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Using Facebook to Drive New Business www.lynnepeachey.com

Using Facebook to Drive New Business · Growing Your Facebook Page Top Tip Number Four: GuestPosts’for’Popular’Blogs/’ Newsleers’’ • Always be open to new opportunities

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Page 1: Using Facebook to Drive New Business · Growing Your Facebook Page Top Tip Number Four: GuestPosts’for’Popular’Blogs/’ Newsleers’’ • Always be open to new opportunities

Using Facebook to Drive New Business

www.lynnepeachey.com

Page 2: Using Facebook to Drive New Business · Growing Your Facebook Page Top Tip Number Four: GuestPosts’for’Popular’Blogs/’ Newsleers’’ • Always be open to new opportunities

About Lynne

www.lynnepeachey.com

•  Launched ‘Lynne Peachey Digital Marketing’ in May 2014

•  Successful career in London – ‘Sainsbury’s School Games’

•  Specialist area: social media marketing strategy

•  Now work exclusively with entrepreneurs/small businesses supporting on digital marketing activity

•  Lives in Meldreth with husband James, 2 cats and cheeky Cocker Spaniel puppy, Albie!

Page 3: Using Facebook to Drive New Business · Growing Your Facebook Page Top Tip Number Four: GuestPosts’for’Popular’Blogs/’ Newsleers’’ • Always be open to new opportunities

Some Stats About Facebook

www.lynnepeachey.com

Question: Hands up, who here tonight has a Facebook Business Page?

50 Million

1.28 Billion

Friday

25 Minutes Photo Posts Business  Pages  

Most  Popular  Content  

Avg.  Time  on  FB  Per  Day  

Best  Day  to  Post*  

Ac<ve  Monthly  Users  

(All data August 2014 via Digital Insights)

Page 4: Using Facebook to Drive New Business · Growing Your Facebook Page Top Tip Number Four: GuestPosts’for’Popular’Blogs/’ Newsleers’’ • Always be open to new opportunities

Facebook is Still King

www.lynnepeachey.com

In terms of numbers, Facebook still the biggest global social media channel so it can’t be ignored.

Even though:

•  It is unpredictable – frequent algorithm changes /codes of conduct/advertising rules

•  Organic reach has declined (we’ll talk more about this!) •  It’s an investment of time, quality communities don’t pop up over night

Page 5: Using Facebook to Drive New Business · Growing Your Facebook Page Top Tip Number Four: GuestPosts’for’Popular’Blogs/’ Newsleers’’ • Always be open to new opportunities

Why Isn’t Facebook Leading to More Clients?

www.lynnepeachey.com

•  Stalling around few 100 like mark?

The friends/family conundrum! •  Important to grow your Facebook

page with new prospects & potential clients!

Top Tip Number One:

Add  a  ‘Like  Box’  to  your  website.  

Page 6: Using Facebook to Drive New Business · Growing Your Facebook Page Top Tip Number Four: GuestPosts’for’Popular’Blogs/’ Newsleers’’ • Always be open to new opportunities

Growing Your Facebook Page

www.lynnepeachey.com

Top Tip Number Two:

Promote  Your  Facebook  Link    on  Your  Other  Channels  

ü  Business Card

ü  Newsletter Sign Up Forms

ü  All Promotional Materials/Leaflets

ü  Stands and Pop Ups    

Page 7: Using Facebook to Drive New Business · Growing Your Facebook Page Top Tip Number Four: GuestPosts’for’Popular’Blogs/’ Newsleers’’ • Always be open to new opportunities

Growing Your Facebook Page

www.lynnepeachey.com

Top Tip Number Three:

Encourage  Customers  to  Leave    Feedback  Socially  (Social  Proofing)  

•  Allow customers to review on Facebook

•  Respond to reviews/feedback = transparency

•  Got a super happy customer? Encourage them to tell others!

Page 8: Using Facebook to Drive New Business · Growing Your Facebook Page Top Tip Number Four: GuestPosts’for’Popular’Blogs/’ Newsleers’’ • Always be open to new opportunities

Growing Your Facebook Page

www.lynnepeachey.com

Top Tip Number Four: Guest  Posts  for  Popular  Blogs/  NewsleRers    

•  Always be open to new opportunities = new clients!

•  Find leading content sources related to your business and offer your services

•  Make sure you include a link to Facebook AND website!

