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The importance of Japan to the U.S. red meat industry
Erin BorrorEconomist, USMEF
USDA Ag Outlook ForumFebruary 22, 2019 Washington D.C.
Japan is a top global importer of pork & beef
$0
$1
$2
$3
$4
$5
$6
Japan China HongKong
S.Korea Mexico
U.S.
Billi
ons
Pork & Variety Meat Imports
2016 2017 2018
$0
$1
$2
$3
$4
$5
$6
U.S. China Japan HongKong
S. Korea EU28
Beef & Variety Meat Imports
2016 2017 2018
Source: GTA and USMEF estimates
And top value market for U.S. =$3.7 Billion
$0$200$400$600$800
$1,000$1,200$1,400$1,600$1,800
Mill
ions
U.S. Pork & Variety Meat Exports2016 2017 2018
$0$200$400$600$800
$1,000$1,200$1,400$1,600$1,800$2,000$2,200
U.S. Beef & Variety Meat Exports
Source: GTA and USMEF estimates
Accounting for more than a quarter of export value
Japan , $82.75 , 25%
Korea, $68.50 , 21%
Mexico, $41.38 , 13%
China/HK, $39.40 , 12%
Canada, $29.57 , 9%
Taiwan, $21.22 , 7%
Others, $43.88 , 13%
Jan - Nov 2018 beef export value per head of fed cattle slaughtered = $320.72, +14%
Source: USDA/FAS & USMEF, fed slaughter
Japan , $13.18 , 26%
Mexico, $10.67 , 21%
China/HK, $6.93 , 13%
Canada, $6.09 , 12%
Korea, $5.30 , 10%
Others, $9.28 , 18%
Jan – Nov 2018 pork export value per hog slaughtered = $51.46, -3%
Red meat is key in U.S. ag market access
$4.05$4.90
$3.49$3.71
$3.01 $3.25 $3.70$3.92
$2.21
$1.25
$0
$2
$4
$6
$8
$10
$12
$14
2013 2014 2015 2016 2017 2018e
Billi
on U
SD
U.S. Ag Exports to Japan
OthersPoultry & ProductsSugar & Tropical ProductsDairy & ProductsOilseeds & ProductsHorticultural ProductsRed meat & productsGrains & Feeds
A U.S.-Japan trade agreement is urgently needed• All is not yet lost, but we are now way behind• Japanese market is booming / in transition • Companies looking to invest for future – noting decrease in Japanese
production expected, high labor costs, etc. • Expect continued growth in Japanese red meat consumption and
imports accounting for a larger share of the market • Need assurance that U.S. will be FTA/TAG partner soon • Industry priorities have been conveyed to USTR =
• level playing field ASAP • Near-term loss estimates: $600 million pork and $550 million beef …
lost opportunities exceed $1 billion each in 10 years
“Niku Boom” Japan’s meat & poultry imports reach a record 3 million mt
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
2013 2014 2015 2016 2017 2018
Met
ric to
nsJapan’s meat & poultry imports
sheep meatsausagespork fatoffalprepared porkchilled beeffrozen beefchilled porkprepared poultryfrozen porkchilled/frozen poultry
Source: GTA and USMEF estimates
Opportunities: Japanese consumption
• Seafood continues to decline • Poultry, pork and beef continue to grow • Convenience drives demand for value-added and favors red
meat vs. seafood • Demographics- older generation eating more red meat• Income/economic growth continues to underpin meat
consumption • U.S. beef and pork seen as high-quality and healthy • Imports to account for a larger share of consumption
The Japanese Beef Market
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
2011 2012 2013 2014 2015 2016 2017 2018
Japan’s Beef Situation, calendar year, mt
Production Imports Marketing quantity
Per capita: 6.88 in 2011 to 7.1 kg in 2017 and 7.4 kg in 2018 Source: ALIC, GTA and USMEF estimates
U.S. and Australia
49%
34%
56%46%
56%
26%
0%10%20%30%40%50%60%
Chilledbeef
Frozenbeef
Varietymeats
Market Share of Japan’s 2018 Beef Import Volume
U.S.Australia
U.S Aus.
U.S. beef exports to Japan…adding value to each animal
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
brisket/plate chuck/clod/round tongues chilled skirts loin tripe, intestines
Met
ric to
ns
Japan’s imports of U.S. beef
2016 2017 2018
$220 mil $154 mil $30 mil
$733 mil
$590 mil
$300 mil
Japanese imports of U.S. beef tongue averaged $11.60 per head of fed slaughter in 2018 and imports of short plate averaged $28.50 per head.
