URBAN AC FORMAT (SUBSET OF URBAN) - RAB.com AC FORMAT (SUBSE… · RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C 1 2 A B C D E F G H U.S. Adults 18+ Adults 18+ - Listen to Urban A/C

RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C

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A B C D E F G H

U.S. Adults 18+ Adults 18+ -

Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

U.S. Men 18+ Men 18+ - Listen

to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)

U.S. Women 18+ Women 18+ -

Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

Unwgtd 48881 2138 25154 907 23727 1231

Weighted (000) 235421 9416 113640 3963 121781 5453

Horz % 100.00 4.00 48.27 1.68 51.73 2.32

Vert % 100.00 100.00 100.00 100.00 100.00 100.00

Index 100 100 100 100 100 100

* *

Unwgtd 25154 907 25154 907 0 0

Weighted (000) 113640 3963 113640 3963 0 0

Horz % 100.00 3.49 100.00 3.49 0.00 0.00

Vert % 48.27 42.09 100.00 100.00 0.00 0.00

Index 100 87 207 207 0 0

* *

Unwgtd 23727 1231 0 0 23727 1231

Weighted (000) 121781 5453 0 0 121781 5453

Horz % 100.00 4.48 0.00 0.00 100.00 4.48

Vert % 51.73 57.91 0.00 0.00 100.00 100.00

Index 100 112 0 0 193 193

Unwgtd 3911 160 2245 79 1666 81

Weighted (000) 30106 1066 15172 488 14934 578

Horz % 100.00 3.54 50.40 1.62 49.60 1.92

Vert % 12.79 11.32 13.35 12.32 12.26 10.60

Index 100 89 104 96 96 83

Unwgtd 7783 390 4072 131 3711 259

Weighted (000) 41635 1821 20739 661 20897 1160

Horz % 100.00 4.37 49.81 1.59 50.19 2.79

Vert % 17.69 19.34 18.25 16.68 17.16 21.28

Index 100 109 103 94 97 120

Unwgtd 8714 475 4639 206 4075 269

Weighted (000) 40085 1953 19737 840 20348 1113

Horz % 100.00 4.87 49.24 2.10 50.76 2.78

Vert % 17.03 20.74 17.37 21.21 16.71 20.41

Index 100 122 102 125 98 120

Unwgtd 9463 545 4784 227 4679 318

Weighted (000) 44040 2348 21500 1050 22539 1298

Horz % 100.00 5.33 48.82 2.39 51.18 2.95

Vert % 18.71 24.94 18.92 26.51 18.51 23.80

Index 100 133 101 142 99 127

Unwgtd 8299 375 4335 160 3964 215

Weighted (000) 37990 1560 18179 595 19810 965

Horz % 100.00 4.11 47.85 1.57 52.15 2.54

Vert % 16.14 16.57 16.00 15.01 16.27 17.69

Index 100 103 99 93 101 110

Unwgtd 10711 193 5079 104 5632 89

Weighted (000) 41565 667 18313 328 23253 339

Horz % 100.00 1.61 44.06 0.79 55.94 0.82

Vert % 17.66 7.09 16.11 8.28 19.09 6.22

Index 100 40 91 47 108 35

U.S. Adults 18+

Male

Female

Age 18-24

Age 25-34

Age 35-44

Age 45-54

Age 55-64

Age 65+

GfK MRI Doublebase - 2014 - Weighted to Population (000);

No audit was generated for this report; *Projections relatively unstable

Radio Advertising Bureau / www.rab.com


1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

57

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107

108

109

110

Unwgtd 47340 2074 24241 870 23099 1204

Weighted (000) 222366 8935 107160 3713 115206 5221

Horz % 100.00 4.02 48.19 1.67 51.81 2.35

Vert % 94.45 94.89 94.30 93.70 94.60 95.74

Index 100 100 100 99 100 101

Unwgtd 11694 550 6317 210 5377 340

Weighted (000) 71742 2887 35911 1149 35831 1738

Horz % 100.00 4.02 50.06 1.60 49.94 2.42

Vert % 30.47 30.66 31.60 29.00 29.42 31.87

Index 100 101 104 95 97 105

Unwgtd 25040 1281 13332 525 11708 756

Weighted (000) 133488 6018 66254 2490 67235 3528

Horz % 100.00 4.51 49.63 1.87 50.37 2.64

Vert % 56.70 63.91 58.30 62.82 55.21 64.69

Index 100 113 103 111 97 114

Unwgtd 25960 1410 13495 564 12465 846

Weighted (000) 125760 6123 61976 2552 63784 3571

Horz % 100.00 4.87 49.28 2.03 50.72 2.84

Vert % 53.42 65.03 54.54 64.39 52.38 65.49

Index 100 122 102 121 98 123

Unwgtd 26476 1395 13758 593 12718 802

Weighted (000) 122114 5862 59416 2486 62698 3376

Horz % 100.00 4.80 48.66 2.04 51.34 2.76

Vert % 51.87 62.25 52.28 62.73 51.48 61.90

Index 100 120 101 121 99 119

Unwgtd 23841 857 11822 382 12019 475

Weighted (000) 101933 3399 47387 1473 54546 1925

Horz % 100.00 3.33 46.49 1.45 53.51 1.89

Vert % 43.30 36.09 41.70 37.18 44.79 35.31

Index 100 83 96 86 103 82

Unwgtd

Weighted (000) 46.40 44.30 45.60 44.90 47.10 43.80

Horz %

Vert %

Index

Unwgtd 36267 261 18785 99 17482 162

Weighted (000) 174938 1190 84177 479 90761 711

Horz % 100.00 0.68 48.12 0.27 51.88 0.41

Vert % 74.31 12.64 74.07 12.08 74.53 13.05

Index 100 17 100 16 100 18

Unwgtd 5688 1679 2664 715 3024 964

Weighted (000) 27555 7627 12523 3153 15032 4474

Horz % 100.00 27.68 45.45 11.44 54.55 16.24

Vert % 11.70 81.00 11.02 79.57 12.34 82.05

Index 100 692 94 680 105 701

Age 21+

Age 18-34

Age 18-49

Age 25-54

Age 35-64

Age 50+

Median Age

Race: White Only

Race: Black/African American

Only





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

111

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Unwgtd 6926 198 3705 93 3221 105

Weighted (000) 32928 599 16940 331 15988 268

Horz % 100.00 1.82 51.44 1.00 48.56 0.81

Vert % 13.99 6.36 14.91 8.35 13.13 4.91

Index 100 45 107 60 94 35

Unwgtd 5323 117 2772 52 2551 65

Weighted (000) 34547 440 17410 267 17137 173

Horz % 100.00 1.27 50.40 0.77 49.60 0.50

Vert % 14.67 4.67 15.32 6.73 14.07 3.17

Index 100 32 104 46 96 22

* *

Unwgtd 1517 59 804 21 713 38

Weighted (000) 5205 166 2644 79 2561 87

Horz % 100.00 3.18 50.80 1.52 49.20 1.66

Vert % 2.21 1.76 2.33 2.00 2.10 1.59

Index 100 80 105 90 95 72

* * *

Unwgtd 1599 42 811 20 788 22

Weighted (000) 8341 144 4147 75 4194 69

Horz % 100.00 1.73 49.71 0.90 50.29 0.83

Vert % 3.54 1.53 3.65 1.90 3.44 1.26

Index 100 43 103 53 97 36

* * *

Unwgtd 808 6 410 5 398 1

Weighted (000) 10064 70 4996 66 5068 4

Horz % 100.00 0.69 49.64 0.66 50.36 0.04

Vert % 4.27 0.74 4.40 1.66 4.16 0.07

Index 100 17 103 39 97 2

* * *

Unwgtd 1285 10 687 6 598 4

Weighted (000) 8912 60 4610 46 4302 14

Horz % 100.00 0.68 51.73 0.52 48.27 0.16

Vert % 3.79 0.64 4.06 1.17 3.53 0.26

Index 100 17 107 31 93 7

* * * * *

Unwgtd 86 0 43 0 43 0

Weighted (000) 1499 0 765 0 734 0

Horz % 100.00 0.00 51.01 0.00 48.99 0.00

Vert % 0.64 0.00 0.67 0.00 0.60 0.00

Index 100 0 106 0 95 0

Unwgtd 6810 197 3585 55 3225 142

Weighted (000) 23615 620 11495 165 12120 456

Horz % 100.00 2.63 48.68 0.70 51.32 1.93

Vert % 10.03 6.59 10.12 4.16 9.95 8.36

Index 100 66 101 41 99 83

Unwgtd 10942 346 5703 130 5239 216

Weighted (000) 42958 1305 20647 447 22311 858

Horz % 100.00 3.04 48.06 1.04 51.94 2.00

Vert % 18.25 13.86 18.17 11.27 18.32 15.74

Index 100 76 100 62 100 86

Race: Other Race/Multi-Racial

Hispanic, Latino, Spanish

Origin or Descent

Hispanic, Personally Speak

Only English at Home


Mostly English, but Some

Spanish at Home


Only Spanish at Home


Mostly Spanish, but Some

English, at Home


Both English and Spanish

Equally at Home

Highest Level Education

Completed/Highest Degree

Received: Master's,

Professional School, or

Doctorate Degree



Received: Bachelor's Degree





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

165

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172

173

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199

200

201

202

203

204

205

206

207

208

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210

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213

214

215

216

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218

*

Unwgtd 2482 112 1070 31 1412 81

Weighted (000) 10405 347 4116 78 6290 269

Horz % 100.00 3.33 39.55 0.75 60.45 2.59

Vert % 4.42 3.68 3.62 1.96 5.16 4.94

Index 100 83 82 44 117 112

*

Unwgtd 3035 142 1485 43 1550 99

Weighted (000) 12333 539 5597 141 6735 398

Horz % 100.00 4.37 45.39 1.14 54.61 3.23

Vert % 5.24 5.72 4.93 3.55 5.53 7.30

Index 100 109 94 68 106 139

Unwgtd 10415 561 5265 255 5150 306

Weighted (000) 44736 2082 21268 938 23468 1145

Horz % 100.00 4.65 47.54 2.10 52.46 2.56

Vert % 19.00 22.11 18.72 23.66 19.27 20.99

Index 100 116 98 125 101 110

Unwgtd 10913 559 5705 278 5208 281

Weighted (000) 70568 3249 34909 1582 35659 1666

Horz % 100.00 4.60 49.47 2.24 50.53 2.36

Vert % 29.98 34.50 30.72 39.93 29.28 30.56

Index 100 115 102 133 98 102

Unwgtd 4284 221 2341 115 1943 106

Weighted (000) 30806 1274 15608 613 15198 661

Horz % 100.00 4.14 50.67 1.99 49.33 2.15

Vert % 13.09 13.53 13.73 15.47 12.48 12.12

Index 100 103 105 118 95 93

Unwgtd 3635 204 1764 64 1871 140

Weighted (000) 19595 863 8780 289 10815 575

Horz % 100.00 4.40 44.81 1.47 55.19 2.93

Vert % 8.32 9.17 7.73 7.28 8.88 10.54

Index 100 110 93 87 107 127

Unwgtd 25016 1172 15205 552 9811 620

Weighted (000) 113432 4650 65020 2156 48411 2494

Horz % 100.00 4.10 57.32 1.90 42.68 2.20

Vert % 48.18 49.38 57.22 54.40 39.75 45.73

Index 100 102 119 113 83 95

Unwgtd 5676 256 2210 78 3466 178

Weighted (000) 27887 1130 10142 392 17745 737

Horz % 100.00 4.05 36.37 1.41 63.63 2.64

Vert % 11.85 12.00 8.92 9.90 14.57 13.52

Index 100 101 75 84 123 114

Unwgtd 18189 710 7739 277 10450 433

Weighted (000) 94102 3636 38478 1415 55625 2222

Horz % 100.00 3.86 40.89 1.50 59.11 2.36

Vert % 39.97 38.62 33.86 35.70 45.68 40.74

Index 100 97 85 89 114 102



Received: Associate Degree,

Academic



Received: Associate Degree,

Occupational/Vocational



Received: Some College, but

No Degree



Received: High-School

Graduate (High-School

Diploma or Equivalent, such

as GED)

Respondent - Highest Level


Received: 11th Grade or Less

or 12th Grade, No Diploma

Currently Attending College or

University

Employed Full Time

Employed Part Time

Not Employed





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

219

220

221

222

223

224

225

226

227

228

229

230

231

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234

235

236

237

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239

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252

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255

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260

261

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264

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267

268

269

270

271

272

Unwgtd 2343 184 1178 75 1165 109

Weighted (000) 15519 1145 8079 499 7440 646

Horz % 100.00 7.38 52.06 3.21 47.94 4.16

Vert % 6.59 12.16 7.11 12.59 6.11 11.85

Index 100 184 108 191 93 180

Unwgtd 10451 238 5010 117 5441 121

Weighted (000) 43540 920 20142 456 23398 464

Horz % 100.00 2.11 46.26 1.05 53.74 1.07

Vert % 18.49 9.77 17.72 11.51 19.21 8.51

Index 100 53 96 62 104 46

*

Unwgtd 2414 66 54 2 2360 64

Weighted (000) 15698 376 357 15 15342 361

Horz % 100.00 2.39 2.27 0.10 97.73 2.30

Vert % 6.67 3.99 0.31 0.38 12.60 6.61

Index 100 60 5 6 189 99

Unwgtd 7486 270 3527 81 3959 189

Weighted (000) 31662 1026 13587 249 18076 776

Horz % 100.00 3.24 42.91 0.79 57.09 2.45

Vert % 13.45 10.89 11.96 6.29 14.84 14.24

Index 100 81 89 47 110 106

Unwgtd 6300 227 3995 97 2305 130

Weighted (000) 22676 699 12809 277 9866 421

Horz % 100.00 3.08 56.49 1.22 43.51 1.86

Vert % 9.63 7.42 11.27 7.00 8.10 7.73

Index 100 77 117 73 84 80

Unwgtd 6129 310 2391 96 3738 214

Weighted (000) 32347 1407 12382 517 19966 889

Horz % 100.00 4.35 38.28 1.60 61.72 2.75

Vert % 13.74 14.94 10.90 13.05 16.39 16.31

Index 100 109 79 95 119 119

*

Unwgtd 2646 96 2561 91 85 5

Weighted (000) 12893 345 12315 317 578 29

Horz % 100.00 2.68 95.52 2.46 4.48 0.22

Vert % 5.48 3.67 10.84 7.99 0.47 0.53

Index 100 67 198 146 9 10

Unwgtd 8131 525 4941 265 3190 260

Weighted (000) 41741 2304 24070 1188 17671 1116

Horz % 100.00 5.52 57.66 2.85 42.34 2.67

Vert % 17.73 24.46 21.18 29.98 14.51 20.46

Index 100 138 119 169 82 115

* * *

Unwgtd 1639 26 986 13 653 13

Weighted (000) 5879 73 2984 29 2895 43

Horz % 100.00 1.23 50.75 0.50 49.25 0.73

Vert % 2.50 0.77 2.63 0.74 2.38 0.79

Index 100 31 105 30 95 32

Temporarily Unemployed

Retired from Employment

Not Employed, Principal

Shopper for Household

Occupation: Professional and

Related Occupations

Occupation: Management,

Business and Financial

Operations

Occupation: Sales and Office

Occupations

Occupation: Natural

Resources, Construction and

Maintenance Occupations

Occupation: Other Employed

Household Income:

