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EASTERN DIVISION
UPDATE ON EASTERN SCHOOL SURVEYS & FIND A PRO WEB LISTINGS |
11.29.2016
EASTERN SCHOOL DIRECTORSPRING 2016
“DEMOGRAPHIC SURVEY” RESULTS
SPRING 2016 AREA REP SURVEY OF EASTERN SCHOOL DIRECTORS
• Thank you to Joan Heaton and the Eastern Area Rep network for their energy and efforts in conducting interviews and compiling this valuable survey data.
SPRING 2016 AREA REP SURVEY OF EASTERN SCHOOL DIRECTORS
• Total areas reporting: 80• Average size snowsports staff: 159• Largest snowsports staff: 384 (Killington)
• Smallest snowsports staff: 25 (Woods Valley, Granite Gorge)
SPRING 2016 AREA REP SURVEY OF EASTERN SCHOOL DIRECTORS
• Total # of instructors on staffs of reporting schools: 12,847•Total # of PSIA‐AASI instructors of reporting schools: 5,711•Overall percentage of PSIA‐AASI instructors of reporting schools: 44.5%
SPRING 2016 AREA REP SURVEY OF EASTERN SCHOOL DIRECTORS
• % of PSIA‐AASI instructors at reporting schools with 200‐plus staff: 45.7%
•%of PSIA‐AASI instructors at reporting schools with 20 ‐ 199 staff: 42.7%
•Overall average instructor retention year to year: 76% (range 50% ‐ 95%)
SPRING 2016 AREA REP SURVEY OF EASTERN SCHOOL DIRECTORS
• Overall % of non‐member instructors working for 4 or more years at all reporting Eastern schools: 36%
•Total number of non‐member instructors working for 4 or more years at reporting Eastern schools: 2,639
•Total new instructor hires each season by reporting schools: 2,806 (avg: 35; range 1 – 115)
EASTERN SCHOOL DIRECTOR FALL 2016 “CULTURE SURVEY”
RESULTS
FALL 2016 “SCHOOL CULTURE” SURVEY OF EASTERN SCHOOL DIRECTORS
• Goal: What factors help create a positive PSIA‐AASI culture in a snowsports school?
• 26 participating schools• 13 schools with 60% or more PSIA‐AASI members on staff• 13 schools with 35% or less PSIA‐AASI members on staff
FALL 2016 “SCHOOL CULTURE” SURVEY OF EASTERN SCHOOL DIRECTORS
• Thank you to Walter Jaeger and his Membership & Promotions Committee for initiating this survey in hopes of identifying “best practices” that can be valuable to all Eastern Snowsports schools.
45.4%45.5%
9.1%
60% or Greater PSIA‐AASI MembershipHow would you rate your pay for certified instructors vs. your competitive resorts?
Higher thanaverage
About average
Lower than average
25.0%
33.3%
41.7%
35% or Less PSIA‐AASI MembershipHow would you rate your pay for certified instructors vs. your competitive resorts?
Higher thanaverage
About average
Lower than average
100.0%
0.0% 0.0%
Yes No Depends
60% or Greater PSIA‐AASI MembershipDoes your resort have a pay differential between non‐
certified and certified Level 1 instructors?
66.7%
16.7% 16.7%
Yes No Depends
35% or Less PSIA‐AASI MembersDoes your resort have a pay differential between non‐certified and certified Level 1 instructors?
18.2%
54.5%
27.3%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
1
60% or Greater PSIA‐AASI MembersIs the pay differential between certification
levels minor, moderate or major?
Minor (less than $2 perhour between CertifiedLevel 1 and 3)
Moderate (less than $4 perhour between CertifiedLevel 1 and 3)
Major (more than $4 perhour between CertifiedLevel 1 and 3)
40.0%
60.0%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
1
35% or Less PSIA‐AASI MembersIs the pay differential between certification
levels minor, moderate or major?
Minor (less than $2 perhour between CertifiedLevel 1 and 3)
Moderate (less than $4per hour betweemCertified Level 1 and 3)
Major (more than $4 perhour between CertifiedLevel 1 and 3)
YesNo
PartiallyDepends
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Yes, 18.20%
No, 54.50%
Partially, 18.20%
Depends , 9.10%
60% or greater PSIA-AASI MembershipAre members on your staff reimbursed by the resort for
exam fees when successful?
YesNo
PartiallyDepends on
situation
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0% Yes, 25.0%
No, 33.3%Partially, 25.0%
Depends 16.7%
35% or less PSIA-AASI MembersAre PSIA-AASI members on your staff reimbursed
by the resort for exam fees when successful?