Page 9: Using Facebook to Drive New Business · Growing Your Facebook Page Top Tip Number Four: GuestPosts’for’Popular’Blogs/’ Newsleers’’ • Always be open to new opportunities

Growing Your Facebook Page

www.lynnepeachey.com

Top Tip Number Five:

Live  Promo<on  of  Your  Page  

•  Make liking your page a feature of any talks/webinars/presentations

•  Bring it up (authentically) in appropriate business conversations

“Hey, btw have you liked my FB page yet?”

Page 10: Using Facebook to Drive New Business · Growing Your Facebook Page Top Tip Number Four: GuestPosts’for’Popular’Blogs/’ Newsleers’’ • Always be open to new opportunities

Now You’ve Got Fans What About Engagement?

(and the *gulp* reach)

www.lynnepeachey.com

Page 11: Using Facebook to Drive New Business · Growing Your Facebook Page Top Tip Number Four: GuestPosts’for’Popular’Blogs/’ Newsleers’’ • Always be open to new opportunities

Group Activity (10 Minutes)

www.lynnepeachey.com

•  Split into pairs. Talk to each other about what works/has worked well for you on Facebook (or if you’re not on FB what you’ve liked about any other posts you’ve seen)

•  Which posts have been successful? Can you identify why? Is there a pattern?

 •  Try to ONLY focus on positives, please.

Page 12: Using Facebook to Drive New Business · Growing Your Facebook Page Top Tip Number Four: GuestPosts’for’Popular’Blogs/’ Newsleers’’ • Always be open to new opportunities

Steps To Awesome Content!

www.lynnepeachey.com

ü  Have some personality!

ü  Encourage interaction

ü  Utilise Imagery

70% Valuable and Interesting 20% Originates From Others

10% Promotional  

Page 13: Using Facebook to Drive New Business · Growing Your Facebook Page Top Tip Number Four: GuestPosts’for’Popular’Blogs/’ Newsleers’’ • Always be open to new opportunities

More examples of Awesome Posts

www.lynnepeachey.com

Interac<on!  

Share  ability  Optimum

Image size

POST PHOTO = 1200 x 900

(free tool =

Canva)

Page 14: Using Facebook to Drive New Business · Growing Your Facebook Page Top Tip Number Four: GuestPosts’for’Popular’Blogs/’ Newsleers’’ • Always be open to new opportunities

Organic Reach on Facebook (Catch 22)

www.lynnepeachey.com

1.  FOCUS ON ENGAGEMENT Low engagement = less people see your posts Facebook is looking for people to: LIKE  your  post      COMMENT  on  your  post  SHARE  your  post,  or    CLICK  a  link  in  your  post  (if  you  include  one) 2. STOP SWEATING THE NUMBERS Better to have fewer engaged followers than hundreds who aren’t that into you! Shift your perspective!

Page 15: Using Facebook to Drive New Business · Growing Your Facebook Page Top Tip Number Four: GuestPosts’for’Popular’Blogs/’ Newsleers’’ • Always be open to new opportunities

Getting Engagement: Top Tips

www.lynnepeachey.com

ü Use your free analytics to find out what is working well

(Time/Type/Day) Repeat repeat repeat! ü Create ‘Action Worthy’ posts! (like we discussed earlier)

ü Don’t just post great content. Engage with fans who interact! ü Don’t be afraid of targeted promotional posts! Test them.

           

Page 16: Using Facebook to Drive New Business · Growing Your Facebook Page Top Tip Number Four: GuestPosts’for’Popular’Blogs/’ Newsleers’’ • Always be open to new opportunities

Sell Successfully on Facebook

www.lynnepeachey.com

5 Top Tips:

1. Incorporate a CLEAR CALL TO ACTION

2. Convey a SENSE OF URGENCY

3. Offer followers and fans EXCLUSIVE DEALS

4. MAXIMISE sales space (Cover Image)

5. Ask for SHARES (Use Judgment!)

Page 17: Using Facebook to Drive New Business · Growing Your Facebook Page Top Tip Number Four: GuestPosts’for’Popular’Blogs/’ Newsleers’’ • Always be open to new opportunities

What NOT to do on Your Page!

www.lynnepeachey.com

                     

1.  NO MORE LINKS IN POSTS – USE THE LINK IMAGE

2. NO MORE LIKE-GATING! (Nov 14)

Page 18: Using Facebook to Drive New Business · Growing Your Facebook Page Top Tip Number Four: GuestPosts’for’Popular’Blogs/’ Newsleers’’ • Always be open to new opportunities

Final Thoughts!

www.lynnepeachey.com

ü  REMEMBER: Showcase the personality behind your brand!

ü  Use your Facebook Insights for analytics!

ü  Stop worrying about the numbers, focus on the content!

ü  Have a ‘strategy’ (it’s just a posh word for a plan)