USING ASSET MAPS TO COUNT EVERYONE IN! · • Project Social Care Head Start, Inc. • Brooklyn Chinese-American Association • Grand Street Settlement, Inc. • Brooklyn Chinese-American

2020 CENSUSUSING ASSET MAPS TO COUNT EVERYONE IN!

CAPACITY BUILDING

PLANNING & DESIGN

DEVELOPMENT

WHERE THE PEOPLE SHAPE THEIR CITY

HESTER STREET IN BROOKLYN

ASSET MAPPING TO REACH HARD TO COUNT COMMUNITIES

We’ve all been focused on how Hard to Count (HTC) communities...

YOUNG CHILDREN

MOBILE PEOPLE

RACIAL/ETHNIC MINORITIES

NON-ENGLISH SPEAKERS

LOW INCOME PEOPLE

PL. EXPERIENCING HOMELESSNESS

UNDOCUMENTED IMMIGRANTS

PEOPLE WHO DISTRUST GOVT.

LGBTQ PEOPLE

PEOPLE W/ MENTAL DISABILITIES

PEOPLE W/ PHYSICAL DISABILITIES

PL. LIVING IN NON-TRAD. HOUSING

COMMUNITY ASSETS TO “GET OUT THE COUNT”We’ve mapped a network of community institutions and assets in every New York City neighborhood.

= Individual Community Asset

ASSET MAPPING TO GUIDE STRATEGY Now we need to work with CBOs to activate community assets to reach Hard-to-Count New Yorkers at places people use and trust.

Pre-K + Schools

Libraries Shelters Food kitchens + pantries

Community organizations

Community + senior centers

Hospitals + Mental Health

NYCHA developments

Places of worship

LGBTQ Centers

ASSET MAPPING FOR CENSUS STRATEGY

Asset mapping can help community organizations:

Identify focus areas with specific Hard-to-Count populations

Identify neighborhood institutions to partner with to reach Hard-to-Count populations

Identify neighborhood-specific needs (i.e. languages, technology, etc.) to address before conducting outreach and connecting with a Hard-to-Count Population.

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2

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51 COUNCIL DISTRICT PROFILES - ASSET MAPS

HOW TO USE THIS ASSET MAP


PopulationPopulationPopulation

Demographic Information

Population


Demographic Information

Hard-To-Count Census Tracts(% of households who returned the 2010 Census via

mail)

Population



Additional Demographic Data


Maps of:• Educational

Assets • Services +

Programs• Neighborhood

Institutions

Additional Demographic Data


Asset Map Key


Some assets contain duplicates, which represent multiple locations under one asset

Educational Assets

HEAD START AND EARLY HEAD START• Grand Street Settlement, Inc.• B'Above World Wide Institute, Inc• Project Social Care Head Start, Inc.• Brooklyn Chinese-American Association• Grand Street Settlement, Inc.• Brooklyn Chinese-American Association• Yeshivath Kehilath Yakov, Inc.• Catholic Charities Neighborhood Services,

Inc.

UNIVERSAL PRE-K• Brooklyn Chinese - American Assoc.• Long Xing 59• St. Andrews CDC• Strong Place For Hope DCC - Clinton St.• Brooklyn Chinese-American Association• P.S. 015 Patrick F Daly• Georgia L Mcmurray Bat Kids Center• My Sunshine Kids Inc.• Long Xing DCC, Inc.• P.S. 295• Okie Dokie Day Care• The Little Brooklyn Pre-K Center• United Methodist City Society, The• New York Creative Childcare, Inc.• BAbove Worldwide Institute - Tomer Devorah• Lorraine Street• IP Kids Montessori• Pave Academy Charter School• Sunset Park Avenues Elementary School• Brooklyn Chinese American Assoc.• Brooklyn Chinese - American Assoc.• P.S. 001 The Bergen• Star America, Inc.• Stanley S Lamm Institute Preschool• P.S. 506 : The School Of Journalism &

Technology• Stanley Lamm Institute Preschool• Pre - K Center At 173 - 177 25th Street• Brooklyn Treehouse Preeschool, Inc.• Happy Dragon Children And Family Center• Sunny Skies Prospect Corp.• Sunset Park ECC• Pre - K Center At P.S. 516 Sunset Park

Avenues ES• Hellenic Classical Charter School• Bay Ridge CCC• Brooklyn Chinese - American Assoc.

