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US Consumer Best Practices Meeting Seattle, WA August 27, 2009. 2009 Accomplishments. CBP Document Integrated Carrier Playbooks into CBP Document Standardized “Msg&Data Rates May Apply” Removed the STOP requirement in Initial MT message - PowerPoint PPT Presentation
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US Consumer Best Practices MeetingSeattle, WA
August 27, 2009
Confidential
2
CBP Document
Integrated Carrier Playbooks into CBP Document
Standardized “Msg&Data Rates May Apply”
Removed the STOP requirement in Initial MT message
Allowed the PIN to be placed anywhere after Pricing in MT messages
Incorporated alphanumeric tracking system for expanded CBP ruleset
Structural
Improved CBP Carrier legal review process
Refreshed and Expanded the CBP Committee membership
2009 Accomplishments
3
Optimized CBP Structure
CCT
CBP
CBP Sub-Committee
Mobile Ecosystem
4
Transition of Carrier Playbook Integration
CBP Member Unity and Evangelization
State Regulations – FLAG / UT & MI “Do Not Call”
Federal Oversight – FCC & Consumer Privacy
CBP Globalization
Consider This..
5
Unified Audit Sheet
Online CBP Tool
Acquisition Marketing
Brand/Agency Primer
Specific Revisions to CBP
Permission Based Advertising
Off Deck Billing
“On Deck”
6
Who Do We Answer To?