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STRATEGIC INVESTMENT STRATEGIC INVESTMENT AREASAREAS
1. Neighbourhood Plan2. Wayfinding
Street-Level BusinessesStreet-Level Businesses3. Place Making
Kings SquareKings Square Pedestrian StreetsPedestrian Streets
4. Development Heritage ValueHeritage Value Infill OpportunitiesInfill Opportunities
BUILD UPON SUCCESSES
NEIGHBOURHOOD PLANNEIGHBOURHOOD PLAN
PlanSJ• Sustainable vision for our Sustainable vision for our
future future • Based on what residents Based on what residents
and stakeholders envisionand stakeholders envision Next Steps
• Bringing the Bringing the neighbourhood plans to lifeneighbourhood plans to life
Uptown Saint John • Fully support Council on Fully support Council on
PlanSJ for UptownPlanSJ for Uptown
NEIGHBOURHOOD PLANNEIGHBOURHOOD PLAN
We have an extensive knowledge base to share• Community championsCommunity champions• Heritage assets reportHeritage assets report• Design standardsDesign standards• Available development Available development
landslands We are a conduit to
businesses and residents• Plugged inPlugged in• Community involvementCommunity involvement
NEIGHBOURHOOD PLANNEIGHBOURHOOD PLAN
Action Request:In 2014, Council initiate a neighbourhood planning process for the southern Peninsula
WAYFINDINGWAYFINDING
Branded directional signage• Direct residents and visitors, whether by foot Direct residents and visitors, whether by foot
or in a vehicle, to their destinationor in a vehicle, to their destination
DRIVING FOCUS TO THE URBAN CORE
WAYFINDINGWAYFINDING
Uptown Saint John is currently working on a new Uptown wayfinding system• Signage audit Signage audit • Branding criteria reviewBranding criteria review• Stakeholder meetingsStakeholder meetings
Wayfinding signage strategy• GatewaysGateways• DirectionalDirectional• IdentificationIdentification• OrientationOrientation
WAYFINDINGWAYFINDING
Action Request:Council support USJI by:
o Providing 3 to 4 Uptown “gateway signs”o Signing focal municipal assets (King’s
Square, City Market)o Improving and maintaining street signage
PLACE MAKINGPLACE MAKING
USJI has focused events at USJI has focused events at King Street anchorsKing Street anchors• King’s SquareKing’s Square• Waterfront BoardwalkWaterfront Boardwalk
Council requested USJI’s Council requested USJI’s assistance with event planning assistance with event planning and maintenance of King’s Squareand maintenance of King’s Square• Strong relationship with Parks & City Strong relationship with Parks & City
LandscapeLandscape• Initiated work with Rotary ClubInitiated work with Rotary Club
PLACE MAKINGPLACE MAKING
Prince William StreetPrince William Street• Canada’s first designated historic streetscape!Canada’s first designated historic streetscape!• Exemplifies Saint John’s brandExemplifies Saint John’s brand• Diverse and eclectic mix of usesDiverse and eclectic mix of uses
Slated for partial reconstruction in 2014Slated for partial reconstruction in 2014
PLACE MAKINGPLACE MAKING
Council requested USJI’s assistance with Council requested USJI’s assistance with identifying streets with Pedestrian identifying streets with Pedestrian potentialpotential
PLACE MAKINGPLACE MAKING
Action Request(King’s Square):Council continue their support to USJI in the development of performances in King’s Square and improve amenities when required (lighting)
PLACE MAKINGPLACE MAKING
Action Request(Prince William Street):Maintain the historic nature of the streetscape using granite curbs, brick, trees, and plantersUndertake the refurbishment in noticeable chunks (several blocks at a time) to minimize business interruption
PLACE MAKINGPLACE MAKING
Action Request(Pedestrian Streets):Identify Pedestrian Streets through the neighbourhood planning process
DEVELOPMENTDEVELOPMENT
Heritage value• ~ 200,000 cruise ship ~ 200,000 cruise ship
passengers visit Saint John passengers visit Saint John annually and marvel at our annually and marvel at our heritageheritage
• It is part of our brand and we It is part of our brand and we need to embrace itneed to embrace it
• Heritage areas outperform Heritage areas outperform other areas when they are other areas when they are properly invested inproperly invested in
• What’s old can be new againWhat’s old can be new again
DEVELOPMENTDEVELOPMENT
Infill opportunities abound• ~ 36 acres of available land~ 36 acres of available land• 6.2 km of street frontage6.2 km of street frontage• Serviced by sidewalks, water, sewer, and transitServiced by sidewalks, water, sewer, and transit• Walking distance to amenitiesWalking distance to amenities• In the heart of NB’s economic engineIn the heart of NB’s economic engine
Smart growth• Build up and within instead of outBuild up and within instead of out• Tax base potential of $4.8 million (~ 7 times Tax base potential of $4.8 million (~ 7 times
the value compared to suburban growth)the value compared to suburban growth)
DEVELOPMENTDEVELOPMENT
Successes for development include:• Streamlined development processes – one Streamlined development processes – one
project, one permitproject, one permit• Development incentives (infill grants, façade Development incentives (infill grants, façade
grants)grants)• Establishing TIFEstablishing TIF• Tax abatement programsTax abatement programs• Reviewing the Building Code to establish code Reviewing the Building Code to establish code
equivalences for heritage assetsequivalences for heritage assets
DEVELOPMENTDEVELOPMENT
Action Request(Heritage Value):Council provide additional funding to the Heritage Development Board and expand the HDB grant program to target projects with commercial components
DEVELOPMENTDEVELOPMENT
Action Request(Infill Opportunities):Council play a significant role incenting development to occur through multiple initiatives