$250,000+





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

273

274

275

276

277

278

279

280

281

282

283

284

285

286

287

288

289

290

291

292

293

294

295

296

297

298

299

300

301

302

303

304

305

306

307

308

309

310

311

312

313

314

315

316

317

318

319

320

321

322

323

324

325

326

* * *

Unwgtd 1437 30 855 15 582 15

Weighted (000) 5532 126 2903 44 2629 82

Horz % 100.00 2.28 52.48 0.79 47.52 1.49

Vert % 2.35 1.34 2.55 1.11 2.16 1.51

Index 100 57 109 47 92 64

*

Unwgtd 3355 102 2009 47 1346 55

Weighted (000) 14405 311 7606 119 6799 192

Horz % 100.00 2.16 52.80 0.83 47.20 1.33

Vert % 6.12 3.31 6.69 3.00 5.58 3.53

Index 100 54 109 49 91 58

Unwgtd 7148 219 4152 105 2996 114

Weighted (000) 35516 978 18025 407 17491 571

Horz % 100.00 2.75 50.75 1.15 49.25 1.61

Vert % 15.09 10.39 15.86 10.27 14.36 10.47

Index 100 69 105 68 95 69

Unwgtd 6479 211 3644 106 2835 105

Weighted (000) 31267 991 15852 515 15416 476

Horz % 100.00 3.17 50.70 1.65 49.30 1.52

Vert % 13.28 10.53 13.95 13.00 12.66 8.73

Index 100 79 105 98 95 66

Unwgtd 5165 228 2764 104 2401 124

Weighted (000) 25071 970 12582 366 12490 604

Horz % 100.00 3.87 50.18 1.46 49.82 2.41

Vert % 10.65 10.30 11.07 9.23 10.26 11.07

Index 100 97 104 87 96 104

Unwgtd 3890 179 2054 85 1836 94

Weighted (000) 18862 816 9327 402 9536 414

Horz % 100.00 4.33 49.45 2.13 50.55 2.20

Vert % 8.01 8.67 8.21 10.14 7.83 7.60

Index 100 108 102 127 98 95

Unwgtd 4765 199 2398 90 2367 109

Weighted (000) 20555 731 10014 324 10542 407

Horz % 100.00 3.55 48.72 1.57 51.28 1.98

Vert % 8.73 7.76 8.81 8.17 8.66 7.46

Index 100 89 101 94 99 85

Unwgtd 4647 242 2128 102 2519 140

Weighted (000) 22585 999 10759 462 11827 537

Horz % 100.00 4.42 47.64 2.05 52.36 2.38

Vert % 9.59 10.61 9.47 11.66 9.71 9.85

Index 100 111 99 122 101 103

Unwgtd 4535 260 1973 90 2562 170

Weighted (000) 23030 1253 10488 477 12542 777

Horz % 100.00 5.44 45.54 2.07 54.46 3.37

Vert % 9.78 13.31 9.23 12.03 10.30 14.24

Index 100 136 94 123 105 146

Household Income: $200,000-

$249,999


$199,999


$149,999


$99,999


$74,999


$59,999


$49,999


$39,999


$29,999





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

327

328

329

330

331

332

333

334

335

336

337

338

339

340

341

342

343

344

345

346

347

348

349

350

351

352

353

354

355

356

357

358

359

360

361

362

363

364

365

366

367

368

369

370

371

372

373

374

375

376

377

378

379

380

Unwgtd 5821 442 2191 150 3630 292

Weighted (000) 32717 2167 13102 818 19616 1350

Horz % 100.00 6.62 40.04 2.50 59.96 4.13

Vert % 13.90 23.02 11.53 20.63 16.11 24.75

Index 100 166 83 148 116 178

Unwgtd

Weighted (000) 60.00 44.20 63.70 47.10 56.70 41.60

Horz %

Vert %

Index

Unwgtd 11498 839 6232 307 5266 532

Weighted (000) 64784 4066 34702 1633 30081 2433

Horz % 100.00 6.28 53.57 2.52 46.43 3.76

Vert % 27.52 43.18 30.54 41.20 24.70 44.61

Index 100 157 111 150 90 162

Unwgtd 25353 734 14698 408 10655 326

Weighted (000) 125805 3302 62799 1605 63006 1697

Horz % 100.00 2.62 49.92 1.28 50.08 1.35

Vert % 53.44 35.07 55.26 40.49 51.74 31.13

Index 100 66 103 76 97 58

Unwgtd 7973 449 3273 158 4700 291

Weighted (000) 30380 1596 12926 596 17454 1001

Horz % 100.00 5.25 42.55 1.96 57.45 3.29

Vert % 12.90 16.95 11.37 15.03 14.33 18.35

Index 100 131 88 117 111 142

*

Unwgtd 4057 116 951 34 3106 82

Weighted (000) 14453 452 3213 130 11240 322

Horz % 100.00 3.13 22.23 0.90 77.77 2.23

Vert % 6.14 4.80 2.83 3.28 9.23 5.91

Index 100 78 46 53 150 96

Unwgtd 2107 153 1129 62 978 91

Weighted (000) 12010 746 6079 297 5932 449

Horz % 100.00 6.21 50.61 2.47 49.39 3.74

Vert % 5.10 7.92 5.35 7.49 4.87 8.23

Index 100 155 105 147 95 161

*

Unwgtd 3423 366 701 36 2722 330

Weighted (000) 12378 1249 2423 114 9954 1134

Horz % 100.00 10.09 19.58 0.92 80.42 9.16

Vert % 5.26 13.26 2.13 2.89 8.17 20.80

Index 100 252 41 55 155 396

Unwgtd 17888 941 8920 331 8968 610

Weighted (000) 93858 4231 42279 1554 51580 2677

Horz % 100.00 4.51 45.04 1.66 54.96 2.85

Vert % 39.87 44.93 37.20 39.22 42.35 49.09

Index 100 113 93 98 106 123

Household Income: Under

$20,000

Median Household Income

Marital Status: Single, Never

Married

Marital Status: Currently

Married

Marital Status: Divorced or

Legally Separated

Marital Status:

Widow/Widower

Marital Status: Engaged to Be

Married

Marital Status: Single Parent

(Sole Parent)

Any Child(ren) Under Age 18

Living at Home





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

381

382

383

384

385

386

387

388

389

390

391

392

393

394

395

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397

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401

402

403

404

405

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408

409

410

411

412

413

414

415

416

417

418

419

420

421

422

423

424

425

426

427

428

429

430

431

432

433

434

Unwgtd 7217 393 3575 130 3642 263

Weighted (000) 38493 1614 17639 593 20854 1021

Horz % 100.00 4.19 45.82 1.54 54.18 2.65

Vert % 16.35 17.14 15.52 14.95 17.12 18.72

Index 100 105 95 91 105 114

Unwgtd 6678 309 3399 117 3279 192

Weighted (000) 33014 1435 14891 559 18124 876

Horz % 100.00 4.35 45.10 1.69 54.90 2.65

Vert % 14.02 15.24 13.10 14.10 14.88 16.07

Index 100 109 93 101 106 115

Unwgtd 2767 161 1352 58 1415 103

Weighted (000) 14933 789 6571 277 8362 512

Horz % 100.00 5.28 44.00 1.85 56.00 3.43

Vert % 6.34 8.38 5.78 6.98 6.87 9.39

Index 100 132 91 110 108 148

* *

Unwgtd 864 58 424 19 440 39

Weighted (000) 5122 301 2168 88 2954 213

Horz % 100.00 5.88 42.33 1.72 57.67 4.16

Vert % 2.18 3.20 1.91 2.23 2.43 3.91

Index 100 147 88 102 111 180

* * *

Unwgtd 362 20 170 7 192 13

Weighted (000) 2296 92 1011 38 1285 55

Horz % 100.00 4.02 44.01 1.65 55.99 2.37

Vert % 0.98 0.98 0.89 0.95 1.06 1.00

Index 100 101 91 98 108 102

Unwgtd 30993 1197 16234 576 14759 621

Weighted (000) 141563 5185 71362 2409 70201 2777

Horz % 100.00 3.66 50.41 1.70 49.59 1.96

Vert % 60.13 55.07 62.80 60.78 57.65 50.91

Index 100 92 104 101 96 85

Unwgtd 34330 1093 18078 501 16252 592

Weighted (000) 157588 4611 75884 1967 81704 2644

Horz % 100.00 2.93 48.15 1.25 51.85 1.68

Vert % 66.94 48.97 66.78 49.63 67.09 48.49

Index 100 73 100 74 100 72

Unwgtd 14018 1022 6809 396 7209 626

Weighted (000) 75090 4667 36379 1942 38710 2725

Horz % 100.00 6.21 48.45 2.59 51.55 3.63

Vert % 31.90 49.56 32.01 49.00 31.79 49.97

Index 100 155 100 154 100 157

* * *

Unwgtd 533 23 267 10 266 13

Weighted (000) 2743 139 1376 54 1367 84

Horz % 100.00 5.05 50.17 1.98 49.83 3.08

Vert % 1.17 1.47 1.21 1.37 1.12 1.55

Index 100 126 104 118 96 133

1 Child Under Age 18

Currently Living at Home

2 Children Under Age 18






5 or More Children Under Age

18 Currently Living at Home

No Children Under Age 18


Own Home/Residence

Rent Residence

Live Rent-Free in Residence





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

435

436

437

438

439

440

441

442

443

444

445

446

447

448

449

450

451

452

453

454

455

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457

458

459

460

461

462

463

464

465

466

467

468

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470

471

472

473

474

475

476

477

478

479

480

481

482

483

484

485

486

487

488

Unwgtd 11225 394 5629 158 5596 236

Weighted (000) 42903 1431 20488 613 22415 819

Horz % 100.00 3.34 47.75 1.43 52.25 1.91

Vert % 18.22 15.20 18.03 15.46 18.41 15.01

Index 100 83 99 85 101 82

Unwgtd 16223 1165 8352 503 7871 662

Weighted (000) 88018 5574 42188 2280 45830 3294

Horz % 100.00 6.33 47.93 2.59 52.07 3.74

Vert % 37.39 59.20 37.12 57.54 37.63 60.41

Index 100 158 99 154 101 162

Unwgtd 11211 448 5778 180 5433 268

Weighted (000) 51029 1852 24706 807 26323 1045

Horz % 100.00 3.63 48.42 1.58 51.58 2.05

Vert % 21.68 19.66 21.74 20.36 21.61 19.16

Index 100 91 100 94 100 88

Unwgtd 10222 131 5395 66 4827 65

Weighted (000) 53471 559 26257 263 27213 296

Horz % 100.00 1.05 49.11 0.49 50.89 0.55

Vert % 22.71 5.94 23.11 6.65 22.35 5.42

Index 100 26 102 29 98 24

* * *

Unwgtd 2802 7 1431 2 1371 5

Weighted (000) 11230 21 5386 4 5844 17

Horz % 100.00 0.19 47.96 0.04 52.04 0.15

Vert % 4.77 0.23 4.74 0.10 4.80 0.32

Index 100 5 99 2 101 7

Unwgtd 8423 387 4198 156 4225 231

Weighted (000) 31673 1410 15102 608 16571 801

Horz % 100.00 4.45 47.68 1.92 52.32 2.53

Vert % 13.45 14.97 13.29 15.35 13.61 14.69

Index 100 111 99 114 101 109

Unwgtd 9164 776 4642 325 4522 451

Weighted (000) 45173 3152 21695 1251 23478 1901

Horz % 100.00 6.98 48.03 2.77 51.97 4.21

Vert % 19.19 33.47 19.09 31.58 19.28 34.85

Index 100 174 99 165 100 182

Unwgtd 2247 157 1150 77 1097 80

Weighted (000) 15097 995 7029 453 8068 542

Horz % 100.00 6.59 46.56 3.00 53.44 3.59

Vert % 6.41 10.56 6.19 11.42 6.63 9.94

Index 100 165 96 178 103 155

Unwgtd 4812 232 2560 101 2252 131

Weighted (000) 27748 1428 13465 576 14283 851

Horz % 100.00 5.15 48.52 2.08 51.48 3.07

Vert % 11.79 15.16 11.85 14.54 11.73 15.61

Index 100 129 101 123 100 132

Census Region: North East

Census Region: South

Census Region: Midwest

Census Region: West

Census Sub-Region: New

England

Census Sub-Region: Mid

Atlantic

Census Sub-Region: South

Atlantic

Census Sub-Region: East

South Central

Census Sub-Region: West

South Central





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

489

490

491

492

493

494

495

496

497

498

499

500

501

502

503

504

505

506

507

508

509

510

511

512

513

514

515

516

517

518

519

520

521

522

523

524

525

526

527

528

529

530

531

532

533

534

535

536

537

538

539

540

541

542

Unwgtd 8660 421 4445 166 4215 255

Weighted (000) 35766 1679 17180 718 18586 961

Horz % 100.00 4.69 48.03 2.01 51.97 2.69

Vert % 15.19 17.83 15.12 18.13 15.26 17.61

Index 100 117 100 119 100 116

* * *

Unwgtd 2551 27 1333 14 1218 13

Weighted (000) 15263 173 7527 88 7736 84

Horz % 100.00 1.13 49.31 0.58 50.69 0.55

Vert % 6.48 1.83 6.62 2.23 6.35 1.54

Index 100 28 102 34 98 24

* * *

Unwgtd 2493 16 1319 9 1174 7

Weighted (000) 17253 76 8517 45 8736 31

Horz % 100.00 0.44 49.37 0.26 50.63 0.18

Vert % 7.33 0.81 7.50 1.14 7.17 0.57

Index 100 11 102 16 98 8

Unwgtd 7729 115 4076 57 3653 58

Weighted (000) 36217 483 17740 218 18477 265

Horz % 100.00 1.33 48.98 0.60 51.02 0.73

Vert % 15.38 5.13 15.61 5.50 15.17 4.85

Index 100 33 101 36 99 32

Unwgtd 27295 1480 13982 616 13313 864

Weighted (000) 96944 5269 46801 2169 50142 3100

Horz % 100.00 5.44 48.28 2.24 51.72 3.20

Vert % 41.18 55.96 41.18 54.73 41.17 56.85

Index 100 136 100 133 100 138

Unwgtd 11946 522 6127 224 5819 298

Weighted (000) 71423 3242 34386 1368 37037 1874

Horz % 100.00 4.54 48.14 1.92 51.86 2.62

Vert % 30.34 34.43 30.26 34.52 30.41 34.37

Index 100 113 100 114 100 113

*

Unwgtd 5441 87 2884 37 2557 50

Weighted (000) 34500 465 16617 181 17884 284

Horz % 100.00 1.35 48.16 0.52 51.84 0.82

Vert % 14.65 4.93 14.62 4.57 14.69 5.20

Index 100 34 100 31 100 35

* * *

Unwgtd 4199 49 2161 30 2038 19

Weighted (000) 32554 440 15836 245 16718 195

Horz % 100.00 1.35 48.65 0.75 51.35 0.60

Vert % 13.83 4.68 13.94 6.18 13.73 3.58

Index 100 34 101 45 99 26

* * *

Unwgtd 1313 22 720 9 593 13

Weighted (000) 4980 75 2533 37 2447 38

Horz % 100.00 1.51 50.86 0.75 49.14 0.76

Vert % 2.12 0.80 2.23 0.95 2.01 0.69

Index 100 38 105 45 95 33

Census Sub-Region: East

North Central

Census Sub-Region: West

North Central

Census Sub-Region: Mountain

Census Sub-Region: Pacific

County Size: A

County Size: B

County Size: C

County Size: D

Radio Formats: AAA (Subset

of Alternative) (Monday-

Sunday 24-Hour Cume)





