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to cut poverty, start here
Bay Area Roadmap to poverty in ½ by 2020
to cut poverty, start here
Today’s Goals
• Update on how the Roadmap to Cut Poverty has evolved
• Take ques9ons and input • Inform the ongoing work of the Community Investment Commi>ee of the Board (CIC)
to cut poverty, start here
The journey so far: How did we get here?
2010 • UWBA Board adopts the bold goal to cut poverty in half by 2020
2011 • Community conversa9ons with 500 people
• Board approves draK Roadmap
Early 2012 • Roadmap Partnership launched with Founding Steering Council and other partners
End 2012 • Council finalizing draK Roadmap
• Prepara9on for public launch in 2013
to cut poverty, start here
Why is the Roadmap being revised? • It was a draK from the start
• Collec9ve impact requires partners to share vision and plan
• Co-‐crea9ng with partners – rather than trying to decide on our own – ensures buy-‐in and leads to smarter thinking
• So far more than 40 Roadmap Partners, on the way to at least 100 – invi9ng all to influence
The Founding Steering Council Leads the Roadmap Partnership.
• Formed in spring 2012 with commitment to 4 mee9ngs. Will evolve into Permanent Steering Council.
• Composed of 23 leaders from essen9al sectors: nonprofit, government, business, labor, academic, media, funders, others
• Co-‐chairs: • Anne Wilson, UWBA – Philanthropy Chair
• John Gioia, Supervisor, Contra Costa County – Government Chair
• David Chu, Starbucks – Business Chair
• Deborah Alvarez-‐Rodriguez, Goodwill – Nonprofit Chair
• Staffed by UWBA – the temporary “backbone” – Lorne, Sonali, Tse Ming, Betsy, Kelly Ryan, VISTAs Marlene Feil and Janece Maze
Who is on the Founding Steering Council?
Debbie Alvarez-Rodriguez, President and CEO, Goodwill Industries Christina Arrostuto, Executive Director, First 5 Solano County Jeff Bialik, Executive Director, Catholic Charities CYO Joe Brooks, Vice President for Civic Engagement, PolicyLink Josie Camacho, Executive Secretary – Treasurer, Alameda County Central Labor Council (CLC) José Cisneros, Treasurer for the City and County of San Francisco David Chu, Regional Vice President for Northern California, Starbucks Alison Davis, Chairman & CEO, Fifth Era Financial Ezra Garrett, Vice President, Community Relations and Executive Director, PG&E Corporation Foundation, Pacific Gas and Electric Company John M. Gioia, District 1 Supervisor, Contra Costa County Board of Supervisors David B. Grusky Ph.D., Professor of Sociology at Stanford University, Director of the Center for the Study of Poverty and Inequality James W. Head, Vice President of Programs, The San Francisco Foundation
Council roster con9nued…
Carla Javits, President, The Roberts Enterprise Development Fund Daniel Lurie, CEO and Founder, Tipping Point Ann Mathieson, Trustee, Marin Community Foundation Leslie Medine, Executive Director, On The Move, Napa Paul Buddenhagen, Administrator/ Program Manager, CCC EASTBAY Works/ Service Integration Program Sean Randolph, President, Bay Area Council Economic Institute Tony Smith Ph.D., Superintendent, Oakland Unified School District Regina Stanback Stroud, Ed.D., President, Skyline College Anne Stuhldreher, The California Endowment Bob Uyeki, Executive Director, Y&H Soda Foundation Anne Wilson, CEO, United Way of the Bay Area
to cut poverty, start here
The Council has worked intensively on its charge throughout 2012.