Source: GTA and USMEF estimates
Of the major markets for U.S. beef, Japan has the highest tariffsCompetitors now have the tariff advantage
38.50%
12.80%
27.50%
6.40%
26.60%
5.70%9%
0%0%
5%
10%
15%
20%
25%
30%
35%
40%
Chilled/Frozen Beef Beef Tongues/Skirts
Ad v
alor
em d
uty
Japan’s Tariffs on Key Beef Products
U.S. CPTPP & EU Implementation CPTPP & EU April 1, 2019 CPTPP & EU final
Source: USMEF and agreement text
Zero by 2028-2030
by 2033
Initial tariff reductions on implementation (Dec 30 for CPTPP and Feb 1 for EU) and again at start of JFY, April 1, 2019
U.S. beef now the only one subject to Japan’s quarterly SG mechanism: risk of 50% duty again
U.S. beef export losses without FTA
• Per head losses: -$18.70 by 2023 -$42 by 2028
• These are lost opportunities
• Will impact across the chain
Opportunities: Over Thirty Month Beef Access• U.S. beef exports to Japan could increase by $150 to >$200 million
annually or +7 to 10% • Export demand expected for high-demand Japan cuts
Short Plate, Outside Skirt, Hanging Tender• Strong potential for cuts from white cow or other quality assured
programs, meeting Japanese cut specifications and with competitive pricing
Chuckeye Roll, Short Rib, Loins (strips, tenders), Clod, Brisket• Offal/Variety Meat, high demand
Mountain Chain Tripe, Tongue, Abomasum, Liver, Large Intestine & Small Intestine • Processed/cooked beef
Assume U.S. exports could double as being able to produce value-added beef products from OTM significantly reduces costs.
• But U.S. not likely to fully realize potential without an FTA as tariffs on some processed beef items are high (and are phased to zero through CPTPP) and generally OTM beef needs to be price-competitive
The Japanese Pork Market
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2,000,000
2011 2012 2013 2014 2015 2016 2017 2018f
Japan’s Pork Situation, calendar year, mt
Production Imports Marketing quantity
Per capita: 13.16 in 2011 to 14.4 kg in 2017 and 14.9 kg in 2018 Source: ALIC, GTA and USMEF estimates
Japan imports record volumes of pork (>$5 billion)
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
2013 2014 2015 2016 2017 2018
Met
ric to
ns
Japan’s Pork & Variety Meat Imports
Others
Chile
Mexico
Total imports: 1.16 mil mtU.S.: 407,000 mt, steady U.S. market share held at 35%
Source: GTA and USMEF estimates
Chilled pork driving the growth in Japan’s imports…and GSP
-
100,000
200,000
300,000
400,000
500,000
600,000
chilled frozen gsp other processed
Met
ric to
ns
Japan’s pork imports by category
2010 2011 2012 2013 2014 2015 2016 2017 2018
Lots of potential in the value-added categories as Japan’s tariffs are phased out through CPTPP and Japan-EU
Source: GTA and USMEF estimates
Japan’s imports of U.S. pork
-
50,000
100,000
150,000
200,000
250,000
chilled frozen gsp other processed
Met
ric to
ns
Japan’s U.S. pork imports by category
2010 2011 2012 2013 2014 2015 2016 2017 2018
Tariffs on competitor’s
processed pork phasing to zero
Source: GTA and USMEF estimates
Elimination of tariffs on processed pork and changes to the chilled/ frozen gate price could significantly change Japan’s pork market
4.30%
20.00%
10.00%9%
2.20%
16.60%
8.30%
4.30%
1.96%
13.30%
6.60%
4.30%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
18.00%
20.00%
Chilled/frozen pork Prepared pork Sausages Ham & Bacon
Ad v
alor
em d
uty
Japan’s Tariffs on Pork Imports
U.S. CPTPP & EU Implementation CPTPP & EU April 1, 2019
Zero by 2023
Zero by 2028
Source: USMEF and agreement text
Tariffs are eliminated by 2023 for prepared pork & sausages; and by 2027-2028 for chilled/frozen pork and ham & bacon
Zero by 2027
Zero by 2023
