Usingtheseguidelines,InboxbrandmissionInboxby-line,InboxbrandarchitectureBasicElementsBrandedEffects

Inbox Brand Standards

CONTENTS

Using these guidelines, Inbox brand missionInbox by-line, Inbox brand architecture

Inbox logo Preferred logo sizesClear spaceInbox logo versionsColor Palette Background colorsIncorrect logo usesInbox typefaces

LetterheadEnvelope & Business card

PublicationsCatalogueInterior SpreadsPhotography

Web stylePresentations

Inbox GearVehicle Graphics

45

6789

10111214

1617

18192021

2223

2425

Introduction

Basic Elements

Stationery

Publication Style

On-Screen Applications

Branded Effects

Version 1.1 | pg 2

THE BRAND

Inbox Brand Standards: Introduction

Using These StandardsThe Inbox Brand Standards describe the basic elements of the proprietary brand and provide examples of its application. The correct application of basic elements are essential to maintaining the integrity the Inbox brand identity. Consequently, all of these guidelines must be followed closely as any deviation will weaken the over all brand image. These guidelines have been divided into six sections, each discussing specific elements of Inbox’s identity from basic elements to signage. They are intended for use by the organ-ization as a whole, and by graphic artists advertising agencies, printers, and other outside consultants and manufacturers who are responsible for design, creation, or production of any item that is associ-ated with Inbox. If you require any futher advice or assistance regarding the use of the Inbox brand identity, please contact the Marketing Department.

These guidelines will help Inbox build a strong brand, which represents who we are and communicates what is unique about our brand. Please follow the guidelines in this document with care and respect for a valuable asset: our brand.

A brand is more than just a name and logo. It’s a promise. The things that make Inbox different is reflected in our brand promise. It’s a promise of a certain experience that people will have whenever they come into contact with us. A promise we must live and remind each other to live every day.

Inbox Brand MissionInbox is committed to being the premier supplier of organization solutions to the global marketplace by differentiating with inspirational and innovative design, great quality of service together with excellence in product performance to continuously exceed our customers expectations.

As guardians of the Inbox brand, we must all know how to promote its strength so that we can reinforce: our unique business model, our products, the integrity of our people, enduring relationships with our partners and prospective partners, and invest in our company.

Version 1.1 | pg 2 Version 1.1 | pg 3

Inbox Brand Standards: Introduction

tidy up

Inbox Brand By-lineBrand Architecture

The Inbox brand essence can be summed up in one simple statement that resonates with both the “users” and “choosers” of our brand, and acts as a benchmark for quality and performance of our products and services.

tidy up

Inbox Corporate LogoThe Inbox corporate logo is the secondary logo which is used for corporate and high level communications like signage, annual reports, and investor relations. Permission to use the corporate logo on unapproved applications must be granted by the Inbox Marketing Department.

This page illustrates the approved Inbox logos, endorsements and written sign off that comprise the brand architecture. The Inbox brand has been created to work at many levels within our architecture: for corporate; product; sub-brand; and our approved range of accessories.

Inbox logoThe Inbox logo is the primary logo used within our visual system and is used for all Inbox products and other communications consumer and business-to-business media such as direct mail, brand advertising, and public relations.

Version 1.1 | pg 4

Inbox Brand Standards: Basic Elements

LOGO

Inbox LogoThe Inbox logo is the primary logo used within our visual system and is used for all products and service communications. The logo is comprised of the Inbox logo-type and the tagline which are equally important. The relationship between the elements has been established and these proportions are fixed as illustrated. They must never be altered or modified in any way. Please refer to page 5 for Inbox brand architecture and logo usage.

With the introduction of the Inbox logo, we will focus on building strong brand equity that can be leveraged across all of our regions. With consistent use of the Inbox logo, our brand will become an asset that increases in value over time.

Inbox Corporate LogoThe corporate logo is the secondary logo and is used for corporate and executive level communications. For corporate uses the logo is used without product tagline. The Inbox corporate logo is made of the custom-crafted Inbox logotype. Please refer to page 5 for brand architecture and logo usage.

When Referred to in TextWhen the Inbox name is written in text (as shown here), always use initial caps, with no word space: Inbox.

Master artwork:Always use master artwork for reproduction. The Inbox logo and corporate logo are available as master artwork from the Inbox Marketing Dept. Please refer to page 5 for master artwork.