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

543

544

545

546

547

548

549

550

551

552

553

554

555

556

557

558

559

560

561

562

563

564

565

566

567

568

569

570

571

572

573

574

575

576

577

578

579

580

581

582

583

584

585

586

587

588

589

590

591

592

593

594

595

596

Unwgtd 8562 229 3786 86 4776 143

Weighted (000) 40008 951 16339 337 23669 613

Horz % 100.00 2.38 40.84 0.84 59.16 1.53

Vert % 16.99 10.09 14.38 8.51 19.44 11.25

Index 100 59 85 50 114 66

* * *

Unwgtd 1438 31 833 18 605 13

Weighted (000) 7122 134 3779 77 3343 57

Horz % 100.00 1.88 53.06 1.08 46.94 0.80

Vert % 3.03 1.42 3.33 1.94 2.75 1.05

Index 100 47 110 64 91 35

* * *

Unwgtd 453 7 220 7 233 0

Weighted (000) 2152 22 921 22 1231 0

Horz % 100.00 1.01 42.80 1.01 57.20 0.00

Vert % 0.91 0.23 0.81 0.55 1.01 0.00

Index 100 25 89 60 111 0

Unwgtd 3356 153 1973 74 1383 79

Weighted (000) 9158 465 5158 198 4000 267

Horz % 100.00 5.08 56.33 2.16 43.67 2.92

Vert % 3.89 4.94 4.54 5.00 3.28 4.90

Index 100 127 117 128 84 126

*

Unwgtd 3638 134 3005 107 633 27

Weighted (000) 12962 413 10274 338 2688 75

Horz % 100.00 3.19 79.26 2.61 20.74 0.58

Vert % 5.51 4.39 9.04 8.53 2.21 1.38

Index 100 80 164 155 40 25

* * *

Unwgtd 1155 31 753 15 402 16

Weighted (000) 4697 159 2967 77 1731 82

Horz % 100.00 3.38 63.16 1.64 36.84 1.74

Vert % 2.00 1.69 2.61 1.94 1.42 1.50

Index 100 85 131 97 71 75

* *

Unwgtd 3385 55 1956 26 1429 29

Weighted (000) 15183 210 8138 117 7045 93

Horz % 100.00 1.39 53.60 0.77 46.40 0.61

Vert % 6.45 2.23 7.16 2.96 5.78 1.70

Index 100 35 111 46 90 26

Unwgtd 8943 549 3988 197 4955 352

Weighted (000) 46381 2248 18999 813 27381 1436

Horz % 100.00 4.85 40.96 1.75 59.04 3.10

Vert % 19.70 23.88 16.72 20.51 22.48 26.33

Index 100 121 85 104 114 134

* *

Unwgtd 2880 54 1622 27 1258 27

Weighted (000) 13260 189 7381 108 5879 82

Horz % 100.00 1.43 55.66 0.81 44.34 0.61

Vert % 5.63 2.01 6.49 2.71 4.83 1.49

Index 100 36 115 48 86 27

Radio Formats: Adult

Contemporary (Monday-


Radio Formats: Adult Hits

(Monday-Sunday 24-Hour

Cume)

Radio Formats: Adult

Standards/Easy Listening


Cume)

Radio Formats: All News


Cume)

Radio Formats: All Sports


Cume)

Radio Formats: All Talk


Cume)

Radio Formats: Alternative


Cume)

Radio Formats: CHR/Top 40


Cume)

Radio Formats: Classic Hits


Cume)





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

597

598

599

600

601

602

603

604

605

606

607

608

609

610

611

612

613

614

615

616

617

618

619

620

621

622

623

624

625

626

627

628

629

630

631

632

633

634

635

636

637

638

639

640

641

642

643

644

645

646

647

648

649

650

* *

Unwgtd 3972 66 2678 37 1294 29

Weighted (000) 18598 266 12180 169 6418 97

Horz % 100.00 1.43 65.49 0.91 34.51 0.52

Vert % 7.90 2.83 10.72 4.27 5.27 1.77

Index 100 36 136 54 67 22

* * *

Unwgtd 1567 39 821 12 746 27

Weighted (000) 5769 147 2928 71 2841 77

Horz % 100.00 2.55 50.75 1.23 49.25 1.33

Vert % 2.45 1.56 2.58 1.78 2.33 1.40

Index 100 64 105 73 95 57

Unwgtd 8428 123 4211 53 4217 70

Weighted (000) 46792 517 21499 249 25292 268

Horz % 100.00 1.10 45.95 0.53 54.05 0.57

Vert % 19.88 5.49 18.92 6.27 20.77 4.92

Index 100 28 95 32 104 25

* * *

Unwgtd 270 6 130 3 140 3

Weighted (000) 951 31 435 18 517 13

Horz % 100.00 3.29 45.68 1.88 54.32 1.41

Vert % 0.40 0.33 0.38 0.45 0.42 0.25

Index 100 82 95 112 105 61

Unwgtd 796 211 303 68 493 143

Weighted (000) 3911 873 1352 275 2559 598

Horz % 100.00 22.32 34.58 7.03 65.42 15.29

Vert % 1.66 9.27 1.19 6.93 2.10 10.97

Index 100 558 72 417 126 660

* *

Unwgtd 2179 57 1162 29 1017 28

Weighted (000) 15698 294 8062 198 7636 96

Horz % 100.00 1.87 51.36 1.26 48.64 0.61

Vert % 6.67 3.12 7.09 5.00 6.27 1.76

Index 100 47 106 75 94 26

*

Unwgtd 3687 74 1494 23 2193 51

Weighted (000) 17144 308 6292 97 10852 211

Horz % 100.00 1.79 36.70 0.57 63.30 1.23

Vert % 7.28 3.27 5.54 2.44 8.91 3.86

Index 100 45 76 34 122 53

* *

Unwgtd 871 60 499 39 372 21

Weighted (000) 3192 230 1694 128 1498 102

Horz % 100.00 7.21 53.08 4.01 46.92 3.19

Vert % 1.36 2.44 1.49 3.23 1.23 1.87

Index 100 180 110 238 91 138

* * *

Unwgtd 945 18 551 13 394 5

Weighted (000) 7074 102 3823 87 3251 15

Horz % 100.00 1.44 54.05 1.22 45.95 0.22

Vert % 3.00 1.08 3.36 2.18 2.67 0.28

Index 100 36 112 73 89 9

Radio Formats: Classic Rock


Cume)

Radio Formats: Classical


Cume)

Radio Formats: Country


Cume)

Radio Formats: Ethnic


Cume)

Radio Formats: Gospel


Cume)

Radio Formats: Hispanic (All

Genres) (Monday-Sunday 24-

Hour Cume)

Radio Formats: Hot AC

(Subset of Adult

Contemporary) (Monday-


Radio Formats: Jazz (Monday-


Radio Formats:

Mexican/Tejano/Ranchera

(Subset of Hispanic)


Cume)





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

651

652

653

654

655

656

657

658

659

660

661

662

663

664

665

666

667

668

669

670

671

672

673

674

675

676

677

678

679

680

681

682

683

684

685

686

687

688

689

690

691

692

693

694

695

696

697

698

699

700

701

702

703

704

*

Unwgtd 6704 106 4219 57 2485 49

Weighted (000) 24570 358 15101 188 9469 170

Horz % 100.00 1.46 61.46 0.77 38.54 0.69

Vert % 10.44 3.80 13.29 4.74 7.78 3.12

Index 100 36 127 45 75 30

*

Unwgtd 2083 99 1052 42 1031 57

Weighted (000) 10333 487 4796 217 5536 271

Horz % 100.00 4.71 46.42 2.10 53.58 2.62

Vert % 4.39 5.17 4.22 5.47 4.55 4.96

Index 100 118 96 125 104 113

* * *

Unwgtd 2541 29 1383 10 1158 19

Weighted (000) 9762 103 4864 56 4899 47

Horz % 100.00 1.05 49.82 0.57 50.18 0.48

Vert % 4.15 1.09 4.28 1.41 4.02 0.86

Index 100 26 103 34 97 21

Unwgtd 4045 250 1722 80 2323 170

Weighted (000) 20124 1057 7965 298 12158 759

Horz % 100.00 5.25 39.58 1.48 60.42 3.77

Vert % 8.55 11.23 7.01 7.52 9.98 13.92

Index 100 131 82 88 117 163

Unwgtd 2807 317 1328 115 1479 202

Weighted (000) 14721 1331 6813 473 7908 858

Horz % 100.00 9.04 46.28 3.21 53.72 5.83

Vert % 6.25 14.14 6.00 11.94 6.49 15.74

Index 100 226 96 191 104 252

* *

Unwgtd 4525 80 2892 38 1633 42

Weighted (000) 21094 378 12951 188 8143 190

Horz % 100.00 1.79 61.40 0.89 38.60 0.90

Vert % 8.96 4.01 11.40 4.74 6.69 3.48

Index 100 45 127 53 75 39

* *

Unwgtd 1435 56 559 18 876 38

Weighted (000) 6482 212 2395 95 4087 117

Horz % 100.00 3.28 36.95 1.47 63.05 1.81

Vert % 2.75 2.26 2.11 2.41 3.36 2.15

Index 100 82 77 87 122 78

* * *

Unwgtd 647 15 307 7 340 8

Weighted (000) 4521 54 2069 28 2453 26

Horz % 100.00 1.19 45.75 0.62 54.25 0.56

Vert % 1.92 0.57 1.82 0.71 2.01 0.47

Index 100 30 95 37 105 24

* * *

Unwgtd 256 13 119 4 137 9

Weighted (000) 1865 77 999 49 866 28

Horz % 100.00 4.14 53.57 2.65 46.43 1.49

Vert % 0.79 0.82 0.88 1.25 0.71 0.51

Index 100 104 111 158 90 64

Radio Formats: News/Talk


Cume)

Radio Formats: Oldies


Cume)

Radio Formats: Public Radio


Cume)

Radio Formats:

Religion/Christian (Monday-


Radio Formats: Rhythmic


Cume)

Radio Formats: Rock


Cume)

Radio Formats: Soft Adult

Contemporary/Lite AC


Cume)

Radio Formats: Spanish AC

(Subset of Hispanic) (Monday-


Radio Formats: Tropical

(subset of Hispanic) (Monday-






1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

705

706

707

708

709

710

711

712

713

714

715

716

717

718

719

720

721

722

723

724

725

726

727

728

729

730

731

732

733

734

735

736

737

738

739

740

741

742

743

744

745

746

747

748

749

750

751

752

753

754

755

756

757

758

Unwgtd 5239 2138 2504 907 2735 1231

Weighted (000) 26969 9416 12465 3963 14504 5453

Horz % 100.00 34.91 46.22 14.69 53.78 20.22

Vert % 11.46 100.00 10.97 100.00 11.91 100.00

Index 100 873 96 873 104 873

Unwgtd 2138 2138 907 907 1231 1231

Weighted (000) 9416 9416 3963 3963 5453 5453

Horz % 100.00 100.00 42.09 42.09 57.91 57.91

Vert % 4.00 100.00 3.49 100.00 4.48 100.00

Index 100 2500 87 2500 112 2500

Unwgtd 2057 483 1061 206 996 277

Weighted (000) 12213 2268 6090 1010 6123 1258

Horz % 100.00 18.57 49.87 8.27 50.13 10.30

Vert % 5.19 24.08 5.36 25.48 5.03 23.07

Index 100 464 103 491 97 445

* *

Unwgtd 1326 57 775 27 551 30

Weighted (000) 6333 304 3430 163 2904 141

Horz % 100.00 4.79 54.16 2.57 45.84 2.23

Vert % 2.69 3.22 3.02 4.10 2.38 2.59

Index 100 120 112 152 89 96

Unwgtd 40670 2064 21393 875 19277 1189

Weighted (000) 193881 9010 95554 3798 98327 5213

Horz % 100.00 4.65 49.29 1.96 50.71 2.69

Vert % 82.36 95.69 84.09 95.83 80.74 95.59

Index 100 116 102 116 98 116

Unwgtd 25324 1322 13740 582 11584 740

Weighted (000) 116206 5498 59288 2397 56918 3102

Horz % 100.00 4.73 51.02 2.06 48.98 2.67

Vert % 49.36 58.39 52.17 60.48 46.74 56.87

Index 100 118 106 123 95 115

Unwgtd 18328 951 9844 439 8484 512

Weighted (000) 88155 4069 44718 1942 43437 2127

Horz % 100.00 4.62 50.73 2.20 49.27 2.41

Vert % 37.45 43.21 39.35 48.99 35.67 39.01

Index 100 115 105 131 95 104

Unwgtd 21907 1147 11950 491 9957 656

Weighted (000) 102923 4826 52330 2044 50593 2782

Horz % 100.00 4.69 50.84 1.99 49.16 2.70

Vert % 43.72 51.25 46.05 51.59 41.54 51.01

Index 100 117 105 118 95 117

Unwgtd 7577 532 4124 233 3453 299

Weighted (000) 37242 2413 19284 1036 17958 1377

Horz % 100.00 6.48 51.78 2.78 48.22 3.70

Vert % 15.82 25.62 16.97 26.15 14.75 25.24

Index 100 162 107 165 93 160

Radio Formats: Urban (All

Genres) (Monday-Sunday 24-

Hour Cume)

Radio Formats: Urban AC

(Subset of Urban) (Monday-


Radio Formats: Urban

Contemporary (subset of

Urban) (Monday-Sunday 24-

Hour Cume)

Radio Formats: Variety/Other


Cume)

Radio Daypart Cumes - Total

Week Monday-Sunday 24-

Hours

Radio Daypart Cumes:

