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Using Technological Information for Strengthening the Competitiveness of SMEs Tools and services of the Italian Chambers of Commerce network INTERNATIONAL CONVENTION ON INTELLECTUAL PROPERTY AND COMPETITIVENESS OF MSMES Roma, 10th December 2009 Alessandro Piras

Using Technological Information for Strengthening the Competitiveness of SMEs Tools and services of the Italian Chambers of Commerce network INTERNATIONAL

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Page 1: Using Technological Information for Strengthening the Competitiveness of SMEs Tools and services of the Italian Chambers of Commerce network INTERNATIONAL

Using Technological Information for Strengthening the Competitiveness of SMEs

Tools and services of the Italian Chambers of Commerce network

INTERNATIONAL CONVENTION ON INTELLECTUAL PROPERTY AND COMPETITIVENESS OF MSMES

Roma, 10th December 2009

Alessandro Piras

Page 2: Using Technological Information for Strengthening the Competitiveness of SMEs Tools and services of the Italian Chambers of Commerce network INTERNATIONAL

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Index

Dintec overview IP services and projects:

Technology monitoring IP newsletter Patent and trademark observatory Technology trends

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Dintec - Consortium for Technological

Innovation

CCIAA 5 Regional Union

of chambers of c.

CaptionUnioncamere: Italian Union of the Chambers of CommerceCCIAA: Chamber of Commerce, Industry, Craft Trade and AgricultureENEA: Italian National Agency for New Technologies, Energy and the Environment

8 Patent Information Point 5 Patlib

Shareholders

Page 4: Using Technological Information for Strengthening the Competitiveness of SMEs Tools and services of the Italian Chambers of Commerce network INTERNATIONAL

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Dintec activitiesDintec supports its shareholders and the Chamber of Commerce network on issues such as: legal metrology; technology innovation; technical regulations.

It is involved in projects dealing with: industrial property; agro-food production; quality systems; energy efficiency and renewable sources.

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IP ongoing projects and services Patnewspatent monitoring service IP Newslettermonthly email information service on IP issues Patent and trademark surveyItalian EPO applications databaseItalian OAMI applications database Patents and new innovative companynot exploited italian EPO patent database Technology trends

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Innovation Technology Platform It is a web tool developed

by Dintec and Unioncamere to foster SME activities in the field of innovation and technology transfer

It is used to promote and support interaction between enterprises, Patlib centers and Chambers of Commerce

It gives up to date information on IP issues:

• events• legislation• databases

It gives the opportunity to subscribe to the technology monitoring service and IP newsletterWeb site: http://www.innovazione.dintec.it

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Technology monitoring: Patnews It is a free online technology alert service

managed by Dintec on behalf of the Chambers of Commerce;

It was developed to help SMEs to identify relevant EPO applications and extract strategic information.

Patnews could answer to the following issues: What is the latest technology developed in my field of

interest? Who is the most active player for a specific technology

application? Who are my direct competitors in the technology arena?

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Patnews activation steps

Online request through the innovation technology platform

Email or fax request using an application module

MSMES Chamber of CommerceSTEP 1 - REQUEST

STEP 2 – IPC CODE IDENTIFICATION

Keyword, IPC and competitor suggestions

Request validation

Data collection and elaboration on technology fields of interest

Definition of IPC code

STEP 3 – SERVICE START UP Patent applications extraction through IPC codes Data elaboration and creation of the personalized

report

Technology information periodically delivered in the form of PDF attached to email

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Patnews personalized technology report

Strategic information

Technology information

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IP Newsletter It offers a monthly selection of Italian and

international news about publications, statistical reports, laws, calls and funding opportunities.

IP newsletter is addressed mainly to the following actors: SME; Patlib centers; Chamber of Commerce patent and trademark offices; Patent attorneys; Universities and research centers.

Subscription (in Italian)http://www.innovazione.dintec.it/servizi/newsletter/newsletter_iscrizione.php

IP newsletter is delivered to 865 subscribers IP newsletter is delivered to 865 subscribers

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Patent and Trademark ObservatoryGOALSThe Italian Patent and Trademarks Observatory (PTO) is a

Unioncamere project, managed by Dintec, with the following goals:

To analyse industrial property scenario of Italian applicants: companies, inventors, Universities and research centers;

To compare Italian technological trends and performances with that of most industrialized countries (for example G8 or G12 countries)

To discover emerging technologies To disseminate information about Italian innovation behaviour

OUTPUT databases of the published European patent applications

(Italians appl.) and Italian OAMI filed trademarks; statistical analysis with technical and scientific comments; annual report about patent and trademarks observatory; data analysis support for relevant topic such as “Italian

medium manufacturing companies”.

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Patent and Trademark ObservatoryDATABASEIt is built on data extracted from: Italian patent application published by EPO (weekly

updated) Italian trademark applications filed to OAMI in the period

1999-2008

IPTS data can be segmented on several parameters, such as: assignee (company, University or Research Institute,

physical person); geographical area (area, region, province, postal code); economic parameter (integration with Unioncamere

databases for revenue, company dimension, etc.); product and service classification (Nizza code); technology classification (IPC code).

