USER MANUALFooman Google Analytics + (Magento 1)

Quick Links1. Installation2. Set Up in Google3. Set Up in Magento4. Troubleshooting

You can use these quick links, and the links on the left sidebar to navigate quickly around the User Manual.

Where to View Your Google Analytics DataLog into your Google Analytics account to view your data and access the new features added by Fooman Google Analytics +. Nothing is changed on the Magento dashboard - all features stay within Google Analytics as usual.

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ALL 1. INSTALLATION

Ultimate Guide to Installing Magento ExtensionsRefer to The Ultimate Guide to Installing Magento Extensions and follow the installation steps. This best practice guide contains universal instructions for a smooth, trouble free installation of any Magento extension.

If you choose to install the extension via Magento Connect Manager (please note we do not recommend this for the reasons given in the Ultimate Guide), you must enable the setting “Preferred Stability” to Beta in your Magento Connect Downloader settings.

Easy Installation and Set-Up PackagesLet us do the work installing and setting up your extension, and get it right the first time. Installation packages are available from our website:

● Installation plus set-up of your Google Analytics account to visualise your sales funnel includes steps 1, 2 and 3 of this guide (default settings will be configured for step 3).

GET INSTALLATION

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There are two optional tools you can set up in your Google account:

● Sales Funnel Visualisation (explained below)● Adwords Conversion Goal

Once settings are configured, it can take Google up to 48 hours to show your data. For instructions and troubleshooting advice on any standard element of Google Analytics, please refer to the Google User Guide (we don’t repeat these instructions here).

Setting up a Sales Funnel Visualisation 1. Log into your Google Analytics account. Under Administration > Goals, create a new

goal to set up a sales funnel visualisation.The quickest way is to click ‘import from gallery’.

2. Search for 'magento checkout success', then click ‘import’ on the Fooman add-on.

3. Select ‘Create new Goal’ and then ‘Create’.

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ALL 4. Your goal is now pre-populated with the recommended information.

Click ‘Save Goal’. If you want to make any changes to the goal (such as adjustments for a one step checkout extension), do this before saving it. More details are on the next page.

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ALL 5. If you prefer to set the goal up manually, or want to make any changes to the settings,

use the information below:

Goal DescriptionEnter a goal name (eg. “Checkout Success”). Set the goal type to “Destination”.

DestinationTo properly display exits in the funnel visualisation, set the destination as “equals to”. Enter /checkout/onepage/success

Case SensitiveLeave this unticked.

Value (Optional)Set a goal value if desired.

FunnelSet up a sales goal funnel which provides a comprehensive overview of sales conversion rates during the different checkout steps of your store.

If you use Magento's default OnePage checkout, enter the following:

● Step 1: /checkout/onepage● Step 2: /checkout/onepage/opc-login● Step 3: /checkout/onepage/opc-billing ● Step 4: /checkout/onepage/opc-shipping ● Step 5: /checkout/onepage/opc-shipping_method ● Step 6: /checkout/onepage/opc-payment ● Step 7: /checkout/onepage/opc-review ● Step 8: /checkout/onepage/opc-review-placeOrderClicked

Note: The default Magento checkout is called OnePage Checkout. As part of this checkout, you have to click from one step to the next.

If you use a One Step Checkout extension, enter only one step:

● Step 1: /checkout/onepage

Fooman Google Analytics + cannot provide a detailed breakdown of the checkout process with a One Step Checkout extension (as all steps are visible at once and cannot be differentiated between).

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Setting up an Adwords Conversion Goal

1. Log into your Google Adwords account. Under Tools and Analysis > Conversions, create a new conversion.

2. Enter a conversion name (eg. “Checkout Success”). Set the source as “Web page”. Save and continue.

3. Configure the settings shown below. Save and continue.

Conversion Category: Choose “Purchase/Sale”.Markup Language: Choose “HTML” (default setting).Conversion Value: Leave this blank.Tracking Indicator: Choose a tracking preference.

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Under “Who makes changed to the code on your website?”, select “I make changes to the code”.

Google will automatically generate a snippet of code which will appear in the box in this section. This code includes both a conversion ID (shown in the first white box directly after the text “conversion_id=”) and a conversion label (shown in the second white box directly after the text “conversion_label=”). Copy these without the quote marks.

Taken note of the conversion ID and conversion label, because you will need to enter these in your Magento backend settings in Step 3.

Click “Done”. It’s all set up!

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Go to System > Configuration > Sales > Google Api to configure your Magento settings.

After you have configured Magento, log into your Google Analytics account to view the extra data added by this extension. Nothing is changed or added on the Magento dashboard.

The following setting groups are added under System > Configuration > Sales > Google Api:

● GoogleAnalyticsPlus by Fooman Settings● Google Adwords Conversion by Fooman Settings● Google Universal Analytics by Fooman Settings● Google Tag Manager by Fooman Settings● Google Dynamic Remarketing by Fooman Settings

We indicate which features are available on which version of Fooman Google Analytics + in the following way: (v1.0.0+).

Google Analytics (Standard Magento) Settings When using Fooman Google Analytics +, you do not need to configure these settings.

