USAUSA

Win at Shelf.That’s it. That’s what we’re here to do. And we do it by creating packaging that validates choice, demands consideration, or… entices re-evaluation.

Yes, packaging is a visceral medium, but it shouldn’t be devoid of intellect. That intellect is the result of our strategic approach that gets to the creative essence of the brand. It is the lynchpin of every range, sub-range, structure, and format. And we deploy them with care and precision.

USACharlotteFor NORTH AMERICA

FRANCEParis (HQ) / Lyon / LimogesFor EUROPE, AFRICA & RUSSIA

BRAZILSão PauloFor LATIN AMERICA

INDONESIAJakartaFor ASIA PACIFIC

TEAM CREATIF WORLDWIDE

International Experience, Local Accent.As part of Team Creatif Group, Team Creatif USA builds upon 30-plus years of global packaging experience to better serve existing clients while forging new partnerships.

This worldwide foundation is enhanced by our domestic experience to foster your brand here at home.

Founded in Paris in 1986, Team Creatif is proudly independent and is one of Europe’s largest brand design consultancies. On behalf of our clients we create, develop, and maintain leading consumer brands, across all touchpoints around the world. Team Creatif Group consists of 250 passionate people committed to helping clients achieve success in their domestic markets and abroad.

Terroir and Tetrahedrons.The source of Volvic water is a lush, preserved ecosystem in the volcanic region of Auvergne, France. 6,000-year-old layers of volcanic rock provide filter and flavor worthy of such a backdrop.

With this environ as reference, our structural design team dug deeper to create a custom form that does more than capture the essence of the rugged geography. The new 1-liter bottle – with its angular design and a co-injected cap – is also easier to use.

Purity and purpose straight from the source.

In Brazil, “Obrigado!” means “Thank You!”Not long ago, coconut water was something you only drank while lying on a beach in the tropics. And there’s nothing like drinking straight from a freshly-picked coconut.

This experience was part of the vision that led to the purchase of abandoned coconut plantations in Bahia, Brazil. After extensive rehabilitation, production began to package the purest coconut water on earth. A unique process brings the water straight from the fruit to the package without exposure to the outside world.

We created a vibrant brand identity, inspired by this gratitude for nature. A whimsical logotype and brand icon evoke the spirit of Bahia. Tropical flora surrounding a freshly cracked coconut reminds you of how paradise tastes.

From humble roots to the market leader for coconut water in Brazil, Obrigado says, “thank you!” many times over.

There’s a Saying about “The Trouble with Pioneers”…But this is a story with a happy ending.

30 years ago, Juhayna was considered a pioneer as it was one of the first to bring packaged milk to the people of Egypt. From that day they earned the trust to become the market leader of juice and dairy products.

But new, international contenders – eyeing the back of Juhayna – began to move into this fertile region. Armed with a new brand concept of Source of Radiant Life we set out to strengthen and accelerate, rather than defend, their leadership.

A refined brand identity and structure tap a wellspring of quality from the produce inside. Irresistible illustrations and images so fresh, the fruit looks as if it just fell from the tree. These efforts have helped Juhayna achieve and hold the highest brand equity in Egypt.

Not having to “watch your back”… we’ll drink to that!

A Little Flavor Goes a Long Way.For more than three decades, Vit has produced a leading mineral water under a mission for a healthier Indonesia. Building on its trusted brand name, Vit saw an opportunity to launch and become a leader of flavored beverages in the world’s largest island country.

The product: a pure water and juice blend that retains the benefits of Vit mineral water with the added flavor of pure fruit juice. A fun, twisting structural design underpins the concept of Fruit Within the Water by hinting at squeezing fruit for their color, flavor, and enjoyment. While the label design presents beautiful, whole, fresh orange, guava, and soursop fruits that splash into the familiar Vit water brand.

The design uplifts a new brand for a flavor that makes you feel good.

Feline Seduction. We’re powerless against their mystery, their prowess, and their elegance – elements the Sheba brand needed to recapture.

The silky curve of a refined logo, a deeper hypnotic gaze, and the subtle addition of rich leather elevates the exquisite feel of the brand.

In turn, we revitalized a brand that is as comfortable on the traditional cans as it is on the new easy-to-split-and-serve portion packs.

Ultimately – a satisfying experience for cats and those who adore them.

You Can Teach an Old Dog New Tricks.40 years. That’s how long Pedigree has been providing quality food for dogs. But the brand had lost a step in the face of new competition, and its canned food range was proving difficult for consumers to shop.

