USING VIDEO IN SMALL BUSINESS

Did You Know?

On June 16….

• In 1858, Abraham Lincoln says: “A house divided against itself cannot stand.”

• In 1903, Pepsi-Cola company is formed.• In 1980, “Blues Brothers” premieres in Chicago.• In 1994, Martin Brodeur becomes first NJ Devil

to win Calder Trophy.

“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”

– ContentMarketingInstitute.com

“Content marketing is the process of developing and sharing relevant, valuable, and engaging content to a target audience with the goal of acquiring new customers or increasing business from existing customers.”

“Your customers don’t care about you, your products, your services…they care about themselves, their wants, and their needs. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.”

How Video Fits In

How Video Fits In

How Video Fits In

Why Use Video?More likely to show on Google’s front page.Improved email open rates.Make consumers more confident.Keep people on your site.You are the face of your brand.Invite people into your world.

Why NOT Video?I don’t know where or how to start.I don’t know what kind of videos to make.I don’t have equipment.I have no experience.I’m uncomfortable on camera.

Types of VideosBefore and after

ProcessPreparation

MaintenanceTips

TestimonialsAnything

Types of Videos

Getting StartedSmart phone.Web cam.Any video camera.Just start.

Getting StartedEditing Software and Apps

• Adobe Premiere Pro ($30/mth)

• Pinnacle Studio 18 ($60, $100, $130)

• Sony Movie Studio ($80)

• Corel Video Studio Pro ($65-$80)

• Adobe Premiere Elements ($70-$100)

PC

Getting StartedEditing Software and Apps

• Adobe Premiere Pro ($30/mth)

• Final Cut Pro ($300)

• iMovie ($15)

• Screen Flow ($99)

MAC

Getting StartedEditing Software and Apps

• iMovie (FREE with IOS 8)

• Videon ($4.99)

• Videocraft ($1.99)

iPhone

Getting StartedEditing Software and Apps

• WeVideo (FREE, $7-$20/mth)

• KineMaster (FREE, $4.99/mth)

• VidTrim (FREE w/ads)

• Viva Video Pro ($2.99)

Android

Getting StartedEditing Software and Apps

• Movie Maker 8.1 ($1.49)

Windows Phone

Where to UploadYouTubeVimeoWistiaSocial media•Facebook•Instagram•Pinterest•LinkedIn•Twitter/Periscope

Embed on your site

Where/How to ShareSocial Media Sites•Upload to Facebook•Upload to Instagram•Share on Twitter and LinkedIn•Pin to Pinterest

Email

Share with NAPO members

How to Share/Embedd

Basic Video TipsRecord horizontally.Be aware of audio.Share your videos.Keep them short.

Straight to the content.Save time for your close.

Always ask for value back.

Basic Video TipsBe relatable.BE YOURSELF

Your videos don’t need to be perfect.They just need to be valuable.

And available.Just start.