Google Confidential and Proprietary

Brian Buser, Senior Manager Mobile Marketing

"Google search app install ads have been a very effective channel for Walmart to acquire new users efficiently and at scale.””“.”

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Success story – Easier process, better performance!

BackgroundAppxplore is a mobile game development studio based in Kuala Lumpur. Established in

2011, it has published a number of titles to public and

critical acclaim.

GoalTo maximize total app

monetization revenue via engaging rewarded ads with

the best user experience

ApproachUsed AdMob rewarded ads

and other rewarded networks through AdMob mediation for both Android and iOS games

ResultsAd revenue increased +15%

eCPM +56%Ad revenue contribution 10%

“Implementing AdMob rewarded video and rewarded mediation helped us maximize the revenue via automated process. AdMob mediation helped us to manage multiple ad networks via easy process!”

-- Desmond Lee, CEO of Appxplore

Google Confidential and Proprietary

1. Different designs of “Supply Ship” showed up on the main page.

2. Once users click on the ships, can get extra coins by watching the rewarded videos.

Alien Path - Rewarded ad scenarioRewards : Coins or Gems

Google Confidential and Proprietary

1. After the stage has been cleared, a “Victory” box show up.

2. Players can get +50 additional coints if they choose to watch the rewarded videos.

Alien Path - Rewarded ad scenario Rewards : Coins