brand standardsUPDATED: JULY 2018

2 colorpurple + green

Primary

Secondary

Logotype

Icon

1 colorCool Gray 11

1 colorwhite, reversed, or knock-out

notes:

An identity system is much

more than the format and use

of a symbol. A comprehensive

graphic identity system is a

structure for communicating and

presenting information logically,

clearly and with distinction.

The horizontal logo should be

used only in situations where

the minimum size requirements

for the vertical logo cannot be

met in the space allowed.

The icon cannot be combined with

any other design element such as

photography, type, borders, nor can

it be incorporated into another logo.

See the color palette slide for

complete color conversions

for specific printing and on

screen mediums (slide 13).

Any logo in color should only be

shown on a white and/or light

gray background. The white logo

should then be used on most color,

gradient or image backgrounds.

logo standards | logo family

The logo should never be stretched, squished or

dismantled. Do not use outlines, drop shadows,

non-brand colors or gradients.

White and/or light gray backgrounds only Color, gradient and/or

image backgrounds only.

SLIDE 4

logo standards | signatures | combinations

notes:

The Valley Metro logo should

always be on the right side of

the logos with the divider line

between. Spacing should be equal

to one Valley Metro symbol M unit.

Other logos used should read

from left to right in alphabetical

order unless otherwise specified;

for example, “sponsorships”

where the donation value

dictates the order to be read.

On documents that requires

multiple logos and Valley

Metro contact information, the

Valley Metro logo and contact

information should be placed on

the bottom right and the other

logos should be left-justified on the

bottom left in alphabetical order.

valleymetro.org602.253.5000

TTY 602.251.2039

SLIDE 5

PrintedUncoated

Stock

Pantone 525 U

C57 M87 Y7 K22

Pantone 151 U

C0 M43 Y91 K0

Pantone 199 U

C0 M96 Y80 K0

Pantone 2300 U

C36 M0 Y90 K0

Pantone

Cool Gray 1 U

C4 M3 Y6 K7

Pantone

Cool Gray 11 U

C30 M17 Y8 K51

brand colors | primary pantones + conversions

R80 G32 B89

Hex # 502059

Pantone 525 C

C69 M100 Y4 K45

R255 G130 B0

Hex # FF8200

Pantone 151 C

C0 M60 Y100 K0

R213 G0 B50

Hex # D50032

Pantone 199 C

C0 M100 Y72 K0

R169 G194 B63

Hex # A9C23F

Pantone 2300 C

C40 M0 Y89 K0

Onscreen

Printed *Coated

Stock

notes:

There are different color

conversions for each of the

brand’s colors. Coated* and

Uncoated paper stocks have

different CMYK conversions to

their Pantone equivalents.

Colors will shift slightly from

screen to coated and uncoated

print. Using these conversions with

their correct medium will ensure

consistency of the brand’s colors.

R208 G208 B206

Hex # D0D0CE

Pantone

Cool Gray 1 C

C4 M2 Y4 K8

R83 G86 B90

Hex # 53565A

Pantone

Cool Gray 11 C

C44 M34 Y22 K77

*Printed Coated Stock Pantone is the preferred color conversion.

SLIDE 6

brand colors | secondary + shades

notes:

Secondary palette that

compliments the primary palette.

Light BlueC: C69 M21 Y6 K0U: 66 M20 Y0 K8R79 G201 B240

Hex # 4FC9F0

Dark BlueC: C99 M48 Y1 K14U: C90 M58 Y14 K0

R2 G114 B217Hex # 0272D9

PMS 2382 C/UC: C78 M30 Y0 K0U: C77 M38 Y0 K0

R56 G178 B255Hex # 38B2FF

PMS 7404 C/UC: C0 M8 Y86 K0

U: C0 M10 Y100 K0R255 G234 B36

Hex # FFEA24

Light YellowC: C1 M4 Y45 K1

U: C2 M8 Y43 K0R250 G242 B139

Hex # FAF28B

Dark YellowC: C0 M11 Y97 K2

U: C0 M18 Y100 K6R240 G197 B0Hex # F0C500

Primary

Darker shade

Lighter shade

SLIDE 7

graphic elements | solid arcs

notes:

An updated version of the

Valley Metro swoosh, the arcs

mimic forward motion as well

as a silhouette of a modern

mass transport vehicle.