Weekday 6:00 am - 10:00 am


Weekday 10:00 am - 3:00 pm


Weekday 3:00 pm - 7:00 pm


Weekday 7:00 pm - Midnight





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

759

760

761

762

763

764

765

766

767

768

769

770

771

772

773

774

775

776

777

778

779

780

781

782

783

784

785

786

787

788

789

790

791

792

793

794

795

796

797

798

799

800

801

802

803

804

805

806

807

808

809

810

811

812

Unwgtd 2398 187 1495 101 903 86

Weighted (000) 12027 745 7390 427 4638 318

Horz % 100.00 6.19 61.44 3.55 38.56 2.65

Vert % 5.11 7.91 6.50 10.76 3.81 5.84

Index 100 155 127 211 75 114

Unwgtd 15677 979 8335 439 7342 540

Weighted (000) 73417 4113 37011 1782 36406 2331

Horz % 100.00 5.60 50.41 2.43 49.59 3.18

Vert % 31.19 43.68 32.57 44.97 29.89 42.75

Index 100 140 104 144 96 137

Unwgtd 21347 1262 10793 517 10554 745

Weighted (000) 101409 5539 47588 2184 53821 3354

Horz % 100.00 5.46 46.93 2.15 53.07 3.31

Vert % 43.08 58.82 41.88 55.12 44.19 61.51

Index 100 137 97 128 103 143

Unwgtd 16023 1026 8309 430 7714 596

Weighted (000) 78299 4506 37813 1853 40485 2652

Horz % 100.00 5.75 48.29 2.37 51.71 3.39

Vert % 33.26 47.85 33.27 46.77 33.24 48.64

Index 100 144 100 141 100 146

Unwgtd 7965 618 4193 264 3772 354

Weighted (000) 40391 3011 20085 1264 20307 1746

Horz % 100.00 7.45 49.73 3.13 50.27 4.32

Vert % 17.16 31.97 17.67 31.90 16.67 32.03

Index 100 186 103 186 97 187

Unwgtd 1942 152 1122 76 820 76

Weighted (000) 9729 649 5419 350 4310 299

Horz % 100.00 6.67 55.70 3.60 44.30 3.07

Vert % 4.13 6.89 4.77 8.84 3.54 5.48

Index 100 167 115 214 86 133

Unwgtd 8267 461 3701 155 4566 306

Weighted (000) 40715 2142 17448 703 23267 1439

Horz % 100.00 5.26 42.85 1.73 57.15 3.53

Vert % 17.29 22.74 15.35 17.73 19.11 26.39

Index 100 132 89 103 110 153

Unwgtd 30190 1347 15843 583 14347 764

Weighted (000) 141773 5824 68971 2509 72802 3315

Horz % 100.00 4.11 48.65 1.77 51.35 2.34

Vert % 60.22 61.85 60.69 63.32 59.78 60.79

Index 100 103 101 105 99 101

Unwgtd 4528 266 2848 138 1680 128

Weighted (000) 23641 1152 14226 598 9416 554

Horz % 100.00 4.87 60.17 2.53 39.83 2.34

Vert % 10.04 12.24 12.52 15.10 7.73 10.16

Index 100 122 125 150 77 101


Weekday Midnight - 6:00 am


Weekend 6:00 am - 10:00 am


Weekend 10:00 am - 3:00 pm


Weekend 3:00 pm - 7:00 pm


Weekend 7:00 pm - Midnight


Weekend Midnight - 6:00 am

Most Often Listen to Radio at

Home - Typical Weekday

Most Often Listen to Radio in

Vehicle - Typical Weekday


Work - Typical Weekday





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

813

814

815

816

817

818

819

820

821

822

823

824

825

826

827

828

829

830

831

832

833

834

835

836

837

838

839

840

841

842

843

844

845

846

847

848

849

850

851

852

853

854

855

856

857

858

859

860

861

862

863

864

865

866

* * *

Unwgtd 359 20 206 12 153 8

Weighted (000) 1946 88 1026 71 920 17

Horz % 100.00 4.53 52.71 3.65 47.29 0.88

Vert % 0.83 0.94 0.90 1.79 0.76 0.31

Index 100 113 109 217 91 38

Unwgtd 10899 623 5259 238 5640 385

Weighted (000) 52878 2856 24383 1047 28495 1809

Horz % 100.00 5.40 46.11 1.98 53.89 3.42

Vert % 22.46 30.34 21.46 26.43 23.40 33.17

Index 100 135 96 118 104 148

Unwgtd 28285 1298 14750 551 13535 747

Weighted (000) 134449 5636 65161 2388 69288 3248

Horz % 100.00 4.19 48.47 1.78 51.53 2.42

Vert % 57.11 59.85 57.34 60.25 56.90 59.56

Index 100 105 100 106 100 104

*

Unwgtd 1417 88 934 53 483 35

Weighted (000) 7763 408 4921 245 2842 162

Horz % 100.00 5.25 63.39 3.16 36.61 2.09

Vert % 3.30 4.33 4.33 6.19 2.33 2.98

Index 100 131 131 188 71 90

* * *

Unwgtd 469 30 266 14 203 16

Weighted (000) 2582 148 1350 89 1232 58

Horz % 100.00 5.72 52.27 3.46 47.73 2.26

Vert % 1.10 1.57 1.19 2.26 1.01 1.07

Index 100 143 108 206 92 97

Unwgtd 10598 332 6568 174 4030 158

Weighted (000) 41469 1413 24543 737 16926 676

Horz % 100.00 3.41 59.18 1.78 40.82 1.63

Vert % 17.61 15.01 21.60 18.59 13.90 12.41

Index 100 85 123 106 79 70

Unwgtd 37197 2134 19149 903 18048 1231

Weighted (000) 181809 9395 88012 3942 93797 5453

Horz % 100.00 5.17 48.41 2.17 51.59 3.00

Vert % 77.23 99.78 77.45 99.47 77.02 100.00

Index 100 129 100 129 100 129

Unwgtd 40531 2138 21108 907 19423 1231

Weighted (000) 194478 9416 95031 3963 99447 5453

Horz % 100.00 4.84 48.86 2.04 51.14 2.80

Vert % 82.61 100.00 83.62 100.00 81.66 100.00

Index 100 121 101 121 99 121

Unwgtd 6099 166 3409 73 2690 93

Weighted (000) 26041 694 12726 321 13315 373

Horz % 100.00 2.67 48.87 1.23 51.13 1.43

Vert % 11.06 7.37 11.20 8.10 10.93 6.84

Index 100 67 101 73 99 62


Place Other Than Home,

Vehicle, Workplace - Typical

Weekday


Home - Typical Weekend


Vehicle - Typical Weekend


Work - Typical Weekend


Place Other Than Home,

Vehicle, Workplace - Typical

Weekend

Ever Listen to AM Radio

(Terrestrial Radio)

Ever Listen to FM Radio

(Terrestrial Radio)

Ever Listen to Any Terrestrial

Radio (AM/FM)

Ever Listen to Any Satellite

Radio (SiriusXM)





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

867

868

869

870

871

872

873

874

875

876

877

878

879

880

881

882

883

884

885

886

887

888

889

890

891

892

893

894

895

896

897

898

899

900

901

902

903

904

905

906

907

908

909

910

911

912

913

914

915

916

917

918

919

920

Unwgtd 8456 311 4667 151 3789 160

Weighted (000) 37461 1315 18153 615 19308 700

Horz % 100.00 3.51 48.46 1.64 51.54 1.87

Vert % 15.91 13.96 15.97 15.52 15.85 12.83

Index 100 88 100 98 100 81

Unwgtd 11088 327 6189 146 4899 181

Weighted (000) 51127 1372 25583 577 25543 795

Horz % 100.00 2.68 50.04 1.13 49.96 1.56

Vert % 21.72 14.57 22.51 14.56 20.97 14.58

Index 100 67 104 67 97 67

Unwgtd 6995 353 4150 140 2845 213

Weighted (000) 32288 1508 18111 583 14177 925

Horz % 100.00 4.67 56.09 1.81 43.91 2.87

Vert % 13.71 16.02 15.94 14.71 11.64 16.96

Index 100 117 116 107 85 124

Unwgtd 10005 490 5546 184 4459 306

Weighted (000) 48139 2046 24740 745 23399 1301

Horz % 100.00 4.25 51.39 1.55 48.61 2.70

Vert % 20.45 21.73 21.77 18.80 19.21 23.85

Index 100 106 106 92 94 117

Unwgtd 12923 630 7194 241 5729 389

Weighted (000) 61548 2674 31785 1008 29763 1665

Horz % 100.00 4.34 51.64 1.64 48.36 2.71

Vert % 26.14 28.39 27.97 25.45 24.44 30.54

Index 100 109 107 97 93 117

Unwgtd 3467 189 2036 72 1431 117

Weighted (000) 15748 809 8762 265 6986 544

Horz % 100.00 5.14 55.64 1.69 44.36 3.45

Vert % 6.69 8.59 7.71 6.70 5.74 9.97

Index 100 128 115 100 86 149

Unwgtd 8509 464 4316 166 4193 298

Weighted (000) 42896 2002 19842 699 23054 1303

Horz % 100.00 4.67 46.26 1.63 53.74 3.04

Vert % 18.22 21.26 17.46 17.65 18.93 23.89

Index 100 117 96 97 104 131

Unwgtd 10523 579 5829 255 4694 324

Weighted (000) 53077 2813 27367 1194 25710 1619

Horz % 100.00 5.30 51.56 2.25 48.44 3.05

Vert % 22.55 29.87 24.08 30.13 21.11 29.69

Index 100 133 107 134 94 132

* *

Unwgtd 1920 61 1282 29 638 32

Weighted (000) 8375 209 5348 107 3027 102

Horz % 100.00 2.49 63.85 1.27 36.15 1.22

Vert % 3.56 2.22 4.71 2.69 2.49 1.87

Index 100 62 132 76 70 53

Household Subscribes to

Satellite Radio (SiriusXM)

Vehicle Currently

Owned/Leased Has Satellite

Radio

Listened Online to Streamed

AM/FM Broadcast Radio

Stations - Past Month

Listened to Internet-Only

Radio or Other Online Music

or Audio Services (e.g.,

Pandora, Rhapsody, Spotify,

etc.) - Past Month

Listened to Any Radio on the

Internet - Past Month

Visited a Radio Station, Radio

Program or Radio

Personality's Website - Past

Month

Visited Pandora.com Web Site

- Past Month

Downloaded Music from


Downloaded

Podcasts/Podcasting - Past

Month





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

921

922

923

924

925

926

927

928

929

930

931

932

933

934

935

936

937

938

939

940

941

942

943

944

945

946

947

948

949

950

951

952

953

954

955

956

957

958

959

960

961

962

963

964

965

966

967

968

969

970

971

972

973

974

Unwgtd 17255 914 8891 386 8364 528

Weighted (000) 84975 4130 40780 1671 44195 2459

Horz % 100.00 4.86 47.99 1.97 52.01 2.89

Vert % 36.10 43.86 35.89 42.16 36.29 45.10

Index 100 122 99 117 101 125

Unwgtd 13925 820 7323 354 6602 466

Weighted (000) 68695 3716 33660 1568 35035 2148

Horz % 100.00 5.41 49.00 2.28 51.00 3.13

Vert % 29.18 39.46 29.62 39.56 28.77 39.39

Index 100 135 102 136 99 135

Unwgtd 17309 869 8985 363 8324 506

Weighted (000) 83954 3806 40763 1537 43191 2269

Horz % 100.00 4.53 48.55 1.83 51.45 2.70

Vert % 35.66 40.42 35.87 38.79 35.47 41.61

Index 100 113 101 109 99 117

Unwgtd 13773 726 7450 296 6323 430

Weighted (000) 67980 3365 34242 1269 33739 2096

Horz % 100.00 4.95 50.37 1.87 49.63 3.08

Vert % 28.88 35.73 30.13 32.02 27.70 38.43

Index 100 124 104 111 96 133

* *

Unwgtd 1503 72 770 31 732 41

Weighted (000) 105059 4856 50204 2023 54855 2834

Horz % 100.00 4.62 47.79 1.93 52.21 2.70

Vert % 44.63 51.58 44.18 51.04 45.04 51.97

Index 100 116 99 114 101 116

Unwgtd 5416 254 2768 107 2648 146

Weighted (000) 108333 4964 51393 2067 56940 2897

Horz % 100.00 4.58 47.44 1.91 52.56 2.67

Vert % 46.02 52.71 45.22 52.16 46.76 53.12

Index 100 115 98 113 102 115

Unwgtd 4621 228 2381 98 2239 130

Weighted (000) 94617 4435 46111 1842 48506 2593

Horz % 100.00 4.69 48.73 1.95 51.27 2.74

Vert % 40.19 47.10 40.58 46.48 39.83 47.55

Index 100 117 101 116 99 118

Unwgtd 4026 191 2063 80 1962 111

Weighted (000) 100612 4771 48815 1992 51797 2779

Horz % 100.00 4.74 48.52 1.98 51.48 2.76

Vert % 42.74 50.67 42.96 50.26 42.53 50.97

Index 100 119 101 118 100 119

* *

Unwgtd 1289 80 579 32 709 48

Weighted (000) 33814 2223 13984 858 19830 1365

Horz % 100.00 6.57 41.35 2.54 58.65 4.04

Vert % 14.36 23.61 12.31 21.65 16.28 25.03

Index 100 164 86 151 113 174

Advertising on radio provides

me with useful information

about bargains. Agree

strongly/somewhat


me with meaningful

information about the product

use of other consumers.

Agree strongly/somewhat


me with useful information

about new products and

services. Agree

strongly/somewhat

For me, advertising on radio is

amusing. Agree

strongly/somewhat

TV Dayparts: Total Prime time

Mon-Sun

TV Dayparts: Prime Time

Weekdays: 8:00-11:00 pm

(Eastern/Pacific), 7:00-10:00

pm (Central/Mountain)


Saturday: 8:00-11:00 pm


pm (Central/Mountain)


Sunday: 7:00-11:00 pm


pm (Central/Mountain

TV Dayparts: Weekdays: 9:00

am-4:00 pm (Eastern/Pacific)

9:00 am - 3:00 pm

(Central/Mountain)





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

975

976

977

978

979

980

981

982

983

984

985

986

987

988

989

990

991

992

993

994

995

996

997

998

999

1000

1001

1002

1003

1004

1005

1006

1007

1008

1009

1010

1011

1012

1013

1014

1015

1016

1017

1018

1019

1020

1021

1022

1023

1024

1025

1026

1027

1028

Unwgtd 3629 176 1853 74 1775 101

Weighted (000) 64215 3285 30098 1355 34117 1930

Horz % 100.00 5.12 46.87 2.11 53.13 3.01

Vert % 27.28 34.89 26.49 34.19 28.02 35.39

Index 100 128 97 125 103 130

Unwgtd 2869 210 1505 93 1364 117

Weighted (000) 29694 2324 14767 1030 14927 1295

Horz % 100.00 7.83 49.73 3.47 50.27 4.36

Vert % 12.61 24.68 12.99 25.98 12.26 23.74

Index 100 196 103 206 97 188

* *

Unwgtd 1104 66 569 28 534 37

Weighted (000) 31479 1930 15246 793 16234 1138

Horz % 100.00 6.13 48.43 2.52 51.57 3.61

Vert % 13.37 20.50 13.42 20.00 13.33 20.86

Index 100 153 100 150 100 156

* *

Unwgtd 1497 88 835 40 662 48

Weighted (000) 54078 3306 28480 1514 25598 1792

Horz % 100.00 6.11 52.66 2.80 47.34 3.31

Vert % 22.97 35.11 25.06 38.21 21.02 32.86

Index 100 153 109 166 92 143

*

Unwgtd 2293 88 1390 35 903 53

Weighted (000) 10878 342 6388 139 4489 203

Horz % 100.00 3.14 58.73 1.27 41.27 1.87

Vert % 4.62 3.63 5.62 3.50 3.69 3.73

Index 100 79 122 76 80 81

Unwgtd 7206 315 3915 125 3291 190

Weighted (000) 33935 1247 17402 548 16533 699

Horz % 100.00 3.67 51.28 1.62 48.72 2.06

Vert % 14.41 13.24 15.31 13.84 13.58 12.81

Index 100 92 106 96 94 89

Unwgtd 10135 491 5041 176 5094 315

Weighted (000) 47511 1985 22105 697 25406 1288

Horz % 100.00 4.18 46.53 1.47 53.47 2.71

Vert % 20.18 21.08 19.45 17.58 20.86 23.62

Index 100 104 96 87 103 117

Unwgtd 5329 257 2994 116 2335 141

Weighted (000) 23414 1053 12494 477 10920 577

Horz % 100.00 4.50 53.36 2.04 46.64 2.46

Vert % 9.95 11.19 10.99 12.03 8.97 10.58

Index 100 112 111 121 90 106

Unwgtd 25127 1126 12457 460 12670 666

Weighted (000) 116148 4880 53997 1873 62151 3007

Horz % 100.00 4.20 46.49 1.61 53.51 2.59

Vert % 49.34 51.83 47.52 47.28 51.04 55.13

Index 100 105 96 96 103 112

TV Dayparts: Weekdays: 4:00

pm-7:30 pm (Eastern/Pacific)

