Using Texture Texture can be defined as the properties held and sensations caused by the external surface of objects received through the sense of touch. Obviously texture is easier to create on print work because a designer can choose the type of paper, card or material used in the design. On the web, however its a little more difficult because we cant physically feel the design in our hands. Guidelines For Using Texture Is the texture appropriate for the message? Does it support the message? If your site or brochure is for an under 12s ballet school then a blood spattered, corroded metal background is probably not the way to go. Texture is not limited to backgrounds. Use images, either Photographs or Illustrations that show elements that are in complete contrast to each other. Use strongly contrasting type such as grungy, rough or distorted type with a smooth, elegant font. Remember texture is used in a supporting role, it shouldnt be the star of the show.