Important note: The Inbox logo is used primarily within our visual system for all products and service communications.

Important note: The Inbox corporate logo is the secondary logo which is used for corporate and executive communications.

Inbox logotype

tidy up

Inbox logotype

playful tagline



PREFERRED SIZES

1.0 inch

1.25 inches

1.5 inches

2.0 inches

0.75 inches

The Inbox logo is used in a variety of applications that will be discussed in further detail later in these guidelines. We use a limited number of fixed sizes shown here, to create a visual standard, minimize variation and coordinate printed material sign-off.

Preferred Sizes When possible, the Inbox logos should be used at 1.0 in, 1.25 in, 1.5 in, or 2.0 in. The measured from the left edge of the “i” to the right edge of the letter ‘p’ in ‘tidy up”.

Large Format When a larger Inbox logo is required for display use (i.e., banners), you may enlarge the master artwork to the required size. Remember that logo elements and their relationship must not be altered.

Inbox Corporate LogoThe same principle applies to use of the Inbox corporate logo. However, use of the corporate logo must be authorized by the Inbox Marketing Department.

Master Artwork Use master artwork for reproduction. The Inbox logo and the Inbox corporate logo are available as master artwork from the

Inbox Marketing Dept.

Minimum Size 0.75 inches is the minimum size for the Inbox logo. Below this size, the integrity of the Inbox logo is compromised and the product descriptor becomes illegible.

Version 1.1 | pg 6


Minimum Clear SpaceThe minimum clear space is equal to half the height of the square determined by the Inbox frame, as illustrated on this page. This space should be kept clear of all type and other graphic elements. The same principle applies to the Inbox corporate logo.

The Inbox logo should always stand out from other graphic elements. In order to protect the integrity of the logo and ensure maximum impact, a clear space area has been defined.

Inbox corporate logo clear space

Inbox logo clear space

CLEAR SPACE

Inbox Corporate LogoThe same principle applies to the Inbox corporate logo. However, use of the Inbox corporate logo must be authorized by the Inbox Marketing Department.

Version 1.1 | pg 6 Version 1.1 | pg 7Inbox Brand Standards: Basic Elements

LOGO VERSIONS There are three different reproduction versions of the Inbox logo: full-color (preferred), one color halftone and one-color.

Full-Color Logo (Preferred)The full-color Inbox logo (Inbox Ruby and Slate) is the preferred version; it should be used whenever possible. Consistent use of the full-color logo is essential to strengthen brand awareness.

One-Color Halftone LogoWhen it is not practical to use the full-color logo due to printing or cost constraints, use the one color halftone logo. The one-color halftone logo may be reproduced only in Inbox Slate.

One-Color LogoUse the one-color logo when reproduction methods prohibit the use of full-color or one color halftone logo. Use the one-color version for laser-printed documents and reproduction in newsprint. The one-color logo is also used for special finishes, like etching and embossing. All special finishes should be authorized by Inbox Marketing Personnel. The one-color logo may also be reproduced in Inbox gray or reversed.

Master artwork:Always use master artwork for reproduction. The Inbox logo and corporate logo are available as master artwork from the Inbox Marketing Dept. Please refer to page 5 for master artwork.

Version 1.1 | pg 8Inbox Brand Standards: Basic Elements

COLOR PALETTE

Spot Colors

Primary Colors Secondary Colors

Ruby Peacock Daffodil VerdanceSlate

Process

Screen

Coated PaperPANTONE 1807 C

Uncoated PaperPANTONE 1807 M

17 cyan 98 magenta 92 yellow 7 black

193 red 39 blue 45 green

hex C4272D



Spot Colors

Process

Screen





hex 398DA0




hex E5D330




hex 7BAA41



0 cyan 0 magenta 0 yellow70 black


hex 333333

Spot Colors To ensure color reproduction accuracy, spot colors have been selected. These are specially mixed inks which are matched by the printer to the current edition of the PANTONE® formula guide printer edition coated/uncoated.

Four-Color ProcessWhen printing is restricted to four-color process, use the CMYK percentage break downs indicated here. Colors should be visually matched to the current edition of the PANTONE PROCESS formula guide.

