Utopia and Dystopia

“Utopia” – comes from the Greek expression of “no place.” It refers to an ideal place; it also means any visionary system of political or social perfection.

“Dystopia” - a society characterized by human misery, as squalor, oppression, disease, and overcrowding; the worst place possible.

http://dictionary.reference.com/

Glittering Generalities

Words of praise for a product or person; using nice words like “goodness” or “best.”

McDonald's is America's favorite.

Namecalling

Trash-talking another product or person, "mudslinging", "ad hominem attacks"

Limbaugh attacks Michael J. Fox

Testimonial

A famous person recommends a product; also political endorsements

Plain Folks

Appealing to regular people's values like family, patriotism

It's Morning in America

PropagandaForms Definitions Examples

“Propaganda Examples.” Glendale College English Lab. 23 Feb. 2010. Glendale Community College. 16 Dec. 2010. http://english.glendale.cc.ca.us/propaganda.examples.html

PropagandaForms Definitions Examples

Bandwagon

An appeal to be part of a group.

Dentist Commercial

Card-Stacking

Manipulating information to make a product appear better than it is often by unfair comparison or omitting facts.

Comparison between Apple Macintosh and Windows computers

Transfer An appeal which helps a person to imagine themselves as part of a picture.

Join the Pepsi Generation

Euphemism

The substitution of a mild, indirect, or vague expression for one thought to be offensive, harsh, or blunt.

Glittering Generalities

Words of praise for a product or person; using nice words like goodness or patriotism

http://www.propagandacritic.com/articles/ct.wg.gg.html

McDonald's is America's favorite.

Namecalling

Trash-talking another product or person, "mudslinging", "ad hominem attacks"

http://www.propagandacritic.com/articles/ct.wg.name.html

Rush Limbaugh on Michael J Fox.

Testimonial

A famous person recommends a product; also political endorsements

http://www.propagandacritic.com/articles/ct.fc.testimonial.html

Examples: Got Milk Campaign:

http://www.flickr.com/photos/gotmilk/

Plain Folks

Appealing to regular people's values like family, patriotism

http://www.propagandacritic.com/articles/ct.sa.plain.html

It's Morning in America

Bandwagon

An appeal to be part of a group

http://www.propagandacritic.com/articles/ct.sa.bandwagon.html

  Dentist Commercial

Card-Stacking

Manipulating information to make a product appear better than it is often by unfair comparison or omitting facts.

http://mason.gmu.edu/~amcdonal/Propaganda%20Techniques.html

Comparison between Apple Macintosh and Windows computers

Transfer

An appeal which helps a person to imagine themselves as part of a picture.

http://www.propagandacritic.com/articles/ct.fc.transfer.html

Join the Pepsi Generation

Euphemism

the substitution of a mild, indirect, or vague expression for one thought to be offensive, harsh, or blunt.

the expression so substituted: “To pass away” is a euphemism for “to die.”

http://dictionary.reference.com

http://www.propagandacritic.com/articles/ct.wg.euphemism.html

http://www.propagandacritic.com/articles/index.html