UPLOAD LISBOA 2012 Conference, Web 2.0, Social Media, Digital, Digital, Online Strategies and Trends

ABOUT US

THE  BIGGEST  DIGITAL  MARKETING  EVENT  IN  PORTUGAL.  Conference,  Web  2.0,  Social  Media,Digital,  Online  strategies,  Trends.    Upload  Lisboa  seeks  to  engage  the  online  community  throught  advanced  technical  analysis  of  digital  markeAng,  the  emerging  media  on  the  convergence  of  markeAng,  communicaAons,  and  publishing.      We  seek  to  bring  together  professionals  interested  in  debaAng  markeAng  innovaAon  who  are  heart-­‐centered  and  concerned  about  making  a  difference.  

2011 2012

2010

2009

UPLOAD LISBOA 2012 DAY 1 WORKSHOPS

October  12  (Friday)  

DATE

CONCEPT

Classroom  training  with  speaker  /  graduates  with  subjects  to  learn  from  case  studies.  

AGENDA

Search  Engine  AdverAsing  (Google  AdWords)  Social  Media  MarkeAng  Email  MarkeAng  Mobile  MarkeAng  

October  12  (Friday)  

DATE

CONCEPT

CompeAAon  to  Overseeing  the  creaAon,  management  and  development  of  a  digital  markeAng  strategy  

DETAILS

Using  the  concepts  of  Web  AnalyAcs,  Digital  MarkeAng,  Search  Engine  OpAmizaAon,  Social  Media  MarkeAng  to  create  an  acAon  for  a  brand  

UPLOAD LISBOA 2012 DAY 1 CHALLENGE

CHALLENGE

HOW IT WORKS

F o r   4   h o u r s ,   1 0 0  parAcipants   are   divided  into  groups  of  5-­‐10  people  creaAng  up  to  20  groups.    Groups   must   apply   their  knowledge,   reinforced   by  the   strategies   learned   in  workshops  in  the  morning.    Focusing   on   strategic  c o n c e p t u a l i z i n g ,  implemenAng,   managing   a  digital   markeAng   plan  depending   on   the   briefing  given  brand,  a   jury  decides  in   the   end   of   the   day   the  five  best  plans.      

October  13  (Saturday)  

DATE

CONCEPT

Conferences  (8hours)  

AGENDA -­‐  Best  PracAces  &  Tools  To  Maximize  Your  Social  Media  Efforts  -­‐  Free  Facebook  TacAcs  to  Drive  Traffic  &  Conversions  -­‐  Successful  TargeAng  Strategies  For  Facebook  Ad  Campaigns  -­‐  Keynote  Roundtable:  Real  Social  Media  Stories  From  The  Field  -­‐  MarkeAng  Campaigns  Gone  Viral!  -­‐  Social,  Local  &  Mobile  -­‐  A  Crossroads  Of  Opportunity  -­‐  Measuring  Social  Media  ROI  -­‐  …  

UPLOAD LISBOA 2012 DAY 2 CONFERENCES

DISCUSSION AREAS

ACTIVITIES / TICKETS

WORKSHOP 8  Workshop  

 

CHALLENGE SOCIAL 4  hours  of  group  acAvity  

CONFERENCE 7  subjects  

 

 

NETWORKING 1  lunch    and  4  coffee  breaks  

Day  1–  40  euros|  open  shares  to  100  |  

Day  2  –  47  euros  –  600  people  expected  (there  will  be  a  special  price  for  students)  

UPLOAD LISBOA IN NUMBERS

300 PARTICIPANTS

UPLOAD LISBOA 2009

300 PARTICIPANTS

UPLOAD LISBOA 2010 &

UPLOADLISBOA PRO 2010

500 PARTICIPANTS

UPLOAD LISBOA 2011

1.423

TWEETS ABOUT UPLOAD LISBOA 2011

45.268

SITE VISITS 2011

1.312 PEOPLE  

 WHO  WATCHED  ONLINE  VIDEO  2011

63.225 UPLOAD  LISBOA  visualizaAons  IN  

EVENT  DAY  2011

PAST SPEAKERS UPLOAD

Armando Alves

Vasco Trigo

Paulo Querido

Frederico Carvalho

Brian Solis Damon  Crepin-­‐Burr

Carlos Merigo Alexandre Maron Eurico Nobre Edson Athaíde Filipe Carrera Rodrigo Moita de Deus

Pedro Aniceto

Inês Mateus João Pinto & Castro

Miguel Albano

André Rabanae

Maria João Sara Batalha Diogo Rebelo

João Vitória Ricardo Mesquita Luís Serra Salvador Gouveia Domingos Pereira Bruno Brás

Sérgio Bastos Ricardo Teixeira

Luís Rasquilha Fernando Batista

Daniel Caeiro Ricardo Tomé

Flávia Palluello

João Morais Miguel Gonçalves

Nuno Veiga Ricardo Clemente

Rui Lourenço Diogo Teixeira

And  many  more…  

TESTIMONIES

“Upload  Lisboa  plugs  you  in  to  the  latest  digital  trends  driving  the  business  and  entrepreneurialism”    Brian  Solis,  author  of  The  End  of  Business  as  Usual  and  Engage,  principal  analyst  at  AlAmeter  Group  