• P.S. 024• Pre - K Center At Bishop Ford School Site• Long Xing DCC, Inc.• Therapy And Learning Center, Inc.• P.S. 172 Beacon School Of Excellence• Red Hook Neighborhood School• Al Noor School• Athena Scholars• Wise Kidz• Giocare, LLC• Research Foundation For SUNY/Stanley

Lamm Institute Preschool• Pre - K Center At 1258 65th Street• Brooklyn Chinese American Assoc. - Bay

Ridge DCC• Bumble Bees R Us 8• Brooklyn Chinese American Assoc. Day Care• Pre - K Center At 140 58th Street

PUBLIC K-12• P.S. 169 Sunset Park• P.S. 015 Patrick F. Daly• The Christa Mcauliffe School\I.S. 187• P.S. 295• P.S. 503: The School Of Discovery• J.H.S. 220 John J. Pershing• I.S. 136 Charles O. Dewey• The School For Future Leaders• I.S. 136 Charles O. Dewey• New Voices School Of Academic & Creative

Arts• Sunset Park Prep• School Of Math, Science, And Healthy Living• P.S. 506: The School Of Journalism &

Technology• P.S. 105 The Blythebourne• Sunset Park Prep• P.S. 001 The Bergen• Magnet School Of Math, Science And Design

Technology• P.S. 001 The Bergen• Red Hook Neighborhood School• J.H.S. 227 Edward B. Shallow• P.S. 024• Sunset Park High School• PS 371• P.S. 172 Beacon School Of Excellence• P.S. 69 Vincent D. Grippo School• Sunset Park Avenues Elementary School• P.S. 001 The Bergen• South Brooklyn Community High School• P.S. 094 The Henry Longfellow• J.H.S. 088 Peter Rouget

COMMUNITY SCHOOLS• K027• Okie Dokie Day Care• The Flourishing Preschool• Therapy And Learning Center Inc.• Little Bell Childcare Corp.• Sunset Park Children's School• Brooklyn Treehouse Preeschool, Inc.

PUBLIC LIBRARIES• Red Hook Library • Sunset Park Library • Red Hook Branch Library

Service Providers SHELTERS• None identified

FOOD KITCHENS AND PANTRIES• Zichron Acheinu Levy Menachem Tzion• Basilica of Our Lady of Perpetual Help• Holding Hands Ministries• Tomche Shabbos of Boro Park• The Salvation Army Sunset Park Corps• The Salvation Army Sunset Park Corps• Iglesia Cristiana Luz Del Mundo, Inc.• Sunset Park Emergency Food Program• Food First, Inc.

SENIOR CENTERS• United Senior Citizens Of Sunset Park Inc• Catholic Charities Neighborhood Services

Inc• Brooklyn Chinese-American Association• Sunset Bay Community Services Inc• The Spanish Speaking Elderly Council-

Raices Inc.

MENTAL HEALTH SERVICES• Carlos Pagan Recovery Center• Maimonides Medical Center• Turning Point Brooklyn Inc OP• Lutheran Medical Center• Postgraduate Center for Mental Health, Inc.• NYU Lutheran Medical Center• Kadimah Pros• South Brooklyn Medical Admin Services• Narco Freedom Inc• Resource Training Center Inc

HOSPITALS AND REHAB CENTERS• None identified

LGBTQ CENTERS AND SERVICES• None identified

NYCHA DEVELOPMENTS• Red Hook East• Red Hook West

Neighborhood Institutions COMMUNITY BASED ORGANIZATIONS• Center of Hope International• Sunset Park Health Planning Council• The Center for Family Life• Academy of Medical and Public Health

Services• Family Health Centers at NYU Langone/

Sunset Park Health Council• Atlas: DIY• Mixteca Organization• Galapagos Center for New Americans• Opportunities for a Better Tomorrow

FAITH BASED ORGANIZATIONS• Bronx Jewish Community Council,, Inc.• Caldwell Temple AME Zion Church• Calvary Deliverance Christian Assembly• National Committee for Furtherance of

Jewish Ed.• St. Augustine's Food Pantry• Beth-Hark Christian Counseling Center, Inc.• Bethany United Methodist Church Hunger

Program• Blessed Assurance Charity Inc• Gethsemane Baptist Church• H. Kelly Temple C.O.G.I.C.• Joshua And Caleb Ministries Inc• MCCNY Charities/Sylvia Rivera Food Pantry• Christ Jesus Baptist Church• Christ Jesus Baptist Church• Ebenezer Seventh-Day Adventist Church• Emanuel Pentecostal Faith Church• Bronx Bethany Community Corporation

COMMUNITY CENTERS• Red Hook East NYCHA Community Center • Brooklyn Treehouse Preeschool, Inc.

