-EBR-Marketing US Manufacturing and Technical Expertise to the Global

Community

EBREast Troy WI

Who?Why?

Pre 2009 events

• US Manufacturing Sent Overseas for Cheap Hourly Wages

• Then Technical Work Sent Overseas• Move to Service Industries & Health Industries• Focus On Wall Street Numbers…Cash Cash!• TV Role Models are the Rich and Famous• “Workers” are Archie Bunkers

Manufacturing MessageMedia sent a message that manufacturing was, dirty, repetitive, for the stupid.Management acted similarly…us vs. them, ship the jobs out, greedy workers

Results?• Huge Deficit• Drastic Drop In Wages for Next Generation• Loss of Hope, Creativity• Belief US is On the Way Down

Hopelessness in the Streets

Hopelessness in the Media

US Global Value

Long Term Success = Value

A broken America is NOT good for the global economy!

Immediate Profits ValueCost Cutting Value

Exporting jobs ValueAdding High Quality Jobs = Value Everywhere

• Why Not Retire? Ride the Wave to Shore?

• Debt to society• Desire for success

• They say: “Show Me the Money”

• I say - Show Me the People!

• Pioneering• Diverse

• Accepting• Flexible• FUN!

American People and Society

US Engineering Future

US Manufacturing Future

Clean Interesting

Reality is quite different from the earlier media picture

Educated

EBR Hypothesis

• Build a new global business around engineering and manufacturing high tech motorcycles and more

• Step 1 – Identity and Image• Step 2 – Design and Manufacturing• Step 3 – Consulting Engineering• Step 4 – Repeat!

• American Two Wheeled Porsche• Engineering Creativity and Manufacturing are LINKED!

Identity and ImageEBR Racing

• The start 2009 - 2011– Build a few exotic race bikes– Race against Honda, BMW, etc. Prove technology,

build underdog supporter base– Showcase Pioneering American Engineering– 10 people at EBR…..

EBR Racing

EBR Racing

Design and Manufacturing -EBR Motorcycles

• 2012-2014– Industrialize and cost reduce race motorcycles– Get price competitive with Ducati, BMW, etc.– Showcase American engineering in volume

production– Shipments of first model starting March 2014– Two more models underway

EBR Motorcycles

• Performance• Technology• Style• Sales!

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Highway: 51.8 mpg

EBR Motorcycles

EBR Motorcycles

EBR Motorcycles

EBR Motorcycles

EBR Motorcycles

EBR Motorcycles

EBR Motorcycles

EBR Motorcycles

EBR Motorcycles

ConsultingEBR Engineering Services

• 2011-2014– Initially a way to level load engineers – keep

employment between – Inability to get investors meant I had to ramp this

business up before manufacturing– Did one concept vehicle for a customer in late

2011– Now working on many programs– Business has exploded

EBR Engineering Services

• CAE• Analysis• Simulation

EBR Engineering Services

• Testing• Data Acquisition

EBR Engineering Services• Industrial

Design• CAD • Prototyping• Pre-

Production

• Our customer Hero showed 12 new products at the 2014 Delhi Auto Show done with EBR

• Number one two wheel product at show• Electric, hybrid, motorcycles from 100cc to

620 cc• Dramatic message that Hero is not only

Number 1 in India, but is globally capable

EBR Engineering Services Delivers!

620 “Superbike” #1 show concept

Ultra modern 250cc sportbike

Diesel utility motorcycle

Serial hybrid scooter

Excitement!

Motorcycles are exciting products no doubt!BUT!!!

The exciting story here is that America is completely globally competitive.

We can quickly and successfully enter new markets.

It’s all up to us to believe and to act

201113

2013

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EBR Employment

1412014

EBR Financial Results

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EBR Sales

Series1

Leadership’s MissionTrust your people – you are nothing

without themListen to themEnable them

Get them resources, sweep their floors, whatever they need

Live and teach the values that your customers are your family

Never give up