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Using Business Using Business Intelligence to Intelligence to Reduce CostsDavid Frankil, President, NAFCU Services Corporation
Vince Zwadyk, Manager, Financial Services Business Unit, SAS
Copyright © 2008, SAS Institute Inc. All rights reserved.
What is Business Intelligence?
Business Intelligence is the process of, or applications and technologies for gathering storing analyzing and providingtechnologies for, gathering, storing, analyzing, and providing access to data to help make better business decisions.
Q & R tiQuery & Reporting
Analytics, both Descriptive & Predictive
Data Access & Integration
Copyright © 2008, SAS Institute Inc. All rights reserved.
Predictive Analytics: Optimizing Your FuturePredictive Analytics: Optimizing Your FutureWhat’s the best that can happen?
What will happen next?
What s the best that can happen?
What if these trends continue?
Why is this happening?
Copyright © 2008, SAS Institute Inc. All rights reserved.
Reduce Costs
Streamline marketing processes
Streamline credit scoring process
R d t t i ti bReduce cost to manage existing members
Manage Balance Sheet & Income Statementg
Copyright © 2008, SAS Institute Inc. All rights reserved.
Financial ServicesFinancial Services
CreditCredit Card Servicer
Challenge Solution Results$750 000 d ti i I ROI U i l ti th $750,000 reduction in
marketing costsHigher response rates
Increase ROI on marketing spend
Using analytics, the firm created customer segments and then t t d di t il Higher response rates
Reduced delinquencies among new customers
targeted direct mail campaigns based on highest value prospects
Copyright © 2008, SAS Institute Inc. All rights reserved.
prospects
Financial ServicesFinancial Services
Top 10 CreditTop 10 Credit Card Issuer
Challenge Solution Results$150 000 i t i I d t f U i l ti th fi $150,000 in cost savings
per yearIncreased costs of managing existing customers
Using analytics, the firm was able to reconfigure automated voice system to
i i i t th t l d minimize requests that led to un-necessary live calls, which decreased operating costs
Copyright © 2008, SAS Institute Inc. All rights reserved.
costs.
Financial ServicesFinancial ServicesIndirect Auto
Lender
Challenge Solution ResultsIncreased collections with Increase return on Created models to Increased collections with
30% reduction in collections effort
Increase return on collections spend
Created models to predict which delinquent accounts are most likely to are most likely to respond to collections efforts, and which delinquent accounts
Copyright © 2008, SAS Institute Inc. All rights reserved.
delinquent accounts will pay with no collections efforts
Financial Services
Credit Union
Financial Services
Credit Union
Challenge Solution ResultsS ti f l t F t Th l ti fi Satisfy regulators requirements for improved credit loss forecasting
Forecast accuracy within 1% of actual
Improved balance
Thru analytics, firm was able to create automated forecasts of loan losses i ti i t l d Improved balance
sheet management incorporating internal and external data.
Copyright © 2008, SAS Institute Inc. All rights reserved.