Screen ApplicationsInbox colors used on-screen should match as close as possible to printed Inbox colors Use the RGB breakdown or Hex value indicated for screen applications to minimize variation of colors.

Preferred Printing Method A printed color will vary in hue and density according to the surface it is printed on. To overcome these variations, use the preferred printing method of using spot colors. These are specially mixed inks which are visually matched by the printer to the current edition of the PANTONE® formula guide.

Use the spot colors when printing a large area of an Inbox color. This will ensure a vibrant and crisp result. For example, when a large area of Inbox Ruby is printed using four-color process, it does not maintain the same crispness and energy as when printed in special (or spot) color. It is vital that Inbox colors look consistent from piece to piece and medium to medium. To help achieve this, color references are listed for printing offset spot colors (PANTONE), printing process colors (CMYK), and for on-screen applications (RGB and Hex).

There are only two main Inbox brand colors: Ruby red and Slate gray. Inbox colors play a very important role within the Inbox brand identity and help strengthen brand awareness. A white background enhances the vibrancy of our colors.

Important note: materials that are professionally printed, always strive to match colors to the special (or spot) colors listed here, using PANTONE professional reference color chips and formula guides. Never match to the colors as they appear on screen/monitor or color printouts. The colors shown on this page and throughout these guidelines have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE® is the property of Pantone, Inc.

Version 1.1 | pg 8 Version 1.1 | pg 9Inbox Brand Standards: Basic Elements

BACKGROUND COLOR It is preferred that the full-color and one-color Inbox logo are reproduced on white backgrounds when possible to enhance the vibrancy of our colors and maximize the impact on communications.

Background ImageWhen positioning the Inbox logo over a light background image, use the full-color logo (Inbox Ruby and Slate). Make sure the background is uncluttered and that the logo has ‘room to breath.’

See ‘Full-color over a light background image’ example on this page. The Inbox logo may be reversed white out of a dark image. As mentioned above, look for an area of the image where the background is uncluttered and dark enough for the logo to stand out. See ‘Reversed white out of a dark background image example on this page. Please refer to page 12 for incorrect background uses. The same principle regarding background color control applies to the corporate logo.

Solid Color Background The Inbox logo may also be reversed out of Inbox Ruby, Inbox Slate or a black background. Please refer to page 10 for color specifications and formulas.

Alternative full-color over a light background imageFull-color over a light background image

Reversed white out of Slate gray Reversed white out of black

Reversed white out of Ruby red Alternative full-color over colored background or image

Inbox Brand Standards: Introduction Version 1.1 | pg 10

INCORRECT LOGO USAGE

The Inbox logo colors have been 1. transposed.

The Inbox by line placement has 2. been altered.

The lowercase “in” has been 3. replaced with uppercase letters.

The by-line typeface has replaced 4. with Avenir.

The solid “o” has been replaced 5. with an unfilled “o.”

The Inbox logotype and by-line have 6. been turned into outlines.

The Inbox logo has been recreated 7. in Avenir.

The Slate color has been replaced 8. by another Inbox color.

The Inbox by-line has been enlarged 9. to the same size as the logo.

The Inbox logo should always be reproduced from master artwork and never be altered or modified in any way. Changing the Inbox logo weakens its impact and detracts from the consistent image we want to project. Here are some examples of how the Inbox logo should never be reproduced.

Note: This page illustrates some typical incorrect applications of the Inbox logo on various backgrounds. For the correct application of the Inbox logo on a color background, please refer to page 11.

1

7

4

tidy up

inbox8

2

5

9

3

6



The Inbox logo is reproduced in full-1. color over a color background.

A white keyline has been applied to 2. the Inbox logo to create contrast on the Ruby background.

The Inbox logo has been printed on 3. a busy pattern.

The Inbox symbol has been printed 4. in without sufficient contrast.

The one-color Inbox logo has been 5. placed on a busy photograph which affects legibility.

The full-color logo is printed on a 6. photo background, compromising legibility due to the lack of contrast between the colors.

4

1

5

3

6

2

Version 1.1 | pg 12Inbox Brand Standards: Basic Elements

PRIMARY TYPE

ABCDEFGHIJKLMNOPQRSTUVWabcdefghijklmnopqrstuvwxyz 1234

Inbox Organization Products

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890 !?#&




Avenir 35 LightAvenir 35 Light ObliqueAvenir 65 Medium

Avenir 65 Medium ObliqueAvenir 85 HeavyAvenir 85 Heavy Oblique

Avenir is the primary Inbox typeface. Due to it’s increased readability, large bodies of running text would also use Avenir. This typeface was chosen for its geometric, contemporary style, as well as its compositional similarities to the primary typeface.

