arc yourcolor story

US GROUP

9 denim dramas tochoose from...

Color StoryDENIM COLLECTION

Arc yourcolor story

Washing fades stories into jeans

New combinations of coloring anddyeing methods now allow dramaand add dimension into those tales

Introducing a collection of palettesthat mix and alter hues as denims lighten with repeated launderings

US GROUP

Break day at a crack of green.Every wash awakeningarousing lush blue light out ofdarkest slumbers.

TWILIGHT

1

Fade black to renew truegrey. Each wash whitenspure, yielding premium silverfrom hue-free stability.

ashgrey

2

Map treasures beyond wildblues. Every wash sunshining,finding old parchment insidenew green gems.

OBSIDIAN

3

Restore original indigocharacter. Rinse or bleachfading accenting blue legaciesin deep authentic tone.

Vintage Blue

4

Show regal inside pureindigo. Wash for red castinghinting lilac amethystsbeneath dark majesty.

Neptune Blue

5

Develop depth to surfacefresh. Designed for darkwashing or infinite bleachingfrom shade-soaked top.

Black Sea

6

Remain bright while bringinglight. Wash for green castinglifting turquoise opals fromindigo ranges.

Jade

7

Cross paths with pairedeffects. Every wash resolvingenchanting dual toning fromshade bottoming.

Mercury

8

Absorb light for deeprichness. Wash faint gleaminggracing core jeans styles withsulfur black elegance.

Raven

9

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