March: Set Up • FSC Job Descrip9on, Goals,Timelines, Work Plan
• Roadmap Review • Narra9ve
June: Work • Metrics and Theory of Change
• Elec9on of Co-‐Chairs
Sept: Roadmap • Provisional approval of Roadmap 2.0
Dec: Future • Long-‐term Structure
• Backbone • Recruit Permanent members
to cut poverty, start here
FSC Guiding Principles • Emphasis on Ac-on: We will move quickly to build and implement our community ac9on plan. • Inclusive Culture: We will make space for diverse viewpoints, priori9es and experiences, and for
each of us to be heard at the table. • Maximize Scarce Resources: We will build a movement that carefully considers exis9ng and
prospec9ve resources of various partners and the community.
• True Systems Change: We will work on improving current metrics, use of resources, public policies, and opera9ons in order to have the greatest possible impact.
• Innova-ve thinking: We will be open to trying out-‐of-‐the-‐box approaches that may create significant leaps forward in our effec9veness.
• Discipline and Accountability: We will be accountable to ourselves, our partners and our community to deliver and implement an effec9ve, ac9onable plan to achieve our goal(s).
• Consistent Communica-on: We will develop a logis9cal and communica9ons infrastructure to ensure common understanding of decisions and enable working teams to coordinate ac9ons.
• Cons-tuent Voices: We will seek to include and represent the voices of those who live in poverty.
Questions or comments?
to cut poverty, start here
Original Roadmap
to cut poverty, start here
The Council has engaged thoughtfully with the first draft and gave invaluable feedback:
• Need a one-‐page visual that communicates well with the public and partners we hope to recruit…. And a more detailed plan to actually guide the work
• Not sure the ‘life stage’ format allowed us to priori9ze people or strategies
• Cri9cal to emphasize “structural” strategies – policy, systems change, movement-‐building – as well as services to individuals
• We must build a movement – we can’t social service everyone out of poverty
Roadmap 2.0
Which led staff, working with the Council, to...
Roadmap 2.0 !
to cut poverty, start here
Roadmap 2.0 What changed?
From To
Life Stages Cri9cal Popula9ons
Strategies by Life Stage
Strategies by Barrier/Driver
Systems Change Not Sufficiently Included
To Structural Reform Front & Center
Movement and Collec9ve Impact Implied
Explicit Men9on of Social Movement
to cut poverty, start here
To cut poverty we must
Female Headed
Households
Families with Young Children
Linguis-cally Isolated
High School Diploma or Less
Target Efforts on Four Critical Populations in Poverty
Critical Populations Selection Data Driven Thorough Analysis of HHs Below Self-Sufficiency
to cut poverty, start here
Critical Populations Selection Data Driven Self-Sufficiency Analysis
• From 2010 Census Data • HHs only counted in one category - starting with female headed HHs each subsequent category
moving clockwise excludes the one(s) before
140,000 = moving 60% of four cri9cal () popula9ons
and 15% of all others
to cut poverty, start here
The 4 Critical Populations face Common Barriers
Basic Needs/ Cost of Living
Lack of Educa-on
Language/ Documenta-on Lack of Jobs
Ineffec-ve Service Delivery
We need to address Five Key Barriers the Critical Populations Face
• These barriers/drivers need to be addressed in order to move families out of poverty or keep them from entering poverty
• Ques9on: Barriers (problems) vs. drivers (solu9ons) frame?
to cut poverty, start here
Two Levels of Strategies
• Structural reform affects a class/group of people; Programs affect the individual
• Details on specific strategies called out in more detailed Roadmap 2.0 chart not on the simple visual
• This is a living document: poten9al for strategies to evolve/shiK over 9me
Use Two Levels of Strategies to Remove Barriers & Create Mobility
Structural Reform
• Public Policy • Reform Exis9ng Systems • Align Funding • Align Metrics • Game Changers
Programs that Serve Individuals
• Move scarce resources to the most effec9ve programs
• Scale what works, including from one county to another
to cut poverty, start here
Social Movement needed, Services alone not enough
Build Social Movement of Institutions & Individuals to Implement Strategies
• Shows need for not just alignment of ins9tu9ons but a social movement of individuals from all walks of life – inclusive of people in poverty
• Movement to advocate, create dialogue and shiK public will (e.g. as with smoking, Mothers Against Drunk Driving)
Questions or comments?
