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This presentation introduces social media and hones in on the top social networks to show you how to rise above the rest of the world on the Internet.
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Welcome!
How To Use Social Networks to Make Connections and Rise Above the Rest of the World on The Internet
Social Media Scene
Collaboration is key Over half of Canadians online use
social networks No longer the domain of youth Easy and inexpensive
networking/marketing tool Worldwide exposure
Social Networks
Internet Hubs where People Go to Socialize, Communicate and Share.
Social Networks – The Numbers
The Facebook Scoop
Clean interface (white background) – easy to use White collar/educated user base Professionals and corporations, students People use their own names Over 35s is the fastest growing segment Facebook “owns” what you post
Facebook Tour
Grow Your Network Create a corporate “Page” Facebook Groups – Start Your Own Create a Facebook Application Advertise on Facebook Use the status function Interact
MySpace
More blue collar users Branded look and feel People spend more time here Becoming more focused
Younger Audience Music Video Arts
MySpace Tour
Grow Your Network Find People You Know Find new “friends” Join interest groups Use Bulletin Boards Blog Add clips or examples of your work. Play (apps are huge)
Microblog 140 Characters Limit Like the status bar on Facebook Add Links Follow people who “Tweets” are
interesting Promote what you do Establish your expertise You should have a strategy
Safe Internet Networking
Google Yourself! Do the granny test on the results Always portray yourself professionally Use privacy controls Be selective Add applications that are specific to what you do Schedule internet networking time Join and contribute to groups Be true to who you are Be respectful and don’t use profanities Monitor regularly
Social Networks Recap
Internet Networking Hubs Facebook is largest MySpace is best for arts Twitter is the fastest growing Cost effective and easy to use Benefits include reaching more targeted
people, spreading awareness, sharing and learning, drivee traffic.
Collaboration is key You are in control!
Join My Network
“Outsmarts” on MySpace “Mhairi Petrovic” on Facebook www.twitter.com/outsmarts [email protected] 604 290 4099 Confused – let me know!