Arcs can be set in any of the

six primary colors, by Pantone,

correct CMYK conversion for

print or RGB for on-screen.

Files of the arcs are available for

printed material: CMYK coated

and uncoated stocks, as well as

RGB for on-screen design. Use

only the color conversions from

this brand guide (slide 13).

When solid arcs are used, bottom

band should also be solid.

Use only solid arcs when

printing on uncoated paper.

SLIDE 8

graphic elements | social media

notes:

Listing social media sites in a

way that efficiently uses space

is a challenge for any brand. We

recommend using a combination

of icons and addresses.

The icons and addresses can

be arranged in many variations

depending on space.

Centered vertically.

Type x-height roughly 1/3 icons height.

Nexa Book Regular

Set in cool graysor white only.

/valleymetroconstruction

/valleymetro

group use guideline:

preferred

alternativeoption

SLIDE 9

graphic elements | typography

We were ridesharingbefore it was cool. OR MAYBE WE MADE IT COOL TO BEGIN WITH.

Or maybe we made it cool to begin with.

O TAL VEZ LO HICIMOS FRESCO PARA EMPEZAR.

All times given are approximate. Please be at the bus stop at least five minutes prior to the approximate times given. All information is subject to change without notice.

Headline(Nexa Light)

Text body color

Cool Gray 11 or White

100% opacity

Headlines and

subheads can be any

brand color.

Cool Gray 11 cmyk is

preferred.

SHORT SUBHEAD (NEXA HEAVY)

ORSpanish Headline

(Nexa Heavy italic)OR

Sentence long subhead(Nexa Heavy)

Body Copy(Museo 300)left justified

Museo 300 ItalicMuseo 500 for Bold

Disclaimers and small area type(Museo Sans Cond 300)

TRANSIT IN MOTIONIn 2002, Valley Metro Rail Inc., a nonprofit, public corporation is formed and charged with the design, construction and operation of the region’s 57-mile high-capacity transit system.

PMS Cool Gray 11 C

C44 M34 Y22 K77

PMS Cool Gray 11 U

C30 M17 Y8 K51

R83 G86 B90

Hex # 53565A

Paragraph Subhead (Nexa Bold)left justified

SLIDE 10

graphic elements | copy tone

Professional but friendly.Optimistic but pragmatic.Informed but inclusive.Valley Metro provides a service that is expected to be professional, but we also want to be inviting to new users and supporters of the cause. We believe the future is bright but we understand we have a lot of work yet to do. We have the research, but we will explain why we are good for the community in the simplest of terms.

guardrails

rationale

SLIDE 11

Name Date Page 2

paragraph number five paragraph number five paragraph number five paragraph

number five paragraph number five paragraph number five

Paragraph number six paragraph number six paragraph number six paragraph number

six paragraph number six paragraph number six paragraph number six paragraph

number six paragraph number six paragraph number six paragraph number six

paragraph number six paragraph number six paragraph number six paragraph number

six paragraph number six paragraph number six paragraph number six paragraph

number six paragraph number six paragraph number six paragraph number six

paragraph number six Sincerely,

Mr. Valley Metro (Name) Chief Operating Officer (Title)