Canadian pork gaining chilled market share
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
20%
30%
40%
50%
60%
70%
80%
2011 2012 2013 2014 2015 2016 2017 2018f
Met
ric T
ons
Mar
ket S
hare
Japan’s Chilled Pork Imports
TTL Imports Canada U.S.Source: MAFF
Source: GTA and USMEF estimates
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
Met
ric to
ns
Japan’s imports of ground seasoned pork
Others
Chile
Mexico
Canada
EU-28
UnitedStates
Record-large GSP imports, driven by EU, Mexico, Chile, Canada …FTA partners
Source: MAFF
EU market share has increased to 18%
The loss of U.S. market share, from 45% to 34%
72%
52%
78%
65%
26%
10%
45%
34%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
2011 2012 2013 2014 2015 2016 2017 2018
U.S. Share of Japan’s Pork Imports, by category
Chilled pork Ground seasoned pork Frozen pork Total pork
GSP
Chilled
Total
Frozen
Source: GTA and USMEF estimates
With TPP-11 & Japan-EU EPA• Expect continued growth in chilled pork, led
by Canada • Potential to import single cuts priced below
the gate• For processing and retail
• Continued growth in ground seasoned pork, • with investment in Europe (Ireland and Spain as
relatively new suppliers as well as Germany and Netherlands)
• and in Canada, Mexico, Chile • Looking to produce more value-added and
processed products outside Japan • labor advantages favor Mexico • but potential in Europe and Canada as well
U.S. pork export losses without FTA
• On a per head basis, this would equate to $4.55 per head loss by 2023
• and -$7.06 per head by 2028
• Again these are lost opportunities or market potential
• Chain-wide impact
Besides lost export sales of >$2.2 billion annually, Impact back to feed grains & downstream employment
Projected value of between $1.5 Bil to $2 Bil to corn and soybean farmers
10 year impact on feed-grain utilization Feedstuff Pork Beef TOTAL
Corn 172.8 mil bu
64.2 mil bu 237 mil bu
DDGS 282,867 tons
724,000 tons
1.006 mil tons
• Exports to Japan estimated to directly support more than 4% of the jobs in the meat packing and processing industry
• An annual cost of more than $5.2 billion in direct economic losses to other businesses and industries in the top 15 states where the meat packing and processing industry is located
• Also, based on the RIMS II data, about 23,600 jobs outside the meat industry would be lost in year 10 in those states
Thank you• Erin Borror• [email protected]• 303-623-6328
• Loss summaries: • http://www.usmef.org/usmef-technical-services/recent-
export-trends/
extras
Main EU suppliers: Spain and Denmark are top suppliers of frozen; Germany & Netherlands for GSP
Frozen Pork Jan-Nov '17 Jan-Nov '18 YOYSpain 97,860 104,598 7%Denmark 105,564 100,325 -5%Netherlands 23,359 26,708 14%Germany 18,352 20,467 12%France 13,199 13,030 -1%Italy 12,153 12,791 5%Hungary* 18,480 7,875 -57%Austria 7,788 7,008 -10%Ireland 6,572 6,928 5%
Ground Seasoned PorkGermany 6,826 10,878 59%Netherlands 7,194 7,774 8%Ireland 1,404 5,753 310%Spain 677 1,557 130%
Prepared/canned hams 160249Denmark 3,657 3,861 6%
Source: GTA, metric tons, *Hungary banned following ASF finding
Chilled/frozen beef tariffs and safeguardsChilled Beef Frozen Beef Tongues & Skirts
MFN Applied Tariff
(U.S. & Other Non-EPA Countries)
38.5%
SG: 50%
38.5%
SG: 50%12.8%
Australia EPA
April 1, 2018 and 2019 Tariff Rates, 2019 SG volume
29.3% 28.75%SG: 38.5% (137,500)
26.9% 26.6%SG: 38.5% (202,500)
7.6% TRQ (19,000)
Comprehensive & Progressive Agreement for Trans-Pacific Partnership (CPTPP) Tariff Rates Upon Implementation & Reduction
27.5%, 26.6% on April 1 to 9% by year 16 (2033)
With annual SGs during implementation*
