U.S. Military Demographic Metrics Military Retailer Magazine

U.S. Military

Demographic Metrics

Military Retailer Magazine

Total Military MarketStatus Population

Active Duty 1,406,221

Reservists* 1,109,805

Active Duty Family Members 1,864,427

Reserve Family Members 1,114,900

Retirees & Family Members 4,945,000

Total** 10,440,353

Source: AAFES, DMDC Masterfile (9/07). DMDC Reserve Component Common Personnel Data System (9/07),* Includes Stand-by Reserves** Total does not include the estimated 600,000 DoD Civilians, their dependents and eligible international military members who are authorized users of portions of the military resale system.


Geographic Breakout

Geographic Area Percent

U.S. & Territories 85.3%

Europe 6.3%

Eastern Asia 5.7%

W. Hemisphere* 0.2%

Other/Ships Afloat 0.1%

Source: DMDC Master File (9/07). *Western Hemisphere does not overlap with the United States, U.S. Territories and Special Locations.


Active Duty by Branch of ServiceBranch of Service Active Duty Population

Army 517,783

Air Force 329,094

Navy 332,269

Marines 186,425

Total 1,365,571

Coast Guard 40,650

Grand Total 1,406,221

Source: DMDC Master File (9/07).


Reserve and National GuardComponent Population

Army National Guard 354,992

Army Reserve 266,430

Air National Guard 106,254

Air Force Reserve 120,552

Navy Reserve 128,421

Marine Corps Reserve 100,787

Coast Guard Reserve 11,151

Total 1,088,587

Source: DMDC Reserve Component Common Personnel Data System (9/07).


Age of Active Duty



Education Active Duty

Rank Less than B.A. B.A or Higher

Officer 8.3% 88.6%

Enlisted 93.7% 3.9%



Active Duty Military Family Status

Source: DMDC Family File (9/07) & DMDC Active Duty Master File (9/07). Single includes annulled, divorced & widowed.


Gender of Active Duty

Male 85.1

Female 14.9

Source: DMDC Active Duty Master File (9/07)


Ethnicity of Active Duty



Active Duty Spouses Age and Population

Age Group Population Percent

25 or Younger 197,205 28.6%

26-30 148,875 21.6%

31-35 136,987 19.9%

36-40 108,452 15.8%

41+ 96,899 14.4%

Total 688,418 100%



Active Duty Children Age and Population

Age Group Population Percent

0-2 161,677 13.5%

3-5 310,206 25.9%

6-11 385,435 32.2%

12+ 341,401 28.5%

Total 1,198,719 100%

Source: DMDC Military Family File (9/07).


Military Resale Systems

Exchanges and Commissaries


Military Resale System SalesRetail Agencies Sales

Army and Air Force Exchange Service $ 9,970,000,000

Defense Commissary Agency $ 5,800,000,000

Navy Exchange System $ 2,500,000,000

Marine Corps Exchange System $ 885,600,000

Coast Guard Exchange System $ 135,000,000

Total $19,290,600,000

Source: Resale Agency Headquarters


Sales Trends 2004-2008$Billions

Source: Military Resale Headquarters Military Retailer Magazine

Top 10 Military CommissariesIn the U.S.

Rank Store Sales ‘08

1. Fort Belvoir, VA $102,035,645

2. Pearl Harbor, HI $ 91,068,283

3. San Diego, CA $ 81,180,616

4. Oceana NAS, VA $ 77,013,305

5. Fort Meade, MD $ 73,180,132

6. Fort Lewis, WA $ 71,833,441

7. Fort Bragg South, NC $ 71,387,461

8. Miramar MCAS, CA $ 66,461,679

9. McChord AFB, WA $ 65,618,045

10. Quantico MCB, VA $ 65,335,595

Source: Defense Commissary Agency Headquarters.


Top 10 Military ExchangesIn The U.S.

Rank Store Sales ’08

1. Pearl Harbor NB, HI $171,724,271

2. San Diego NS, CA $105,077,026

3. Norfolk NB, VA $ 84,744,584

4. Fort Lewis, WA $ 71,989,002

5. Jacksonville NAS, FL $ 63,876,034

6. Little Creek NB, VA $ 54,771,138

7. Fort Sam Houston, TX $ 52,958,088

8. Lackland AFB, TX $ 52,585,877

9. Fort Campbell, KY $ 49,533,369

10. Fort Bliss, TX $ 49,303,466

Source: Exchange Services Headquarters


Documents

U.S. Military Demographic Metrics Military Retailer Magazine