• Therapy And Learning Center Inc.• Little Bell Childcare Corp.• Sunset Park Children's School• Okie Dokie Day Care• The Flourishing Preschool• Red Hook West NYCHA Community Center

Brooklyn Council District 38 Community AssetsList contains organizations that are in multiple categories

List of Community Assets

WHAT’S THE STORY WITHIN THE DATA?

0.750.25

F

G R

R

W

N

D

B

Q

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2 34

5

35% of residents identify as Asian

WhiteBlackLatinxAsianOther 6%

19%

12%

36%

31%

2%

20%

39%

35%

13%

51% 49%

32%

22%63%

37%

63%

37%

29%

2%

4%2%

30%

$50,348

SI

BK

QN

MN

BX

2020 CENSUS COUNCIL DISTRICT PROFILE ////////// JAN. 2020

Percentage of households who returned 2010's Census via mailSelf Response Rate

Populations the U.S. Census Bureau defines as "Hard-to-Count"

HISTORICALLY UNDERCOUNTED COMMUNITIES

BROOKLYNCOUNCIL DISTRICT 38

97% Population in Hard-to-Count areas

176,952Total population

2% Population growth 2010 - 2018

COUNCIL MEMBER: CARLOS MENCHACA

1. Spanish2. Chinese3. Yiddish4. Arabic5. Italian

6. Russian7. Polish8. Indic languages9. French10. Hebrew

TOP SPOKEN LANGUAGES

CD 38CD 38

Brooklyn Brooklyn

NYC NYC

FOREIGN BORNRACE & ETHNICITY

0 - 60%60 - 65%65 - 70%

Public TransitNYCHA

70 - 73%Not hard to count

NEIGHBORHOODS:RED HOOK / SUNSET PARK / GREENWOOD HEIGHTS / WINDSOR TERRACE / DYKER HEIGHTS / BOROUGH PARK

MEDIAN HOUSEHOLD INCOME

of households live below the poverty line

for an average household size of 3.3 people

Native Born Foreign Born

WHAT’S THE STORY WITHIN THE DATA?Council District 38• Red Hook• Sunset Park• Borough Park• Windsor Terrace• Dyker Heights• Greenwood Heights

0.750.25

F

G R

R

W

N

D

B

Q

S

2 34

5



19%

12%

36%

31%

2%

20%

39%

35%

13%

51% 49%

32%

22%63%

37%

63%

37%

29%

2%

4%2%

30%

$50,348

SI

BK

QN

MN

BX













CD 38CD 38

Brooklyn Brooklyn

NYC NYC


0 - 60%60 - 65%65 - 70%

Public TransitNYCHA







7%

59%

25% 13,394 8%or

11,60734%

22%

73%

10%

64%

18%

8%

24% 76%

5%

EDUCATIONALASSETS

NEIGHBORHOOD INSTITUTIONS

SERVICES & PROGRAMS

INTERNET ACCESSENGLISH PROFICIENCY

POPULATION AGE

HOUSING

CIVIC PARTICIPATION

Bilingual Households

No Internet Limited InternetInternet Subscription

5yrs or younger6yrs - 15yrs 16yrs - 64yrs 65 yrs or older

Owner

KEY

of households are rent-burdened

of residents live in public housing

of voter turnout for 2018 national primary electionare children under

5 years old

people have no Internet access

of households havelimited English proficiency

Renter

17%

14%

3%

HIGH CONCENTRATION OF EDUCATIONAL ASSETS THROUGHOUT DISTRICT, NOTABLY ALONG SUBWAY LINES N, R, & W

SERVICES AND PROGRAMS CLUSTERED AROUND N, R, & W LINES

COMMUNITY BASED ORGANIZATIONS CLUSTERED AROUND R SUBWAY LINE

OPPORTUNITY TO LEARN ABOUT ADDITIONAL NEIGHBORHOOD INSTITUTIONS IN SOUTHEASTERN REGION OF SUNSET PARK

European LanguagesSpanishEnglishAsian LanguagesOther

66%

EDUCATIONAL

Head Start and Early Head Start

Universal Pre-K

K-12 (NYC Public Schools)

Community Schools

Public Libraries

ReadNYC Schools

SERVICES & PROGRAMS

Shelters

Food Kitchens & Pantries

Senior Centers

Mental Health Services

Hospitals and Rehab Centers

LGBTQ centers and services

NYCHA Development


Community-based organizations

Faith-based organizations

Community Centers and YMCAs

Predominant • Other Latinx

immigrant groups

ETHNIC ENCLAVES

Additional• Puerto Rican• Chinese• Russian, Ukrainian and

Polish ancestry

75%

27% of Residents have limited to no Internet access

Begin with any data that seems like a strong leverage point!

