Upfronts Presentation 2011

With our roots in action sports, FUEL TV is a sports and entertainment network

inspired by a new generation of sports where the

consequences of failure are real and risk is the only rule.

Network Overview

Brand Positioning

Action Sports and more…

Thrill-seeking and adrenalized programming

Network that will deliver a young male audience

Targeting M1234 & M1834

Network Overview

Program Categories

Action SportsMMAMoto (2 or 4 wheel)Reality or Scripted SeriesLive EventsComedyMusic

Network Overview

State of the Business

Distribution33M HH

FUEL TV HDLaunched March 2011

RatingsAvailable as of Q2’11

Network Overview

Competitive Positioning

We deliver one the strongest concentration of young males on Cable TV

Targeted buy

Limited linear options

MTV2, G4, Fuse, Comedy Central

Network Overview

FUEL TV Median Age

Risk Is The Only Rule

FUEL TV Viewers Are Among The Youngest In Cable

Source: Nielsen Media Research Live Program Data Stream 12/28/09-12/26/10 based on network total day.*Kids networks = any network with a median age under 18

Compared to the 88 measured ad suppored cable networks in CY 2010, FUEL TV had the 11th lowest median age. Factoring out kids networks*, FUEL TV had the 5th lowest median age.

Here’s how FUEL TV’s median age stacks up against its competitive set:

FUEL 22.7MTV2 20.2MTV 21.9ADSM 22.0FUSE 26.9CMDY 29.0NBAT 32.5ESPNN 38.1

G4 39.7ESPN 40.3NFLN 41.0SPIKE 41.3MLBN 45.1ESPN2 46.7

FUEL TV Viewer Values

Risk Is The Only Rule

FUEL TV Viewers Are Leaders and Risk-Takers

Source: Spring 2010 MRI survey based on A18+

FUEL TV viewers indexed highly compared to the average adult on “agree somewhat or completely” with the below statements:

Statement Index vs. A18+

Risk-taking is exciting to me 154

I often find myself in a leadership position 106

I like to live a lifestyle that impresses others 150

I consider myself sophisticated 120

I enjoy being the center of attention 161

My goal is to make it to the top of my profession 145

I seek out variety in my everyday life 116

To be read as “A18+ FUEL TV viewers are 54% more likely to agree somewhat or completely with the statement “Risk-taking is exciting to me” than the average A18+

The Ratings Story

CY 2009 – Monthly Internal Ratings

October 2010 – Daily Internal Ratings

April 2011 –FULLY RATED Nielsen Overnight Client

The goal now is to deliver ratings… by programming to the broader enthusiast audiences who enjoy watching adrenaline sports.

Sales Strategy and Results

FUEL TV VPVH Comparison

Risk Is The Only Rule

FUEL TV Has The Highest Total Day Concentration Of Young Men in Ad Supported Cable

Source: Nielsen Media Research Live Program Data Stream 6/28/10-2/6/11 including FUEL TV Internal Use Only Data based on total day

VPVHNetwork M12-24

FUEL 0.483MTV2 0.429Adult Swim 0.331Comedy Central 0.317Mun2 0.258NBA-TV 0.251Nicktoons 0.248MTV 0.235Cartoon Network 0.205FUSE 0.205

VPVHNetwork M12-34

FUEL 0.597MTV2 0.544Comedy Central 0.475Adult Swim 0.461Mun2 0.456NBA-TV 0.442Galavision 0.364FUSE 0.357ESPNews 0.344ESPN 0.342

VPVHNetwork M18-34

FUEL 0.392Mun2 0.382Galavision 0.340Comedy Central 0.335NBA-TV 0.330MTV2 0.307Adult Swim 0.305ESPNews 0.288ESPN 0.278FUSE 0.268

FUEL TV VPVH Comparison

Risk Is The Only Rule

FUEL TV Has The Highest Early Fringe Concentration Of Young Men in Ad Supported Cable

Source: Nielsen Media Research Live Program Data Stream 6/28/10-2/6/11 including FUEL TV Internal Use Only Data based on M-F/4-7p

VPVHNetwork M12-24

FUEL 0.580MTV2 0.472Comedy Central 0.365Mun2 0.309NBA-TV 0.264MTV 0.246FX 0.228BET 0.222FUSE 0.218Nicktoons 0.208

VPVHNetwork M12-34

FUEL 0.676MTV2 0.574Comedy Central 0.524Mun2 0.459Galavision 0.454NBA-TV 0.434ESPN 0.368ESPNews 0.353FX 0.341BET 0.325

VPVHNetwork M18-34

FUEL 0.418Galavision 0.418Comedy Central 0.358Mun2 0.343MTV2 0.314NBA-TV 0.312ESPN 0.311ESPNews 0.284FX 0.244NFL Network 0.242

FUEL TV VPVH Comparison

Risk Is The Only Rule

FUEL TV Has The Highest Prime Concentration Of Young Men in English Language Ad Supported Cable

Source: Nielsen Media Research Live Program Data Stream 6/28/10-2/6/11 including FUEL TV Internal Use Only Data based on M-Sun/7p-12:30a

VPVHNetwork M12-24

FUEL 0.546MTV2 0.433Adult Swim 0.328Comedy Central 0.313Mun2 0.275Nicktoons 0.256MTV 0.234FUSE 0.201NBA-TV 0.200TeenNick 0.189

VPVHNetwork M12-34

FUEL 0.630MTV2 0.548Mun2 0.533Comedy Central 0.479Adult Swim 0.454Galavision 0.420NBA-TV 0.408MTV 0.333FUSE 0.331Nicktoons 0.315