to cut poverty, start here
Latest revisions to get to approval and public use
Area Issues
Metrics Top ones, both individual and structural
Popula9ons How many and which. Issue of Race
Key Barriers Drivers
How many and which
Strategies Iden9fy highest priority Clearly explain structural and social movement
to cut poverty, start here
Under discussion by the Council: Headline Metrics - Are these the right metrics? Cut Poverty in Half in the Bay Area
• Income: No. of people who get out of poverty – Measured by the self-‐sufficiency standard, 3 9mes Federal Poverty Line (FPL)
or 2 9mes FPL
• Bay Area Report Card: Significant gains on one or more domains
• Structural: No. of policy wins
Others Considered
• Jobs: No. of households that obtain jobs that pay a self-‐sufficient income • Educa9on No. of people who complete graduate high school or complete
post-‐secondary educa9on or training
to cut poverty, start here
Examples of other outcome measures being considered
to cut poverty, start here
Prioritizing strategies: Proposed criteria for the partners to use
Criteria
Strategies Data-‐driven, evidence-‐based strategies proven to cut poverty
Doable by this movement within 9me frame set
Requires collec-ve ac-on, large-‐scale coordinated effort
Infrastructure exists, but need impetus to connect dots and catalyze
to cut poverty, start here
Example of analysis of a strategy: Basic Needs (Housing)
Criteria
Strategies Data-‐driven, evidence-‐based strategies proven to cut poverty
Doable by this movement within 9me frame set
Requires collec-ve ac-on, large-‐scale coordinated effort
Infrastructure exists, but need impetus to connect dots and catalyze
Build New Affordable Housing Units
Maximize Current Housing Stock (retain low-‐income homeowners and renters in their current homes)
Building the Roadmap Partnership
What other work are we and our partners doing to advance our
Collective Impact approach?
to cut poverty, start here
to cut poverty, start here
Permanent Steering Council Diverse set of leaders
demographic
geographic
sector cri9cal popula9ons
barriers/ drivers
to cut poverty, start here
Need 100s of institutions & leaders involved At multiple levels
Poverty Partners (Organiza9ons) Examples Collabora9ve Categories Regional Leadership
Steering Council
Geography Solano Partner
Contra Costa Partner
Barrier/Driver Educa9on Partner
Jobs Partner
Lever Policy Partner
Movement Partner
to cut poverty, start here
• Staff working on gathering best prac9ces on backbones and infrastructure
• Possible that UWBA could be the backbone, or another partner, or a combina9on
to cut poverty, start here
Going public in 2013: Launch, Celebrate! • Transi9on from FSC to permanent Council
• Publicly announce the 2020 goal and the Roadmap Partnership
• Partner with Stanford Center for Poverty & Inequality on a major event in May: – Release of Bay Area Report Card on Poverty – Gathering, celebra9on of all the partners
to cut poverty, start here
National and Bay Area Report Cards Stanford Center for Poverty & Inequality • Federal grant to produce an annual na9onal report card on
poverty – First report card to be launched in Winter/Spring of 2013
• David Grusky, FSC member leading project – Only local report card produced will be for the Bay Area
• Report card to be centered on five issue domains – FSC members provided input on domains
– Domains aligned with Roadmap 2.0 including labor markets, housing, educa9on
to cut poverty, start here
Narrative & Social Movement Update What staff is working on …
• Developing audience matrix – Narra9ve to differ based on audience segment
– Various level of detail/messaging (Roadmap Visual vs. Chart)
• High-‐level messaging strategy – Regardless of audience segment need core messaging hierarchy and frame
• Online engagement portal – Opportuni9es for individuals to get involved in “the movement”
– Promote engagement opportuni9es of poverty partners and collabora9ve
– Owned by community/the movement, not by one organiza9on
• Recruitment campaigns beyond launch
Let’s Discuss!
to cut poverty, start here
Thank You