Using Social MediaPP Dr Senthil DoraisamyRotary Club of Muar

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Learning Objectives:

Identify ways your club can use social media to promote its activities and attract younger generations.

Register and set up a social media account.

Determine effective uses of social media (promotion, post-activity dialogue, calls for volunteers, etc.).

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How many of you are aware of social media?

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•What is Social Media?Websites and applications that

enable users to create and share content

or to participate in social networking

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• Social media is no longer a new technology – the first social media sites launched in 2000, and a number of those original sites are still around.

• Facebook was launched in 2004, LinkedIn in 2003, and Twitter has been around since 2006.

• Social media is now as vital a communication tool as a cell phone.

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www.rotary.org

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How many of you are using social

media?

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Are we using these tools to

our advantage?

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Workshop 1 - Creating Facebook Page:

1. How to create a Facebook Page2. Please form teams3. Create a simple Facebook Page (5

minutes)

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Workshop 1 - Creating Facebook Page:

1. How to create a Facebook Page2. Please form teams3. Create a simple Facebook Page (5

minutes)

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Workshop 2 – SWOT Analysis:

1. SWOT Analysis of Facebook Page2. Please form teams3. 5 minutes discussion and 2 minutes

presentation for each team

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SWOT Analysis:•Strengths:–Characteristics of

the business or project that give it an advantage over others.

•Weaknesses:–Characteristics that

place the business or project at a disadvantage relative to others.

•Opportunities:–Elements that the

project could exploit to its advantage

•Threats:–Elements in the

environment that could cause trouble for the business or project

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Facebook Page:•Strengths:–Solidify the image of

your club

–Doesn’t requires all members to be on Facebook

•Weaknesses:–Duplicates website in

some ways

– Just another Rotary Club on Facebook

•Opportunities:–Connect to the wider

community

–Find new members

–Promote your page – focus on local community, age, etc

•Threats:– If not updated, will be a

bad promotion of your club

–Unfavourable comments

–Trolls

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Workshop 3:

1. List 3 ideas or ways that social media can be used to help promote Rotary to younger generations

2. Please form teams3. 5 minutes discussion and 2 minutes

presentation for each team

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Learning Objectives:

Identify ways your club can use social media to promote its activities and attract younger generations.

Register and set up a social media account.

Determine effective uses of social media (promotion, post-activity dialogue, calls for volunteers, etc.).

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Thank You