VALUE ADDEDEli Rezinsky

Frontier EconomicsSeptember 2018

The market for adaptation

2frontier economics

£2.9bn from export sales

Publishing and the UK economy

Publishing:19% GVAgrowth,

2012–16

Wholeeconomy:15% GVAgrowth,

2012–16

2frontier economics

£5.1bn turnoverUp to £12.3bn including indirect

and induced effects

£3.2bn GVAPotentially up to £7.7bn including

indirect and induced effects

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Ties to other industries

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Our research

4

4frontier economics

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Publishers add value in stages

Discovery Production Marketing

5frontier economics

6frontier economics

“War Horse” as a case study

1982 2007 20116frontier economics

7frontier economics

The value added of books

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The value added of books

Source

Success

9frontier economics

The value added of adaptations

9frontier economics

10frontier economics

The value added of adaptations

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11frontier economics

The value added of adaptations

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12frontier economics

A fruitful reciprocal relationship

13frontier economics

Thank youPhoto credits

Photos by Susan Yin, Chris Murray, JJ Ying, Radek Grzybowski, Sven Scheuermeie, Annie Spratt, Mikael Kristenson, and Kilyan Sockalingum on Unsplash