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Bringing Intelligence and Security toReal-Time Communications:
The Sonus Story - Saurabh Agarwal- +91-95601 93545
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Founded in 1997 By Two Serial Entrepreneurs Who
Believed Voice Over the Internet was the NextDisruptive Technology
Rubin Gruber Mike Hluchyj1997
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Cost Structuresfor AT&T, VZ, KDDIChangedDramatically
Long Distance
DroppedSignificantly
$A New PricePoint for Voice
In 1997 Sonus Disrupteda 30 Year
Technology Cycleby Putting Voice
Communication Over theIP Infrastructure
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Today
Innovator Interworker
IntelligenceSimplifier
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Fast Facts
Westford,MA
1,200
49%
156 /41
Headquarters
GlobalEmployees
Patents Granted / Pending:
of Staff areEngineers
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Sonus Locations
Customer Service /Network Ops Center
Richardson, TX
Bangalore, India
Prague, Czech Republic
Tokyo, Japan
Kanata, Canada
Kuala Lumpur, Malaysia
Research &Development Centers
Freehold, NJSchaumburg, IL
Swindon, UKBangalore, India
Fremont, CARochester, NY
To LocateRegional Sales & Support Offices
Contact: 1-855-GO-SONUS
HeadquartersWestford, MA, USA
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Customers+39%
NetIncome 3 +194%
OperatingMargin 3
+430bps
ChannelRevenue 2 +51%
TotalRevenue +7%
GrossMargin 3
+380bps
Full Year 2014 Highlights 1
1) Full year 2014 compared to full year 20132) Channel product revenue3) Non-GAAP financial measures
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The Markets We Serve$3.7B Market by 2018
5 Year CAGR (‘13 -‘18) of 30%Key Growth
Drivers
SP Interconnect
SIP Trunking
UCaaS
eSBC CPEeSBC UC
VoLTE
Diameter
SDN
$0
$1,000
$2,000
$3,000
$4,000
2013 2014 2015 2016 2017 2018
EnterpriseService Provider
M i l l i o n s
Source: Based on Indus t ry Analys t Repor ts and Sonus An alys is
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Sonus for Enterprises
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Sonus SBC portfolio and why Enterprises need anSBC.Sonus SBC 1000 and SBC 2000Roadmap
Agenda
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Sonus SBC PortfolioSonus
SBC 1000• 160 Sessions• SBA
MediaInterworking
• 600 Sessions• SBA
Sonus
SBC 2000
MediaInterworking
• 10,000 Sessions• High Availability
SonusSBC 5100
MediaInterworking
• 64,000 Sessions• High Availability
SonusSBC 5200
MediaInterworking
Most Complete SBC Portfolio, from the Enterprise Branch to the Service Provider Cloud
Sonus
SBC 7000• 150,000 Sessions• High Availability
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New York TimesOctober 22, 2014
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Why Do Enterprises Need an SBC?
Protectresources
Facilitateconnectivity(NAT)Provide mediaand signalingencryption
Security
TroubleshootingCDR collection
Demarcation
Network Analytics
Branchsurvivability
VideoCloud basedApplicationaccess
Other Services
SP ConnectionPBXs
FXS, BRI phonesProtocolsTranscodingDTMFFax
Interoperability
SBCSBC
SBC
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Sonus SBC 1000 and SBC 2000
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Any to Any Connectivity
• Provide connectivity to SIP and TDM trunks• Provide Connectivity to legacy equipment• Perfect for migration to SIP
Broadworks
Session Border Controllerfor SIP trunking•
Security• Signal translations• Media transcoding, DTMF• Interworking
Avaya/Cisco/Microsoft/Broadsoft/ Etc.
• Cloud
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Majority of implementations use thisfunctionality for telephony migration.
