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Use of Digital Printing Larry Hoffman, Dow Jones. Chicago, Illinois Hyatt Regency September 7, 2013. Dow Jones Interest in Digital. . In a word…YES!. Why digital will work for The Wall Street Journal. Technology and concept proven by Dow Jones in Kyoto 1 year test on TKS LETLEADER press - PowerPoint PPT Presentation
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DOWJONES
Use of Digital Printing
Larry Hoffman, Dow Jones
Chicago, IllinoisHyatt Regency
September 7, 2013
.
Dow Jones Interest in Digital
• In a word…YES!
Why digital will work for The Wall Street Journal
• Technology and concept proven by Dow Jones in Kyoto– 1 year test on TKS LETLEADER press– 800 to 1,000 copies per day– pagination– same day delivery not reachable from Tokyo printer
• Service to Remote Area– low Waste– upgraded edition coverage– consistent quality for small runs– USPS changes…?
Its About Logistics
Early editions…furthest markets…lowest volumes
170+ US markets with 1 to 1,000 Journal and Barron’s copies
Markets WSJ Barron’s1-100 copies 21 970 300100-1,000 155 71,850 6,5001,001-10,000 123 437,800 68,425
Large Service Areas
• wide open spaces– early editions– long truck runs– 328 delivery markets– 139 postal entry points
• Europe & Asia look the same…large areas!
• Trains, planes and buses in Asia and Europe.
Logistics…planes…trains & automobiles
US Operations• 310 individual truck
routes in the US.
• 7 airlines…Newspapers make expensive passengers…– Heavy– Low priority– Long security lead times– Schedules change…
European Example…
Germany – 1 plant• 11 Countries!• 13 cars, vans or
truck• transportation
to two airports• newspapers on 5
flights
What is stopping us?
Equipment in the field!
• Dow Jones and News Corp may own and operate inkjet presses in select markets.
• The Wall Street Journal will take advantage of inkjet machines as they are installed.
• Core customer concept…volume very day!
Conclusion…..
Yes inkjet has a future with Dow Jones.