templates | letterhead

101 N. 1st Ave. Suite 1300 Phoenix, AZ 85003 valleymetro.org 602.253.5000

October 2, 2017 (Date) Bob Smith (Name) Project Manager (Title) City of Phoenix (Company) 1234 E. Washington Street (Address) Phoenix, AZ 85001 RE: Valley Metro’s New Light Rail Extension (Subject) Mr. Smith: This is a sample letter and where you should start typing your letter. Please keep in mind the following when creating a letter: The font should be Arial 12 pt, black The line spacing should be single and the before and after spacing should be “0 pt” The alignment of the letter should be left-justified Paragraph number three paragraph number three paragraph number three paragraph number three paragraph number three paragraph number three paragraph number three paragraph number three paragraph number three paragraph number three paragraph number three paragraph number three paragraph number three paragraph number three paragraph number three paragraph number three paragraph number three paragraph number three paragraph number three paragraph number three Paragraph number four paragraph number four paragraph number four paragraph number four paragraph number four paragraph number four paragraph number four paragraph number four paragraph number four paragraph number four paragraph number four paragraph number four paragraph number four paragraph number four paragraph number four paragraph number four paragraph number four paragraph number four paragraph number four paragraph number four Paragraph number five paragraph number five paragraph number five paragraph number five paragraph number five paragraph number five paragraph number five paragraph number five paragraph number five paragraph number five paragraph number five paragraph number five paragraph number five paragraph number five

top solid arc CMYKnotes:

Any printed material that could be

written on by pen or pencil should

be on an uncoated paper stock.

All body copy is left justified.

Arcs should be solid CMYK.

SLIDE 12

templates | other stationery

Meeting: Marketing Staff Meeting Date: January 2, 2018 Time: 10:00 a.m. Location: Lake Mead (10B) Distribution: Bob Smith, Mike Jones, Sara Edwards,

Agenda Items:

• Agenda item # 1 • Agenda item # 2

To: From: Date: Re:

To: From: Date: Subject:

SLIDE 13

notes:

Start with a top gradient swoosh

that comes down 1" from the top.

The headlines start .125" from

the bottom of that swoosh.

The baseline of last headline

should line up to the top of the

image swoosh. This gives flexibility

with regard to length of headlines

without losing the integrity of

the brand’s swoosh design.

All body copy is left justified.

Valley Metro

DestinationsGuideAPRIL 2016

Valley Metro

Arts &CultureDESTINATION GUIDE

Valley Metro

Route 685MAP | FLEX STOPSFARES | SCHEDULES

templates | brochures

.125"

1.25"

1"Valley Metro: Nexa Book Regular,

13 pt., leading 15pt

Headline: Nexa Light 33 pt., leading 30pt.

SUBHEAD: Nexa Heavy, All caps 15 pt., leading 17 pt.

Left justified

Cool Gray 11 coated

Band on bottom is preferred, but not mandatory.

SLIDE 14

New Stops

Valley Metro

FOR VALLEY METRO BUSES NEAR YOU

Camelback & 10th StreetOsborn & 3rd StreetJe� erson & 6th StreetOak & Campbell Road

All times given are approximate. Please be at the bus stop at least five minutes prior to the approximate times given. All information is subject to change without notice.

valleymetro.org602.253.5000

TTY 602.251.2039

notes:

Similar to the brochures:

Start with a top gradient swoosh

that comes down a minimum of

.75" from the bottom of the door

knob hole. The headlines start .125"

from the bottom of that swoosh.

All body copy is left justified.

templates | door hangers

.125"

1.25"

.75"ish

intro head: Nexa Book Regular, at least 13 pt, leading 15pt.

Headline: Nexa Light at least 30 pt.

SUBHEAD: Nexa Heavy, All caps at least 20 pt.

Left justified

Dark gray

disclaimer: Museo Sans Cond 300

10pt , 12 leading

8.5" x 11" signature

Band on bottom is preferred, but not mandatory.

SLIDE 15

templates | fact sheet

arc flipped with 125" off the left edge heavy edge bleeds offarc moved up and off page top

Examples for layouts

with larger amounts

of information.

space rule can move as needed, still keep .125" or

more from arc

social call outs (if not used in signature)

