The most important route to the Southeast Asian market!

USA Pavilion

21 - 23 September 2016,Jakarta International Expo, Indonesia

USDA Endorsed Officially Endorsed by the U.S. Department of Agriculture - Washington, DC.

On behalf of the Office of Agricultural Affairs, U.S. Embassy, Jakarta, it will be my pleasure to welcome you to Indonesia, the largest market in Southeast Asia for U.S. agricultural exports. Indonesia’s food processing sector continues to expand rapidly and there is a strong demand for high quality ingredients.

Fi Asia 2016 in Indonesia offers a great opportunity to showcase your products to key players in the food ingredients sector. We hope to see you there!

Ali AbdiAgricultural CounselorOffice of Agricultural AffairsU.S. Embassy – Jakarta

BEST PROSPECTS

Product Categories sought by Indonesian Food Processing Sector

• Wheat• Soybean products• Dairy products• Fresh fruit• Processed fruit & vegetables• Tree nuts• Non-alcoholic preparation used

in beverages

• Garlic/onion powder• Bakery dough• Corn & potato starch• Dehydrated potatoes• Red meat

Hottest & Trendiest Foods Capturing Consumer Attention

• Organic• • Liquid ready-to-drink milk• Yogurt and other dairy products• High-protein snacks• Processed frozen food products, such as - meatballs - chicken nuggets - sausages• • Noodles and pasta • Small-sized food packages for convenience and price considerations

For more information please visit www.fiasia.com

For more information please contact:

Alindi Delftiana (based in The Netherlands)Sales ManagerT: +31 (0) 20-4099552E: alindi.delftiana@ubm.com

Alex Koupal (based in Arizona)Sales Manager, Americas –Food ingredients GlobalT: +1 (310) 445-3721M: +1 (480) 469-3506E: alex.koupal@ubm.com

FAS WASHINGTONFAS Trade Services StaffPOC: Sharon.Cook@fas.usda.govT: +1 (202) 720-3425

FAS JAKARTAOffice of Agricultural AffairsAmerican Embassy – Jakarta POC: Fahwani.Rangkuti@fas.usda.govT: +62 (21) 3435-9161

Message from the Office of Agricultural Affairs, U.S. Embassy, Jakarta

Fi Asia: the most important route to the Southeast Asian market! 21 - 23 September 2016, Jakarta, Indonesia

Fi Asia, Southeast Asia's premier exhibition and conference for the food and beverage industry, will return to Jakarta in 2016 offering great networking opportunities for your business. Taking into account that Asia will be responsible for 40% of world ingredients trade by 2017, the show, attended by key decision makers in the area, is the must-attend event for any company aiming to grow its presence in this region.

Why Indonesia? Why exhibit?

} Fi Asia services the entire Southeast Asian food industry, including Indonesia, and will provide you with a direct route to this large emerging market.

} 73% of visitors at the last edition of Fi Asia in Indonesia had purchasing authority.

} 15,000+ attendees will come from 50+ countries, guaranteeing you exposure to the complete ASEAN food industry.

} 650+ exhibitors will represent 20+ countries,

} A co-located conference program offers your company the chance to reach high level industry professionals who are extremely invested in growing their industry knowledge.

"Southeast Asia is an important market for us. We had a lot of real discussions with relevant visitors from throughout the region. I totally think Fi Asia 2014 is a very good show."Tony Emms, Regional Director - SEA Strategy, Insight & Market Access, U.S. Dairy Export Council

24%!Fi Asia 2014 grew its attendees by 24% !

Top 5 Visitor Demographics

Purchasing Power

General Management

DistributionResearch andDevelopment

Marketingand Sales

73%

24%

15%

12%

11%

} Indonesia's F&B market is expected to grow at 3% CAGR to 2017.

} Indonesia is the 4th most populated nation in the world. This large consumer base is undergoing a major structural shift in terms of demographics. The middle and upper class estimated at 75 million people, with 7 million more entering the middle-income group each year creating an increasing demand for processed food products.

} Economic reasons: turnover in Indonesia's processed food and beverage industry is expected to grow 4% - 5% year-on-year in 2015. Weak Rupiah and dependence on imported ingredients and raw materials makes this country an attractive destination for ingredients suppliers.

} Demographics: A growing middle class (by 2030 Indonesia will reach 80% of the total population), young population (average age is 28) and urbanization (over half of the population lives in city areas) makes the yearly consumption grow about 5%.

