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CSA is in tune with Consumer
Trends • Local Food
• Food Safety
• Slow Food
What do CSA
customers
care about?
http://www.slowfoodusa.org/change/index.html
What is Community Supported
Agriculture?
• A personal relationship
• A common understanding
• A loyal connection
Where do I begin?
What Products do you Grow?
Worksheet #1, fill in:
Column A
How much do I need to grow & harvest each
week?
A Typical CSA will grow
over 30 varieties of crops
and harvest at least 7-12
crops per week!
When Do You Have It?
Worksheet #1, fill in: Column B
How long do I deliver?
•A Typical CSA delivery season will last from three months to a full year!
What’s It Worth to You?
Worksheet #1
Fill in Column C
Retail Prices
Rare or Unique Value
Convenience
Finding your Customers
1. Where do they live? 2. Where do they work?3. What do they enjoy?4. What do they buy?5. Where do they shop?
Who’s Gonna Buy It?
Fill in
Worksheet #2
The Essential Things
1. Weekly share content2. Learning from others3. Nutrition connection4. The F.A.Q.5. Number crunching
How much do I need to grow & harvest each
week?
Let’s look at:
Handout #1
How do I describe my CSA to customers?
Let’s look at:
Handout #2
How to help customers connect health with
CSA
Let’s look at:
Handout #3
What customer questions must I be ready to answer?
Let’s look at: Handou
t #4
What do you consider a catastrophic event for your farm?
What are your share sizes (for example: small, medium, large or individual, couple or family) and what items are typically in each share size you offer, throughout the season?
How much will a share cost?
When do I pay and do you have a payment plan?
What are the exact driving directions to your delivery/pickup location?
When are your weekly pickup times?
Can I get a refund, if I am not satisfied?
What basic production
concepts do I need to master?
Let’s look at:
Handout #5
Theresa J. NarteaAgribusiness & Marketing Specialist
NC A&T State University, Greensboro
The Cooperative Extension ProgramEmail: [email protected]
Phone: 336-334-7956, ext 2109
Thank you!Please fill out evaluations and leave on
seat.