VALLEY METRO RPTA BOARD OF DIRECTORS

Councilmember Thelda Williams, Chair City of Phoenix

Vice Mayor Suzanne Klapp, Vice Chair City of Scottsdale

Councilmember Lauren Tolmachoff, Treasurer City of Glendale

Councilmember Pat Dennis City of Avondale

Councilmember Eric Orsborn City of Buckeye

Vice Mayor Kevin Hartke City of Chandler

Councilmember Jack Palladino City of El Mirage

Councilmember Brigette Peterson Town of Gilbert

Councilmember Sharolyn Hohman City of Goodyear

Supervisor Steve Gallardo Maricopa County

Councilmember Chris Glover City of Mesa

Vice Mayor Jon Edwards City of Peoria

Councilmember Skip Hall City of Surprise

Mayor Mark Mitchell City of Tempe

City of Tolleson

Councilmember Rui Pereira Town of Wickenburg

VALLEY METRO RAIL BOARD OF DIRECTORS

Mayor Mark Mitchell, Chair City of Tempe

Councilmember Chris Glover City of Mesa

Vice Mayor Kevin Hartke City of Chandler

Mayor Jerry Weiers City of Glendale

Councilmember Thelda Williams City of Phoenix

VALLEY METRO CHIEF EXECUTIVE OFFICER Scott Smith

Valley Metro is the regional public transportation agency providing coordinated, multi-modal transit options to residents of greater Phoenix. With a core mission of advancing a regional transportation network, Valley Metro plans, develops and operates the bus, vanpool and light rail systems and alternative transportation programs for commuters, seniors and people with disabilities.

HISTORY

In 1993, the name Valley Metro was adopted as the identity for the regional transit system in the metropolitan Phoenix region. Under this brand name, local governments set the policy for the regional system that operates throughout the Valley. In 2008, the first 20 miles of light rail began service. Currently, six light rail extensions are planned or under construction to create a 66-mile system by 2034.

Valley Metro is governed by two boards of directors. The Regional Public Transportation Authority (RPTA) Board consists of 16 public agencies (15 cities and Maricopa County) that set the policy direction for all modes of transit except light rail. The Valley Metro Rail Board consists of five cities that set the policy direction for light rail high-capacity transit. The boards and the agency work to improve and regionalize the public transit system.

REGIONAL FUNDING

Maricopa County voters approved Proposition 400 in 2004 extending the 1983 county-wide transportation tax. The half-cent on every dollar of goods purchased funds the Regional Transportation Plan, which includes basic transit services. Since 2004, transit receives one-third of the half-cent tax, which is used for regional bus services and high-capacity transit services such as light rail and streetcar; the remaining two-thirds goes toward freeways and streets. The half-cent sales tax, along with federal matching funds and other funding sources, is projected to provide $6.9 billion in public transportation improvements through 2026.

Fixed-route bus, light rail and alternative transportation programs also receive funding from the Federal Transit Administration, Arizona Department of Transportation, Maricopa Association of Governments and member agencies.

Valley Metro services:

• Local, Express and RAPID bus service

• Light rail service

• Rural route and neighborhood circulators

• Dial-a-Ride paratransit service

• Commuter vanpool service

• Online commute matching system

• Employer assistance in creating and implementingtravel reduction plans

SPRING 2017

Valley Metro

System Fact Sheet

valleymetro.org602.253.5000

TTY 602.251.2039

VALLEY METRO RPTA BOARD OF DIRECTORS

Councilmember Thelda Williams, Chair City of Phoenix

Vice Mayor Suzanne Klapp, Vice Chair City of Scottsdale

Councilmember Lauren Tolmachoff, Treasurer City of Glendale

Councilmember Pat Dennis City of Avondale

Councilmember Eric Orsborn City of Buckeye

Vice Mayor Kevin Hartke City of Chandler

Councilmember Jack Palladino City of El Mirage

Councilmember Brigette Peterson Town of Gilbert

Councilmember Sharolyn Hohman City of Goodyear

Supervisor Steve Gallardo Maricopa County

Councilmember Chris Glover City of Mesa

Vice Mayor Jon Edwards City of Peoria

Councilmember Skip Hall City of Surprise

Mayor Mark Mitchell City of Tempe

City of Tolleson

Councilmember Rui Pereira Town of Wickenburg

VALLEY METRO RAIL BOARD OF DIRECTORS

Mayor Mark Mitchell, Chair City of Tempe

Councilmember Chris Glover City of Mesa

Vice Mayor Kevin Hartke City of Chandler

Mayor Jerry Weiers City of Glendale

Councilmember Thelda Williams City of Phoenix

VALLEY METRO CHIEF EXECUTIVE OFFICER Scott Smith

Valley Metro is the regional public transportation agency providing coordinated, multi-modal transit options to residents of greater Phoenix. With a core mission of advancing a regional transportation network, Valley Metro plans, develops and operates the bus, vanpool and light rail systems and alternative transportation programs for commuters, seniors and people with disabilities.

