PROFESSIONAL ONLINE LEARNING TO TRANSFORM YOUR LIFE

USF Digital Marke�ngCer�ficate Program –Online

You aspire to stand out from the others. You aim to be better and more valuable than your competition. Reaching this level of dexterity may have seemed out of your grasp. Until now.

Industry leaders, professionals & educa�onal experts

Gain direct access to the world-renowned faculty –industry leaders who practice the art of Digital Marketing every day. Learn more about our exceptional faculty at digitalmarketingatusf.com

Your own pace in your own space

Enjoy the bene�ts of online learning. Create your own schedule and complete the course at your convenience.

During the 8-module Digital Marketing Certicate Program, you'll solve real-world challenges and use best practices developed by top companies. DM experts guide you through every step of your journey. Build your toolset and develop your unique, personalized Digital, Marketing Portfolio.

Online learning benefits:

• Absorb at your own pace.

• Easily �ts into your busy schedule.

• Relax in your own environment .

• Replay video presentations.

• Review materials as often as needed.

• Partake in subject discussions.

• Download course templates to share.

Register at digitalmarketingatusf.com 813-563-6229

CHANGING THE LANDSCAPE

OF LEARNING

Digital Marketing

No other program delivers like USF Muma College of Business online. You're broken away from the daily routine; immerse yourself in real-life challenges, expert thought leadership, strategy sessions, innovation frameworks, and customer experience cultures. Learn more details about the online Digital Marketing Certi�cate Program at USF including takeaways and learning objectives, at digitalmarketingatusf.com

Learn why marketing leaders are more pro�table and longer lasting in the digital age. They rede�ne industries, invent new ones, eliminate competition, and deliver extraordinary customer experiences.

Customer experience involves the whole company; quality of care, marketing and distribution, ease of use and reliability. Learn to measure customer satisfaction and integrate innovative methodology.

MODULE 1: STRATEGIC DIGITAL MARKETING

MODULE 2: UNDERSTANDING CUSTOMER EXPERIENCE

PROGRAM SUMMARY

MODULE 3: DESIGN THINKING

Develop new ways to manage complexity, tend to human needs, and create sustainable products to serve both people and business. Apply empathy journeys to connect with customers.

MODULE 4: DIGITAL ECOMMERCE

Understand what eCommerce is and how it has the potential to shape and disrupt the current retail landscape. Gain the skills to drive on-line transactions for a brand or product using the CARS model.

MarTech encompasses marketing automation, CRM, social media, and other Digital Marketing systems. MarTech drives business growth, increasing ROI, by providing powerful insights to the customer journey.

MODULE 5: MARKETING AUTOMATION

Register at digitalmarketingatusf.com 813-563-6229

Promote your brand by creating and distributing relevant content that’s valuable to your customer at every stage of their journey. Marketers who integrate content marketing, develop more loyal customer relationships.

MODULE 6: CONTENT MARKETING

MODULE 7: DATA ANALYTICS & MEASUREMENTS

Data analytics are the core of modern marketing. Predict, respond and deliver timely and unique customer experiences. Integrating data into decision making enables your company to beat out competitors.

MODULE 8: DIGITAL TRANSFORMATION

The market is becoming more �ercely competitive every day. Organizations must quickly evolve or be left behind. It takes a special leader to navigate and implement these changes throughout an organization.

Lead the DM Movement with Your Certificate from USFYour USF Digital Marketing Certi�cate provides you the di�erentiating factor. It proves that you have completed all modules, as well as the cumulative Capstone Project. You'll walk away with con�dence and your own, professional Digital Marketing Portfolio.

PROGRAM SUMMARY

Register at digitalmarketingatusf.com 813-563-6229

Anand Kumar - Faculty Advisor Associate Professor of Marketing, USF Muma College of Business

FACULTY &LEADERSHIP

As Associate Professor of Marketing for USF Muma College of Business, Anand teaches undergraduate and graduate courses on Consumer Behavior and Brand Management. His research interests revolve around consumer psychology, with a focus on cognitive and emotional reactions to marketing communications and products and services. He earned his Ph.D. from the Kelley School of Business at Indiana University in Bloomington.

Anand has been the Faculty Advisor for the USF Digital Marketing Certi�cate Program since its inception. Prior to joining USF in 2005, Anand taught at Southern Illinois University and Vanderbilt University’s Owen School of Business.

Sam Mallikarjunan - Head of Marketing, BirdEye.com

Sam is Head of Marketing at BirdEye.com, a SaaS startup enabling small businesses to win at online marketing by leveraging their most powerful marketers of all - their happy customers. He is the former Head of Growth at HubSpot Labs and has taught Advanced Digital Marketing at the university level, as well as Innovation Management and Marketing Analytics at USF.

With his energetic approach as a digital marketing instructor for multiple universities, Sam strives to provide students with a curriculum focused on frameworks for building modern growth engines. As a consultant, he brings an outsider's fresh perspective to guide seasoned teams to identify areas of opportunity and develop speci�c plans with attainable goals.