General Style Guidelines For titles and body copy always use initial capitals to start a phrase or sentence. Do not modify default word spacing, letter spacing or tracking.

Titles/subtitles: Avenir 35 Light and/or Avenir 55 Roman Body copy: Avenir 35 Light and/or Avenir 55 Roman Text highlights: Memphis Bold Captions: Avenir 35 Light, Avenir 35 Light Oblique

These are some examples of approved use. Further uses will be defined as the Inbox visual system develops.

Version 1.1 | pg 12 Inbox Brand Standards: Preface Version 1.1 | pg 13

SECONDARY TYPE





Inbox Organization ProductsABCDEFGHIJKLMNOPQRSTUVWabcdefghijklmnopqrstuvwxyz 123

Memphis LightMemphis Light ItalicMemphis Regular

Memphis Regular ItalicMemphis Bold Memphis Bold Italic

Memphis is the secondary Inbox typeface. It has been chosen for its flexibility, as well as its ability to appear clear, concise, and straight to the point. Memphis is an essential element of the Inbox brand identity but should be used selectively.

Word Processing All word processing should be typed in the preferred typeface Avenir 55 Roman. If Avenir 55 Roman is not available, use Arial 10 pt. single spaced.

Version 1.1 | pg 14

LETTERHEAD

Inbox Brand Standards: Stationery

Inbox stationery is an important visual expression of our brand. By adopting one design format for stationery company-wide, we project a sense of unity, trust and professionalism. (shown at 70%)

The Inbox letterhead is clean and simple. The full-color Inbox logo (Inbox Ruby and Slate) is positioned on the top left corner and the address block is underneath it.

FormatLetter: 8.5 x 11

Type specificationsAddress, telephone and URL: Memphis 8.5/10 pt.. leading. Skip a line between the address and URL (www.inbox.com). URL is printed in Ruby.Color: Inbox Ruby and Slate, please refer to page 1.5 for color specifications. Paper: Conqueror CX22, brilliant white, 110gsm or use a similar smooth, bright white, wove stock.

Master artwork Master artwork for the stationery is available from the Marketing Department.

1600 Peachtree St.

Atlanta, GA 30309

www.inbox.com

[p]404.555.9769

[ f]404.555 .9770

Date

Addressee’s NameCompany NameStreet NameCity, State and Zip Code

Salutation

The left margin is 30mm and the right margin is 20mm. The letter begins with the date at approximately 60mm from the top of the page. The typeface for word processing is Arial, 10pt with single line spacing. Text is flush left, ragged right.

The date is written first at the top of the page. Skip three lines before typing the addressee’s name and title and the address. Skip two lines before writing the salutation and skip one line after. Thereafter, skip one line between all paragraphs. Do not indent at the beginning of any paragraph. Include contact information such as “Please visit our website at ww.caesarstone.com or contact me at 123-456-0000 for further information.” Skip one line after the last paragraph. Skip three lines between closing and the sender’s typed name and title. Skip one line before typing sender’s initials and typist’s initials, “cc” is on the following line.

Complementary close,

Sender’s NameSender’s Title

Initialscc: Person’s name

1.0 in

1.5 in

0.55 in

0.875 in

Version 1.1 | pg 14 Version 1.1 | pg 15Inbox Brand Standards: Stationery

ENVELOPE & BUSINESS CARD

FormatOne-sided 2 x 3.5 in

Type SpecificationsName: Memphis Bold 9.5Title: Avenir 35 Light 9 pt..Address: Avenir 55 Medium 7pt., 9pt.leading. Align the last address line to the bottom margin of the card (shown).Color: Inbox Ruby and white

Card StockConqueror CX22, brilliant white, 320gsm or use a similar smooth, bright white wove stock.

LaminationAlthough not necessary, silk lamination may be used to protect the surface of the card.

