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USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration [email protected]

USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration [email protected]

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Page 1: USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration michelle.chronister@gsa.gov

USA.gov and GobiernoUSA.gov

Michelle ChronisterOffice of Citizen Services and Innovative Technologies U.S. General Services [email protected]

Page 2: USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration michelle.chronister@gsa.gov

USA.gov and GobiernoUSA.gov

U.S. government’s official web portal• English and Spanish

Help the public find official information and complete tasks• Renew passport, find grants and benefits, etc.

Page 3: USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration michelle.chronister@gsa.gov

Communication Channels

• Our sites

Page 4: USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration michelle.chronister@gsa.gov
Page 5: USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration michelle.chronister@gsa.gov
Page 6: USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration michelle.chronister@gsa.gov
Page 7: USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration michelle.chronister@gsa.gov
Page 8: USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration michelle.chronister@gsa.gov
Page 9: USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration michelle.chronister@gsa.gov

Communication Channels

• Our sites• Phone• Chat• E-mail• FAQs

Page 10: USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration michelle.chronister@gsa.gov

Ask Us

• Call 1-800-FED INFO (1-800-333-4636)

• answers.usa.gov • FAQ database• Chat online Monday-Friday, 8A-8P ET

• Email form

Page 11: USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration michelle.chronister@gsa.gov

Communication Channels

• Our sites• Phone• Chat• E-mail• FAQs• Search

Page 12: USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration michelle.chronister@gsa.gov
Page 13: USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration michelle.chronister@gsa.gov
Page 14: USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration michelle.chronister@gsa.gov

Communication Channels

• Our sites• Phone• Chat• E-mail• FAQs• Search

• Mobile

Page 15: USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration michelle.chronister@gsa.gov

USA.gov Mobile Site

Contact Your Government• Search• Call 1 (800) FED-INFO• E-mail Us• Visit Our Blog –

GovGab.gov

Page 16: USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration michelle.chronister@gsa.gov

Communication Channels

• Our sites• Phone• Chat• E-mail• FAQs• Search

• Mobile • YouTube

Page 17: USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration michelle.chronister@gsa.gov
Page 18: USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration michelle.chronister@gsa.gov

Communication Channels

• Our sites• Phone• Chat• E-mail• FAQs• Search

• Mobile • YouTube• Facebook• Twitter

Page 19: USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration michelle.chronister@gsa.gov
Page 20: USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration michelle.chronister@gsa.gov
Page 21: USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration michelle.chronister@gsa.gov

USA.gov - Responses since January 2010• 3 staff provided answers and additional

information for USA.gov’s channels

• 80 replies to questions/inquiries• Facebook: 70• Twitter: 10

• 8.5 hours spent over 6 months

• Over 2,300 clicks on trackable links used in responses

Page 22: USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration michelle.chronister@gsa.gov

GobiernoUSA.gov - Responses since January 2010• 3 staff provided answers and additional

information for GobiernoUSA.gov’s channels

• 7 replies to questions/inquiries• Facebook: 7• Twitter: 0

• 1 hour spent over 6 months• Almost 150 clicks on trackable links used

in responses

Page 23: USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration michelle.chronister@gsa.gov

Communication Channels

• Our sites• Phone• Chat• E-mail• FAQs• Search

• Mobile • YouTube• Facebook• Twitter• Short .gov URLs

Page 24: USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration michelle.chronister@gsa.gov

Go.USA.gov

• Open to government employees

• Only shortens government URLs

• Users know they will reach official government information

Page 25: USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration michelle.chronister@gsa.gov

http://www2.ed.gov/parents/academic/help/reader/index.html

http://go.usa.gov/37X

more portable!

Page 26: USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration michelle.chronister@gsa.gov

Communication Channels

• Our sites• Phone• Chat• E-mail• FAQs• Search

• Mobile • YouTube• Facebook• Twitter• Short .gov URLs

Page 27: USA.gov and GobiernoUSA.gov Michelle Chronister Office of Citizen Services and Innovative Technologies U.S. General Services Administration michelle.chronister@gsa.gov

Thanks!

Michelle ChronisterOffice of Citizen Services and Innovative Technologies U.S. General Services [email protected]

@USAgov

@GobiernoUSA

facebook.com/USAgov

facebook.com/GobiernoUSA