3:00 pm-6:30 pm

(Central/Mountian)

TV Dayparts: Weekdays:

11:30 pm-1:00 am

(Eastern/Pacific) 10:30 pm-

Midnight (Central/Mountain)

TV Dayparts: Weekend

Children's Shows: Saturday-

Sunday Mornings

TV Dayparts: Weekend

Sports: Saturday-Sunday

Afternoons

Downloaded a TV Program

from Internet - Past Month

Watched a TV Program Online

- Past Month

Visited a TV Network or TV

Show's Website - Past Month

Looked at TV Listings On-Line

- Past Month


Cable TV





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

1029

1030

1031

1032

1033

1034

1035

1036

1037

1038

1039

1040

1041

1042

1043

1044

1045

1046

1047

1048

1049

1050

1051

1052

1053

1054

1055

1056

1057

1058

1059

1060

1061

1062

1063

1064

1065

1066

1067

1068

1069

1070

1071

1072

1073

1074

1075

1076

1077

1078

1079

1080

1081

1082

Unwgtd 20699 978 10505 405 10194 573

Weighted (000) 94273 4219 44713 1649 49560 2570

Horz % 100.00 4.48 47.43 1.75 52.57 2.73

Vert % 40.04 44.81 39.35 41.62 40.70 47.12

Index 100 112 98 104 102 118

Unwgtd 40149 1816 20734 785 19415 1031

Weighted (000) 190461 7992 91427 3407 99033 4585

Horz % 100.00 4.20 48.00 1.79 52.00 2.41

Vert % 80.90 84.88 80.45 85.98 81.32 84.08

Index 100 105 99 106 101 104

Unwgtd 30086 1618 16099 714 13987 904

Weighted (000) 144866 7222 71918 3117 72948 4105

Horz % 100.00 4.99 49.64 2.15 50.36 2.83

Vert % 61.53 76.70 63.29 78.67 59.90 75.28

Index 100 125 103 128 97 122

Unwgtd 16770 1089 9346 493 7424 596

Weighted (000) 78968 4872 40538 2043 38429 2829

Horz % 100.00 6.17 51.34 2.59 48.66 3.58

Vert % 33.54 51.74 35.67 51.55 31.56 51.87

Index 100 154 106 154 94 155

Unwgtd 6528 352 3618 175 2910 177

Weighted (000) 31490 1494 15966 714 15524 780

Horz % 100.00 4.74 50.70 2.27 49.30 2.48

Vert % 13.38 15.87 14.05 18.02 12.75 14.30

Index 100 119 105 135 95 107

Unwgtd 13062 680 6720 260 6342 420

Weighted (000) 55818 2702 25998 949 29820 1753

Horz % 100.00 4.84 46.58 1.70 53.42 3.14

Vert % 23.71 28.70 22.88 23.95 24.49 32.15

Index 100 121 96 101 103 136

Unwgtd 11486 449 6307 219 5179 230

Weighted (000) 63755 2322 31728 1161 32027 1161

Horz % 100.00 3.64 49.77 1.82 50.23 1.82

Vert % 27.08 24.66 27.92 29.29 26.30 21.29

Index 100 91 103 108 97 79

Unwgtd 23684 1043 12603 465 11081 578

Weighted (000) 109473 4448 53380 1956 56093 2493

Horz % 100.00 4.06 48.76 1.79 51.24 2.28

Vert % 46.50 47.24 46.97 49.35 46.06 45.71

Index 100 102 101 106 99 98

* * *

Unwgtd 381 14 211 4 170 10

Weighted (000) 1545 85 796 17 749 68

Horz % 100.00 5.49 51.54 1.11 48.46 4.38

Vert % 0.66 0.90 0.70 0.43 0.61 1.24

Index 100 137 107 66 94 189


Digital Cable TV

Viewed Any Cable TV

(Including Pay) - Past Week

Heavy Cable TV Viewing

(Including Pay) - Past Week

Viewed Any Premium Cable

Channels - Past Month

Household Has a TiVo Brand

DVR (Stand-Alone)

Viewed Any Pay-Per-View

Programs or Events - Past

Year

Viewed Any Video-On-

Demand Programs or Events -

Past Year

Household Has a Satellite

Dish

Household Has a Digital Video

Recorder (DVR)