For more information please visit www.fiasia.com

these will include BASF, Brenntag Ingredients,Doehler, Friesland Campina, Jebsen and Jessen, Kerry, Rama production and many others!

USA Pavilion

FI Asia 2016 offers you the prestige and visibility of exhibiting with other US companies while keeping your own identity – your individual booth with a cost-effective, complete service package eliminating communication lag-time and currency transfers.

Price: 729 Euro per sqm

Minimum booth size is 9 sqm

Walk-on Booth Package

- Booth construction with back and side walls- Fascia with company name- One table, three chairs, one lockable demonstration

counter, one bar stool, two wall shelves, one wastebasket, and one literature rack

- Wall-to-wall carpeting- Lighting - One electrical socket- One individual entry in official show catalog and USA

Pavilion Directory- Daily booth cleaning- 5 exhibitor badges per registered company- One copy of the Fi Asia show catalog - WiFi

Design subject to change

For more information please visit www.fiasia.com

Notice on Product Origin: All firms exhibiting in the USA Pavilion must promote and display a majority of products (greater than 51 percent by SKU count) that are of U.S. origin. A product is determined to be of U.S. origin if it is comprised of at least 51 percent U.S. origin content, by volume or by value, exclusive of added water.

• Professional guidance and total logistical coordination from UBM

• Pre-show promotion • Prime location on show floor• Strong USA identification – focal point for international

and importers and brokers• USA Pavilion business lounge with Internet access • On-going market assistance during the show• One individual entry in official show catalog, show web

site, and USA Pavilion Directory• Assistance with hotel accommodations

and shipping samples

Floorplan

The USA pavilion stands are highlighted in green.Since we have a limited number of stands available, please contact us immediately.

Maximise your presence at the show by getting ahead of the crowd and selectingthe best stand location for your organisation.

1.50

Restaurant

Bio Sunkeenreserved

Exhibitors Seminar(Meeting Room 1)Invited Guest Only

RentalMeeting

Room

Exhibitors Seminar(Meeting Room 2)

70 seats (Theatre style) 50 seats (Theatre style)

Exhibition Hall D2 Exhibition Hall D1

Exhibition Hall A3 Exhibition Hall A2 Exhibition Hall A1

Regis

Regis

7.00

3.002.503.00

5.50

A1

A2

A3

A6

A21

2.502.502.502.502.502.502.502.502.502.502.502.502.502.50

2.50

1.20 1.20 1.20 1.20

3.00

2.50

2.50

3.00

9.00

5.00

2.50

2.50

6.001.00

2.50

2.50

5.75

4.50

2.00

2.502.50 2.502.502.502.502.50

2.50

2.502.502.502.502.502.50

2.50

3.00 5.006.00

4.00

3.50

5.50

6.00

3.00

3.00

3.50

PaprikaTokiwaInthaco Bontoux Micro-TechFoods

Lawsim

Almendra

Walk-in / VIP / Pre-reg CounterVIP / Pre-reg Counter

Walk-in / VIPPre-reg Counter

B1

B9

C1D1E1F1

F9

H1K1 G1

B11C8 (C11)