“It  was  with  great  pleasure  that  I  was  part  of  the  first  ediAon  of  Upload  Lisboa,  the  “not  to  miss”  event  in  Portugal  about  online  communicaAon,  trends  and  web  2.0.  Upload  Lisboa  brings  up  for  debate  topics  and  cases,  in  a  relaxed  environment  and  where  learning  overcomes  egos  and  resumés.”    Digital  Strategist  &  Social  Media  Coordinator  at  Grand  Union  

GOOD REASONS TO BE PART

The  event  is  for  professional  development  and  specialized  techniques  in  digital  markeAng  area.  ��  

Strong  effort  in  dynamic  models  of  differenAaAng.    

Digital  media  implementaAon  to  boost  interacAons  with  event  parAcipants:  Exp:  live-­‐streaming,  photograph,    voAng  categories  in  real  Ame,  Comments,  twioer  wall  

Specialized  technical  training  and  compeAAon  with  component  themes  of  social  responsibility  

500  parAcipants  in  2011  +  1312  saw  the  facebook  site  and  the  video  output.  

Fostering  interacAon  between  three  key  sectors:    1)  Students    (new  generaAon  )    

2)  Professionals    (current  market)    

3)  Companies    (enAAes)  

 

THE BIGGEST EVENT IN PORTUGAL OPINION LEADERS INNOVATION

SPECIALIZED NETWORK SOCIAL NETWORKING TRAINING & CHALLENGE

ABOUT LISBON GEOGRAPHICAL  SITUATION      Lisboa  is  the  capital  of  Portugal  and  lies  on  the  north  bank  of  the  Tagus  Estuary,  on  the  European  AtlanAc  coast.  It  is  the  westernmost  city  in  conAnental  Europe.  Greater  Lisboa  has  an  area  of  approximately  1,000  km2.  The  city  lies  more  or  less  in  the  centre  of  the  country,  approximately  300  km  from  the  Algarve  in  the  south  and  400  km  from  the  northern  border  with  Spain.  Lisboa  offers  a  wide  variety  of  opAons  to  the  visitor,  including  beaches,  countryside,  mountains  and  areas  of  historical  interest  only  a  few  kilometres  away  from  the  city  centre.        LANGUAGE    Portuguese  is  LaAn  in  origin  and  the  third  most  widely  spoken  European  language  in  the  world.  It  is  the  mother  tongue  of  about  200  million  people.  Portuguese  is  the  official  language  in  several  countries:  Angola,  Cape  Verde,  Guinea-­‐Bissau,  Mozambique,  São  Tomé  e  Príncipe  in  Africa,  and  Brazil  in  South  America.  In  Portugal  itself  a  considerable  number  of  people  can  understand  and  communicate  in  foreign  languages.        DEMOGRAPHICAL  INFORMATION      Approximately  600,000  people  live  in  Lisboa.  However,  if  one  includes  the  various  satellite  towns,  the  populaAon  of  Greater  Lisboa  rises  to  approximately  1.9  million  people.          

ABOUT LISBON

ELECTRICITY      Voltage:  220/380  volts  at  a  frequency  of  50  Hertz.  All  sockets  follow  European  standards.  To  use  American-­‐type  plugs,  a  220-­‐volt  transformer  should  be  used  together  with  an  adapter  plug.        CURRENCY    The  unit  of  currency  in  Portugal  is  the  Euro  €.      (More  informaAon  at  www.visitlisboa.com)  

 

ABOUT LISBON

Portugal  is  Known  for  its  excelent  and  tasty  Food.  Our  speakers  will  all  be  welcome  with  the  best  food  and  wine.  

ABOUT LISBON

There  will  be  some  city  tours  for  our  speakers.  The  accomodaAon  will  be  in  a  4  or  5  stars  hotels  in  city  center.  

Photos  and  more  informaAons:  hop://www.visitlisboa.com  

BE PART OF THIS GREAT EVENT

USER EXPERIENCE

ONLINE STRATEGY

SOCIAL NETWORKING

VISUAL IDENTITY

DESIGN FOR PRINT

WIREFRAMING

INTERACTION DESIGN

MARKETING ONLINE

SOCIAL MEDIA

BIGGEST  DIGITAL  MARKETING  EVENT    Be  associated  with  an  event  of  learning  and  workshop  new  trends    CONFERENCE  WITH  GREAT  SPEAKERS  Brand  PresAge  linked  to  major  naAonal  and  internaAonal  speakers  of  digital  markeAng  

DRIVE HOME SAFELY www.uploadlisboa.com

PRODUCTION  /  DIRECTION  Virginia  CouAnho  Virginia.couAnho@uploadlisboa.com  Tlm:  0351  91  23  23  975    

Frederico  Carvalho  fredericocarvalho@uploadlisboa.com  Tlm:  +351  968537638