HISTORY

In 1993, the name Valley Metro was adopted as the identity for the regional transit system in the metropolitan Phoenix region. Under this brand name, local governments set the policy for the regional system that operates throughout the Valley. In 2008, the first 20 miles of light rail began service. Currently, six light rail extensions are planned or under construction to create a 66-mile system by 2034.

Valley Metro is governed by two boards of directors. The Regional Public Transportation Authority (RPTA) Board consists of 16 public agencies (15 cities and Maricopa County) that set the policy direction for all modes of transit except light rail. The Valley Metro Rail Board consists of five cities that set the policy direction for light rail high-capacity transit. The boards and the agency work to improve and regionalize the public transit system.

REGIONAL FUNDING

Maricopa County voters approved Proposition 400 in 2004 extending the 1983 county-wide transportation tax. The half-cent on every dollar of goods purchased funds the Regional Transportation Plan, which includes basic transit services. Since 2004, transit receives one-third of the half-cent tax, which is used for regional bus services and high-capacity transit services such as light rail and streetcar; the remaining two-thirds goes toward freeways and streets. The half-cent sales tax, along with federal matching funds and other funding sources, is projected to provide $6.9 billion in public transportation improvements through 2026.

Fixed-route bus, light rail and alternative transportation programs also receive funding from the Federal Transit Administration, Arizona Department of Transportation, Maricopa Association of Governments and member agencies.

Valley Metro services:

• Local, Express and RAPID bus service

• Light rail service

• Rural route and neighborhood circulators

• Dial-a-Ride paratransit service

• Commuter vanpool service

• Online commute matching system

• Employer assistance in creating and implementingtravel reduction plans

SPRING 2017

Valley Metro

System Fact Sheet

valleymetro.org602.253.5000

TTY 602.251.2039

front options

.125"

SLIDE 16

templates | fact sheet

OPERATIONS STATISTICS — JULY 1, 2015 TO JUNE 30, 2016

(1) 2014 American Community Survey (ACS)(2) Financial data for bus includes local fixed route, circulator and Express/RAPID service(3) Programmed capital expenditures according to the draft MAG 2014-2018 Transportation

Improvement Program

Services and projects funded by the Proposition 400 Regional Transportation Funds were approved by Maricopa County voters in November 2004.

FINANCIAL DATA(2)

Percent of operating cost covered by passenger fares Bus 17.3%Rail 38.4%Dial-a-Ride 7.6%Vanpool 107.6%

Operating cost per passenger Bus $ 4.53Rail $ 2.25Dial-a-Ride $ 35.64Vanpool $ 2.73

Operating cost per mile Bus $ 7.96Rail $ 12.05

Operating cost per hour Dial-a-Ride $ 89.19Operating revenue per passenger (average fare paid) Bus $ 0.79

Rail $ 0.86 Dial-a-Ride $ 2.69Vanpool $ 2.94

CAPITAL FACILITIESTransit centers 13Publicly-owned park-and-rides 40Joint-use park-and-rides 13Bus stops 7,340Publicly and privately-owned maintenance facilities 10

TOTAL 7,416

PROGRAMMED CAPITAL EXPENDITURES(3)

FacilitiesPassenger $ 2,051,111Rail $ 19,394,524Vanpool vehicle replacement & expansion $17,900,000

TOTAL $39,345,635

COMMUTE SOLUTIONSSupported by Maricopa County Travel Reduction ProgramMaricopa County residents 31.5%Employers 1,141Employer sites 2,903Employees 609,419School sites 126Students 182,685