This page illustrates the Inbox business card. The full-color Inbox logo (Inbox orange and gray) is positioned on the top right corner and the address block and contact details are aligned as shown. (shown at 70%)

First Last NameTitle First Line

[email protected] x000

Address Line OneAddress Line TwoAddress Line Three

2.0 in

0.25 in 0.25 in

1.25 in

0.25 in

1.5 in

www.inbox.com

3.5 in

0.25 in

0.25 in

First Last NameTitle First Line

[email protected] x000

Address Line OneAddress Line TwoAddress Line Three

2.0 in

0.25 in 0.25 in

1.25 in

0.25 in

1.5 in

www.inbox.com

3.5 in

0.25 in

0.25 in

1600 Peachtree St.Atlanta, GA 30309

1.5 in

1.5 in

9.5 in

Address Space4.125 in

Version 1.1 | pg 16Inbox Brand Standards: Publication Style

PUBLICATIONS

Important note: All photographs used on this page are from stock sources. They are shown to demonstrate the style of photography only. They do not show the Inbox product and all stories illustrated are fictional . All communications must gain approval from the Inbox Marketing Department before being produced.

The A&D community The A&D community is composed of local or internationally known interior designers who specify materials to be used on their projects. They are not necessarily the end users, they are the “choosers/specifiers ” and key industry opinion leaders and influencers . Meeting the demands of this audience allows them to inno-vate and create beautiful design solutions while demonstrating the performance of our product in unique ways. They are a key audience who will showcase our product to its full design potential.

Retail consumer The retail consumer is the “homeowner.” One who has selected Inbox for their living environment, i.e., creating a home-office or mail area. This audience helps build our brand reputation by recommending our product at a grass-roots level. They are the foundation our reputation.

Commercial Consumer The commercial consumer includes small or large business owners who have selected Inbox for their working or professional environment, i.e., from a boutique agency to corporate space This audience helps build our brand reputation by demonstrating our products uses, They are an essential endorsement of our products great qualities and performance.

When selecting a person/business to be profiled as advocates of the Inbox brand, the list below indicates some detailed criteria that needs to be met.

Once these people have been identified, their profile should be forwarded to the Inbox Marketing Department for further approval prior to publication.

Inbox storytellers:Are passionate about work/life• Have Inbox in their living and/or work •environment Have specified Inbox products for •clients (in the case of designers) Believe Inbox to be the “premier •choice” productAre approachable to all audiences•

The way we communicate is the heart of the Inbox brand. It is how we tell our story and create a relationship with our consumers to build brand awareness and reputation. At Inbox, we strive to be the premier, top of mind product—the only brand of choice.


Inbox Brand Standards: Publication Style

CATALOGUE Our current publications system and advertising pieces profile key consumers who act as “advocates” of our brand by telling their unique Inbox story of working and living with our product, stories that help our reputation as the premier brand of choice.

summer catalog 2009

[w up]

A4

Task photo, refer to page 22

A. windham storage collection Family-style informality shapes up with clean, modern lines in a soft, neutral walnut brown microfiber velvet that’s both practical and pampering. You can really curl up in the plush, roomy chair, complete with four modern legs.

$49.99

B. sliding file cart In celebration of the architectural renewal transforming the city of Saigon today, arcs of steel finished in distressed bronze are handcrafted by Vietnamese artisans into a boldly scaled modern wall sculpture. Especially dramatic when displayed in multiples.

Steel•Handpainted finish•Hang vertically or horizontally•See dimensions below•

$39.99

C. CD/DVD organizer This item may be purchased online or ordered through our stores. Displayed online only. Certified sustainable, kiln-dried hardwood frame

Seat cushions are multi-layer soy- or •plant-based polyfoam wrapped in fiber downBack cushions are fiber-down wrapped •in downproof ticking

$4.99

D. lacquer tray Two-tones. Infinite use tray. Small grey valet tray with white exterior reflects hi-gloss lacquer over wood composite.

$14.95

E. media console The skinny on mass media. De-mass bulky media storage with barely there metal grid that’s ultra slim, strong, efficient, exposed. Flatscreen on top, dvd and audio below. Wide open space outlined in a powdercoat of slick lobster red. Also available in carbon.

$199.00reg. $249.00

F. carlson white tower Open and shut case. Skinny metal tower alternates three open/two closed-back cubbies in brite white hi-gloss powdercoat. Flashbacks to high school lockers, fast-forwards to modern loft. Finished back means it can reside mid-room to divide space.