C15 C16

D15 D16

C19 C20

D19

D11E11

E13 E14

E15 E16

F11

F19 F20M15

M16

G11

G19

B21C21D21E21

E23 E24

F21G21

F23G23 C24C23F24G24

H21

H23 H24

L1M1

M9

N1

N9

P1R1S1

P11R11

R19

S11

S15 S16

P21R21S21

H11K11

K19

H19 H20

L11

L19 L20

M11N11

M21N21

U1

U11

U19

V9

V1

X9

X1Y1AA1BB1

BB9

AA11

AA19

AA21

AA29

BB11

BB19

BB21

BB27 BB28

BB29

BB31 BB32

CC1

CC9

CC11

CC19

CC21

CC23

CC25

CC26

CC29

CC12DD11 DD12

DD17 DD18

DD15 DD16

CC16

GG1

FF1 FF2

FF3 FF4

FF5 FF6

FF7 FF8

EE1 EE2

EE3 EE4

EE5 EE6

EE7 EE8

HH1 HH2

HH3 HH4

HH5 HH6

HH7 HH8

HH9 HH10

KK1

KK5 KK6KK7

LL1

LL5 LL6

LL7

FF11

FF17 FF18

EE11EE12

EE13 EE14

EE17 EE18

GG11

GG19

HH11

HH19HH17 HH18KK17 KK18

KK11

KK19

LL11

LL21

LL19 LL20

8X10

KK21

KK23 KK24

KK25 KK26

PP1PP3PP5PP7 PP6PP9PP11PP17PP19PP23PP25PP27PP29PP31PP33PP35PP37PP39PP41PP49PP51PP53PP54 PP43PP45PP47 PP46

RR1RR3RR5RR7RR9 RR8RR11RR15RR17RR18RR19RR20RR21RR22

RR31RR47

RR49RR51RR53RR55RR57RR59RR61 RR60RR62

U21

U22

U23

U24

V11

V19

X11

X19

Y11

Y19

V21

V27 V28

X21

X27 X28

Y21

AA27AA25 AA26

Y27 Y28

V29

V31 V32X31 X32AA31 AA32

X29Y29

Y33 Y34

T5

T11

T14

T15

T16

Chi

naPa

vilio

n

ChinaPavilion

ChinaPavilion

ChinaPavilion

ChinaPavilion

ChinaPavilion

ChinaPavilion

ChinaPavilion

Triefta

Sojaprotein

Apollo

Fuita

flor

Matrix

BioActive

H.A.Research

MorningFood

Dynem

ic

BintangAroma

Indokemika&

Huntman

PremiumFoods

Ricca

Armfie

ld

Iscal

Dua Mitra

Aker

Activ Int’l

Viddhi

CV.Universal

Kanegrade UmalaxmiEuronut

Hofseth

Huisong

Leiber

WorldSalud

JumboTrading

Maharaj

DOAEreserved

Neo Pacificreserved

Thai FoodProductreserved

Nutrin

Halim

UENO

Merp

ati

Amano

KreasiEdhoval

Tekir

dag

Oleofin

e Redachem

Prova SeleIngredient

ShionoKorya

Mitsubishi

PalsgaardDPO

Fenchem

OgawaKerryFoodex Tegar

BioSpringer

Jiahe

CBCFMC

Behn Meyer

GMCGlanbia

Indesso

Naturex

CamlinIprona Eonlipids

Lautan Luas

&LautanNatural

IMCD

Vitable

nd

SuperFood

IngredientUnited

Chemical

Jebsen&

Jessen

AAKMintel

Reserved

DelionCitra

Dinamika

HyetSweet

GNT

Jerindo

Dian CiptaBASF

Synthite

ADMFrieslandCampina

Tate & Lyle

Brenntag

HaldinWUSATAmember

Corbion

Purac

Silesia

Reserved

AstraReal

WUSATAmember

WUSATAmember

WUSATAmember

WUSATAmember

Chaijindareserved

Fruittara reserved

WUSATAmember

WUSATAmember

WUSATAmember

Chemco

Tat Nisasta

Stern

Ingredients

Ekacitta

Tecneaaze

VEDAN Kabulinco

Balla

ntyte

Easts

ign

Nutrilo

Stable

Tripper

Hexa

Food

Lactalis

PreservedFood

DoehlerKH

Roberts

AlmerNovozymesFamilyCereal

Shure

n

UnibiocheSriboga Flour Mill

SantosPremium Krimer

ChangzhouGuanghuiNagase

Rama Production

Brataco Gio Gin

Ni Pavilion

ChinaPavilion

ChinaPavilion

ChinaPavilion

ChinaPavilion

ChinaPavilion

Chi

naPa

vilio

nC

hina

Pavi

lion

ChinaPavilion

ChinaPavilion

China Pavilion

USA Pavilion

Taiwan Pavilion

TaiwanPavilion

(Councilof Agriculture)