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Some PTO output

Country Share % Annual mean growth rate (%)

Patent application published

USA 28,7% 5,0 280.905

Germany 18,9% 3,6 185.210

Japan 17,7% 5,8 173.489

France 6,7% 3,7 65.053

Great Britain 4,2% 2,4 41.226

Italy 3,3% 4,8 31.901

Canada 1,5% 7,8 14.194

China 0,4% 41,3 3.466

Russia Federation 0,1% 9,4 1.090

G9 Country 81,6% 5,0 798.544

EPO total 100,0% 5,7 978.085

(1999-2007 data)(1999-2007 data)

G8 Countries + China: EPO applications

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Some PTO output

(1999-2007 data)(1999-2007 data)

Italian area Share Annual mean growth rate

North-West 49,8% 3,8%

North-East 31,8% 5,5%

Central 13,1% 6,5%

South & Islands 3,9% 5,9%

Applicant Share Annual mean growth rate

Companies 86,8% 4,5%

Individuals 9,8% 5,0%

Public Research Inst. / University 2,0% 18,8%

Distribution of italian patent applications published by EPO

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Italian technology landscape

Technological indexes used:1. Share of patent applications2. EPO Quartile

EPO divides IPC classes in 4 quartiles: (I) very high growth; (II) high growth; (III) moderate or low growth; (IV) decreasing (IV)

3. TendencyComparison of mean annual growth rate of 1999-2006 and 1999-2007

Top ten italian IPC classes for EP

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Italian technology landscapeIPC

classDescription Share Quartile

EPO2

Tendency

A61 Medical or veterinary science; hygiene 7,6% I

B65 Conveying; packing; storing; handling thin or filamentary material

7,4% II

B60 Vehicles in general 4,1% I

H01 Basic electric elements 4,0% III

A47 Furniture; domestic articles; coffee mills; spice mills; suction cleaners in general

4,0% III

F16 Devices for fastening or securing constructional elements or machine parts together

4,0% II

C07 Organic chemistry 3,7% III

G01 Measuring; testing 3,2% III

H04 Electric communication tecnique 3,1% II

H02 Generation, conversion, distribution of electric power 2,2% IV

Top ten Italian IPC classes for EPO applications

(1999-2007 data)

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Products and services landscapeNice class

Description Share Tendency

25 Clothing, footwear, headgear. 12,1%

9 Apparatus and instruments, automatic vending machines,

data processing equipment and computers 7,3%

33 Alcoholic beverages (except beers). 6,0%

30 Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking-powder; salt, mustard; vinegar, sauces (condiments); spices; ice.

5,7%

36 Insurance; financial affairs; monetary affairs; real estate affairs. 5,5%

Top five italian Nice classes for community trademark

(1999-2007 data)

Tipical “Made in Italy” products

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Emerging products and services area

(1999-2007 data)

Tendency Nice classes Mean annual growth rate

44 - Medical - veterinary services; hygienic and beauty care; agriculture, horticulture and forestry services.

+39,2

43 - Services for providing food and drink; temporary accommodation.

+33,4

34 - Tobacco; smokers' articles; matches. +26,0

37 - Building construction; repair; installation services. +23,1

26 - Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles; artificial flowers.

-0,9

23 - Yarns and threads, for textile use. -11,0

22 - Ropes, string, nets, tents, awnings, sails, bags; padding materials; raw fibrous textile materials.

-11,5

Best and worst growth rate for Nice classes of IT community trademark

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Technology trends

PaperPaper

FootwearFootwear

Marine sectorMarine sector

MechanicsMechanics

Agro-foodAgro-food

Technology trends

Technology trends

Food preserve Food preserve

Fruit and vegetables

Fruit and vegetables

Olive sectorOlive sector

Patents Technical and scientific

publicationsINSTRUMENTS

WINEWINE

Page 20: Using Technological Information for Strengthening the Competitiveness of SMEs Tools and services of the Italian Chambers of Commerce network INTERNATIONAL

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Wine industry chain of productionPhase 1

genetic improvement

Phase 2grape cultivation

Phase 3production

Phase 4bottling and packaging

Phase 5Storage

Phase 6Carrying

Phase 7 distribution and

selling

57.386 52.105 52.127 46.000 41.429

49.935 50.566 52.03645.900 48.633

42.98836.158 38.137

36.781 34.630

10.0079.153 8.916

10.161 10.400

28.84825.097 25.548

24.819 26.510

0

50.000

100.000

150.000

200.000

2004 2005 2006 2007 2008E

mill

ion

s h

l

France Italy Spain Germany Other

Wine production in EU-27

Data from International Organization of Vine and Wine - OIV

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Wine technology trend results

0

100

200

300

400

500

2004 2005 2006 2007 2008

Publication year

AR CL DE ES FR IT NZ P USA ZA

Scientific publication

EPO patent applications

0

100

200

300

400

500

600

700

800

900

2004 2005 2006 2007 2008Publicazion year

AR CL DE ES FR IT NZ P USA ZA

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Wine technology trend results

0

20

40

60

80

100

120

Phase 1

Phase 2

Phase 3

Phase 4

Phase 5

Phase 6

Phase 7

EPO patents application with Italian assignee

0

200

400

600

800

1000

1200

Phase 1

Phase 2

Phase 3

Phase 4

Phase 5

Phase 6

Phase 7

IT Scientific publication

• Phase 1: genetic impovements• Phase 2: grape cultivation• Phase 3: productions• Phase 4: bottling and packaging• Phase 5: storage• Phase 6: carrying• Phase 7: distribution and selling

2004-2008 data

Page 23: Using Technological Information for Strengthening the Competitiveness of SMEs Tools and services of the Italian Chambers of Commerce network INTERNATIONAL

Thanks for your attention

Alessandro Piras

Dintec

Via Boncompagni [email protected]/47822420