Update on Global Fund Resource Mobilization andCommunications Strategy

2012-2013

Jon Lidén, Director of Communications

10/02/2012GFAN Mtg Amsterdam

To recap…

10/02/2012Amsterdam

TGF Replenishment MechanismGeneva, 15 December 2011

Resource Mobilization 2012

GoalsMove the needle back toward $11.7 billion

announced in NYAmbitious target: $1billion above the $9.7b,

estimate from November 2011Carry out a thorough review of replenishment

mechanismPrepare the ground politically for a successful

4th Replenishment process in 2013.

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TGF Replenishment MechanismGeneva, 15 December 2011

Objectives: Strengthen confidence in GF model amongst core

donors Secure full appropriation and more timely payment

of US pledge Secure increases from UK and Australia Partial payment of arrears from Spain and Italy Ensure continued support from France Build on momentum in the Gulf and secure pledges

from Kuwait and UAE Refocus efforts on reduced list of emerging donors

(Turkey, Mexico, Korea…)

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GFAN Meeting Amsterdam February 8 2012

Discussions still ongoing with incoming GM MTR Likely to be held in Geneva second week of

September Follow up outstanding issues 3 repl CTP, Strategy, Replenishment Review, Results

Report Potentially a pledging opportunity if not previously

held

Mid-Term Replenishment Plans

TGF Replenishment MechanismGeneva, 15 December 2011

Potential Separate Pledging Opportunity

• Requires full engagement of US administration and Congress

• Create a pledging opportunity through public announcement for the US, UK and other selected donors

• Timing: between WB/IMF Spring meeting in April and IAC in July: Current thinking focuses on G20 in Mexico.

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TGF Replenishment MechanismGeneva, 15 December 2011

Where we need help….

Effective, targeted advocacy aimed at governmental, legislative and technical decision makers

High impact interventions by key individual advocates at the highest level

Partners in advocacy to engage closely in support of the CTP and reform of replenishment mechanism

Political pressure focused on countries which have defaulted or where support is visibly (or may be) slipping

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TGF Replenishment MechanismGeneva, 15 December 2011

Communications: Challenges

• Rebuild reputation:

The goal for communications is that by year-end, the adjectives associated with the Global Fund will change…

…from: “troubled”, “crisis-ridden”, “corruption-plagued”…

…to: “live-saving”, “efficient”, “essential”, “renewed”

TGF Replenishment MechanismGeneva, 15 December 2011

A four-fold approach:

1. Mitigate/minimize the effect of bad news:

2. Provide a continuous stream of reassuring updates on the transformation process to donors, implementers, partners.

3. Create a positive, forward-looking, emotional environment of support.

4. Stress the need to continue increased investments and the catastrophe of stagnating/slipping backwards.

2012 Timeline of Events

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2012 Timeline of Events

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Our “Assets”

• Media outreach

• Opinion and social media

• Media trips

• La Bohème

• “10 Minutes – 20 Lives”

• “…because every life has equal value”

10/02/2012Amsterdam

ISANGO La Bohème

10/02/2012GFAN Mtg Amsterdam

23 February – Cape Town22 May - London

Every Life Has Equal Value

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Where to go from here?

• Straddling awareness and advocacy

• Our role: creating a positive environment for advocacy

• Your role: working within the «space» that we create with hard-hitting advocacy; positive and negative impact stories; call for action???

10/02/2012GFAN Mtg Amsterdam