Thailand Pavilion

ChinaPavilion

ChinaPavilion

ChinaPavilion

ChinaPavilion

ChinaPavilion

ChinaPavilion

ChinaPavilion

ChinaPavilion

ChinaPavilion

ChinaPavilion

ChinaPavilion

ChinaPavilion

C&PAdditivesVicaMokate

Biomed

L & PVita

SweetKoyoVinh

Hoan

Malkara

OleonIn

gre

dia

Me

nara

Rid

da

Ad

vanc

ed

Enzy

me

sTh

eEs

senc

eCapsugelReserved

PT. Pafa Mandiri

Sakti

MingChyi

Decagon

GrapeKingBio

RikevitaUSA PavilionLounge

Hyd

roc

ollo

id

Che

ngua

ng

Bio

tec

h

Jubilant

AngelYeast

L21 L22

L24 L25 L26

RR23RR24RR25

U8

U9

U10

PlantLipids

GalaLaksana

HLeks

HungThong

R15 R16Bronso

nel

orp

an

oC

NKAutomation

HengYi

SimpsonJK Food

Hong-Zhong

CC2

CC4

CC6

CC10

Kimica

ABP

Ge

nmo

nt

BDG

Pom

Wo

nde

rful

Markaindo

RedIndonesia

Tigaka

Agrocomplex

Suci

Parmovo

PDOB

Wedar

Gingko

Quantum

Hi-Tech

Ambereserved

Reserved

Daepyungreserved

ANJ AgriPapua

reserved

TaiwanYes

Jinyo

ung

Pytochemindo& GMC reserved

MatahariRaya

reserved

Food ingredientsInternational Conference

(Plenary Room)324 seats (Class room style)

31X23 PANTRY PANTRYTOILET TOILETMACHINE ROOM MACHINE ROOM PANTRY TOILETMACHINE ROOMBreakout Session 1

Brea

kout

Ses

sion

2

Brea

kout

Ses

sion

3

VIPLounge

InnovationZone

60

se

ats

(Th

eat

re s

tyle

)

9X12

Regis

Regis

Regis

Regis

60

seats (T

he

atre style

)

9X12

60

se

ats

(Th

eat

re s

tyle

)

9X12

Regis

60 seats (Theatre style)

9X12

Exhibitor SeminarRoom 4

Exhibitor SeminarRoom 3

Regis

60 seats (Theatre style)

9X12

3x7(21m2)

5x3(15m2)

6x4(24m2)

8x3(24m2)

8x3(24m2)

4x3(12m2)

4x3(12m2)

4x3(12m2)

6x3(18m2)

4x3(12m2)4x3(12m2)

4x3(12m2)

4x3(12m2)4x3(12m2)

4x3(12m2)4x3(12m2)

3x4(12m2) 3x4(12m2)4x4

(16m2)4x4

(16m2)5x4

(20m2)5x4

(20m2)

4x3(12m2)

4x3(12m2)4x3 (12m2)

4x3(12m2)

4x3(12m2)

23x3(69m2)

25x3(75m2) 5x3 (15m2)

4x3(12m2)

6x5(30m2)

6x5(30m2)

4x3(12m2) 4x3(12m2)4x3(12m2)

5x3(15m2) 6x3

(18m2)6x3

(18m2)6x3

(18m2)

4x3(12m2)6x3(18m2)

6x3(18m2)

6x3(18m2)4x3(12m2)4x3(12m2)

4x3(12m2)

4x3(12m2)

6x3(18m2)

6x3(18m2)

12x3(36m2)

12x3(36m2)

6x3(18m2)

6x3(18m2)

6x3(18m2)

6x3(18m2)

9x3(27m2)

9x3(27m2)

8x3(24m2)

8x3(24m2)

8x3(24m2)7x3

(21m2)

3x8(24m2)

3x8(24m2)

3x4(12m2)

3x4(12m2)

3x5(15m2)

3x5(15m2)

3x10(30m2)

3x8(24m2)

3x8(24m2)

3x8(24m2)

3x8(24m2)

3x8-1(23m2)

8x7(56m2)

8x7(56m2)

8x4(32m2)

4x4(16m2)

4x4(16m2)

8x4(32m2)

4x4(16m2)

4x4(16m2)

3x6(18m2)

3x6(18m2)

5x3(15m2)

8x3(24m2)8x3

(24m2)8x3

(24m2)8x3

(24m2)4x3

(12m2)

3x3(9m2)

3x3(9m2)3x3(9m2)3x3(9m2)

3x3(9m2) 3x3(9m2)

3x3 (9m2)3x3(9m2)

3x3(9m2) 3x3(9m2)

3x3(9m2)3x3(9m2)

3x3(9m2)

3x3(9m2)

3x3(9m2)

3x3(9m2)

3x6(18m2) 3x6(18m2)

3x3(9m2)

3x3(9m2)

5x4(20m2)

3x3(9m2) 3x3(9m2)

3x3(9m2) 3x3(9m2)

3x3(9m2) 3x3(9m2)