$19.99 G. peekaboo magazine holderClouds clearing. Clear acrylic butler uprights 9 tall umbrellas, hangs 3 portables. Black base mat absorbs precipitation.

$18.99

inb

ox.com

Environment photo Object photoCatalogue text

Page FormatThis page shows an example of an Inbox catalogue based on an A4 sized page.

Approach to TypographyThe Inbox primary and secondary type faces are Avenir and Memphis. Used together, these typefaces help develop a visual style unique to Inbox. For further information on specific typefaces, please refer to page 14-15.

Approach to PhotographyThis page demonstrates several types ofInbox photographs and how they’ve been applied to a brochure. When designing a brochure for Inbox, use a combination of photo types that best helps tell the Inbox story as outlined on page 18. Photos are predominantly cropped rectangularly. This square format helps develop a visual style unique to Inbox.

The most demanding retail consumers, most innovative commercial professionals and the best designers and architects are key audiences that we want to align with Inbox to help us build our brand. Founded on an understanding of these consumer audiences and our desire to exceed their expectations, we have built strong bonds and loyalty through quality products and services. In some cases we asked specific consumers to endorse Inbox and have asked them to tell their “Inbox story” of living or working with our product. Refer to page 3.1.2 for Inbox stories.

Version 1.1 | pg 18

INTERIOR SPREAD

Inbox Brand Standards: Publication System

Page FormatBrochure formats are predominantly square. This page demonstrates an example of Inbox brochure based on an 8 X 10” page.

Approach to PhotographyThis page demonstrates several types of photography, as outlined in page 18, applied to a catalogue inside spread. Photographs are predominantly cropped rectangular. This rectangular format helps develop a visual style unique to Inbox.

This page illustrates examples of interior layouts for a Inbox 8 x10 catalogue. It shows how the underlying grid, photography and typography are brought together to create the visual style for publications.

A. windham storage collection Family-style informality shapes up with clean, modern lines in a soft, neutral walnut brown microfiber velvet that’s both practical and pampering. You can really curl up in the plush, roomy chair, complete with four modern legs.

$49.99

B. sliding file cart In celebration of the architectural renewal transforming the city of Saigon today, arcs of steel finished in distressed bronze are handcrafted by Vietnamese artisans into a boldly scaled modern wall sculpture. Especially dramatic when displayed in multiples.

Steel•Hand-painted finish•Hang vertically or horizontally•See dimensions below•

$39.99

C. CD/DVD organizer This item may be purchased online or ordered through our stores. Displayed online only. Certified sustainable, kiln-dried hardwood frame

Seat cushions are multi-layer soy- or •plant-based polyfoam wrapped in fiber downBack cushions are fiber-down wrapped •in downproof ticking

$4.99

D. lacquer tray Two-tones. Infinite use tray. Small grey valet tray with white exterior reflects hi-gloss lacquer over wood composite.

$14.95

E. media console The skinny on mass media. De-mass bulky media storage with barely there metal grid that’s ultra slim, strong, efficient, exposed. Flatscreen on top, dvd and audio below. Wide open space outlined in a powdercoat of slick lobster red. Also available in carbon.

$199.00reg. $249.00

F. carlson white tower Open and shut case. Skinny metal tower alternates three open/two closed-back cubbies in brite white hi-gloss powdercoat. Flashbacks to high school lockers, fast-forwards to modern loft. Finished back means it can reside mid-room to divide space.

$19.99 G. peekaboo magazine holderClouds clearing. Clear acrylic butler uprights 9 tall umbrellas, hangs 3 portables. Black base mat absorbs precipitation.

$18.99

inb

ox.com

.25 in

.4 in .25 in .5 in

.25 in


Version 1.1 | pg 18 Version 1.1 | pg 19Inbox Brand Standards: Publication Style

PHOTOGRAPHY

There are five types of photographs that help tell the unique story of the profiled consumer and which are the same for each audience: portrait, environment, object task, and inspiration. Use a combination of these photos to enhance the Inbox story being told. Consistent use of these types of photographs will create a unified look for our visual system. The retail consumer is the “homeowner.” Someone who has selected Inbox for their living environment. This audience helps build our reputation by recommending our product at a grass-roots level. They are at the foundation of our reputation.

