Example of a Briefing Deck Cover for the FY97 State of the Command Report. The

large image in the center of the page is the Recruiting Patch watermarked in the

background with the logo images of each of the five Recruiting Brigades at that time

within the Command.

In the past I created a new image to be used on subsequent briefs for each new

Commanding General. This makes recognition of a given brief easier when

determining when the brief was created and during which Commander’s tenure. The g g

bottom image on this example was for Major General Mark Hamilton. It depicts the

Recruiting Patch along with the Gold Recruiting Badge which is a symbol of

excellence worn by Army Recruiters.

Simple artwork to accompany the speaker’s talking points, this image was created for

Major General Kenneth Simpson.

An example of text and graphics used in a given brief. This particular page usually

followed the cover page and outlined the topics to be discussed during the brief. I

designed the graphic specifically for Brigadier General James Shane who asked for

an image that reflects our history and our vision of the 21st Century Soldier.

Current Organization Chart used in USAREC Standard Brief. I used a color based

legend to depict four categories – Command, Staff, Production and External units

within the command.

This chart was added to the USAREC Standard Brief to show the full spectrum of

assigned missions tasked to USAREC – Major General Campbell requested a

depiction that includes the Medical / Special missions in addition to the Active and

Reserve enlisted missions.

Chart created to show the multi-tiered path of the annual Army Accession Mission

travels and the considerations that affect the mission composition.

Example of current chart used in Standard Brief for USAREC including notes –

Combined mission for Air Force, Navy & Marines = 128,746, a difference of 19,574 when compared to the

Total Army mission of 148,320 (19.6K is ~13% of the Army FY11 mission).

FY11 Active

Army – 64,000

Navy – 35,100

Air Force – 27,816

Marine – 31,500

FY10 Reserve

Army – 28,320

Navy – 9,179

Air Force – 9,118

Marine – 9,288

FY10 Guard

Army – 56,000

Air Force – 6,745

Another example of notes that accompany current chart in USAREC Standard Brief –

A great testimonial to the absolute success of the All-Volunteer military – we all share

the benefits that the Department of Defense has earned over the years and is

reflected in the trust and confidence that America has for it’s uniformed forces.

The Military has ranked #1 or #2 in Gallup’s annual Confidence in Institutions list

almost every year since the measure was instituted in 1973 and has been #1

continuously since 1998.

Another example of notes that accompany current chart in USAREC Standard Brief –

In 2009, for the first time, a medical recruiter was named Army recruiter of the year. “It was an honor — I

don’t think they took us as seriously as maybe we would have liked them to,” said Army Recruiter of the

Year, Sgt. 1st Class Anika Anderson-Hack, 5th Medical Recruiting Battalion. “So I think it was a bit of a

surprise to them that a medical recruiter would actually bring home the hardware.” Anderson-Hack’s job is

to get doctors, nurses and dentists to join the Army — people who already have college degrees and are g j y p p y g g

looking for jobs in the civilian world. “We have a difficult mission because we have to find medical

professionals and get them to want to serve their country,” she said. “Most of the people in a medical

career are there because they want to serve somebody. We have to convince them to give that service to

Soldiers.” In 2008, Anderson-Hack was able to convince 12 civilians to become Army medical officers. That

was double the mission that was given to her. And this year, she’s on target again for her mission and

hopes to again get 200 percent of her target. “The Army doesn’t stop needing doctors and nurses,” she

said. “So I can’t stop providing them.”

An example of text combined with graphics. This chart was used to describe what

points recruiters focus on while determining the dominant buying motive of an

applicant. I created the graphic for Major General Alphonso Lenhardt who asked that

it include ethnicity and both genders.

This chart was created for the USAREC G7/9 and shows the level of college degrees

earned in a given year by Soldiers on active status.

Note: The DANTES report does not capture Doctorate Degrees earned for the Army.

Example of a Data-Heavy Chart (occasional requests made to bring a great deal of info to a single page format) -

Diversity

FY09 data from the Demographics office at DAG1 shows the Army very close to even-balance on the Enlisted side

of the house, both in accessions during FY09 and in the total Enlisted population already serving. A bit more

improvement in Hispanic contracts is indicated for enlisted representation and we do recognize that as we work

through our Market Targeting efforts.

On the Officer side, we were very close to matching civilian representation in FY09 and we can see that African

Americans consider an Army Commission as an officer an excellent career option.

FY10 P2P reinforces the need to focus some effort on the Hispanic market. Fell a bit short on the African American

production but based on the over representation figures from FY09 we believe we are just about right where we

should be.

Precision

We keep a Priority list of top 25 MOS for priority fill along with the aggregate – as depicted, we are doing extremely

well the last 3 years with a 99% fill rate.y %

Medical AOCs

Professional medical positions are extremely competitive and in some special fields such as Dentistry we

encounter greater reluctance and stiffer competition from the private sector also vying for that specialized career

professional.