START WITH A DATA POINT

Takeway: Partner with libraries, schools, and other internet access points

Relate your data with other demographic information about residents

BUILD YOUR DATA STORY

Takeway: • Diversity of many sub-groups, within Hispanic/Latinx, Chinese and Orthodox

Jewish Populations.• Language may be a barrier to communication.

Question: • What are the cultural and language barriers that these groups face to complete

the census?

High Asian and Latinx Population

1/3 of the population has limited English

7%

59%

25% 13,394 8%or

11,60734%

22%

73%

10%

64%

18%

8%

24% 76%

5%

EDUCATIONALASSETS


SERVICES & PROGRAMS

INTERNET ACCESSENGLISH PROFICIENCY

POPULATION AGE

HOUSING

CIVIC PARTICIPATION

Bilingual Households

No Internet Limited InternetInternet Subscription

5yrs or younger6yrs - 15yrs 16yrs - 64yrs 65 yrs or older

Owner

KEY

of households are rent-burdened

of residents live in public housing

of voter turnout for 2018 national primary electionare children under

5 years old

people have no Internet access

of households havelimited English proficiency

Renter

17%

14%

3%

HIGH CONCENTRATION OF EDUCATIONAL ASSETS THROUGHOUT DISTRICT, NOTABLY ALONG SUBWAY LINES N, R, & W

SERVICES AND PROGRAMS CLUSTERED AROUND N, R, & W LINES

COMMUNITY BASED ORGANIZATIONS CLUSTERED AROUND R SUBWAY LINE

OPPORTUNITY TO LEARN ABOUT ADDITIONAL NEIGHBORHOOD INSTITUTIONS IN SOUTHEASTERN REGION OF SUNSET PARK

European LanguagesSpanishEnglishAsian LanguagesOther

66%

EDUCATIONAL

Head Start and Early Head Start

Universal Pre-K

K-12 (NYC Public Schools)

Community Schools

Public Libraries

ReadNYC Schools

SERVICES & PROGRAMS

Shelters

Food Kitchens & Pantries

Senior Centers

Mental Health Services

Hospitals and Rehab Centers

LGBTQ centers and services

NYCHA Development


Community-based organizations

Faith-based organizations

Community Centers and YMCAs

Predominant • Other Latinx

immigrant groups

ETHNIC ENCLAVES

Additional• Puerto Rican• Chinese• Russian, Ukrainian and

Polish ancestry

75%

0.750.25

F

G R

R

W

N

D

B

Q

S

2 34

5



19%

12%

36%

31%

2%

20%

39%

35%

13%

51% 49%

32%

22%63%

37%

63%

37%

29%

2%

4%2%

30%

$50,348

SI

BK

QN

MN

BX













CD 38CD 38

Brooklyn Brooklyn

NYC NYC


0 - 60%60 - 65%65 - 70%

Public TransitNYCHA







Spanish, Chinese, and

Yiddish spoken

0.750.25

F

G R

R

W

N

D

B

Q

S

2 34

5



19%

12%

36%

31%

2%

20%

39%

35%

13%

51% 49%

32%

22%63%

37%

63%

37%

29%

2%

4%2%

30%

$50,348

SI

BK

QN

MN

BX













CD 38CD 38

Brooklyn Brooklyn

NYC NYC


0 - 60%60 - 65%65 - 70%

Public TransitNYCHA







Identify community assets to reach these populations in their day-to-day

COMMUNITY ASSET LIST


Educational Assets


Inc.

















Raices Inc.















Educational Assets


Inc.

















Raices Inc.















Educational Assets


Inc.

















Raices Inc.














Orthodox Jewish Population

Trusted community organizations?

Chinese Speaking Population

Communal gatherings spaces -- parks? schools? community centers?

Spanish Speaking Population

Religious organizations? Immigrant organizations?

Recognize what other information is needed for expand these asset maps!

Pinpoint New Information

This is not an exhaustive list of assets + community organizations!

• Who are the trusted community leaders for each population?

• What organizations give services to these populations?

• What places in the neighborhood do they gather in?

• Are there any local trusted businesses they shop at?

ASSET MAP ACCESS

If you want to download the map for your neighborhood, visit:

bit.ly/CensusAssetMaps

NEXT STEPS

Use them, they are yoursUse the maps to inform your Census 2020 work

Help us build these mapsWe want to hear what information would be most useful to you

Go digitalHST is working to digitize these maps + make them interactive to better serve community organizations

THANK YOU

Documents

USING ASSET MAPS TO COUNT EVERYONE IN! · • Project Social Care Head Start, Inc. • Brooklyn Chinese-American Association • Grand Street Settlement, Inc. • Brooklyn Chinese-American