VPVHNetwork M18-34Mun2 0.464Galavision 0.388

FUEL 0.352Comedy Central 0.336NBA-TV 0.327MTV2 0.297Adult Swim 0.281ESPNews 0.262ESPN 0.243FUSE 0.239

FUEL TV VPVH Comparison

Risk Is The Only Rule

FUEL TV Has The Highest Late Fringe Concentration Of Young Men in Ad Supported Cable

Source: Nielsen Media Research Live Program Data Stream 6/28/10-2/6/11 including FUEL TV Internal Use Only Data based on M-Su/12:30-3:30a

VPVHNetwork M12-34

FUEL 0.723MTV2 0.559Comedy Central 0.515Mun2 0.481Adult Swim 0.472NBA-TV 0.461ESPN 0.444Nicktoons 0.397FUSE 0.392ESPNews 0.389

VPVHNetwork M18-34

FUEL 0.443Mun2 0.409Comedy Central 0.357ESPN 0.351NBA-TV 0.347ESPNews 0.335Adult Swim 0.323Galavision 0.316MTV2 0.307FUSE 0.292

VPVHNetwork M12-24

FUEL 0.649MTV2 0.453Comedy Central 0.360Nicktoons 0.348Adult Swim 0.333Mun2 0.296MTV 0.287ESPN 0.259FUSE 0.248NBA-TV 0.247

Risk Is The Only Rule FUEL TV Viewers and Key

Categories

Source: MRI Spring 2010 study; A18+ Index to Total US

FUEL TV Viewers are active consumers and influence purchase decisions in key youth categories.

FUEL TV VIEWER INDEX

Spent $1500+ on most recent personal computer purchase155

Was the decision maker on a TV that cost $200+114

Prefers to see a movie on opening weekend202

More likely to embrace technology for entertainment purposes. Refer to themselves as “techno gamers”

124More likely to try new technologies and use them more frequently and give reviews and purchase advise

363Willing to pay more for top quality electronics 114Visited any restaurant in past 30 days 110Bough tone or more men’s clothing big ticket items in the past 12 months 141 Consumed 5+ regular cola drinks in the past 7 days

143Had 5+ sports drinks/thirst quenchers in the last 30 days 238Spent $40,000+ on any vehicle

134I consider myself to be an automotive enthusiast 182Text messaging is an important part of my daily life

173

Schedule programming that will deliver a broader M13-34 audience

Continue to lead in programming of Action Sports Disciplines (Surf, Skate, Snow, Wake, BMX, FMX)

Expand to include genre’s of MMA and Moto

Character-driven, storytelling entertainment

“Dude Primetime” Scheduling Strategy 930p-1230a

Huge winter 2011 marketing campaign to drive tune-in

HD launch in January 2011

Ratings success will drive distribution, currently 33 Million US subscribing HH’s

Programming Strategy

New Programming for 2011/12 (Descriptions) for all of these)

Big Wave Hunters

Bruce Lee Lives!

Fight Night – MMA, Fight Factory, Boxing, Toughman

Late Night Kung Fu Theater

Punk Payback

AMA Motocross Championships – LIVE

Red Bull X-Fighters – LIVE/Same Day

Gymkhana

EllisMania

The 909

Peer Pressure

Joiners (working title)

Drake’s Passage

Programming Highlights

NEW PROGRAMMING VIDEO

Returning Favorites for 2011/12 (Descriptions for all of these)

The Daily Habit

Danny & The Dingo

Built to Shred

Thrillbillies

Great Ride Open

Maloof Money Cup – NY, DC, South Africa and So Cal

Firsthand

Standard Snowboard Show

Cubed

College Experiment

Programming Highlights

19

Digital Media Platforms

FUEL.TV Website

Emphasis on video and video products

Support for live streaming, sweepstakes and contests, polling, text messaging, and more

Customized microsites available

FUEL TV apps for iPhone, iPad, Android, Blackberry, and Tablets

20

Digital Media Distribution

Cable VOD – 26M subscribers on Comcast, Time Warner, Cox, Directv, and others

AppleiTunes – full episodesPodcasts – among the most popular in video sports and recreation category, 2M downloads per month

Hulu – FUEL TV channel with full episodes and show clips

MySpace – FUEL TV channel with 600K friends

YouTube – FUEL V channel and Daily Habit Music channel

Others distdribution outlets include V-Cast, BitBop, Facebook, AT&T mobile, Sony Home, and Apple TV

WebFUEL.TVYouTubeFacebookMySpace, etc…

MobileiPhone/iPad/iPod Touch (Apple)Android Phones & Tablets (Google)Windows 7 (Microsoft)Blackberry (Research In Motion)

Internet TVApple TVGoogle TVBoxeeRoku

VODComcast, Time Warner, Cox, Verizon, Direct TV

GAMING CONSOLES (future expansion)X-Box, Playstation/PSP, Wii

Complete Digital Overview

We create relationships, not just impressions

Brand IntegrationMulti-Platform Digital FormatsBranded EntertainmentSpecials & StuntsEvents

Case Studies

Jason’s Integration Video

Case Studies

Summary

Nielsen Ratings 3/28/11

Develop entertaining, character-driven "tent-pole" programming appealing to a broader M13-34 enthusiast audience

Continue to lead in programming of Action Sports Disciplines (Surf, Skate, Snow, Wake, BMX, FMX)

This is the NEW FUEL TV