to sponsored


    In terms of performance, its still early in our experimentation, but weve seen strong

    sustained download rates for partner offers. We are also experimenting with taking users

    to partner websites to see how that experience compares, Mason says.

    It is no surprise that BitTorrent Inc. is looking for alternative means to increase revenue.

    The company employs around 100 employees and is backed by venture capitalists who

    eventually want to see a return on their investments.

    BitTorrents current annual revenue is estimated at somewhere between $15 and $20

    million and with the new in-client advertising this can grow further still.

    Showing 93 comments

    Why Offline

    Privacy Values

    Must Live On In

    The Digital Age

    Page 2 of 16uTorrent Is Now Ad-Supported (and How to Disable) | TorrentFreak


  • If this means we can now get a secure uT v2.2.1 then I'm all for it!!!

    I'll click on as many fecken ads as they want, just so long as I can continue using my

    beloved 2.2.1.

    I also applaud their option to disable the ads coz they do get annoying after a while and

    folks woll just move to ad-free clients instead.

    15peopleliked this. Like

    I use 2.2.1 build 25110. AdBlock for every other annoying thing on the web

    8peopleliked this. Like

    Adblock? I just use this.

    Why add bloat?

    6peopleliked this. Like

    I forgot to add, this hosts file method also blocks ads outside the browser, unlike adblock.

    3peopleliked this. Like

    This is friggin awesome! :D Thanks. Is there an easy way to keep the list updated all the


    1personliked this. Like

    @Thedude321 I use and I just go in every 3 months or

    so (when I remember, heh) and copy it in. Works beautifully. The one I use is a little

    overzealous and breaks some things people might use, so keep that in mind.

    1personliked this. Like

    Correct me if I'm wrong but it seems to me like what you are talking about using requires

    a DNS machine. Very few people have a DNS machine, hell most people don't even know

    how to make a DNS machine.


    @Derp nope! Most computers (windows, linux, and mac) have some form of a hosts file,

    though they're formatted differently. It's stored locally on your harddrive.

    When you put these entries in, it does ACT like a dns server, correct.

    When your browser requests, say,, your computer first looks in

    your hosts file, then other dns servers, to determine where it is. If your hosts file says

    " is at" (aka localhost) your computer will not even touch

    the internet looking for that domain name, and your request to their servers will error out

    on your own computer. They will never see your traffic.

    Sort by Oldest first Subscribe by email Subscribe by RSS

    Rob8urcakesRob8urcakesRob8urcakesRob8urcakes 1 day ago




    Page 3 of 16uTorrent Is Now Ad-Supported (and How to Disable) | TorrentFreak


  • Neat, huh?

    9peopleliked this. Like

    @Jacob Taylor is right.

    hosts file -> browser dns cache -> web dns

    I wouldn't advise putting too much in the hosts file. It will slow initial connections down.

    Evey time you need an IP address resolved, it will scan through your hosts file first. If you

    have hundreds on entries that will severely slow you down.

    If you think about average web pages, they have more than twenty different urls for the

    page. (twit

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