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Use and abuse of social media
Mathias Klang @klang67
How did we end up here?
Cyborgs are so 1980
The augmented human
Egyptian wood & leather prosthetic toe (ca 1069 to 664 B.C)
Portrait of Hugh de Provence (1352)
Ludicrously brief history of computers
hollerith
Generation 3 (1964-72)
The digital is the original & everything is copy
Killer apps 1995: Browser wars
Everything is miscellaneous
91 % Access to the Internet at home83 % Access to broadband at home7 % Never used a computer
Source: Sweden Statistics 2011 (*Individuals aged 16-74)
What we talk about when we talk about social media
Meanwhile in Norway
The fundamentalists: Revolution or breakfast
revolution?
Twitter? Isn’t that where
everyone talks about what
they had for breakfast?
Neo-optimists vs neo-pessimists
Social media…At its most basic sense, social media is a shift in how people discover, read and share news, information and
content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is
the democratization of information, transforming people from content readers into publishers.
(Wikipedia, May 2009)
2006
"Out of this anarchy… what was governing the infinite monkeys now inputting away on the Internet was the law of digital Darwinism, the survival of the loudest and most opinionated.”
Andrew Keen: Cult of the amateur (2007)
“My fear is that these technologies are
infantilising the brain into the state of small
children who are attracted by buzzing
noises and bright lights, who have a
small attention span and who live for the
moment.” Prof. Susan Greenfield
How we got where we are
Digitalization Internet WWW Fixed cost connections Storage Costs web2.0 Devices Social Media
Blog
ger 1
999
Goo
gle
1999
End of communications monopoly
Normalizing the abnormal
Silly? Harmful?
That’s Good planking
Players compete to find the most unusual and original location in which to play… Rigidity of the body must be maintained to constitute good
planking.
What we need to know about technology
Only technology(spot the ethical dilemma?)
What we need to know about social media
if you're not paying for
something, you're not the
customer; you're the
product being sold
Social media is performance lifestyle
“You have one identity… The days of you having a different image for your work friends or co-workers and for the other people you know are probably coming to an end pretty quickly… Having two identities for yourself is an example of a lack of integrity”
Mark Zuckerberg, 2009
Counteracting compartmentalization
Public (?)privacy
What do the people who control what we can do, think?
What will they let us think?
A Squirrel Dying In Your Front Yard May Be More Relevant To
Your Interests Right Now Than People
Dying In AfricaMark Zuckerberg
A business perspective?
Up until 1970-ies: limited participation
& monopoly of distribution
We shape our tools and thereafter they shape us.
Marshall McLuhan
Controlling the message.
Post 2000
McDStories
We shape our tools and thereafter they shape us.
Marshall McLuhan
meaning
Up to 3500 booksShop and download books in less than 60 seconds
Online everywhere
"Laws in Japan are Tatemae - beautiful things - that have no real importance. Important things are neither seen nor written down.”
Professor Lilian Edwards
Law
Contextual & programmed social
rules
ArchitectureControl in
analogue world
Control in digital world
"A unit of cultural inheritence, hypothesized as analogous to the particulate gene, and as naturally selected by virtue of its 'phenotypic' consequencies on its own survival and replication in the cultural environment". Richard Dawkins (The Selfish Gene 1976)
UC Davis November 18, 2011
What does this mean to business?
Change!
Sociotechnical change (rip Eugene Polley)
Monotask queuing
Not knowing
Waiting by THE phone
Only 30 kg
Limitless 303 grams
User generated content
Tipping business models
Blogs… & mediaFlickr… & photographer Wikipedia… Britannica?Tripadvisor…
Creating policies, ignoring reality“personlig inte privat”
The futures of social technology
personalization
Walled gardenslife as a digital dairy cow
New dependencies (tics, not addiction)
So…, closing thoughts…
Don’t forget the squirrels
Policy is not enough
In a network: silence is acquiescence
Think before you update.
THANKS!
Mathias Klang [email protected] or @klang67
www.digital-rights.net
Image & licensing info in the notes section of slides.
Images at www.flickr.com (or specifically stated).
This ppt licensed: Creative Commons BY-NC-SA
Download presentation www.slideshare.net/klang