Our efforts centered on making it easier to discern texture, variety, and flavor. A new navigational structure, texture-specific backgrounds, strong typography, and enhanced product photography all come together to enhance shop- ability. Color coding and unmistakable ingredient imagery better identify the flavors owners know their dogs love.

Pedigree cans are now fetching customers – old and new.

The Best Life is a Shared Life.Dogs and their owners share an unconditional love. This connection is made effortless over food… making feeding a moment of shared joy. Cesar has long understood these moments and knew they needed to communicate them better at shelf.

We created a more premium logo with a simplified structure that allows clearer communication of Cesar’s offerings.

Food photography as appealing as a chef’s dish says quality food for dogs rather than simply dog food.

Of course, we can’t forget the iconic Westie, who was given new vitality with the recognizable, joyful gaze that connects with the brand and the food placed before him.

You can’t help but love him back.

Unwrapping Inspiration.Inspired by a traditional, regional dish made with fresh cheese and fine herbs, Boursin’s line of signature varieties is found in over 35 countries across five continents.

But as the Boursin family of cheeses matured, it began to grow apart with varying styles that undervalued its quality.

When the delicate, iconic silver wrapper caught our eye, it was a natural source of inspiration to refresh the brand.

Reinterpreted graphically, it frames an updated logo and mouthwatering ingredients to present a unified product line – delivering a look as distinctive as the taste.

165 Years Never Looked So Good.Authentic Italian meat, wrapped around mozzarella, crafted from 165 years of Old World techniques.

The story of Fiorucci can be traced back to the 1850s when Innocenzo Fiorucci, the owner of a small meat shop in Norcia, would visit Rome each winter to sell Norcinetto. Since then, the Fiorucci family’s dream of providing delicious meats to people across the globe has become a reality.

With Fiorucci’s distribution picking up speed in America, we looked to their Italian heritage to update their look for American meat lovers. Appetizing food shots, an updated logo, and a new Antipasti ribbon are united on an artisanal butcher paper pattern to tell the rich brand story. Tasty hand-rolled Paninos tempt you through a transparent window, creating an instant desire to make it part of your next gathering.

As they say in Italy… “MANGIA!”

Not Just a Bag of Chips.Snacks span the gamut from potato chips, to nuts & dried fruit, to the latest mix of flavors and fun.

Vico is a beloved house of traditional and innovative snacks in France. But with inconsistencies on shelf, the brand had gone stale. We began with a refreshed logo to remove its manufactured, industrial edge. Then the mascot found new life as a potato professor full of wit and whimsy.

Shifting the brand identity front-and-center and creating a more flexible, circular frame are understated evolutions. Together, they become a unified structure that is more consistent and recognizable across all ranges. This revised look sets a stage for reinforcing the simplicity, authenticity, and fun that define Vico.

As the professor says…“It’s good to let go.”

Good Earth… Literally.In 1963 Robert Bonneterre, a defender of organic and full-flavored foods founded his eponymous company. Over these 53 years, the brand has created a portfolio of 500 products including beverages, sweets, savories, and provisions.

While the brand was doing well, Bonneterre knew they needed to refresh and update the presentation of their entire range. We set out to imbue more naturality while retaining the distinctive assets of the grass-green ribbon, sun-yellow panel, and crimson-red butterfly. The addition of a vibrant tree – springing from the earth – connects the brand with its natural, organic origins. A new radiant backdrop and charming imagery add warmth, a sense of comfort, and a hint of indulgence.

It's a culmination that presents their products as gifts from the good earth.

Name a Country that Doesn’t Love Danone Yogurt. Over time, as the brand evolved and grew into new global markets, consistent branding and imagery became a challenge. Emphasis on the classic Danone Blue ensures quick recognition on shelf.

Further, this flexible canvas gives tasty ingredients, specific to each country, a chance to shine and a consistent look to make finding your favorite yogurt cinch – wherever your travels take you.

Our Team. Brad PerrigoBusiness Development

brad.perrigo @ teamcreatifusa.com

704 591-3277

Brady BoneCreative Director

brady.bone @ teamcreatifusa.com

Erika RasileAccount Manager

erika.rasile @ teamcreatifusa.com

Your Team.Together we can give your new brand life – or recapture its previous glory.

Strategic, creative, precise.

Together we can win at shelf.

227 West Trade Street Suite 1820

Charlotte, NC 28202

teamcreatifusa.com

USAUSA