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U.S. retail trade sales:
total vs. e-commerce
Source: U.S. Census Bureau.
E-commerce E-commerce share
Business type US$ billionAs percent of total
retail sales
Nonstore retailers 68.1 27.9
Electronic shopping and mail-order houses 65.4 40.5
Other nonstore retailers 2.7 3.2
Motor vehicle and parts dealers 16.7 1.9
Clothing and clothing accessories stores 1.8 0.9
Miscellaneous store retailers 1.8 1.6
Electronics and appliance stores 1.3 1.3
Sporting goods, hobby, book, and music stores 1.1 1.4
Furniture and home furnishings stores 0.5 0.5
Food and beverage stores 0.5 0.1
All Other 1.4 0.1
Retail trade, total 93.3 2.5
U.S. e-commerce sales
Source: U.S. Census Bureau.
20072006200520042003200220012000
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.5
As a percent of total retail sales
U.S. e-commerce distribution
By type of business
Source: U.S. Census Bureau.
Nonstore
retailers,
73.0%
Electronics
and appliance
stores, 1.4%
Miscellaneous
store retailers,
1.9%
All other, 3.9%
Clothing and
clothing
accessories
stores, 1.9%
Motor vehicle
and parts
dealers,
17.9%
Electronic
shopping and
mail-order
houses, 96.1%
Other
nonstore
retailers,
3.9%
U.S. nonstore e-commerce
distribution
Source: U.S. Census Bureau.
U.S. top ten internet brands
Home and work, December 2007
Source: www.marketingcharts.com.
Brand
Unique audience
(millions)
Google 117.7
Yahoo 113.2
Microsoft 98.3
MSN/windows live 96.4
AOL media network 90.9
YouTube 68.6
Fox interactive media 67.6
Amazon 59.6
eBay 59.4
Apple 50.7
Top ten online retailers
Based on 2006 online sales, US$ billions
Source: www.internetretailer.com.
Retailer Sales
Amazon.com 10.7
Staples 4.9
Office Depot 4.3
Dell 3.9
Hewlett-Packard 3.1
OfficeMax 2.8
Sears Holdings 2.3
CDW Inc. 2.0
SonyStyle.com 1.7
Newegg.com 1.5
U.S. top ten
social networking sites
Source: www.marketingcharts.com.
December
2006
December
2007
Myspace.com 55.3 60.1 8.8
Facebook 13.1 22.6 72.2
Classmates online 11.4 10.7 -5.8
Windows live spaces 8.7 8.9 1.8
AOL hometown 9.0 6.9 -24.1
Club penguin 2.7 6.4 136.5
LinkedIn 2.1 4.8 131.9
Reunion.com 4.3 4.1 -5.5
AOL community 5.2 4.1 -21.9
Flixster 0.7 3.1 316.3
Unique audience (millions)
Site
Growth
(percent)
U.S. top ten visited
Internet advertising websites
Source: www.marketingcharts.com.
Rank Website
U.S. market share of visits
Percent, February 2008
1 Sedo Parking 21.7
2 WebRing 2.5
3 AccountNow Affiliate Program 2.5
4 Vemma Builder 2.5
5 InstantDollarz 2.3
6 www.adserver.com 1.8
7 TheOnlineBusiness.com 1.5
8 Google AdWords 1.5
9 Virtual Way 1.4
10 365 Ad Solutions 1.3
Fast-growing websites
Source: Small Business Research Board.
WebsiteJanuary
2008
February
2008
Growth
(percent)
Nascar.com 2,196 5,170 135.4
TaxACT 5,803 9,622 65.8
The Mozilla Organization 9,127 14,992 64.3
123GREETINGS.COM 2,977 4,763 60.0
Trilegiant Corporation 2,904 4,543 56.4
Oprah.com 3,455 5,307 53.6
IRS.gov 12,495 17,863 43.0
Heavy Networks 3,755 5,227 39.2
WildTangent Network 6,553 8,818 34.6
DishNetwork.com 3,809 4,955 30.1
Total audience 184,239 185,017 0.4
Search engines
Share of U.S. searches, February 2008
Source: www.marketingcharts.com.
Google search,
58.7%
Other, 4.8%
Ask.com
search, 2.5%
MSN/windows
live search,
11.2%
AOL search,
5.2%
Yahoo search,
17.6%
Online consumer
shopping decision
Source: DoubleClick Touchpoints IV.
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2012201120102009200820072006
350
300
250
200
150
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16
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US$ billions Online percent of total media
Online
Total media
Online share of total media
U.S. online and total media
advertising spending projections
Source: www.eMarketer.com.
U.S. Internet access spending
and advertising
Dial-up
access
spending
10.4%
Internet
advertising
38.7%
Broadband
access
spending
50.9%
Sources: PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates.