These standard Magento settings do not have any effect (i.e. will be overridden) once you enable the “Google Universal Analytics by Fooman” settings.

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ALL GoogleAnalyticsPlus by Fooman Settings

These settings affect Google Universal Analytics, and also Remarketing. For a standard set-up leave these at their default settings.

Convert Currency (v0.11.0+)By default, Adwords conversions will be tracked in your store's base currency. Set to “Yes” to convert the amounts sent to Google Analytics to another currency (for tracking purposes only). Use this setting if your store sells in a different base currency to your Google Analytics account currency.

Currency (v0.11.0+)If you have enabled the “Convert Currency” setting (above), choose a currency from the drop down list.

Category Tracking Attribute (v0.15+)Google Analytics assigns all products a tracking category when tracking transactions.

If you don’t select a tracking attribute, then the first category name a product is in will be used (i.e. if the product has multiple categories, then the first category will be used).

If you want to override this, select a different product attribute to be used (for example, create your own custom product attribute called ‘Google Tracking Category’).

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ALL Google Adwords Conversion by Fooman Settings

If you’re using Google Adwords, configure the settings in this section to track an Adwords conversion goal for the checkout success.

Enable Adwords Conversion Tracking (v0.9.0+)Set to “Yes” to enable Google Adwords conversion tracking. The checkout success page is where the 'conversion' is measured.

Conversion ID (v0.9.0+)Enter the conversion ID. This is located in the code automatically generated by Google when setting up your Adwords conversion in Step 2 (shown in the first white box in the screenshot).

Conversion Language (v0.9.0+)Choose a language for your conversion goal.

Conversion Label (v0.10.6+)Enter the conversion label. This is located in the code automatically generated by Google when setting up your Adwords conversion in Step 2 (shown in the second white box in the screenshot).

Debug (v0.16+)If enabled, this will use the debug versions of the Google tracking scripts which will send detailed information to your browser's console.

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If you’re using Google Universal Analytics, configure the settings in this section.

Enabled (v0.15+)Set to “Yes” to enable Google Universal Analytics by Fooman.

Account Number (v0.15+)Enter the Google Analytics Tracking ID of the account you want to connect.

Account Number (Alternative Profile) (v0.15+)Leave this blank for standard set ups.

If you want to track an alternative profile, enter the account number (Google Analytics Tracking ID) here. You can also enter an alternative profile domain name (below). Click here for more information about tracking to an alternative profile.

Important: Do not enter the same account number/Google Analytics Tracking ID that you have already entered under Account Number (above), or your data will be tracked twice.

Anonymise IP Address (v0.15+)Set to “Yes” to anonymise visitors' IP addresses for privacy reasons.

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Cookie Domain Name (v0.15+)Leave this blank for standard set ups.

Use this setting if you want more control over subdomain tracking. Click here for more information in Google’s documentation. Eg. For the following sites, using example.com would allow all 3 sites to be tracked to one profile:

● blog.example.com● www.example.com● shop.example.com

Enable Display Advertising Features (v0.15+)When set to “Yes”, the standard tracking script is replaced by Google's script to additionally support Display Advertising. For more information please read this. Enabling this allows you to use Demographic and Interests Reports in Google Analytics.

Display Advertising Features Cookie Name (v0.15+)If you have enabled display advertising features, enter the cookie domain name. Refer to the description for “Cookie Domain Name” above.

Enable User ID Feature (v0.15+)When set to “Yes”, the Magento customer ID (if a customer is logged in) will be sent to Google to track that user over time.

Debug (v0.16+)If enabled, this will use the debug versions of the Google tracking scripts which will send detailed information to your browser's console.

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ALL Google Tag Manager by Fooman Settings

If you are using Google Tag Manager instead of Analytics or Remarketing, configure these settings as base for integrating with Google Tag Manager.

Please note this is in development and tags are not actively populated. You will need a developer to add these for you.

Enabled (v0.15+)Set to “Yes” to enable the integration with Google Tag Manager.

Container Snippet (v0.15+)Enter the Javascript as provided by Google Tag Manager.

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Google Dynamic Remarketing by Fooman Settings

To set up Google dynamic remarketing, please refer Google’s documentation for instructions. In step 3, Adwords will create a remarketing tag for you. Copy the Conversion ID and Conversion Label for use in the fields below.

Enabled (v0.15+)Set to “Yes” to enable the integration with Google Dynamic Remarketing.

Conversion ID (v0.15+)Enter the remarketing conversion ID.

Conversion Label (v0.15+)Paste the remarketing conversion label.

Product ID in Merchants Feed (v0.15+)

Google needs to be able to match your products with the merchant feed you have set up in Google. By default, this uses the Entity ID in Magento.

You can change this if needed, but it must match the attribute you are using as Product ID in the Google Merchants Feed.

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For FAQ and troubleshooting issues, please visit the Fooman Support Centre.

Reporting Any Issues/BugsIf you experience any issues/bugs with this extension, in the first instance please run some checks to confirm if the issue is present 1) when using Magento’s default theme, and 2) with no competing Google Analytics extension installed. If the issue persists, please feel free to report a bug on Github.

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4. TROUBLESHOOTING

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