Environment photoInterior photography of environments that captures the atmosphere of the space showing people living and with Inbox.

Task photo Reportage style photography showing the Inbox product used as an element within the overall photographic composition and showing interaction with the products.

Object photoClose-up photography that intimately shows accents, accessories and details.The photograph can be a close-up or an abstraction of the object.

Inspiration photo A photograph of the source of inspiration for the retail consumer’s design solution.

This page illustrates types of photographs that may be used in the Inbox visual system when portraying the retail consumer.


Version 1.1 | pg 20Inbox Brand Standards: On-Screen Applications

WEB STYLE

free shipping on orders over $50!

gift registry catalog what’s new gift ideas trends stores search

home, gift registry, catalog, what’s new, gift ideas, trends, stores

at worksee how inbox products can keep your office organized

at homekeep your home office tidy and efficient

back to basicskeep mail, bills, and important documents where you can find them

This page illustrates examples of the inbox web style. It shows how photography and typography are brought together to create the unique inbox visual style for web publication and uses the inbox brand colors.

Approach to TypographyThis page demonstrates the typefaces applied to our web site with the addition of Arial and Arial Bold. Arial is screen font available on most PC’s.

Approach to PhotographyPhotographs are cropped rectangularly and focus on Inbox products.


PRESENTATIONS

Inbox Brand Standards: On-Screen Applications

PowerPoint StylesThere are two PowerPoint styles available: a presentation style with a light background (shown here) and a presentation style with a dark background. Only use one style per presentation, never mix them.

Approach to TypographyInbox PowerPoint presentations are created using Arial and Arial Bold. Arial is a screen font which is available on most PC’s.

Approach to Photography Photographs are cropped rectangularly and focus on Inbox products.

PowerPoint TemplateA master PowerPoint template has been created and is available from the Inbox Marketing Department.

This page illustrates typical slides in a Inbox PowerPoint presentation. Our presentation style follows the visual style of our publications and uses the Inbox brand colors. Slides should be kept clean and simple, with a minimum amount of information on each slide.

Presentation Title Arial Bold 24 pt.. Subtitle Arial 12 pt..

Cover slide

Divider Slide Arial Bold 24 pt.. Sub Title Arial Bold 12 pt..

Divider Slide

Text and photography slide

Slide Title Arial Bold 24 pt..

Subtitle style Arial Bold 16pt

• This is an example of a typical text slide

• Use Arial 16pt for bullet points

• Use single line spacing with 0.5 line

spacing after paragraph

• Bullet points should be kept short

Back Cover Slide

Thank you+972 4 6109 300+972 4 6364 400

[email protected]

Amir RotemVice President Marketing

Sdot-YamM.P. Menashe 38805, Israel

Version 1.1 | pg 22Inbox Brand Standards: Branded Effects

INBOX GEAR

EmbroideryLegibility of the Inbox product descriptor may be compromised by embroidery reproduction limitations, therefore, use the Inbox corporate logo.

Size of the Inbox corporate logo will vary depending on the item. Use the examples illustrated as a visual guide for size.

Logo ColorThe Inbox corporate logo can be screen printed embroidered or in Inbox Ruby and Slate (full-color logo), Inbox black or white. Embroidery thread and print colors should visually match Inbox colors. Please refer to page 10.

Always use master artwork when repro-ducing the Inbox corporate logo. Please refer to page 5

Clothing ColorThis page shows clothing items in white and red. Where possible, select colors or shades of colors from the Inbox palette. Please refer to page 1.5. Although it is preferred that colors match the brand color palette, denim blue, mid-range colors and neutrals are also approved.

This page illustrates examples of casual clothing that can be worn by Inbox employees or approved distributors. The Inbox corporate logo can be applied as shown on these items and in the color variations illustrated here.


VEHICLE GRAPHICS

Inbox Brand Standards: Branded Effects

Decal ColorWhen placing the Inbox decal on the side panel of a company vehicle, use the appropriate decal color that will have maximum contrast against background. Please refer to page 13 for information on background color control.

This page illustrates an example of the Inbox brand applied to vehicles. Use the demonstrations shown as a guide when placing decals on vehicles.

Documents

Usingtheseguidelines,InboxbrandmissionInboxby-line,InboxbrandarchitectureBasicElementsBrandedEffects