601,800 mt on April 1, 2019, 38.5% snapback *quarterly SGs for years 11-15
6.4%, 5.7% to 0% by year 11 for
tongues, by year 13 for skirts
April 1, 2019 tariff rate
Chilled beef accounts for more than half of Japan’s imports
• Total beef imports, excluding variety meats 600,000 mt • 2018 market share: Australia 51% U.S. 40% Canada 3.6% NZ 2.5% Mexico 2%
• Chilled beef 280,000 mt, 53% of total • U.S. 49.8% market share (short plate 47%, chuck/clod/round 46%, loin 7%)• Australia 45% (chuck/clod/round 58%, brisket/plate 24%, loin 17%) • NZ 2% • Canada 1.5% and Mexico 1%
• Frozen beef 310,000 mt, 45.5% of total • Australia 56.5% market share (trimmings/manufacturing beef = 71%)• U.S. 32.5% (short plate = 85%) • Canada 5.4%• Mexico 2.9%• NZ 2.55%
• Prepared/cooked beef 1% of total• Australia 56% market share• U.S. 30%
0
100,000
200,000
300,000
400,000
500,000
600,000
chill/fznpoultry
frozenpork
preparedpoultry
chilledpork
frozenbeef
chilledbeef
preparedpork
offal pork fat sausages sheepmeat
Met
ric to
ns
Japan’s Meat & Poultry Imports
2013 2017 2018e
+12%
“Niku boom”Japan’s robust meat demand
-1%-1% +7%
+3%
+7% +5%
+8%
Source: GTA and USMEF estimates
+4%+29%
-4%
2018 year/year estimated percent change is noted
The duty cost of importing U.S. beef limits sales of higher-value cuts
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
Chuck, clod, round Short plate, brisket Loin
Japan’s Chilled Beef Imports by Category, 2017
U.S. Australia Others
$3.57/lb * 38.5% = $1.38/lb
$3.57/lb * 26.6% = $0.95/lb
$2.70/lb * 38.5% = $1.04/lb
$2.70/lb * 26.6% = $0.72/lb
$6.70/lb * 38.5% = $2.57/lb
$6.70/lb * 26.6% = $1.78/lb
Lower value frozen imports aren’t hit as hard but also more price sensitive
0
20,000
40,000
60,000
80,000
100,000
120,000
Chuck, clod, round Short plate, brisket Loin Trimmings
Japan’s Frozen Beef Imports by Category, 2017
U.S. Australia Others
$1.76/lb * 38.5% = $0.68/lb
$1.76/lb * 26.6% = $0.47/lb
$2.53/lb * 38.5% = $0.97/lb
$2.53/lb * 26.6% = $0.67/lb
$1.69/lb * 26.6% = $0.45/lb
U.S. as the top supplier of chilled beef tongues and skirts, but tariff on U.S. will be double that of competitors
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
chilled skirts chilled tongues frozen tongues frozen skirts
Japan’s imports of beef variety meats, 2017
U.S. Others
$5.53/lb * 12.8% = $0.71/lb
Vs. 5.8% = $0.32/lb
$7.73/lb * 12.8% = $0.99/lb
Vs. 5.7% = $0.44/lb
Japan’s pork imports by category, 2018 estimates and market share
Total pork imports, excluding variety meats & sausages: 1.16 million mt • Chilled pork 412,000 mt
• U.S. 52%, Canada 45%, Mexico 2.8% • Frozen pork 530,000 mt
• U.S. 10%, EU 64%, Mexico 14%, Canada 7%, Chile 4.6% • Ground seasoned pork 158,000 mt
• U.S. 65%, EU 17%, Canada 10%, Mexico 4.4%, Chile 2.4% • Canned, other processed pork 58,000 mt
• U.S. 48%, followed by China, EU and Thailand • Ham and bacon 4,400 mt
• U.S. 9% and EU is primary supplier • Sausages 31,000 mt
• U.S. 31%, followed by China, EU and Thailand
The competitors to benefit fromChilled/Frozen Pork
Tariff Type Ad ValoremBelow Gate Price of 524 yen/kg:
specific duty rate
MFN
(U.S. & Other Non-EPA Countries)4.3% Max 482 yen/kg
CPTPP & Japan-EU EPA Tariff Rates 2.2% to 1.96% on April 1, 2019
phased to 0% by year 10
Max 125 yen/kg years 1-4,
70 yen/kg in year 5,
phased to 50 yen by year 10
Duties on Processed Pork Products
Tariff Elimination under CPTPP & Japan-EU EPA
MFNJan-Mar
2019Year 1
April 1 2019
Year 2
2020Year 3
2021Year 4
2022Year 5
2023Year 6
GSP, canned pork, etc.
20% 16.6% 13.3% 10% 6.6% 3.3% zero
Sausages 10% 8.3% 6.6% 5% 3.3% 1.6% zero
Ham & bacon8.5%
897.59 GP
4.3% 4.3% 4.3% 4.3% 2.2%To zero by
year 11