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2014 Annual Report
DearFriends,
In health,Laura Pritchard-
Compton, (Founder)and Fred Perry(Board Chari)
2014 was a year of growth for Urban Perform. Since
being charged by the English Avenue community to
provide access to safe and affordable fitness options, we
continue to UPlift health and UPhold communities on the
westside of Atlanta.
In 2014, we moved into our new, central location at
678 Joseph E. Boone and saw our impact grow
exponentially. Thanks to a grant from the Falcons
Youth Foundation, our new location has increased
accessibility for many community members as well
as our visibility in the neighborhood.
We formed many new partnerships on our quest to build a healthier
community. In the Summer and Fall, fresh fruits and vegetables came to
Urban Perform through a partnership with Georgia Food Oasis and a
weekly farmer’s market. Urban Perform partnered with Tri-Kids to host two
outstanding youth triathlon seasons. The 3rd annual Casino Night was a
huge success as more than 130 people supported Urban Perform by
bidding on silent auction items and playing casino games.
In celebrating our third year as an organization, we owe an enormous
thank you to all of our donors, supporters, volunteers and partners! We are
incredibly grateful to work with so many who believe in our vision and
champion the fight for healthier Atlanta communities.
With a new year comes new
opportunities in the pursuit of
health. We vow to continue to
serve the community as we
live it UP in 2015!
March
Spring
Summer
October
December
After 6 weeks of training, the tri-kids completed three triathlons, two in
the Spring and one in the Fall.
We renovated an old gas stationand Urban Perform moved into a new,
central location.
Through a partnership with GeorgiaFood Oasis, Urban Perform hosted a
weekly Farmer's Market.
Our Executive Director was nationallyrecognized as one of SELF Magazine's
Women Doing Good.
The 3rd annual Casino Night was ourlargest to date and it was a huge
success!
Living itUP
in 2014
Barriers toExercise
Accessibility - 59% of Georgia youth have no accessto community centers in their neighborhood
Poverty - only 10% of adults in families below thepoverty threshold meet the national exercise guidelines
Segregation - African Americans living in low SEScommunities have fewer available spaces to exercise
Communities within the 30314 zip code arecharacterized by low-income, high crime,low walkability, and a lack of physical fitnessfacilities.
Fitness Desert -an area that is bothlow-income and haslow access to gyms orfitness services in thesurrounding area
We improve the health of families in underservedcommunities by promotingquality nutrition and active lifestyles.
Our Mission
"Working out at UP hasimproved my blood pressurelevels. I have lost 6 inchesaround the waist and 20lbs.My upper body is stronger. Ican now run instead of onlywalking! I am more confidentin my skin, and I am happierwhen I look in the mirror. Ieven sleep more, payattention to what I eat andmanage my stress better. UPencourages us to change ourbad habits." - Markita Jordan
"I have a new health perspective. Iget up each day and make exercisea part of my routine. Urban Performclasses and open gym are a part ofmy regular routine. I now exerciseand eat right. I even jog now! I dothings I did not do before. My bloodpressure is lower. I am in bettershape, and I have a healthier way ofbeing. I feel better! I sleep better! Ihave a new motivation forexercising." - Leroy Braxton
After an initial free visit,UP charges $2 per visitor $15 per month, a rate
that was set bycommunity members
When I heard about UP, I knew I had to getinvolved! I truly believe in the healingpower of regular physical activity and thateveryone deserves access to safe, fun,and affordable health recreation.- Doree Gardener, Kickboxing Instructor
Many of the things I learnedduring my time at UP arehard to quantify as theywere relational. UP gave methe opportunity to learnmore about myself andgrow in many ways.- Julie Shearer, Intern
Contacting Urban Perform was thebest decision I made as a newbie toGeorgia. Urban Perform is a positiveplace of hope and inspiration for meand many others. I am inspired toremain healthy because of theresidents of Vine City and remainhopeful for the power of communitydue to the high expectations of thestaff. - Jen SanAngelo, ZumbaInstructor and Coordinator
GiveSpread the word
Volunteer
546 fitnessclasses offered
17 kids trainedand completed
a triathlon
1 fitnessfacility served
30314
1 memberattended
345 classes
numberof clients
increased by600%
508 adultswere
served in thefacility
UrbanPerform saw
275 returnvisitors
3000+ visits toUrban Perform
In 2014...1 fitness facility
in 30314
Income
Statement of Financial Activities
Expenses
GrantsIndividualsCorporationsEventsProgram FeesOther RevenueTotal
$64,951$35,835$14,016$11,434$6,573
$894$133,668
49%27%10%9%5%1%
StaffingCapital ExpenseOperationsDevelopmentProgram ServicesTotal
$40,002$36,629$25,152$5,447$1,794
$109,024
36%34%23%
5%2%
A complete copy ofthe 2014 financial
statements areavailable upon
request.
UPliftingHealth,
UPholdingCommunities