Alternative Modes Use (one day per week or more)Carpool/vanpool 21%Telework 16%Compressed work week 13%Bicycling 4%Transit (bus and light rail) 4%Walking 4%

ResultsEmployer contacts 11,599Employees reached 11,095ShareTheRide.com active participants 42,926Pounds of greenhouse gases saved by ShareTheRide users 5,181,201 ShareTheRide.com custom subsites 400

RP

T2

411

/02

.08

.20

17

DEMOGRAPHICSMaricopa County population(1) 4,018,143Maricopa County area (1) 9,224 sq. milesPeople living within ¼ mile of a bus route(1) 1,989,249Bus service area (¼ mile)(1) 513 sq. milesPercent of population living within ¼ mile of a bus route(1) 49.5%

SERVICE CHARACTERISTICSNumber of bus routes 61 Local

14 Express and 6 RAPID2 LINK

18 Circulators1 Rural Route

Number of Dial-a-Ride systems 9Annual revenue miles of service Bus 29,484,760

Rail 2,912,027Vanpool 6,393,609

Annual revenue hours of service Dial-a-Ride 429,483Number of vehicles Bus 894

Rail 50Dial-a-Ride 167

Vanpool 438Average age of vehicles Bus 8.28 years

Rail 7.5 yearsDial-a-Ride 4.04 years

Vanpool 5.03 yearsWheelchair accessible vehicles Bus 894 (100%)

Rail 50 (100%)Dial-a-Ride 167 (100%)

Vanpool 1 (<1.0%)

FINANCIAL INFORMATION Annual Operating RevenuesBus fares $ 40,674,962Rail fares $ 13,461,086Dial-a-Ride fares $ 2,892,340Vanpool fares $ 3,400,894Federal, state and local funds $ 250,681,872

TOTAL $ 311,111,154

Annual Operating ExpensesBus service $ 234,567,199Rail service $ 35,076,275Dial-a-Ride service $ 38,307,376Vanpool service $ 3,160,304

TOTAL $ 311,111,154

ANNUAL RIDERSHIP DATA Passenger BoardingsBus 51,778,088Rail 15,574,737Dial-a-Ride 1,074,939Vanpool 1,157,277Bike-on-bus 1,445,525

1.25"

back

SLIDE 17

templates | charts & tables

notes:

Charts and tables use Nexa Heavy

for the headers and Nexa Bold

for the copy. Construction Schedule2017 2018 2019 2020

CONSTRUCTION

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Utility Relocation

Track Guideway Construction

Platform Stops

Civil Roadway Improvements

Systems

Integrated Testing

Vehicle Testing

Opening

SLIDE 18

templates | powerpoint

Title Arial 60ptSubhead Arial Bold 36pt

title

Title Arial 44pt•Level 1 (Arial Bold 28pt)

• Level 2 (Arial 24pt)• Level 3 (Arial 20pt)

• Level 4 (Arial 18pt)

2

levels with bullets

Section Divider Arial 60ptSUBTITLE - ARIAL BOLD - ALL CAPS 24PT

section divider

notes:

The fonts used in all

PowerPoint presentations are

Arial Light and Arial Bold.

There are three different

color templates to choose

from that utilize the approved

Valley Metro brand colors.

Do not mix template colors

within a presentation.

Title Arial 60ptSubhead Arial Regular Bold 36pt

wide format

Two Column Layout Arial 44pt•Arial Bold 28pt •Arial Bold 28pt

4

comparison

SLIDE 19

templates | reports

Yearly ReportDESTINATION POPULARITY GROWTH

Valley Metro

ContentsGlendale .......................................................3Peoria ............................................................5Phoenix .........................................................8Scottsdale ................................................... 16Tempe ........................................................... 19

valleymetro.org602.253.5000

GlendaleDESTINATION GROWTH

Yearly Report

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Aquiam faccupta peruptia dolorep raeritati dolo bea pra conseque nam autatibus nemquiatur, et, que sequatem. Iciaturiti blatque des volut eos siti dolorero optia nis exceate ndebis doluptat fuga.

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Valley Metro has incorporated the best design elements and safety practices to ensure that our system is safe.