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

1083

1084

1085

1086

1087

1088

1089

1090

1091

1092

1093

1094

1095

1096

1097

1098

1099

1100

1101

1102

1103

1104

1105

1106

1107

1108

1109

1110

1111

1112

1113

1114

1115

1116

1117

1118

1119

1120

1121

1122

1123

1124

1125

1126

1127

1128

1129

1130

1131

1132

1133

1134

1135

1136

Unwgtd 40932 1741 21132 692 19800 1049

Weighted (000) 191318 7433 91930 2915 99388 4518

Horz % 100.00 3.89 48.05 1.52 51.95 2.36

Vert % 81.27 78.94 80.90 73.56 81.61 82.85

Index 100 97 100 91 100 102

Unwgtd 13201 714 6337 242 6864 472

Weighted (000) 68484 3362 31564 1092 36920 2270

Horz % 100.00 4.91 46.09 1.59 53.91 3.32

Vert % 29.09 35.70 27.78 27.54 30.32 41.63

Index 100 123 95 95 104 143

Unwgtd 4423 244 2728 98 1695 146

Weighted (000) 23898 1193 14187 469 9711 724

Horz % 100.00 4.99 59.37 1.96 40.63 3.03

Vert % 10.15 12.67 12.48 11.84 7.97 13.27

Index 100 125 123 117 79 131

Unwgtd 10523 579 5829 255 4694 324

Weighted (000) 53077 2813 27367 1194 25710 1619

Horz % 100.00 5.30 51.56 2.25 48.44 3.05

Vert % 22.55 29.87 24.08 30.13 21.11 29.69

Index 100 133 107 134 94 132

* *

Unwgtd 1920 61 1282 29 638 32

Weighted (000) 8375 209 5348 107 3027 102

Horz % 100.00 2.49 63.85 1.27 36.15 1.22

Vert % 3.56 2.22 4.71 2.69 2.49 1.87

Index 100 62 132 76 70 53

Unwgtd 3467 144 2239 75 1228 69

Weighted (000) 16425 591 10039 302 6386 289

Horz % 100.00 3.60 61.12 1.84 38.88 1.76

Vert % 6.98 6.27 8.83 7.61 5.24 5.30

Index 100 90 127 109 75 76

Unwgtd 7357 321 4525 147 2832 174

Weighted (000) 36296 1395 21133 660 15163 735

Horz % 100.00 3.84 58.22 1.82 41.78 2.03

Vert % 15.42 14.82 18.60 16.65 12.45 13.49

Index 100 96 121 108 81 87

Unwgtd 7088 295 4446 125 2642 170

Weighted (000) 33965 1330 20412 630 13553 701

Horz % 100.00 3.92 60.10 1.85 39.90 2.06

Vert % 14.43 14.13 17.96 15.89 11.13 12.85

Index 100 98 124 110 77 89

Unwgtd 2266 146 1320 60 946 86

Weighted (000) 11508 665 6463 273 5045 392

Horz % 100.00 5.78 56.16 2.38 43.84 3.40

Vert % 4.89 7.06 5.69 6.90 4.14 7.18

Index 100 144 116 141 85 147

Downloaded a Movie from


Watched a Movie Online -

Past Month

Watched Other Online Video

(Not TV or Movie) - Past

Month

Visited a Chat Room Online -

Past Month

Played Games Online - Past

Month

Downloaded a Video Game

from Internet - Past Month

Downloaded Music from


Downloaded

Podcasts/Podcasting from


Any Internet/Online Activity -

Past Month





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

1137

1138

1139

1140

1141

1142

1143

1144

1145

1146

1147

1148

1149

1150

1151

1152

1153

1154

1155

1156

1157

1158

1159

1160

1161

1162

1163

1164

1165

1166

1167

1168

1169

1170

1171

1172

1173

1174

1175

1176

1177

1178

1179

1180

1181

1182

1183

1184

1185

1186

1187

1188

1189

1190

Unwgtd 36705 1495 18631 568 18074 927

Weighted (000) 166851 6170 77848 2235 89003 3935

Horz % 100.00 3.70 46.66 1.34 53.34 2.36

Vert % 70.87 65.52 68.50 56.39 73.08 72.16

Index 100 92 97 80 103 102

Unwgtd 22583 1005 10954 383 11629 622

Weighted (000) 114111 4403 50860 1594 63251 2808

Horz % 100.00 3.86 44.57 1.40 55.43 2.46

Vert % 48.47 46.76 44.76 40.23 51.94 51.50

Index 100 96 92 83 107 106

Unwgtd 32789 1425 16501 544 16288 881

Weighted (000) 158161 6193 73737 2344 84424 3849

Horz % 100.00 3.92 46.62 1.48 53.38 2.43

Vert % 67.18 65.77 64.89 59.16 69.32 70.58

Index 100 98 97 88 103 105

Unwgtd 26080 1133 12113 401 13967 732

Weighted (000) 129650 5007 55887 1741 73763 3267

Horz % 100.00 3.86 43.11 1.34 56.89 2.52

Vert % 55.07 53.18 49.18 43.93 60.57 59.90

Index 100 97 89 80 110 109

* * *

Unwgtd 966 35 539 13 427 22

Weighted (000) 4414 132 2263 50 2152 82

Horz % 100.00 2.99 51.26 1.12 48.74 1.86

Vert % 1.88 1.40 1.99 1.25 1.77 1.51

Index 100 75 106 67 94 80

* * *

Unwgtd 422 16 223 7 199 9

Weighted (000) 1951 60 916 33 1035 27

Horz % 100.00 3.09 46.95 1.69 53.05 1.40

Vert % 0.83 0.64 0.81 0.83 0.85 0.50

Index 100 77 97 100 103 61

Unwgtd 6471 223 3750 78 2721 145

Weighted (000) 23533 719 12775 220 10758 499

Horz % 100.00 3.06 54.29 0.93 45.71 2.12

Vert % 10.00 7.64 11.24 5.54 8.83 9.16

Index 100 76 112 55 88 92

* * *

Unwgtd 487 32 291 19 196 13

Weighted (000) 2817 154 1588 88 1229 66

Horz % 100.00 5.47 56.38 3.12 43.62 2.34

Vert % 1.20 1.64 1.40 2.22 1.01 1.21

Index 100 137 117 186 84 101

* * *

Unwgtd 847 34 431 9 416 25

Weighted (000) 4583 152 2285 47 2299 106

Horz % 100.00 3.33 49.85 1.02 50.15 2.31

Vert % 1.95 1.62 2.01 1.18 1.89 1.94

Index 100 83 103 61 97 100

Visited Photobucket.com -

Past Month

Visited Flickr.com - Past

Month

Visited Foursquare Web Site -

Past Month

Visited LinkedIn.com - Past

Month

Visited MySpace.com - Past

Month

Used e-Mail - Past Month

Used Instant Messenger/IM -

Past Month

Visited Any Social Networking,

Photo or Video-Sharing Site -

Past Month

Visited Facebook.com - Past

Month





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

1191

1192

1193

1194

1195

1196

1197

1198

1199

1200

1201

1202

1203

1204

1205

1206

1207

1208

1209

1210

1211

1212

1213

1214

1215

1216

1217

1218

1219

1220

1221

1222

1223

1224

1225

1226

1227

1228

1229

1230

1231

1232

1233

1234

1235

1236

1237

1238

1239

1240

1241

1242

1243

1244

* * *

Unwgtd 1346 32 643 9 703 23

Weighted (000) 5555 91 2374 29 3181 62

Horz % 100.00 1.63 42.74 0.52 57.26 1.11

Vert % 2.36 0.96 2.09 0.73 2.61 1.13

Index 100 41 89 31 111 48

* * *

Unwgtd 1804 48 493 11 1311 37

Weighted (000) 7223 166 1697 39 5527 127

Horz % 100.00 2.30 23.49 0.55 76.51 1.75

Vert % 3.07 1.76 1.49 1.00 4.54 2.32

Index 100 57 49 32 148 76

* * *

Unwgtd 1456 48 825 19 631 29

Weighted (000) 7650 235 3783 74 3868 161

Horz % 100.00 3.08 49.44 0.97 50.56 2.10

Vert % 3.25 2.50 3.33 1.88 3.18 2.95

Index 100 77 102 58 98 91

Unwgtd 4999 275 2782 115 2217 160

Weighted (000) 25343 1200 12937 450 12406 750

Horz % 100.00 4.73 51.05 1.77 48.95 2.96

Vert % 10.76 12.74 11.38 11.35 10.19 13.75

Index 100 118 106 105 95 128

* *

Unwgtd 2312 69 1217 24 1095 45

Weighted (000) 8833 272 4306 84 4528 188

Horz % 100.00 3.08 48.74 0.95 51.26 2.13

Vert % 3.75 2.89 3.79 2.13 3.72 3.45

Index 100 77 101 57 99 92

Unwgtd 21534 1006 12005 408 9529 598

Weighted (000) 104305 4383 54233 1738 50072 2645

Horz % 100.00 4.20 51.99 1.67 48.01 2.54

Vert % 44.31 46.55 47.72 43.86 41.12 48.51

Index 100 105 108 99 93 109

*

Unwgtd 2260 115 1116 41 1144 74

Weighted (000) 10945 513 4940 178 6005 335

Horz % 100.00 4.68 45.14 1.62 54.86 3.06

Vert % 4.65 5.44 4.35 4.48 4.93 6.14

Index 100 117 94 96 106 132

Unwgtd 14480 661 5792 193 8688 468

Weighted (000) 73246 2934 26462 825 46784 2108

Horz % 100.00 4.01 36.13 1.13 63.87 2.88

Vert % 31.11 31.15 23.29 20.83 38.42 38.66

Index 100 100 75 67 123 124

Unwgtd 6109 289 2697 88 3412 201

Weighted (000) 31885 1367 12877 387 19008 979

Horz % 100.00 4.29 40.39 1.21 59.61 3.07

Vert % 13.54 14.51 11.33 9.77 15.61 17.96

Index 100 107 84 72 115 133

Posted "Like" on Social

Network - Past Month

"Followed" or Became a "Fan

of" Something or Someone on

Social Network - Past Month

Visited Twitter.com - Past

Month

Visited Yelp Web Site - Past

Month

Visited YouTube.com - Past

Month

Rated or Reviewed a Product

or Service on Any Social

Network - Past Month

Visited Picasea Web Site -

Past Month

Visited Shutterfly.com - Past

Month

Visited Tumblr Web Site - Past

Month





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

1245

1246

1247

1248

1249

1250

1251

1252

1253

1254

1255

1256

1257

1258

1259

1260

1261

1262

1263

1264

1265

1266

1267

1268

1269

1270

1271

1272

1273

1274

1275

1276

1277

1278

1279

1280

1281

1282

1283

1284

1285

1286

1287

1288

1289

1290

1291

1292

1293

1294

1295

1296

1297

1298

Unwgtd 3637 196 1808 56 1829 140

Weighted (000) 17179 776 7759 204 9421 572

Horz % 100.00 4.52 45.16 1.19 54.84 3.33

Vert % 7.30 8.24 6.83 5.15 7.74 10.50

Index 100 113 94 71 106 144

Unwgtd 5585 461 2728 164 2857 297

Weighted (000) 27885 2233 12391 762 15494 1471

Horz % 100.00 8.01 44.44 2.73 55.56 5.28

Vert % 11.84 23.71 10.90 19.22 12.72 26.97

Index 100 200 92 162 107 228

Unwgtd 4573 293 1898 85 2675 208

Weighted (000) 22668 1325 8530 358 14138 967

Horz % 100.00 5.85 37.63 1.58 62.37 4.27

Vert % 9.63 14.07 7.51 9.03 11.61 17.74

Index 100 146 78 94 121 184

*

Unwgtd 3343 130 1869 40 1474 90

Weighted (000) 15919 565 8088 157 7831 408

Horz % 100.00 3.55 50.81 0.98 49.19 2.56

Vert % 6.76 6.00 7.12 3.95 6.43 7.49

Index 100 89 105 58 95 111

Unwgtd 11322 505 6177 207 5145 298

Weighted (000) 53512 2133 26297 785 27215 1347

Horz % 100.00 3.99 49.14 1.47 50.86 2.52

Vert % 22.73 22.65 23.14 19.82 22.35 24.71

Index 100 100 102 87 98 109

Unwgtd 14477 684 7120 256 7357 428

Weighted (000) 71447 2997 31635 1103 39813 1895

Horz % 100.00 4.20 44.28 1.54 55.72 2.65

Vert % 30.35 31.83 27.84 27.83 32.69 34.75

Index 100 105 92 92 108 114

Unwgtd 6100 387 3073 142 3027 245

Weighted (000) 30132 1812 14247 652 15885 1160

Horz % 100.00 6.01 47.28 2.16 52.72 3.85

Vert % 12.80 19.24 12.54 16.45 13.04 21.27

Index 100 150 98 129 102 166

Unwgtd 12133 699 6067 259 6066 440

Weighted (000) 58834 3060 27109 1139 31725 1920

Horz % 100.00 5.20 46.08 1.94 53.92 3.26

Vert % 24.99 32.49 23.85 28.75 26.05 35.22

Index 100 130 95 115 104 141

Unwgtd 13348 682 7366 298 5982 384

Weighted (000) 66976 3134 33926 1331 33050 1804

Horz % 100.00 4.68 50.65 1.99 49.35 2.69

Vert % 28.45 33.29 29.85 33.58 27.14 33.07

Index 100 117 105 118 95 116

Ever Signed Up for a Text

Message 'Alert' Service to

Cellular/Mobile/Smartphone

Ever Received a Text

Message 'Alert" on


Ever Listened to Music on


Ever Redeemed a Mobile

Coupon Using


Ever Scanned a QR Code or

Other 'Tag' Using


Ever Searched for Information

About a Product Using


Ever Visited a Social

Networking Site using


Clicked on an Advertisement

on Social Network - Past

Month

Ever Looked at an

Advertisement Sent with Text

Message to






1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

1299

1300

1301

1302

1303

1304

1305

1306

1307

1308

1309

1310

1311

1312

1313

1314

1315

1316

1317

1318

1319

1320

1321

1322

1323

1324

1325

1326

1327

1328

1329

1330

1331

1332

1333

1334

1335

1336

1337

1338

1339

1340

1341

1342

1343

1344

1345

1346

1347

1348

1349

1350

1351

1352

Unwgtd 6979 421 3783 164 3196 257

Weighted (000) 35766 1968 17933 814 17833 1154

Horz % 100.00 5.50 50.14 2.28 49.86 3.23

Vert % 15.19 20.90 15.78 20.54 14.64 21.17

Index 100 138 104 135 96 139

Unwgtd 16530 759 9448 311 7082 448

Weighted (000) 76470 3309 39736 1300 36734 2009

Horz % 100.00 4.33 51.96 1.70 48.04 2.63

Vert % 32.48 35.14 34.97 32.81 30.16 36.84

Index 100 108 108 101 93 113

Unwgtd 10808 558 7504 290 3304 268

Weighted (000) 49175 2360 31890 1211 17285 1149

Horz % 100.00 4.80 64.85 2.46 35.15 2.34

Vert % 20.89 25.06 28.06 30.56 14.19 21.07

Index 100 120 134 146 68 101

Unwgtd 18317 800 10016 322 8301 478

Weighted (000) 85811 3549 42933 1347 42878 2202

Horz % 100.00 4.14 50.03 1.57 49.97 2.57

Vert % 36.45 37.69 37.78 33.98 35.21 40.38

Index 100 103 104 93 97 111

Unwgtd 6201 334 3744 153 2457 181

Weighted (000) 31168 1424 17459 637 13708 788

Horz % 100.00 4.57 56.02 2.04 43.98 2.53

Vert % 13.24 15.13 15.36 16.07 11.26 14.44

Index 100 114 116 121 85 109

Unwgtd 4634 257 2894 130 1740 127

Weighted (000) 22622 1157 13299 560 9323 597

Horz % 100.00 5.11 58.79 2.48 41.21 2.64

Vert % 9.61 12.29 11.70 14.13 7.66 10.94

Index 100 128 122 147 80 114

Unwgtd 2264 164 1498 84 766 80

Weighted (000) 10614 718 6580 320 4033 398

Horz % 100.00 6.77 62.00 3.01 38.00 3.75

Vert % 4.51 7.63 5.79 8.07 3.31 7.31

Index 100 169 128 179 73 162

Unwgtd 1624 136 1071 68 553 68

Weighted (000) 8402 672 5269 332 3133 340

Horz % 100.00 8.00 62.72 3.96 37.28 4.05

Vert % 3.57 7.14 4.64 8.39 2.57 6.23

Index 100 200 130 235 72 175

Unwgtd 3724 241 2380 110 1344 131

Weighted (000) 19061 1046 11495 498 7565 548

Horz % 100.00 5.49 60.31 2.61 39.69 2.87

Vert % 8.10 11.11 10.12 12.56 6.21 10.05

Index 100 137 125 155 77 124

Ever Watched Live TV on


Ever Watched a Full-Length

Movie on


Ever Watched Other Video on


Ever Downloaded a Song to


Ever Visited a Website for

News Using



Sports Using



Weather Using


Ever Watched a Video Clip on


Ever Watched a Downloaded

or Streamed TV Program on






1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

1353

1354

1355

1356

1357

1358

1359

1360

1361

1362

1363

1364

1365

1366

1367

1368

1369

1370

1371

1372

1373

1374

1375

1376

1377

1378

1379

1380

1381

1382

1383

1384

1385

1386

1387

1388

1389

1390

1391

1392

1393

1394

1395

1396

1397

1398

1399

1400

1401

1402

1403

1404

1405

1406

Unwgtd 14329 596 7739 287 6590 309

Weighted (000) 62479 2528 31177 1147 31302 1380

Horz % 100.00 4.05 49.90 1.84 50.10 2.21

Vert % 26.54 26.84 27.44 28.95 25.70 25.31

Index 100 101 103 109 97 95

Unwgtd 18402 851 9147 367 9255 484

Weighted (000) 82193 3675 37638 1579 44555 2096

Horz % 100.00 4.47 45.79 1.92 54.21 2.55

Vert % 34.91 39.03 33.12 39.86 36.59 38.43

Index 100 112 95 114 105 110

Unwgtd 17386 713 9653 314 7733 399

Weighted (000) 78236 2945 39806 1194 38430 1751

Horz % 100.00 3.76 50.88 1.53 49.12 2.24

Vert % 33.23 31.28 35.03 30.13 31.56 32.11

Index 100 94 105 91 95 97

Unwgtd 4856 253 2384 113 2472 140

Weighted (000) 25833 1203 12003 472 13830 731

Horz % 100.00 4.66 46.46 1.83 53.54 2.83

Vert % 10.97 12.78 10.56 11.91 11.36 13.41

Index 100 116 96 109 103 122

Unwgtd 5174 267 2612 110 2562 157

Weighted (000) 26886 1242 12409 479 14477 763

Horz % 100.00 4.62 46.16 1.78 53.84 2.84

Vert % 11.42 13.19 10.92 12.08 11.89 14.00

Index 100 116 96 106 104 123

Unwgtd 4794 211 2218 73 2576 138

Weighted (000) 22233 989 9570 268 12663 721

Horz % 100.00 4.45 43.04 1.20 56.96 3.24

Vert % 9.44 10.50 8.42 6.75 10.40 13.23

Index 100 111 89 71 110 140

Unwgtd 6106 256 2769 80 3337 176

Weighted (000) 28067 1172 11734 277 16333 895

Horz % 100.00 4.18 41.81 0.99 58.19 3.19

Vert % 11.92 12.45 10.33 6.99 13.41 16.41

Index 100 104 87 59 112 138

Unwgtd 6400 234 2583 77 3817 157

Weighted (000) 29176 972 10827 288 18349 684

Horz % 100.00 3.33 37.11 0.99 62.89 2.34

Vert % 12.39 10.32 9.53 7.26 15.07 12.54

Index 100 83 77 59 122 101

Unwgtd 9655 342 3839 108 5816 234

Weighted (000) 42896 1302 15379 352 27517 950

Horz % 100.00 3.03 35.85 0.82 64.15 2.21

Vert % 18.22 13.82 13.53 8.87 22.60 17.42

Index 100 76 74 49 124 96

Read Classified Advertising in

Weekday Newspaper

Read Classified Advertising in

Sunday/Weekend Newspaper

Read Advertisements in

Weekday Newspaper

Read Advertisements in

Sunday Newspaper

Read Circulars/Inserts/Fliers in

Weekday Newspaper

Read Circulars/Inserts/Fliers in

Sunday Newspaper

Read Any Daily Newspaper

(Print/Paper/Hard-Copy)

Read Any Sunday Newspaper

(Print/Paper/Hard-Copy)

