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What will you add to the conversation? URBANFOX Media Pack 2016 Join the conversation customers Talking to your Boden

URBAN FOX€¦ · November 10 October 17 October 7 November December 14 November 18 November 5 December Artwork Please supply a print-optimised PDF or ask us about our design service

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Page 1: URBAN FOX€¦ · November 10 October 17 October 7 November December 14 November 18 November 5 December Artwork Please supply a print-optimised PDF or ask us about our design service

What will you add tothe conversation?

URBAN FOXMedia Pack 2016Join the conversation

customersTalking to your

Bod

en

Page 2: URBAN FOX€¦ · November 10 October 17 October 7 November December 14 November 18 November 5 December Artwork Please supply a print-optimised PDF or ask us about our design service

FeaturesFEBRUARY Future-proof

Holding back the yearsSustainable livingHappily ever after?

MARCH Spring Reboot

Springs hottest trendsThe latest detox crazeTransform your home

APRIL Power-up

Kick your workwear up a gearStrength training for the brainHome interiors: flower power

MAY Be Inspired

Discover your signature styleThis girl can: believe to achieveWomen who changed our world

JUNE Do You Bare?

How to wear summer neutralsAre you prepared to bare?Seaside living: coast to home

JULY To Boldly Go

Dare to wear trends SS16Dream it! Build it! Live it!6 signs it’s time to leave

SEPTEMBER Passion Play

Obsession: it’s a shoe thingSweet & saucy dessertsLove the job you’ve got

OCTOBER This Mindful Life

Waste is so last season darling!Find peace in a frantic worldBreast cancer: are you aware?

NOVEMBER Spenny Luxe

Trends worth investing inA passion for puddingsIndulgent spa breaks

DECEMBER

Sparkle & Shine101 glittering party looksTried & tested: festive fizzDreaming of a bright Xmas

Hello,It’s three years since Urban Fox revealed that the grown-up, educated women we write for are the same women who hold the key to household spending decisions across Leicestershire & Rutland.

The latest magazine research continues to tell us that the more involved readers are with our editorial, the more receptive they will be to the advertising you place around it.

So we’re committed to filling Urban Fox with consistently engaging editorial and creating a shared space where we can build a relationship with our readers and contribute to intelligent conversations about the things that matter to them.

Like our discerning stockists John Lewis and Waitrose, our contributing editors are people our readers know and trust, so that when you advertise in Urban Fox, we can offer you the media equivalent of a credible personal introduction to your next customer, as well as the family and friends with whom she’ll share her recommendations.

When will your ad be part of the conversation?

Martina Lenaghan, Editor

CustomerMeet your next

Whi

te S

tuff

L.K. Bennett dress and shoes, Mulberry bag, Tom Ford lipstick, Dior nail varnish

John Lewis

magazines are the primary driver of online

purchases across many categories,

including fashion

readingher favourite

magazine is liketalking with a

friend

she’sricher, morepowerful and

better connectedthan ever

before

her personal

income has risen 45% in

the last 10 years

As well as the regular features our readers love, we give each edition of Urban Fox a theme around which we build relevant content and advertising to engage, inform and entertain our readers

Forward

Waitrose

Page 3: URBAN FOX€¦ · November 10 October 17 October 7 November December 14 November 18 November 5 December Artwork Please supply a print-optimised PDF or ask us about our design service

Issue Design Service Deadline Final Artwork Deadline Distribution StartsFebruary 9 January 16 January 2 February

March 12 February 22 February 7 March

April 11 March 21 March 4 April

May 11 April 16 April 3 May

June 9 May 16 May 6 June

July 13 June 17 June 4 July

September 11 August 18 August 1 September

October 12 September 19 September 5 October

November 10 October 17 October 7 November

December 14 November 18 November 5 December

ArtworkPlease supply a print-optimised PDF or ask us about our design service. If we design your ad and you’d like to use the artwork in other publications, we charge a release fee which is the equivalent of commercial rates for ad design.

Production & Distribution

2016 Advertising

RatesFull page

170x245mm

Premium pageBack cover

£299 £399

Double page spread340x245mm

Quarter page 73x109mm

Half page landscape

150x109mm

£399

Half page

portrait 73x

222mm

£499

£699£899 £999

Even More Options

she’s68% more

likely to turn tomagazines thanany other media

for ‘me-time’

For even better value, take advantage of our multi-issue pricing. Or ask us about product placement rates or magazine inserts which are a great way to boost response.

All prices are subject to VAT. Prices may be altered or cancelled without prior notice.

Our affluent, 30-55 year old female reader leads a hectic life. Urban Fox offers a ‘me time’ treat featuring all of the things she devotes time to, including her appearance and wellbeing, her work and family, learning new things, travel and leisure. Where do you fit in?

Around fashion news, what to wearguides and inspiring hair and beautyideas for every occasion, your adsshow our reader where to shop locallyto make the latest trends her own.

Whether she’s eating out, ordering in, cooking a weekday supper or weekend treat, features and ads encourage ourreader to try something new.

Urban Fox shares information about physical and mental health, you promote the medical and alternative therapies, sport and diet services to help her stay fit and well.

People & Places

She doesn’t have to leave her sofa to meet some of Leicestershire’s most inspiring women and she loves your ads for inspiration when she’s looking for her next holiday, mini-break or day out.

Your ads combined with our features on careers, family, finances and motoring, support our reader whether she’s launching a business or buying a car.

From buying a home to styling her sofa, growing her own greens toentertaining her friends, our reader trusts our contributors and relies onyour ads to guide her.

Alongside our previews, reviews and celebrity interviews, your ads help our reader to make the most of her precious time with family and friends.

FASHION & BEAUTY

HEALTH & WELLBEING

PEOPLE & PLACES LIFE & WORK

ARTS & ENTERTAINMENT

Women want

What

she’s57% more

likely to buy aproduct she’s

seen in amagazine

HOMES & GARDENSWINING & DINING

Page 4: URBAN FOX€¦ · November 10 October 17 October 7 November December 14 November 18 November 5 December Artwork Please supply a print-optimised PDF or ask us about our design service

LE16

LE17

LE12

LE7

LE4

LE5

LE6

LE2

LE3

LE19LE9

LE8

RUTLAND

Coalville

Oakham

Uppingham

Lutterworth

Market Harborough

Loughborough

The woman we’re talking to is your target customer. Will she be talking to her friends about your product or service this month?

about you?Who’s talking

16,000 of the most

affluent households in Leicestershire & Rutland

take delivery of Urban Fox every

issue

Urban Fox distributed door-to-door in this postcode.

KEY:

Taking our lead from the national lifestyle magazines she loves, Urban Fox is committed to cultivating a mutually rewarding relationship

with the intelligent, educated, affluent Leicestershire & Rutland woman.

She’s got a high disposable income and she holds the key to her household’s purchasing decisions from fashion and interiors to financial services and the family car.

We know we compete for precious ‘me-time’ with her favourite national glossies and weekend newspaper supplements.

Streets ahead of other regional publications in understanding our reader, we work hard to earn her time and trust with compelling editorial features which reflect her busy lifestyle and social network so she is much more likely to engage with your ads too.

Melton Mowbray

4,000 copies are also picked up at

John Lewis and Waitrose stores

each month

LEICESTER