Glendale

4

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5

Top headline lined

up with point of

top swoosh.

Point of image

swoosh should line

up with the baseline

of the main headline.

Report cover

preference is to use

one large photo.

Alternative option

is available. Contact

Marketing if needed.

Two column

Headline: Nexa Light

Subheads: Nexa Bold

Pull quotes: Nexa Book

All body copy left justified.

title

inside pages

1.25"includes

bleed

SLIDE 20

templates | unique items

notes:

Three designs that best fit

odd spaces that can clearly

promote the brand.

1 - The full logo and URL signature

should be used if space permits,

vertically or horizontally. Start

with the 8.5"x11" or 11"x17"

signatures and scale as needed.

2 - Just the logo itself, vertically

or horizontally.

3 - The logomark with just the

URL, vertically, horizontally,

or a combination, like the

vertical pen. Scale as needed

for the space required, however

keep clear space intact.

1 - verticalsignature

2 - logo only

URL font: Nexa Bold

3 - logo with URL

valleymetro.org

valleymetro.org

valleym

etro.org

SLIDE 21

templates | signage

notes:

A-frames use Nexa Heavy upper and

lowercase for the call-out and Nexa

Bold uppercase for the subhead, unless

the subhead is a sentence or too long.

Choose one of the solid arc variations

to incorporate the brand.

On the Valley Metro logo, use

the 11x17 lockup format without

text and increase it to 200%.

Maintain a 1 inch border inside

the trim for graphics and text.

Building signs use Nexa Book as

the main message and Museo 700

as the subhead. Use the gradient

arc to incorporate the brand.

Station signage has its own brand.

The color is Pantone black 7C. Fonts

are Whitney Bold for the call-outs

and Whitney Semibold for the

subheads. All upper and lowercase.

Park-and-Ride signs are black, white

and Pantone Red032. Use

Whitney Bold for headlines and

Whitney Semibold for text.

NoLight RailParking

USE SYCAMORE/MAIN ST PARK-AND-RIDE

valleymetro.org602.253.5000

TTY 602.251.2039

Please silence your

cell phonePhone calls should be taken in the hallway.

a-frames building signage light rail station signage

Paid Fare Zone Validated Fare Required

Se requiere pasajes válidos en esta zona.

10.106-63 ,2051-31 ,5092-31 ,3061-31 § § etutatS desiveR anozirA

Failure to comply can result in fines or removal from system.El incumplimiento puede resultar en multas o en que se le remueva del sistema.

No loitering or soliciting.No se permite vagar ni solicitar.

No food or drinks. Spill-proof containers permitted.No se permiten comida ni bebidas. Solo se permiten los envases para bebidas cerrados.

No biking, rollerblading or skateboarding.No se permite el uso de bicicletas, patines y patinetas.

No smoking of any type.No se permite fumar cualquier producto.

park-and-ride signage

Parking for Light Rail

Customers OnlyEstacionamiento para pasajeros

del tren ligero solamente

Prohibido el paso

Para usuarios del transporte público solamente

For public transit users only

Violators will be prosecutedin accordance with A.R.S. 13-1502-A1

Transgresores serán enjuiciados por ley según A.R.S. 13-1502-A1

No Trespassing

RPT 3503

Park-and-RideRegulations

Reglas para los sitios de estacionamiento de Valley Metro

Drivers must comply with the following parking regulations:Los conductores deben cumplir con las siguientes regulaciones de estacionamiento:

• Park-and-ride for transit users only Este sitio de estacionamiento es solamente para los usuarios de transporte público

• No overnight parking Se prohíbe estacionarse durante la noche

• Park in designated spaces only Estaciónese sólo en los espacios designados

• Bicycles in bike racks only Las bicicletas sólo deben estacionarse en las rejillas para bicicletas

Valley Metro assumes no responsibility for theft or damage. Violators may be cited/towed.

Valley Metro no asume responsabilidad alguna por robo o daños. Los infractores pueden ser multados/remolcados.

A.R.S. § § 13-1502.A1

valleymetro.org