Read or Looked Into Any

Electronic Version of a

Newspaper, Including Web

Site - Past Month





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

1407

1408

1409

1410

1411

1412

1413

1414

1415

1416

1417

1418

1419

1420

1421

1422

1423

1424

1425

1426

1427

1428

1429

1430

1431

1432

1433

1434

1435

1436

1437

1438

1439

1440

1441

1442

1443

1444

1445

1446

1447

1448

1449

1450

1451

1452

1453

1454

1455

1456

1457

1458

1459

1460

Unwgtd 5582 202 2776 102 2806 100

Weighted (000) 25470 846 11581 408 13889 438

Horz % 100.00 3.32 45.47 1.60 54.53 1.72

Vert % 10.82 8.98 10.19 10.29 11.40 8.04

Index 100 83 94 95 105 74

Unwgtd 13802 432 6655 168 7147 264

Weighted (000) 63608 1747 28072 659 35535 1087

Horz % 100.00 2.75 44.13 1.04 55.87 1.71

Vert % 27.02 18.55 24.70 16.64 29.18 19.94

Index 100 69 91 62 108 74

Unwgtd 4330 171 1927 74 2403 97

Weighted (000) 21166 914 8923 422 12243 492

Horz % 100.00 4.32 42.16 2.00 57.84 2.32

Vert % 8.99 9.71 7.85 10.66 10.05 9.02

Index 100 108 87 119 112 100

*

Unwgtd 2977 137 1331 43 1646 94

Weighted (000) 14885 644 5870 158 9015 486

Horz % 100.00 4.33 39.43 1.06 60.57 3.27

Vert % 6.32 6.84 5.17 3.99 7.40 8.91

Index 100 108 82 63 117 141

Unwgtd 6696 277 2984 104 3712 173

Weighted (000) 32947 1392 13489 513 19458 879

Horz % 100.00 4.22 40.94 1.56 59.06 2.67

Vert % 13.99 14.78 11.87 12.94 15.98 16.12

Index 100 106 85 92 114 115

Unwgtd 9281 506 5008 214 4273 292

Weighted (000) 45105 2221 22966 929 22139 1291

Horz % 100.00 4.92 50.92 2.06 49.08 2.86

Vert % 19.16 23.58 20.21 23.45 18.18 23.68

Index 100 123 105 122 95 124

Unwgtd 5868 394 3191 170 2677 224

Weighted (000) 29066 1701 14898 722 14169 979

Horz % 100.00 5.85 51.25 2.48 48.75 3.37

Vert % 12.35 18.06 13.11 18.22 11.63 17.95

Index 100 146 106 148 94 145

Unwgtd 5602 373 3316 168 2286 205

Weighted (000) 28229 1674 15732 707 12497 966

Horz % 100.00 5.93 55.73 2.51 44.27 3.42

Vert % 11.99 17.77 13.84 17.85 10.26 17.72

Index 100 148 115 149 86 148

Unwgtd 6518 385 3678 171 2840 214

Weighted (000) 32452 1706 16884 668 15568 1038

Horz % 100.00 5.26 52.03 2.06 47.97 3.20

Vert % 13.78 18.11 14.86 16.85 12.78 19.03

Index 100 131 108 122 93 138

Have Seen Video Ads in Drug

Stores - Past Month

Have Seen Video Ads in

Convenience Stores - Past

Month

Have Seen Video Ads in Large

Discount/Department Stores -

Past Month

Receive and/or Clip Coupons

from Weekday Newspaper

Inserts

Receive and/or Clip Coupons

from Sunday Newspaper

Inserts

Personally Referred to Paper

Yellow Pages - Past Week

Personally Referred to Internet

Yellow Pages - Past Week

Personally Referred to Paper

or Internet Yellow Pages -

Past Week


Grocery Stores - Past Month





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

1461

1462

1463

1464

1465

1466

1467

1468

1469

1470

1471

1472

1473

1474

1475

1476

1477

1478

1479

1480

1481

1482

1483

1484

1485

1486

1487

1488

1489

1490

1491

1492

1493

1494

1495

1496

1497

1498

1499

1500

1501

1502

1503

1504

1505

1506

1507

1508

1509

1510

1511

1512

1513

1514

Unwgtd 5160 313 3017 148 2143 165

Weighted (000) 25305 1361 13686 590 11619 772

Horz % 100.00 5.38 54.08 2.33 45.92 3.05

Vert % 10.75 14.45 12.04 14.88 9.54 14.15

Index 100 134 112 138 89 132

Unwgtd 4866 328 2849 156 2017 172

Weighted (000) 24903 1484 13725 651 11178 833

Horz % 100.00 5.96 55.11 2.61 44.89 3.35

Vert % 10.58 15.76 12.08 16.43 9.18 15.28

Index 100 149 114 155 87 144

Unwgtd 6845 411 3815 179 3030 232

Weighted (000) 32942 1759 17073 736 15868 1023

Horz % 100.00 5.34 51.83 2.23 48.17 3.11

Vert % 13.99 18.68 15.02 18.56 13.03 18.76

Index 100 133 107 133 93 134

Unwgtd 4260 243 2665 121 1595 122

Weighted (000) 20450 1066 11831 499 8620 567

Horz % 100.00 5.21 57.85 2.44 42.15 2.77

Vert % 8.69 11.32 10.41 12.59 7.08 10.39

Index 100 130 120 145 81 120

Unwgtd 6000 356 3509 179 2491 177

Weighted (000) 31013 1699 16895 761 14118 939

Horz % 100.00 5.48 54.48 2.45 45.52 3.03

Vert % 13.17 18.05 14.87 19.20 11.59 17.21

Index 100 137 113 146 88 131

Unwgtd 4383 257 2500 129 1883 128

Weighted (000) 21812 1102 11745 567 10067 535

Horz % 100.00 5.05 53.85 2.60 46.15 2.45

Vert % 9.27 11.70 10.34 14.31 8.27 9.80

Index 100 126 112 154 89 106

Unwgtd 3873 258 2312 132 1561 126

Weighted (000) 18426 1128 10343 574 8083 554

Horz % 100.00 6.12 56.13 3.11 43.87 3.01

Vert % 7.83 11.98 9.10 14.48 6.64 10.17

Index 100 153 116 185 85 130

Unwgtd 5591 352 2815 154 2776 198

Weighted (000) 27889 1586 13199 630 14690 957

Horz % 100.00 5.69 47.33 2.26 52.67 3.43

Vert % 11.85 16.85 11.61 15.89 12.06 17.54

Index 100 142 98 134 102 148

Unwgtd 4296 234 2570 113 1726 121

Weighted (000) 19033 935 10774 460 8258 476

Horz % 100.00 4.92 56.61 2.42 43.39 2.50

Vert % 8.08 9.93 9.48 11.61 6.78 8.72

Index 100 123 117 144 84 108


Bars/Pubs - Past Month

Have Seen Video Ads in Fast-

Food or Family Restaurants -

Past Month

Have Seen Viceo Ads in

Coffee Shops, Cafes or Delis -

Past Month


Gym/Health Clubs - Past

Month


Medical Offices - Past Month


Airports - Past Month


Warehouse/Club Stores - Past

Month

Have Seen Video Ads in Other

Stores - Past Month


Shopping Malls - Past Month





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

1515

1516

1517

1518

1519

1520

1521

1522

1523

1524

1525

1526

1527

1528

1529

1530

1531

1532

1533

1534

1535

1536

1537

1538

1539

1540

1541

1542

1543

1544

1545

1546

1547

1548

1549

1550

1551

1552

1553

1554

1555

1556

1557

1558

1559

1560

1561

1562

1563

1564

1565

1566

1567

1568

Unwgtd 7988 415 4792 196 3196 219

Weighted (000) 36855 1782 20620 779 16235 1003

Horz % 100.00 4.84 55.95 2.11 44.05 2.72

Vert % 15.65 18.93 18.15 19.66 13.33 18.40

Index 100 121 116 126 85 118

Unwgtd 3586 280 2200 124 1386 156

Weighted (000) 17684 1198 10136 505 7548 692

Horz % 100.00 6.77 57.32 2.86 42.68 3.91

Vert % 7.51 12.72 8.92 12.75 6.20 12.69

Index 100 169 119 170 83 169

Unwgtd 3408 248 2003 110 1405 138

Weighted (000) 16272 970 8909 453 7363 517

Horz % 100.00 5.96 54.75 2.78 45.25 3.18

Vert % 6.91 10.30 7.84 11.42 6.05 9.48

Index 100 149 113 165 87 137

Unwgtd 5224 320 2996 135 2228 185

Weighted (000) 25002 1329 13353 533 11649 796

Horz % 100.00 5.32 53.41 2.13 46.59 3.18

Vert % 10.62 14.12 11.75 13.46 9.57 14.60

Index 100 133 111 127 90 137

Unwgtd 24971 914 13231 392 11740 522

Weighted (000) 117686 3846 57464 1594 60223 2252

Horz % 100.00 3.27 48.83 1.35 51.17 1.91

Vert % 49.99 40.84 50.57 40.23 49.45 41.29

Index 100 82 101 80 99 83

Unwgtd 11552 586 6437 254 5115 332

Weighted (000) 52281 2412 27436 1053 24846 1359

Horz % 100.00 4.61 52.48 2.01 47.52 2.60

Vert % 22.21 25.62 24.14 26.57 20.40 24.93

Index 100 115 109 120 92 112

Unwgtd 7554 415 4287 187 3267 228

Weighted (000) 34321 1694 18485 717 15836 977

Horz % 100.00 4.94 53.86 2.09 46.14 2.85

Vert % 14.58 17.99 16.27 18.10 13.00 17.92

Index 100 123 112 124 89 123

Unwgtd 3526 228 2060 108 1466 120

Weighted (000) 16385 967 9099 491 7286 476

Horz % 100.00 5.90 55.53 2.99 44.47 2.91

Vert % 6.96 10.27 8.01 12.38 5.98 8.74

Index 100 148 115 178 86 126

Unwgtd 6443 337 3806 159 2637 178

Weighted (000) 29023 1358 16227 651 12796 708

Horz % 100.00 4.68 55.91 2.24 44.09 2.44

Vert % 12.33 14.42 14.28 16.42 10.51 12.97

Index 100 117 116 133 85 105

Have Seen Any Ads at Bus

Stops or Train Stations - Past

Month

Have Seen Any Ads Inside

Taxis - Past Month

Have Seen Any Ads on Top of

Taxis - Past Month

Have Seen Video Ads at Gas

Stations - Past Month


Office Building Lobbies - Past

Month


Office Building Elevators -

Past Month


Movie Theater Lobbies - Past

Month

Have Seen Any Billboards -

Past Month

Have Seen Any Ads on

Buses/Trains - Past Month





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

1569

1570

1571

1572

1573

1574

1575

1576

1577

1578

1579

1580

1581

1582

1583

1584

1585

1586

1587

1588

1589

1590

1591

1592

1593

1594

1595

1596

1597

1598

1599

1600

1601

1602

1603

1604

1605

1606

1607

1608

1609

1610

1611

1612

1613

1614

1615

1616

1617

1618

1619

1620

1621

1622

Unwgtd 2881 190 1735 97 1146 93

Weighted (000) 14313 842 8037 430 6275 412

Horz % 100.00 5.88 56.15 3.01 43.85 2.88

Vert % 6.08 8.94 7.07 10.86 5.15 7.55

Index 100 147 116 179 85 124

Unwgtd 8112 371 5090 188 3022 183

Weighted (000) 38648 1558 22576 779 16072 780

Horz % 100.00 4.03 58.41 2.01 41.59 2.02

Vert % 16.42 16.55 19.87 19.65 13.20 14.30

Index 100 101 121 120 80 87

Unwgtd 6261 290 3188 135 3073 155

Weighted (000) 28399 1174 13440 538 14959 637

Horz % 100.00 4.13 47.33 1.89 52.67 2.24

Vert % 12.06 12.47 11.83 13.56 12.28 11.67

Index 100 103 98 112 102 97

Unwgtd 10498 560 5622 238 4876 322

Weighted (000) 50876 2339 25021 957 25855 1382

Horz % 100.00 4.60 49.18 1.88 50.82 2.72

Vert % 21.61 24.84 22.02 24.15 21.23 25.34

Index 100 115 102 112 98 117

Unwgtd 9087 415 4896 191 4191 224

Weighted (000) 43184 1686 21589 796 21595 890

Horz % 100.00 3.90 49.99 1.84 50.01 2.06

Vert % 18.34 17.90 19.00 20.09 17.73 16.31

Index 100 98 104 110 97 89

Unwgtd 11604 502 6094 217 5510 285

Weighted (000) 54758 1997 26708 881 28050 1116

Horz % 100.00 3.65 48.77 1.61 51.23 2.04

Vert % 23.26 21.21 23.50 22.24 23.03 20.46

Index 100 91 101 96 99 88

Unwgtd 16410 623 8564 258 7846 365

Weighted (000) 78477 2673 37817 1056 40660 1617

Horz % 100.00 3.41 48.19 1.35 51.81 2.06

Vert % 33.33 28.38 33.28 26.64 33.39 29.65

Index 100 85 100 80 100 89

Unwgtd 12407 551 6334 226 6073 325

Weighted (000) 58238 2279 27423 872 30815 1408

Horz % 100.00 3.91 47.09 1.50 52.91 2.42

Vert % 24.74 24.21 24.13 22.00 25.30 25.81

Index 100 98 98 89 102 104

Unwgtd 10714 507 5647 212 5067 295

Weighted (000) 51606 2066 25134 827 26471 1238

Horz % 100.00 4.00 48.70 1.60 51.30 2.40

Vert % 21.92 21.94 22.12 20.88 21.74 22.71

Index 100 100 101 95 99 104

Have Seen Any Ads Sent to a

Cellphone or Other Mobile

Device - Past Month


Posters at Movie Theaters -

Past Month

Have Seen Any Ads Shown

On-Screen Before Start of a

Movie - Past Month

Have Seen Any Ads In Stores

(Not Video Ads) - Past Month

Have Seen Any Ads in

Shopping Malls (Not Video

Ads) - Past Month

Have Seen Any Infomercials -

Past Month

Have Seen Any Ads on Phone

Booths - Past Month

Have Seen Any Ads at Sports

or Entertainment Events - Past

Month


Postcards - Past Month





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

1623

1624

1625

1626

1627

1628

1629

1630

1631

1632

1633

1634

1635

1636

1637

1638

1639

1640

1641

1642

1643

1644

1645

1646

1647

1648

1649

1650

1651

1652

1653

1654

1655

1656

1657

1658

1659

1660

1661

1662

1663

1664

1665

1666

1667

1668

1669

1670

1671

1672

1673

1674

1675

1676

Unwgtd 20701 712 10436 298 10265 414

Weighted (000) 96512 2939 45126 1165 51385 1773

Horz % 100.00 3.04 46.76 1.21 53.24 1.84

Vert % 41.00 31.21 39.71 29.40 42.19 32.52

Index 100 76 97 72 103 79

Unwgtd 4117 259 2589 137 1528 122

Weighted (000) 21513 1058 12978 557 8534 501

Horz % 100.00 4.92 60.33 2.59 39.67 2.33

Vert % 9.14 11.23 11.42 14.05 7.01 9.19

Index 100 123 125 154 77 101

Unwgtd 19182 705 10233 316 8949 389

Weighted (000) 90290 3001 44821 1284 45469 1717

Horz % 100.00 3.32 49.64 1.42 50.36 1.90

Vert % 38.35 31.87 39.44 32.40 37.34 31.48

Index 100 83 103 84 97 82

Unwgtd 11524 468 6393 228 5131 240

Weighted (000) 55345 1985 28579 941 26766 1045

Horz % 100.00 3.59 51.64 1.70 48.36 1.89

Vert % 23.51 21.08 25.15 23.74 21.98 19.16

Index 100 90 107 101 93 81

Unwgtd 4517 386 2435 181 2082 205

Weighted (000) 26866 1994 13625 914 13241 1080

Horz % 100.00 7.42 50.71 3.40 49.29 4.02

Vert % 11.41 21.18 11.99 23.06 10.87 19.81

Index 100 186 105 202 95 174

Unwgtd 2558 221 1451 110 1107 111

Weighted (000) 12580 1071 6812 576 5768 495

Horz % 100.00 8.51 54.15 4.58 45.85 3.93

Vert % 5.34 11.37 5.99 14.54 4.74 9.07

Index 100 213 112 272 89 170

Unwgtd 3278 107 1772 55 1506 52

Weighted (000) 14469 466 7124 241 7345 225

Horz % 100.00 3.22 49.24 1.67 50.76 1.55

Vert % 6.15 4.95 6.27 6.09 6.03 4.12

Index 100 81 102 99 98 67

* *

Unwgtd 1214 72 697 42 517 30

Weighted (000) 5599 311 3007 165 2592 146

Horz % 100.00 5.56 53.71 2.95 46.29 2.61

Vert % 2.38 3.30 2.65 4.17 2.13 2.68

Index 100 139 111 175 89 112

Unwgtd 5151 255 2880 114 2271 141

Weighted (000) 24644 1224 12532 509 12112 715

Horz % 100.00 4.97 50.85 2.07 49.15 2.90

Vert % 10.47 13.00 11.03 12.85 9.95 13.12

Index 100 124 105 123 95 125

Likely to Sell

House/Residence - Coming

Year

Likely to Take Out a 2nd

Mortgage or Equity Loan -

Coming Year

