US Matters

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Diversity Discrimination

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� Sohil Gandhi 16

� Siddharth Gandhi 18

� Tejaswi Babhal 20

� Jitisha Bhatt 22

�Nisha Patel 26

�Nilesh Maurya 28�Mohit Agarwal 30

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� Augusta National Golf Club

�National Council of Womens Organizations

�Martha Burk

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� Augusta National Golf Club, located in Augusta,

Georgia, is a famous men's golf club.

� Founded by Bobby Jones and Clifford Roberts

and designed by Alister MacKenzie on the site ofa former Indigo plantation, the club opened for

play in January 1933.

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� Since 1934, it has played host to the

annual Masters Tournament, one of the four

major championships in professional golf. It is

currently ranked the number one course in Golf Digest·s list of America's 100 greatest courses.

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� The National Council of Women's Organizations

(NCWO) is a nonpartisan, nonprofit umbrella

organization of more than 200 groups, which

collectively represent over 10 million women

across the country. It is the only national

coalition of its kind.

� Formerly headed by Martha Burk, it has a

membership of 11 million women through its 215

member organizations. Its current Chair is Susan

Scanlan and Executive Director is Kimberly Otis.

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Martha Burk (born October 18,

1941) is an American

political psychologist, feminist,

and former Chair of

the National Council of

Women's Organizations (NCWO)

She authored Cult of Power:

Sex Discrimination in Corporate

America and What Can Be Done

About It,

published Scribner in2005, and more recently Your

Money and Your Life: The High

Stakes for Women Voters in '08

and Beyond (2008).

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� To what extent is diversity an essential

element of any organization, enabling it to

adequately reflect the society within which

it is based?

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� There is a campaign orchestrated by NCWO

against Augusta National Golf Club via web

site.

� The club bars women from membership,

while loudly citing tradition and stating flatly

that sex discrimination is their right.

� The NCWO believes the club has a moral

obligation to open its doors to women.

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� The campaign received much media

attention and had some success, forcingmany companies to dissociate themselves.

� This strategy of NCWO poses a dilemma for

corporate executives.

�Martha Burt-«.Her campaign plays right into

current negative perceptions about the guys

who sit in the executive suiteµ

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�Companies such as Citigroup, Coca-Cola,

Cadillac, IBM, J.P.Morgan , etc. diluted their

sponsorship

� The Ku Klux Klan announced its intention to

protest at the Masters tournament in support

of the golf clubs right to exclude female

members.

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� Till date, Augusta has stuck to its position

that as a private club, it has the right to

determine the make up of its membership

� In 2005,IBM return as a sponsor, but Citigroup

and Coca-Cola have been replaced by SBA

Communications and ExxonMobil

�

And Martha Burk·s Campaign Continues««

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�What is your position on this issue? Is the

controversy worth it for Augusta National?

Did the NWCO overstep the line in targeting

individual members and the companies theywork for as part of its campaign?

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�What dangers do you see for the corporate

world failing to promote its employees

equally into senior company positions?

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�Why would a global company such as

ExxonMobil support Augusta National and the

Masters? What should companies do to targetmore completely all groups within society?

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US Matters