LLanguage

As of 17 Nov, our 09L RA mission for FY11 is 85, of which we have accessed 5 so far this year and have 17 in the

FSTP pool awaiting ship date.

On the AR side our 09L mission is 50 and we have accessed 3 so far in FY11. These are counted as immediate

accessions at swear-in.

This chart is updated annually and is shared with internal audiences such as Accession Command G4/8.

Army Reserve version of previous chart.

Another example of text and graphics combined to convey information. This slide

was created for Major General Mark Hamilton who emphasizes that all his briefing

charts should be instructional in content.

Another example of notes that accompany current chart in USAREC Standard Brief –

• The four Veteran Service Organizations listed in the gray portion (upper left) currently have

f l t hi /USAREC i th f f M d f U d t di (MOU)formal partnerships w/USAREC in the form of a Memorandum of Understanding (MOU)

• By increasing the Army’s participation in community development activities, we will

promote public awareness of Army opportunities and options, thereby:

- Appealing to the patriotism of American youth

- Underscoring and endorsing the benefits of serving our Nation in the Army

• Ultimately, the Army returns the soldier to his or her community with expanded knowledge,

experience, and continued opportunities. Outreach “spreads the word.”

• Current partners include the National Urban League, US Hispanic Chambers of Commerce,

American School Counselors Association, American Legion, VFW, League of United Latin-

American Citizens and many othersAmerican Citizens, and many others

Chart created for Major General Campbell and USAREC G1 depicting the initiatives

and programs currently available to the USAREC field force that fall under the

Wellness campaign beginning in FY08-09.

Example from Profession of Arms briefing created for LTG Benjamin Freakley in 2011 depicting events that provide examples that led to Army Leadership recommending increased emphasis on Professionalism among Soldiers and Civilians. Notes to the chart are listed below:

Ab d P i G d 7 N 1996 A 3 l t i h d ith b & h t• Aberdeen Proving Ground – 7 Nov 1996 Army announces 3 male trainers charged with rape, abuse & harassment of female Soldiers under their supervision. Eventually the Army brought charges against 12 instructors involving nearly 50 females.

• LTG Claudia Kennedy retired on 2 Jun 2000 after 31 years of service after a sexual harassment charge against MG Larry G. Smith became public knowledge in March of that year. Army investigators substantiated her claim.

• CBS first aired photos of prisoner abuse at Abu Ghraib on 28 Apr 2004 despite the Army’s request to delay the broadcast to prevent possible repercussions against troops in country and western hostages held by militants.broadcast to prevent possible repercussions against troops in country and western hostages held by militants.

• MG George Weightman was relieved of command on 1 Mar 2007 in wake of a scandal over outpatient treatment and specifically living conditions of wounded troops at Walter Reed.

• Maj. Nidal Malik Hasan kills 12 Soldiers and 1 civilian at Ft. Hood on 5 Nov 2009.

• Army investigators reported that more than 100 unmarked graves, scores of unrecorded grave sites with headstones on cemetery maps, and at least four burial urns had been unearthed and dumped in an area where excess grave dirt is kept at Arlington National Cemetery on 10 Jun 2010excess grave dirt is kept at Arlington National Cemetery on 10 Jun 2010.

• GEN Stanley McChrystal retires on 23 Jul 2010 after disparaging comments he and his aides made about the Obama administration appeared in a Rolling Stone article.

• PFC Bradley Manning is charged on 5 Jul 2010 with violations involving transferring classified data to his personal computer and use of unauthorized software along with delivering classified information to an unauthorized source.

• Army releases the Health Promotion Risk Reduction and Suicide Prevention report on 29 Jul 2010 following an

I created the puzzle design in support of our campaign to gain additional resources for the command.

Each of the six individual pieces represented factors having an adverse impact on Army recruiting

efforts (such as low unemployment in a robust economy, erosion of enlistment incentives, reduced

funding for Army Advertising).

Identifying these factors and their collective impact on the command brings the puzzle together; our

plan to deal with these elements and the accompanying requests for additional resourcing were

represented with the puzzle assembled. The campaign was briefed through the chain of command up to p p p g g p

Secretary of Defense.

As a result, the Army College Fund was increased from $30,000 to $40,000 per qualified enlistment, the

Loan Repayment Program increased from $50,000 to $65,000 per qualified enlistment and Cash Bonus

increased from $8,000 to $12,000 per qualified enlistment. We also secured an additional $15.9 million

for Army advertising and $7 6 million for Recruiter Supportfor Army advertising and $7.6 million for Recruiter Support.

An example of a transition chart used when moving from one subject to another

within the brief. I created this graphic for Major General Alphonso Lenhardt’s

briefings.