User Innovation on the Internet of Things on Wheels

K. Venkatesh PrasadSenior Technical Leader, Open Innovation

Ford Motor Company

Solid Conference May 22, 2014

Fort Mason CenterSan Francisco CA 2014

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Outline• A Maker’s Story – The Haptic Shift Knob • User Innovation:• The Role of User Innovators (Makes)• Reducing Barriers to Innovation

• The Internet of Things on Wheels• OpenXC• Why bother?• More Maker Stories ..

• Q&A

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2http://corporate.ford.com/news-center/press-releases-detail/pr-potential-for-opensource-car-38325

A Maker’s Story: Zac Nelson & The Haptic Shift Knob

http://corporate.ford.com/news-center/press-releases-detail/pr-potential-for-opensource-car-38325

openxcplatform.com/projects/shift-knob.html

A Maker’s Story: Zac Nelson & The Haptic Shift Knob

http://corporate.ford.com/news-center/press-releases-detail/pr-potential-for-opensource-car-38325

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The Haptic Shift KnobMaking the Mechanical Parts

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The Haptic Shift KnobMaking the Electronics & the Integration

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Making It Open

Source: http://openxcplatform.com/projects/shift-knob.html

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User Innovation (The Von Hippel Curve)

Source: Professor Eric von Hippel

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Users (makers) can Out-Innovate Manufacturers

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USER

USER USER

USERUSER

USER

USER

USER USER

USERUSER

USER

MFR

MFR

Source: Professor Eric von Hippel

Non-linear Innovation

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Reducing barriers to user (maker)-innovation

• Open-source:• Hardware and software (e.g., OpenXC)

• Affordable Access:• Tools (e.g., TechShop)• Documentation (e.g., via the Creative Commons)• Human wisdom and knowledge

• Celebrating Success

• Sharing Failure!

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The Internet of Things on Wheels

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OpenXC: An Open Source Maker Innovation Platform

openxcplatform.com

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openxcplatform.com/projects/retro-gauge.html

Retro-Gauge

Vehicle Interfaces (VIs)

• Off-the-shelf solution, assembly instructions at openxcplatform.com • Open source, streamlined version in prototype production

Sources: http://openxcplatform.com/ (OpenXC – streamlined and DIY versions) http://www.crosschasm.com/technology/openxc-hardware/ (fleetcarma version)

OpenXC VI – streamlined

version

OpenXC VI – from CrossChasm:

OpenXC VI – a DIY version

Controller Area Network

openxcplatform.com

Open Assembly

openxcplatform.com

Open Hardware

http://vi.openxcplatform.com

Flexible Software

openxcplatform.com

Developer Requirements

Required:Laptop

Not Required:SmartphoneTabletData planFord vehicleAny vehicleVehicle interfaceContract with Ford

openxcplatform.com

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Hackathons for Education (for anyone …)

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20Source: http://www.blrdroid.com/2013/12/02/the-openxc-hackathon/

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Hackathons for Vehicles

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Innovation Contests … with the Crowds

Three examples:1. Apps for Vehicle Challenge (

http://appsforvehicles.challengepost.com/ )2. Personalized Fuel Efficiency App Challenge (

http://ford.challengepost.com/ )3. Traffic Tamer Challenge (

http://traffic.challengepost.com/ )

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Apps for Vehicles (Dec. 2012)

http://appsforvehicles.challengepost.com/

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Personalized Fuel Efficiency (April 2013)

http://ford.challengepost.com/

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Traffic Tamer Challenge (Oct. 2013)

http://traffic.challengepost.com/

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Thank you

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http://www.youtube.com/watch?v=TS0MQ5Hj91w

Q&A

AcknowledgmentsSudipto AichBill Coughlin

Jóhannes KristinssonZac Nelson

Jamel SeagravesChih-wei Tang

and a number of other colleagues at Ford Motor Company and elsewhere