The commitment by our faculty and leadership to build an energetic and collaborative learning environment is what sets the Digital Marketing Certi�cate Program at USF Muma College of Business apart from the rest. Our roster of experienced practitioners and USF Faculty are experts in their area of focus. Together, they deliver a unique blend of vision, inspiration and practical skills to challenge your thinking and present new concepts to help you drive innovation, improve performance and excel your organization to new levels of success. You'll emerge with critical thinking and decision-making skills that you can apply immediately at your organization.

Doug Pace - Founder, President and CEO, StonehillDoug Pace has been considered one of the most innovative minds in management consulting and marketing strategy for over two decades. As CEO of Stonehill he leads the vision of the �rm and enjoys working directly with the its portfolio of clients. Doug founded Stonehill with the vision of bringing agile management practices found in entrepreneurial organizations to large companies. Doug is a noted speaker on business design, marketing strategy, building innovative cultures, and Design Thinking.

Stonehill has been recognized by the United States Chamber of Commerce as a �nalist for Emerging Business of the Year, the Greater Tampa Chamber of Commerce as a �nalist for Startup of The Year, Great Agencies as one of the Top Analytics & Business Intelligence Firms in the United States, and CIO Review Magazine in their 20 Companies to Watch in Enterprise Performance Management. Doug has been recognized by Consulting Magazine as one of the 75 Most In�uential Consultants in the United States.

Register at digitalmarketingatusf.com 813-563-6229

Sam Awezec - Senior Manager of Growth Marketing, HubSpotSam Awezec is the Senior Manager of Growth Marketing at HubSpot, where he focuses on running experiments through both traditional marketing e�orts and within the product, with the goal of monetizing their free user base. His background includes the technology industry, project and personnel management, growth experimentation, and behavioral based nurturing. During his time at HubSpot, he scaled the freemium support team for the sales products division from inception. He successfully launched the HubSpot community (community.hubspot.com) which now serves all HubSpot users. During this time, he also assisted in e�orts to automate sales prospecting, in turn, assisting in developing a new go-to-market playbook for the middle and bottom of the funnel.

FACULTY &LEADERSHIP

Register at digitalmarketingatusf.com 813-563-6229

Bernie Borges - Co-Founder and Chief Marketing O�cer, VengresoBernie Borges is co-founder and CMO of Vengreso and the host of the award-winning Social Business Engine Podcast with over 200 episodes published. His career spans three decades with a unique background in B2B marketing and sales roles. He founded a leading digital marketing agency, which after 15 years merged into Vengreso in 2017.

Bernie is a frequent speaker at industry events and is the author of Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing. He has been recognized by industry peers including Top Rank's 2018 50 Content Marketing In�uencers to Follow, Marketing Insider’s 60 Best Marketing Speakers, 50 Social Media Marketing In�uencers and Onalytica’s Top 100 AI In�uencers.

Matt Bailey - Founder and President, SiteLogic MarketingWith over 20 years in the online marketing industry, Matt Bailey excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve web presence and conversions. Matt was an internet entrepreneur in the early 90's, which led to his development in SEO. After selling his �rst venture, he worked as a software engineer and then built the online marketing departments at two agencies.

Matt founded SiteLogic Marketing in 2006 and gained immediate attention in the industry, catapulting SiteLogic as one of the top online marketing agencies. He has taught at companies including Google, Experian, Microsoft, Disney, Proctor & Gamble, and IBM, and has worked with a vast and widely-known clientele. He’s authored books including Internet Marketing: An Hour a Day, Wired to be Wowed, and Teach New Dogs Old Tricks.

Eric Blankenship - Vice President of Marketing, Tampa Bay LighteningEric Blankenship has accumulated over 20 years of marketing and sales experience in the sports, facility and entertainment industry. He has worked for organizations including Comcast-Spectacor, Global Spectrum, Ruth Eckerd Hall and the Philadelphia 76ers. As the Vice President of Marketing for the Tampa Bay Lightning, Eric is responsible for branding, advertising, media buying, promotions, digital marketing, digital media, social media, live events, and creative services. He also oversees all marketing e�orts for Tampa Bay Sports, the retail division of the organization. In addition, he is the primary liaison with all other departments such as ticket sales, premium seating, public relations, community relations, community hockey, broadcast, concessions, partnership sales and activation.

LEARNCREATEIMMERSEREFLECTCHALLENGEGROWIMPLEMENTLEADDRIVESTRATEGIZEMOTIVATEINSPIRE

Attend USF Muma College of Business online learning to generate new ideas, conversations and solutions to help your company lead the industry and become more pro�table.

Contact us to learn how you can begin your journey with the USF Online Digital Marketing Certi�cate Program today!

CALL US TODAY

813-563-6229

Register at digitalmarketingatusf.com 813-563-6229

YOUR NEXT STEP