Likely to Remodel Kitchen -

Coming Year

Have Seen Any Offers or Ads

Sent to Home by Mail (Direct

Mail) - Past Month

Have Seen Any Product

Placement in Video Games -

Past Month


Placement in TV Shows - Past

Month


Placement in Movies - Past

Month

Likely to Buy First

House/Residence - Coming

Year

Likely to Buy a Second House

or Vacation Home - Coming

Year





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

1677

1678

1679

1680

1681

1682

1683

1684

1685

1686

1687

1688

1689

1690

1691

1692

1693

1694

1695

1696

1697

1698

1699

1700

1701

1702

1703

1704

1705

1706

1707

1708

1709

1710

1711

1712

1713

1714

1715

1716

1717

1718

1719

1720

1721

1722

1723

1724

1725

1726

1727

1728

1729

1730

Unwgtd 6270 271 3462 127 2808 144

Weighted (000) 29496 1221 14776 514 14720 707

Horz % 100.00 4.14 50.09 1.74 49.91 2.40

Vert % 12.53 12.97 13.00 12.96 12.09 12.97

Index 100 103 104 103 96 104

Unwgtd 1493 114 842 61 651 53

Weighted (000) 7187 546 3709 269 3478 277

Horz % 100.00 7.60 51.60 3.74 48.40 3.86

Vert % 3.05 5.80 3.26 6.79 2.86 5.09

Index 100 190 107 222 94 167

* *

Unwgtd 1458 87 847 47 611 40

Weighted (000) 7687 469 4085 232 3602 236

Horz % 100.00 6.10 53.14 3.02 46.86 3.07

Vert % 3.27 4.98 3.59 5.87 2.96 4.33

Index 100 152 110 180 91 133

Unwgtd 2935 120 1633 62 1302 58

Weighted (000) 14102 585 7020 310 7082 275

Horz % 100.00 4.15 49.78 2.20 50.22 1.95

Vert % 5.99 6.21 6.18 7.82 5.82 5.05

Index 100 104 103 131 97 84

Unwgtd 8927 438 4893 206 4034 232

Weighted (000) 42148 2096 21289 1005 20859 1091

Horz % 100.00 4.97 50.51 2.39 49.49 2.59

Vert % 17.90 22.26 18.73 25.37 17.13 20.01

Index 100 124 105 142 96 112

Unwgtd 6765 507 3574 213 3191 294

Weighted (000) 34593 2518 17314 1105 17280 1413

Horz % 100.00 7.28 50.05 3.19 49.95 4.08

Vert % 14.69 26.74 15.24 27.89 14.19 25.90

Index 100 182 104 190 97 176

Unwgtd 10509 438 5916 199 4593 239

Weighted (000) 45283 1903 23876 908 21408 995

Horz % 100.00 4.20 52.72 2.01 47.28 2.20

Vert % 19.24 20.21 21.01 22.91 17.58 18.25

Index 100 105 109 119 91 95

Unwgtd 10281 580 5364 225 4917 355

Weighted (000) 51477 2501 24524 993 26953 1507

Horz % 100.00 4.86 47.64 1.93 52.36 2.93

Vert % 21.87 26.56 21.58 25.07 22.13 27.64

Index 100 121 99 115 101 126

Unwgtd 8488 539 4361 225 4127 314

Weighted (000) 39308 2274 18897 952 20411 1322

Horz % 100.00 5.79 48.07 2.42 51.93 3.36

Vert % 16.70 24.15 16.63 24.03 16.76 24.24

Index 100 145 100 144 100 145

Likely to Do Other Home

Remodeling - Coming Year

Likely to Purchase

Homeowner or Personal

Property Insurance - Coming

Year

Likely to Purchase Life

Insurance - Coming Year

Likely to Invest in Stocks,

Bonds, or Mutual Funds -

Coming Year

Likely to Visit Theme Park -

Coming Year

Likely to Take Cruise (Longer

Than 1 Day) - Coming Year

Likely to Remodel Bathroom -

Coming Year

Likely to Convert Room to

Home Office - Coming Year

Likely to Add Rooms - Exterior

Additions - Coming Year





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

1731

1732

1733

1734

1735

1736

1737

1738

1739

1740

1741

1742

1743

1744

1745

1746

1747

1748

1749

1750

1751

1752

1753

1754

1755

1756

1757

1758

1759

1760

1761

1762

1763

1764

1765

1766

1767

1768

1769

1770

1771

1772

1773

1774

1775

1776

1777

1778

1779

1780

1781

1782

1783

1784

Unwgtd 23791 981 12501 415 11290 566

Weighted (000) 109081 4222 53409 1816 55672 2406

Horz % 100.00 3.87 48.96 1.66 51.04 2.21

Vert % 46.33 44.84 47.00 45.83 45.71 44.12

Index 100 97 101 99 99 95

Unwgtd 13203 679 6889 286 6314 393

Weighted (000) 58059 2835 28309 1168 29750 1667

Horz % 100.00 4.88 48.76 2.01 51.24 2.87

Vert % 24.66 30.11 24.91 29.47 24.43 30.58

Index 100 122 101 119 99 124

Unwgtd 7628 509 4146 216 3482 293

Weighted (000) 37880 2496 19361 1062 18519 1434

Horz % 100.00 6.59 51.11 2.80 48.89 3.78

Vert % 16.09 26.51 17.04 26.81 15.21 26.29

Index 100 165 106 167 95 163

Unwgtd 10093 624 5480 284 4613 340

Weighted (000) 54530 3024 27176 1360 27353 1664

Horz % 100.00 5.54 49.84 2.49 50.16 3.05

Vert % 23.16 32.11 23.91 34.31 22.46 30.51

Index 100 139 103 148 97 132

Unwgtd 2738 213 1439 93 1299 120

Weighted (000) 13120 1171 6299 458 6821 713

Horz % 100.00 8.93 48.01 3.49 51.99 5.43

Vert % 5.57 12.44 5.54 11.56 5.60 13.08

Index 100 223 99 207 101 235

Unwgtd 2327 170 1168 81 1159 89

Weighted (000) 12444 888 5833 407 6611 481

Horz % 100.00 7.14 46.87 3.27 53.13 3.87

Vert % 5.29 9.43 5.13 10.27 5.43 8.82

Index 100 178 97 194 103 167

Unwgtd 1281 119 778 66 503 53

Weighted (000) 7284 740 4143 375 3141 366

Horz % 100.00 10.16 56.88 5.14 43.12 5.02

Vert % 3.09 7.86 3.65 9.45 2.58 6.70

Index 100 254 118 306 83 217

Unwgtd 4622 263 2523 131 2099 132

Weighted (000) 23224 1262 11492 608 11732 654

Horz % 100.00 5.43 49.48 2.62 50.52 2.82

Vert % 9.86 13.40 10.11 15.34 9.63 12.00

Index 100 136 103 155 98 122

Unwgtd 3522 247 2111 123 1411 124

Weighted (000) 19681 1240 10757 639 8924 601

Horz % 100.00 6.30 54.66 3.25 45.34 3.05

Vert % 8.36 13.17 9.47 16.13 7.33 11.01

Index 100 158 113 193 88 132

Likely to Buy a Motorcycle -

Coming Year

Likely to Buy a Sport-Utility

Vehicle (SUV) - Coming Year

Likely to Buy a Truck - Coming

Year

Likely to Take Domestic

Vacation Trip - Coming Year

Likely to Take Foreign

Vacation Trip - Coming Year

Likely to Buy a New Vehicle -

Coming Year

Likely to Buy a Used/Pre-

Owned Vehicle - Coming Year

Likely to Lease a Vehicle -

Coming Year

Likely to Buy a Van/Mini-Van -

Coming Year





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

1785

1786

1787

1788

1789

1790

1791

1792

1793

1794

1795

1796

1797

1798

1799

1800

1801

1802

1803

1804

1805

1806

1807

1808

1809

1810

1811

1812

1813

1814

1815

1816

1817

1818

1819

1820

1821

1822

1823

1824

1825

1826

1827

1828

1829

1830

1831

1832

1833

1834

1835

1836

1837

1838

Unwgtd 2459 163 1342 79 1117 84

Weighted (000) 12266 810 6317 405 5949 405

Horz % 100.00 6.60 51.50 3.30 48.50 3.30

Vert % 5.21 8.60 5.56 10.23 4.88 7.42

Index 100 165 107 196 94 142

Unwgtd 5048 370 2490 158 2558 212

Weighted (000) 24651 1649 11365 695 13286 954

Horz % 100.00 6.69 46.10 2.82 53.90 3.87

Vert % 10.47 17.52 10.00 17.55 10.91 17.49

Index 100 167 96 168 104 167

Unwgtd 8706 538 4535 226 4171 312

Weighted (000) 41385 2458 20076 1010 21309 1449

Horz % 100.00 5.94 48.51 2.44 51.49 3.50

Vert % 17.58 26.11 17.67 25.47 17.50 26.57

Index 100 149 100 145 100 151

Unwgtd 3515 317 2037 146 1478 171

Weighted (000) 18689 1650 10026 748 8663 902

Horz % 100.00 8.83 53.65 4.00 46.35 4.83

Vert % 7.94 17.52 8.82 18.87 7.11 16.54

Index 100 221 111 238 90 208

Unwgtd 7287 510 3805 220 3482 290

Weighted (000) 35646 2267 17609 959 18037 1307

Horz % 100.00 6.36 49.40 2.69 50.60 3.67

Vert % 15.14 24.07 15.50 24.21 14.81 23.97

Index 100 159 102 160 98 158

Unwgtd 5569 441 3205 198 2364 243

Weighted (000) 28026 2079 14980 939 13046 1140

Horz % 100.00 7.42 53.45 3.35 46.55 4.07

Vert % 11.90 22.08 13.18 23.68 10.71 20.91

Index 100 185 111 199 90 176

Unwgtd 3473 349 1742 157 1731 192

Weighted (000) 18410 1721 8819 771 9590 950

Horz % 100.00 9.35 47.91 4.19 52.09 5.16

Vert % 7.82 18.28 7.76 19.46 7.88 17.41

Index 100 234 99 249 101 223

Unwgtd 4241 331 2317 149 1924 182

Weighted (000) 21478 1581 10992 734 10486 847

Horz % 100.00 7.36 51.18 3.42 48.82 3.94

Vert % 9.12 16.79 9.67 18.52 8.61 15.53

Index 100 184 106 203 94 170

Unwgtd 4129 356 2160 154 1969 202

Weighted (000) 21318 1777 10433 733 10885 1044

Horz % 100.00 8.33 48.94 3.44 51.06 4.90

Vert % 9.06 18.87 9.18 18.49 8.94 19.14

Index 100 208 101 204 99 211

Likely to Buy a Home Theater

System - Coming Year

Likely to Buy a Large Flat

Screen/HDTV (27"-42") -

Coming Year

Likely to Buy a Giant Flat

Screen/HDTV (43" or More) -

Coming Year

Likely to Buy a Portable DVD

Player - Coming Year

Likely to Buy a Blu-Ray Player

- Coming Year

Likely to Buy a Digital Video

Camera/Digital Camera -

Coming Year

Likely to Buy a

Hybrid/Alternative-Fuel

Vehicle - Coming Year

Likely to Buy an E-Reader

(e.g., Amazon Kindle) -

Coming Year

Likely to Buy a Tablet (e.g.,

Apple iPad) - Coming Year





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

1839

1840

1841

1842

1843

1844

1845

1846

1847

1848

1849

1850

1851

1852

1853

1854

1855

1856

1857

1858

1859

1860

1861

1862

1863

1864

1865

1866

1867

1868

1869

1870

1871

1872

1873

1874

1875

1876

1877

1878

1879

1880

1881

1882

1883

1884

1885

1886

1887

1888

1889

1890

1891

1892

Unwgtd 5116 368 2834 160 2282 208

Weighted (000) 25453 1781 13076 737 12378 1043

Horz % 100.00 7.00 51.37 2.90 48.63 4.10

Vert % 10.81 18.91 11.51 18.60 10.16 19.13

Index 100 175 106 172 94 177

Unwgtd 8992 540 4712 232 4280 308

Weighted (000) 44298 2562 21912 1079 22386 1483

Horz % 100.00 5.78 49.47 2.44 50.53 3.35

Vert % 18.82 27.20 19.28 27.22 18.38 27.19

Index 100 145 102 145 98 144

Unwgtd 2554 257 1379 113 1175 144

Weighted (000) 13455 1303 6801 560 6654 743

Horz % 100.00 9.68 50.55 4.16 49.45 5.52

Vert % 5.72 13.84 5.98 14.13 5.46 13.62

Index 100 242 105 247 96 238

Unwgtd 11501 630 6080 273 5421 357

Weighted (000) 55914 2845 27229 1208 28685 1637

Horz % 100.00 5.09 48.70 2.16 51.30 2.93

Vert % 23.75 30.21 23.96 30.48 23.55 30.02

Index 100 127 101 128 99 126

Unwgtd 4571 394 2299 147 2272 247

Weighted (000) 25374 1798 12524 711 12850 1087

Horz % 100.00 7.08 49.36 2.80 50.64 4.28

Vert % 10.78 19.09 11.02 17.94 10.55 19.93

Index 100 177 102 166 98 185

Unwgtd 2984 233 1431 75 1553 158

Weighted (000) 16843 1184 7710 398 9133 786

Horz % 100.00 7.03 45.78 2.36 54.22 4.67

Vert % 7.15 12.58 6.78 10.05 7.50 14.42

Index 100 176 95 140 105 201

Unwgtd 4324 259 2182 124 2142 135

Weighted (000) 21526 1282 10213 591 11313 691

Horz % 100.00 5.96 47.45 2.74 52.55 3.21

Vert % 9.14 13.62 8.99 14.91 9.29 12.68

Index 100 149 98 163 102 139

Unwgtd 3998 273 2016 116 1982 157

Weighted (000) 20251 1296 9625 538 10626 758

Horz % 100.00 6.40 47.53 2.66 52.47 3.74

Vert % 8.60 13.77 8.47 13.59 8.73 13.90

Index 100 160 98 158 101 162

Unwgtd 2990 229 1552 118 1438 111

Weighted (000) 15205 1044 7336 552 7869 493

Horz % 100.00 6.87 48.25 3.63 51.75 3.24

Vert % 6.46 11.09 6.46 13.92 6.46 9.03

Index 100 172 100 216 100 140

Likely to Become a

Grandparent - Coming Year

Likely to Have a Child Go

Away to College - Coming

Year

Likely to Have a Child

Graduate from College -

Coming Year

Likely to Buy a Desktop

Computer - Coming Year

Likely to Buy a Laptop

Computer - Coming Year

Likely to Subscribe to Satellite

Radio - Coming Year

Likely to Buy a Smartphone -

Coming Year

Likely to Get Engaged to be

Married - Coming Year

Likely to Become a Parent -

Coming Year





1

2

A B C D E F G H


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)


to Urban A/C

Formats (Subset

of Urban Format)

(Mon-Sun

24-Hr Cume)


Listen to Urban

A/C Formats

(Subset of Urban

Format)

(Mon-Sun

24-Hr Cume)

1893

1894

1895

1896

1897

1898

1899

1900

1901

1902

1903

1904

1905

1906

1907

1908

1909

1910

1911

1912

1913

1914

1915

1916

1917

1918

1919

1920

1921

1922

1923

1924

Unwgtd 3354 241 1723 117 1631 124

Weighted (000) 17330 1121 8358 545 8972 576

Horz % 100.00 6.47 48.23 3.14 51.77 3.33

Vert % 7.36 11.90 7.35 13.74 7.37 10.57

Index 100 162 100 187 100 144

Unwgtd 3468 264 1970 119 1498 145

Weighted (000) 16818 1243 9297 579 7521 664

Horz % 100.00 7.39 55.28 3.45 44.72 3.95

Vert % 7.14 13.21 8.18 14.62 6.18 12.18

Index 100 185 115 205 86 170

Unwgtd 1704 145 975 69 729 76

Weighted (000) 8516 690 4866 390 3650 300

Horz % 100.00 8.10 57.14 4.58 42.86 3.52

Vert % 3.62 7.33 4.28 9.84 3.00 5.50

Index 100 203 118 272 83 152

Unwgtd 3411 319 2031 154 1380 165

Weighted (000) 17209 1411 9842 726 7367 685

Horz % 100.00 8.20 57.19 4.22 42.81 3.98

Vert % 7.31 14.98 8.66 18.31 6.05 12.57

Index 100 205 118 250 83 172

Unwgtd 7126 421 3915 166 3211 255

Weighted (000) 33956 1685 17825 697 16131 988

Horz % 100.00 4.96 52.50 2.05 47.50 2.91

Vert % 14.42 17.90 15.69 17.59 13.25 18.12

Index 100 124 109 122 92 126

Likely to Start or Buy a New

Business - Coming Year

Likely to Change Jobs -

Coming Year

Likely to Have a Child Get

Married - Coming Year

Likely to Retire from Full-Time

Work - Coming Year

Likely to Collect Lump-Sum

from Pension/IRA/401k -

Coming Year




Documents

URBAN AC FORMAT (SUBSET OF URBAN) - RAB.com AC FORMAT (SUBSE… · RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C 1 2 A B C D E F G H U.S. Adults 18+ Adults 18+ - Listen to Urban A/C