Using the Regional Export Infrastructure Assessment

to Help Identify Investment PrioritiesExport Resource and Expert Network (EREN) Meeting

Kevin DoyleResearch Assistant

MSU Center for Community and Economic Development

December 14, 2012

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In This Presentation…

• Global Highlights of Regional Exporting Strategies and Bi-National Regional Trade Collaboration

• Data/Mapping with recent changes from Regional Export Infrastructure Assessment.

• Identify Infrastructure Assessment products and knowledge outcomes.

• Incorporating strategic export initiatives into CEDS.• Other exporting resources.

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Regional Exporting Approaches: Germany

• Exports accounted for 47% of GDP in 2010.• SMEs account for 98% of German exporters.

• Transportation and manufacturing are most export-dependent.

• Many have high-technology, research and development-intensive, high-value exports.

• Regional cluster internationalization strategies.• Each region has a development bank that enables

SMEs to access business development loans.

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• EUREGIO – Bi-national regional organization.• Netherlands/North Rhine-Westphalia region.

• Highly industrialized region with a population of 16.7 million in Netherlands and 17.8 million in North Rhine-Westphalia

• Manages and funds projects such as INTER-NED and 2 Connect.• Works to foster bi-national municipal cooperation.

• INTER-NED• Targeted German and Dutch SMEs and freelancers.• Connected 20 chambers of commerce, business development

organizations, technology centers, and universities in both countries.

Bi-National Regional Collaboration Strategies

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Bi-National Regional Collaboration Strategies

• 2 Connect Business• Extension/Expansion of INTER-NED• Launched earlier today (December 14, 2012)• Organized by Netherlands Chamber of Commerce

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• Öresund Region• Swedish-Danish Baltic Sea region

• Comprised of 2 developed counties and 3 rural counties.• Öresund University (Malmö, Sweden) and its partners

developing cross-border region as an internationally-competitive science region.

• CrossBorder Öresund• Project to increase labor mobility and remove market barriers.

Bi-National Regional Collaboration Strategies

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Brookings Institute Export Strategies

• Four pilot U.S. metropolitan area export plans:• Syracuse, NY; Minneapolis-St. Paul, MN; Los Angeles, CA;

Portland, OR.

• All had new-to-export program recommendations. • Three were one-on-one programs linking new exporters

with established exporters.

• Identified specific target industries for export development.

• Developed regional marketing strategies for exports.

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Current Regional Export Infrastructure Assessment

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Bi-National Infrastructure Assessments

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Assessment produced:

• Regional Mapping• General maps• Rail• Roads• Mapping other assets:

• Small Business and Technology Development Centers (SBTDCs)• Professional Translation Services• U.S. Export Assistance Centers.

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EUPRPDC Regional Map

Source: MSU CCED

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EMCOG Regional Map

Source: MSU CCED

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EMCOG Rail and Ports

Source: MSU CCED

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EMCOG Major Roads and Ports

Source: MSU CCED

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Great Lakes-St. Lawrence Basin Highway System

Source: CPCS Transportation Strategy Consultants

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Ontario Rail

Source: Atlas of Canada

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Infrastructure Assessment Insights

• Physical Assets• Ports of Entry

• List of Customs Ports of Entry• Map of Michigan Customs Ports of Entry from CCED Knowledge Ec

onomy Project• Broadband

• Connect Michigan has multiple maps, one of which is interactive.• Digital Ontario has maps and other resources for Ontario

broadband.

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Infrastructure Assessment Insights

• Directories of regional resources• Export Advisors

• e.g., Sandler & Travis Trade in Farmington Hills, MI• Professional Translation

• State of Michigan Translators Resources List• Banks that finance exports

• e.g., United Bank & Trust in Ann Arbor, MI (SBA Export Express lender)

• Freight Forwarders• e.g., DHL Global Forwarding in Sault Ste. Marie, MI and• AEI Canada Inc in Point Edward, ON (just outside of Sarnia)

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Infrastructure Assessment Insights

• Networks that connect local, regional, and statewide entities• East Michigan District Export Council (Pontiac)• West Michigan District Export Council (Grand Rapids)• MSU Global Business Club (International Business Center)• Export Resource and Expert Network (EREN)• Upper Peninsula Economic Development Alliance (UPEDA)

• Recent UPEDA Conference on Bi-National Regional Collaboration• Michigan Economic Developers Association

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Infrastructure Assessment Insights

• Self-assessments• Capacity of EDOs

• Quantitative: Export Capacity Self-Assessment Scale– Sault Ste. Marie EDC – Available specific knowledge, resources

and contacts along with staff trained in exporting.– Midland Tomorrow – Available specific knowledge, resources

and contacts.• FDI readiness

• Qualitative: readings on FDI provided.

• Cross-Cultural Knowledge Capacity• Census data and other indicators.

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Knowledge Outcomes

• Greater in-depth understanding of Regional Export Infrastructure.

• Ability to assist stakeholders with mapping of export assistance providers and services.

• Identification of gaps in Regional Export Infrastructure.• Opportunity to recommend appropriate infrastructure

investments in CEDS investment priorities.

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Identifying Regional Export Initiatives in CEDS

• Focus on export strategies to foster regional collaboration.

• Regional Export Strategy: customized export plan.• Specific recommendations on export investment initiatives.

• Next steps: Prepare to Implement• Use CEDS to plan export initiatives based on:

• Infrastructure Assessment findings,• Regional Export Strategies, and• Identification of and collaboration with regional clusters.

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Other Resources

• Export.gov• MSU GlobalEDGE• Exporters’ Toolkit (Export.gov/U.S. Census Bureau)• Annotated Resource List in Appendix B, Regional SME

Exporting Strategies for EMCOG and EUP• MEDC/STEP Incentives (e.g., reimburse cost of Gold

Key Subscriptions provided by U.S. Comm. Services)• Brookings Export Nation data tables.• Knowledgeplanning.org

Thank you!Feedback and Questions are Welcome!

Kevin DoyleResearch Assistant

doyleke8@msu.edu(517) 353-9555

J.D. SnyderProject Director

jd.snyder2020@gmail.com(517) 353-9555