Using Social Media To Advance Your Alumni Club. The Basics Facebook Facebook is like your grade school, high school, college, and graduate school reunions rolled into one (all day, every day) The Basics Twitter Definition: a short burst of inconsequential data. But lets choose NOT to subscribe to this definition. Yes, we love the 140 character messages, but we think these short bursts of data have a significant impact on the success of your Clubs communications. The Basics Foursquare Check it out And Check In! With over 12 check-ins per second and one million per day, this is an up-and-comer that if utilized correctly, can provide your club with some serious leverage when negotiating events with venues. Not to mention ensuring your club is placed on an even larger stage, with, most importantly --a larger audience. Whats it all for? Relationship Building Interaction Community Fundraising Informal Fundraising Two Way Communications Page vs. Group? Page wins- every time. Diggin Deeper ( Facebook ) Diggin Deeper (Twitter) ShareRespond Champion Your Stakeholders Establish The Right Voice! Reward Ask Diggin Deeper (Foursquare) Promote your Club Membership incentives for checking-in Promote your Partnering Venue What type of free publicity for the establishment can your club bring to the table? #negotiate Social Media doesnt work when it exists as its own island! #unite Give your members the power to create real-time conversations. Collaboration is key. Content is King.