3x3(9m2) 3x3(9m2)

3x3(9m2)

3x4(12m2)

3x4(12m2)

3x3(9m2)

3x3(9m2)

6x8(48m2)

6x6(36m2)

6x6(36m2)

6x7(42m2)

6x8(48m2)

6x4(24m2)

6x3(18m2)

6x3(18m2)

6x6(36m2)

3x5(15m2) 3x5(15m2)3x5

(15m2)3x5

(15m2)

3x5(15m2)

3x5(15m2)

3x5(15m2)

3x7(21m2)3x7(21m2)

3x6(18m2)

3x6(18m2)

3x6(18m2)

6x5(30m2)

3x6(18m2)

3x6(18m2)

3x4(12m2)

3x4(12m2)

3x5(15m2)

3x5(15m2)

3x4(12m2)

3x4(12m2)

3x4(12m2)

3x4(12m2)

3x4(12m2)

3x4(12m2)

3x4(12m2)

3x4(12m2)

3x4(12m2)

3x8(24m2)

3x4(12m2)

3x4(12m2)

3x4(12m2)

3x5(15m2)

5x3(15m2)

5x3(15m2)

3x3(9m2)

3x8(24m2)

6x11(66m2)

6x4(24m2)

3.5x4(14m2)

3.5x4(14m2)

7x3(21m2)

6x15(90m2)

8x5(40m2)

8x5(40m2)

8x4(32m2)

10x4(40m2)

8x5(40m2)

4x4(16m2)(40m2)

(8)

(7)

(3)

4x7(28m2)

4x7(28m2)

8x10(80m2)

4x6(24m2)

4x6(24m2)

8x6(48m2)

6x5(30m2)

8x9(72m2)

8x9(72m2)

6x10(60m2)

3x5(15m2)

3x5(15m2)

6x10(60m2)

3x6(18m2)

3x6(18m2)

3x5(15m2)

3x5(15m2)

7x3(21m2)

7x5(35m2)

7x8(56m2)

7x8(56m2)

7x5(35m2)

7x5(35m2)

3.5x4(14m2)

7x4(28m2)

3.5x4(14m2)

3.5x5(17.5m2)

3.5x5(17.5m2)

3.5x5(17.5m2)

3.5x4(14m2)

3.5x4(14m2)

3.5x4(14m2)

3.5x4(14m2)

3.5x4(14m2)

3.5x4(14m2)

3.5x5(17.5m2)

3.5x5(17.5m2)

3.5x5(17.5m2)

3.5x4(14m2)

3.5x4(14m2)

3.5x3.5(12.25m2)

3.5x3.5(12.25m2)

3x17(51m2)

3x12(36m2)

7x8.5(59.5m2)

7x6(42m2)

6x8(48m2)

7x8(56m2)

6x4(24m2)

8x8(64m2)

8x8(64m2)

7x8(56m2)

7x8(56m2)

6x8(48m2)

6x15(90m2)

6x15(90m2)

6x15(90m2)

6x15(90m2)

6x15(90m2)

6x15(90m2)

6x11(-1)(65m2)

6x8(-1)(47m2)

6x8(-1)(47m2)

3x5(15m2)

3x5(15m2)

6x4(24m2)

3x5(-1)(14m2)

3x5(15m2)

6x6(36m2)

6x4(24m2)

7x9(63m2)

6x9(54m2)

6x5(30m2)

6x7(42m2)

7x6(42m2)

7x5(35m2)

7x9(63m2)

7x10(70m2)

7x10 (-1)(69m2)

7x4(28m2)

7x4(28m2)

6x10(60m2)

3x5(15m2)

3x5(15m2)

7x2.5(17.5m2)

7x8.5(59.50m2)

7x5(35m2)

6x8(48m2)

7x15 (-1)(104m2)

10x10(100m2)

10x5(50m2)

7x15(105m2)

7x15(105m2)

7x15(105m2)

7x10(70m2)

7x5(35m2)

7x15(105m2)

8x15(120m2)

8x15(120m2)

8x8(-2)(62m2)

8x8(-2)(62m2)

8x15(120m2)

8x10(80m2)

8x5(40m2)

8x10(80m2)

7x15(105m2)

7x15(105m2)

3.5x4(14m2)

3.5x4(14m2)

RoyalBuisman

For more information please visit www.fiasia.com

46%!Fi Asia 2016 grows

in event size!