Using Web 2.0 Tools to Reach StudentsBarry Hubbard, PhD#NASPAtechOctober 28, 2011

Session Overview

• Introductions• Using Media/Multimedia • Screen Capture• Audio/Video Conferencing• Animation/Images/Photography• Social Networking• Office/Productivity • Polling/Surveys

• Activity

Introductions

• Who are you?

• Functional area and position?

• Expectations for this session?

Defining Web 2.0

• What is Web 2.0?• Conceptual in nature• Advances in Internet technology• Interaction vs. Static • Server-side vs. Client-Side applications• Cloud

Usage

• e-Expectations Research Study: Noel-Levitz, National Research Center for College and University Admissions, Omni Update (2011)

• n= 1089 (college-bound students)

• www.noellevitz.com/expectations

Usage

• 55% - watched videos posted to college websites

• 27% - searched/watched YouTube for college related videos

• Areas of interest:• 48% reported student life• 15% reported campus (area)• 6% reported residence halls

• Viewed to get a feel for the campus

Social Media Usage

• 4 out of 5 had a Facebook account• 27% viewed college Facebook page• 15% posted comments/questions to FB page

• 9% had a Twitter account• 19% followed college Twitter accounts

• Blogs• 23% read and follow blogs

College Media Use

• Over 75% open to joining school-sponsored social network

• Data driven and informed plan • Video use• Social media use• Tracking use after implementation

• Average daily FB use = 1 hour and 40 mins (Mashable, 2010)

Screen Capture/Video

• Screencasts: use of PPT or PDF, record voiceover, comments, and dialogue• Jing: www.techsmith.com/jing • VoiceThread: www.voicethread.com • iSpring: www.ispringsolutions.com • Screenr: www.screenr.com

• Others you use? • Ideas on how to use them in your area?

Audio/Video Conferencing

• Skype (free): www.skype.com • Skype-to-Skype calls• One-to-one video calls• Instant messaging• Screen sharing

• Fring (free): www.fring.com • Group video chat• Free calling • Chat

Audio/Video Conferencing

• Twiddla (free): www.twiddla.com • Whiteboard• Create online meetings• Share images, document, email• Screen capture• Voice chat

• Your campus LMS? • Others you use?• Ideas on how to use them in your area?

Animation/Images/Photos

• Slideshow: http://animoto.com/ • 30 sec video greeting (free)

• Slideshow: http://slideroll.com • Photos, music, transitions (free)

• Avatars: www.meez.com• Animated virtual representations

• Animation: www.xtranormal.com • Animation videos • http://

www.youtube.com/watch?v=obTNwPJvOI8

Social Networking/Media

• Facebook and Twitter• Ning: www.ning.com • Social networking site (private, specific to

need) • Cost associated (no free use longer 30 days)

• Delicious: www.delicious.com • Save and share bookmarks (categorize favs)

• Others?• Ideas on how to use them in your area?

Office/Productivity

• PREZi: www.prezi.com • Presentation system • Example: http

://prezi.com/vmvomt3sj3fd/this-is-anthropology/

• Google Apps• Word processing, Presentations, Spreadsheets• Google Docs (file sharing)• Wiki and Website

Office/Productivity

• Open Office: www.openoffice.org • Word processing, Presentations, Spreadsheets

• MS Live.com: www.live.com • Word, PPT, Excel, OneNote (limited)• 25 GB of free storage (cloud)

• Others?• Ideas on how to use them in your area?

Polling/Surveys

• Polling (free): www.polleverywhere.com • Polling (audience response)• 30 people or less (free)• Web browser, Twitter, cell phone

• Surveys (free)• www.surveymonkey.com • www.kwiksurveys.com

• Others?• Ideas on how to use them in your area?

Activity

• Choose a tool or two and create something to share with everyone!• Use your laptop/device to make a:• Promo• Dept/Program overview• Orientation• Presentation • Inspirational piece • ???