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REACHING DIGITAL READERS WHERE
THEY ARE
Using Social Media to Promote Your Digital Titles
NCLA 61st Biennial Conference, October 21, 2015
Julie Raynor
Facilitator of Digital Download Services and Programs
High Point Public Library
What will we cover today?What: The social media platforms that were used
How: Examples of content we share on social media
Why: Connect readers to our digital and print collections
Lessons Learned
DIGITAL
READERS
FacebookPromote Special Events on Your Timeline
OR Notices about Service Outages or Updates
Facebook“Recipe-a-Day” Big Library Read promotion
You’re suddenly glad you attended that webinar when…
FacebookCreate Collection Lists in Notes
Library WebsiteHighlight new digital collections
“What’s New…”
Popular Destinations
Upcoming Events
Provide links to digital formats in library catalog (Use APIs)
Provide link to vendors on Catalog page (TLC users)
Library Catalog
Word-of-Mouth Works!
Keep track of who you help,especially the enthusiasticusers!
Create email lists and send targeted messages…Plan, Plan, Plan(Constant Contact)
Send messages regularlyo New digital features/titleso Holiday promotionso Upgrade notices
Our Constant Contact Email Lists
Email Marketing
Service Outage Message
Announcement of new digital service
Email Marketing
Provides great feedback
Subject Guides
LibGuideso More common in academic libraries, but can
be useful for public libraries
o Discoverability of digital and physical collections
o A virtual presence for special library displays or events
LibGuide used to highlight collection
LibGuide used as a “help” guide for a digital service
LibGuide used to promote a special library event
Online Book Club Goodreads
Good platform to use (established community of readers and authors)
Also a virtual presence to highlight library displays/events
Easily customizable
Connect with readers who don’t have time to come to a monthly book club meeting
It was a good idea at the time…
Physical Version of Digital Formats
Very time consuming with not much result to show from it
It was a good idea at the time…
Looking for but don’t want to wait on the Book on CD?Download this popular title exclusively from the
OneClick Digital Audiobook Collection:
The King’s Curse by Philippa Gregory
Go to:http://highpointnc.oneclickdigital.com/
Shelf Signage Connecting Books on CD to eAudio titles
Download this Current Bestseller with little or no wait from the
OneClick Digital Audiobook Collection
Go to: http://highpointnc.oneclickdigital.com/
Good idea, but not consistently done, so not effective
TBA (to be attempted)…
Pinteresto Started, but need to plan the focus and
mission
Next Big Project?o Create video tutorials
Tumblr, Instagram, Spotify, etc.o Do they fit with our community?
Keep trying different approaches
Monitor circ. statistics
Be consistent, creative and current
Enlist a team of people to help
Use every resource available
What Has Worked for Your Library?
Links to Our Pages
Facebook Page: https://www.facebook.com/HighPointPublicLibrary
Library Website: http://www.highpointpubliclibrary.com/
Library Catalog: http://hppl.tlcdelivers.com:8080/
LibGuides: http://highpointpubliclibrary.libguides.com/
Goodreads Book Club (HPPL Online Readers):https://www.goodreads.com/group/show/152127-high-point-public-library-online-readers
Thanks!
Julie RaynorFacilitator of Digital Download Services and Programs
High Point Public Library
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