WORKING WITH NEW MEDIABonnie HarrisWax Marketing

EXPERIENCE

16 years in technology 8 years in communications Specialize in blended strategy Clients include medium-sized

companies, publishers and online venture

BS Economics, U of M, MS Comms, WVU

NEW MEDIA

Bloggers Mom Bloggers Freelancers Community Sites Twitter Review Sites (amazon, goodreads, etc)

BLOGGERS

Read their blog first Engage with them before you pitch Gain credibility for your own social

media Ask permission to pitch Don’t send a press release or template

pitch Provide multi-media Give them exclusives

MOM BLOGGERS

Don’t be condescending More than anyone else, build a

relationship Work the moms like a network Look for influence rather than traffic Use events Pitch products through a network like

BlogHer

FREELANCERS

Dealing with much looser editorial guidelines

Tend to use same sources for multiple stories

Like to have GREAT copy written for them

Offer online Q&A Engage in freelance

communities/HARO/etc Do not send blanket pitches

TWITTER

Engage, don’t post New media and traditional media Twitter directories and twollow Hashtags Twittermoms.com

RESOURCES

Alexa.com Mediabistro.com Pitchengine.com blogfrog.com Momlogic.com Blogher.com cision

ADVICE FROM TWITTER

read blog and deal 1-2-1 and ask: some may like getting news at the same time as journalists and some not. @pennyhaywood

I would say getting personal with a dozen bloggers is more effective than sending out mass/generic emails to hundreds. @bethblair

get the blogger's name right. And maybe do 5 mins of research before hitting send to add some authenticity to the pitch. @karmak1

Bonnie Harriswaxmarketing@gmail.com

@waxgirl333http://blog.waxmarketing.com