58.3%16.7%
25.0%
60% or Greater PSIA‐AASI MembersOur locker room is a popular place for
instructors to socialize
Agree
Disagree
No opinion
50.0%33.3%
16.7%
35% or Less PSIA‐AASI MembersOur locker room is a popular place for staff members
to socialize.
Agree
Disagree
No opinion
Yes, 64%No, 9%
With limitations,
27%
60% or Greater PSIA‐AASI MembersDo you extend season passes to instructor
family members?
Yes, 50%
No, 8%
With limitations,
42%
35% or Less PSIA‐AASI MembersDo you extend season passes to instructor
family members?
COMMON THREADS AMONGST SUCCESSFUL PSIA‐AASI CULTURE SCHOOLS (60%‐PLUS):
• Provision of training for exam preps• Instructors often study and train together for PSIA‐AASI exams
• Ongoing clinical, technical and guest relations training is provided
• Have a PSIA‐AASI resource library available for instructor staff
• A high degree of socialization amongst instructor staff
COMMON THREADS AMONGST SUCCESSFUL PSIA‐AASI CULTURE SCHOOLS:
Mentors for younger and newer instructors A strong PSIA‐AASI visual presence (promotional and informational materials on display)
Measurable increases in compensation for achievement of higher cert levels
Generous “other” benefits (e.g. discounts on food, gear, programs ranging 20 – 40%)
EASTERN SCHOOL DIRECTOR CS1 & 2 REQUIREMENTS
SURVEY RESULTS
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0% 69.0%
12.7%8.5% 9.9%
Should we maintain the current requirement that CS1 is required for Level II and CS2 for
Level III certification? (71 responses)
Eliminate CS for both L II & III.
Eliminate CS‐2 for L III, butkeep CS‐1 requirement for L II.
Eliminate CS‐1 for L II, but keepCS‐2 for L III.
Keep as is.
MakeWinterMoreFun.Com & FIND A PRO WEB LISTINGS
EASTERN CONSUMER‐ORIENTED WEBSITEwww.MakeWinterMoreFun.com
EASTERN CONSUMER‐ORIENTED WEBSITE
EASTERN CONSUMER‐ORIENTED WEBSITE
EASTERN CONSUMER‐ORIENTED WEBSITE
EASTERN CONSUMER‐ORIENTED WEBSITE
EASTERN CONSUMER‐ORIENTED WEBSITE
EASTERN CONSUMER‐ORIENTED WEBSITE MEMBER PARTICIPATION
• We have 9,954 “active category” Eastern members.• We estimate 6,500 are teaching and affiliated with schools.
• We estimated 4,000 basic (free) listings & 500 premium ($20) listings (based on spring ‘16 survey).
• We currently have 440 basic & 33 premium listings.• Only at about 10% of projections so far.
EASTERN CONSUMER‐ORIENTED FACEBOOK PAGEwww.facebook.com/makewintermorefun/
EASTERN CONSUMER‐ORIENTED FACEBOOKwww.facebook.com/makewintermorefun/
EASTERN CONSUMER‐ORIENTED WEBSITE & FACEBOOK PAGE PROMOTION
• Links on National PSIA‐AASI website and Learn to Ski & Snowboard Month website.
• $2,500 monthly social media ad budget on Google and Facebook for the season ($10,000 total).
• Since mid‐November we have 200 new “Likes” to the MWMF Facebook page & 490 clicks on the Google ad for the MWMF website.
EARLY SEASON LEVEL I “$99 EXAM SPECIAL” FOR ALPINE
& SNOWBOARD
WHY THE EARLY SEASON $99 EXAM SPECIAL?
•To allow more new members to get a fuller “first season” experience.•Put less pressure on the late season Level 1 exams to accommodate the “March Madness” of 500 or more new members wanting to take Level 1 exams in late February – March.
WHY THE EARLY SEASON $99 EXAM SPECIAL?
•Demonstrate that we are trying to make the entry into the organization via the Level 1 exam less expensive for those staff ready to go early in the season. •Reduce the need for you to tell staff instructors to “wait until February 15” to join PSIA‐AASI.
EARLY SEASON ALPINE LEVEL 1 EXAM $99 SPECIALS (REGULAR $150)
EARLY SEASON SNOWBOARD LEVEL 1 EXAM $99 SPECIALS (REGULAR $150)
OPEN FORUM Q & A
• Eric Jordan, Eastern Division President• Ross Boisvert, Eastern Division VP• Don Haringa, Eastern Director of Education• Steve Kling, Eastern Rep on PSIA‐AASI National Board
• Nick Herrin, PSIA‐AASI National CEO
PSIA‐E.ORG