PSTN Gateway
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Local Registration andVoice Survivability
Microsoft Survivable Branch Appliance
Microsoft Lync Survivable Branch Appliance (SBA)
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LocalSurvivability
PSTNRe-Routing
Secondary Registration
Microsoft Lync Survivable Branch Appliance (SBA)
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20
Microsoft Lync RBA – WAN OutageEnterprise Headquarters
PSTN
Lync Clients
ActiveDirectory Lync
serversMediationServer
IP WAN
Retains all Microsoft Lync functionality in the case of WAN lossCan use low cost links as back-up such as 3G/4G, DSL, etc.Protects back-up connection with an IPSec tunnel, important if the back-up connection traversesthe public internetContinuously monitors links and updates CAC values which results in dynamic call redirectionTreats all remote users as though they are in headquarters
Note: The back -up 3G/4G or DSL l ink c an also be config ured as an al ternative WAN. If the back -up l inkdoes not p rovide as mu ch bandw idth , the RBA enables dyn amic upd ate of the CAC avai lab le on th isback-up l ink
Branch Office
3G/4G
IP-PBX
Confidential and Proprietary
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Dynamic Rerouting of Calls:
Active Directory – The SBC caches any attribute from Active Directory, such as Lync user information toprovide a centralized configuration control for moves, adds, and changes
Call Forking – The capability to send one inbound call to a maximum of eight destinations.
Active Directory (AD) and Call Forking
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HQ IP Network
Sip Trunk Provider
SBC 1000, SBC 2000 Quality of Experience
SBC 1000,SBC 2000
SBC 1000,SBC 2000
SBC 1000,SBC 2000
SBC 1000,SBC 2000
ASM / SBASBC 1000,SBC 2000
Physical Connection
SQL/TCP
SIP NotifyRTCP, RTCP-XR
Branch
BranchBranch
Branch
Headquarters
Microsoft LyncQoE Server
Delay, Jitter, Packet Counts,Packet Loss Statistics, R-value
Confidential and Proprietary
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SBC 1000, SBC 2000 Quality of Experience (QoE)
Creates visibility for call quality on the SIP trunk side of the call flowProactively monitor and troubleshoot media qualityPerform diagnostics in response to user complaints about qualityView trends to help post-deployment growth and measure againstSLAs
Enable statistics reporting for a Lync call to a Quality of Experience (QoE)serverEnables the SBC 1000, SBC 2000 to report statistics for all legs of the callUnique feature for the SBC market space
Benefits
Descriptions
Confidential and Proprietary
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SIP signaling through the SBC ‒ Fully configurable: Signaling group and route table
Media packets switched inside SBC without using DSP ‒ Endpoints on either side of SBC negotiate media
capabilities ‒ Allows multiple streams to be passed through:
Audio/Video/Application
Same 160 (SBC 1000) and 600 (SBC 2000)session counts
On/off enforced license ‒ SBC-1K-LIC-VIDEO ‒ SBC-2K-LIC-VIDEO
Video Call Pass-through
Confidential and Proprietary
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Network-Wide –
ProvisioningTemplates – Backup/Restore – Upgrade
The Whole Box – Application – Firmware – SBA/ASM
Scheduled/On-Demand
EMS 9.1.2
Network-Wide Management with EMS
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IOT Application Notes
Confidential and Proprietary
List is rapidly
expanding and isupdates with thelatest interop noteswith Lync2013 andS4B .
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Roadmap
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Solution Theme Market/Country Release Date Status
Certified SBC GW Skype for Business (S4B) 1H 2016 Development
Nectar Integration S4B 1H 2016 Development
Major Functionality Areas What it is/Benefit
IPv6 Customers can deploy IPv6 equipment with full support fromSonus SBCs
Nectar UCD Integration,along with mid-call reporting
•
Removes the need for partner to plan and deploy Nectarprobes in branch and other SBC deployment locations.• Customer informed when active calls require corrective action
Revised ASM Supports the addition of third party applications (no need forseparate server).
Attendant Console
/BossAdmin ApplicationPeterconnect (JDM)
Adds 3 rd party auto-attendant solution.
One Number Fax Support Business can advertise a single phone number for both voice andfax calls.
FXS long loop support No need to create new wiring cabinets in support of FXSendpoints that may be up to 3 kms from the SBC 1000/2000.
.Summary
Sonus Confidential and Proprietary
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Thank You