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The latest UK news from professional hair experts Goldwell and KMS California, including London Fashion Week, colour trends and new products.
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UPDATEFASHION FOCUS 2012
meet the newKMS UK Art teAM 2012
Professional hair brand KMS California are delighted to announce the UK Art Team for 2012:Ahkeem Yussuf from Elements in Teddington (2nd year running)
Olive Tucker from House of Colour in Dublin
Luke Jennings from Burlingtons in Birmingham
Nicola Smyth from Arabella in Leamington Spa
The 4 talented members were selected after a gruelling application process which included submitting a photo-graphic interpretation of theme “Be Desired. Be Iconic”, and presenting a model to a panel of experts including former British Afro Hairdresser of the Year Kim Johnson.
The excited foursome have now completed training at The KMS Academy to ensure that they can represent the brand as key spokespeople for the next 12 months, experiencing money-can’t-buy opportunities.
To bring their talent to life, they are creating their very own Photo Shoot, which will be featured in trade and consumer press, released virally on the web and seen UK-wide.
KMS California believes in freedom of style expression, which is why the shoot will represent the personality of the team – it’s their chance to express themselves.
The new KMS UK Art Team will experience lots of exciting times during 2012, so watch this space. Previous KMS UK Art Team members include Desmond Murray, Sean Dawson and Kim Johnson! These 4 are definitely the rising stars of the hairdressing industry and ones to follow on a journey to success.
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contents
Cover: Hair by Spirit, Cienté and elements for Nicholas oakwell Haute CoutureStyling Products: Goldwell StyleSign
Turn to page 18 for full story
4 LONDON COLLEGE OF FASHION Color Zoom ‘12 FasciNature
6 NECTAYA Ammonia-Free Colour Innovation
8 LUSTRE COLLECTION New collection from Mark Leeson
9 TEAM AMBITION KMS UK Art Team’s Journey so far…
10 FOCUS ON… 3 salons in Yorkshire
11 BLONDES MEAN BUSINESS Blonde innovations from Goldwell
14 FASHIONISTA BLONDE Step by Step
15 FASHION FOCUS
20 PRODUCT UPDATE
22 NEWS UPDATE
Welcome to a fashionful
edition of the Update.
With the first signals of
what will be hot for next
season teetering through
in the press, it seemed
wholly appropriate to share what Goldwell
and KMS have been doing to prepare for
the coming season. This issue is packed
with fashion, style and inspiration, from
beautiful Couture catwalks and behind the
scenes at London Fashion Week to gorgeous
colour step by steps to get you ready for a
summer of blonde - prepare to be inspired!
And don’t forget the Color Zoom deadline is
looming. Make sure your entry reaches us
before May 31st – good luck!
UPDATE 05/12 3
GoLDWELL: 01323 432100 KMS CALiForniA: 01323 413200 EDUCATion: 020 7318 4000
dates for the diary AN EVENING WITH
BEVERLY C presenting her latest collection,
Beverly C will share ideas and aspirations
in an informal relaxed atmosphere
Monday 21st MayThe Goldwell Academy, Mayfair
COMPETITION ENTRY
DEADLINE31st May 2012
WINNERS PARTY
Aqua nueva, 30 Argyll Street, London
16th July 2012
THE VITALITY BOUTIQUEBLUEWATEr SHoPPinG CEnTrE
26th–27th Sept 2012
13th–15th October 2012See back cover for full details
SALON INTERNATIONALExcel London
13th–15th October 2012
For further information on events, contact your
sales consultant. For availability and booking
‘An Evening With’ call The Goldwell Academy on
020 7318 4000
15
Samantha Field, Editor and PR Manager
@sammygirl_pr
11
London
4 UPDATE 05/12
UTOPIAAQUATIC EXISTENCE
As new technologies and social platforms force us closer together, many in 2012 are looking to the natural world for a crucial escape into uncharted landscape and a space where we can feel free. The intensity of the true colours found in nature – sunsets, changing skies and seasons – is even more powerful seen through the eyes of the first generation of digital natives. Fashion is inspired by the opulence of the outdoor world, offering unique and joyful patterns, textures and shades. So when GOLDWELL offered a challenge to FDA final year students studying hair and make-up, it was an opportunity to expand their normal vision. How might each styling group conceive colour and contour differently? How might they research a transformative posture and palette for the world ‘FasciNature’?
Six different groups went to work, suggesting fresh and innovative approaches in both hair and fashion, with accompanying narrative concepts. Trend research was undertaken so that a fresh and directional vision was applied to creative photography, make-up, hair and design.
FasciNature was deconstructed via editorial stories, capturing fashion moments that are both fanciful and forward thinking, conceived by students with imagination, purpose and attitude.
Funky FasciNatureLondon College of Fashion’s take on the Goldwell FasciNature Trend
ttMelancholia: There's a childlike innocence to the way plaits are empowered, hair is given key direction, but also romantically poised for extra sensuality. Fashionable in white; clothes add layers of history, mystery and magic. Note the use of nature's artisanal violet to convey that extra shade.
t Aquatic Existence: 2012 is diving into the underwater world of fish, shells and mermaids. But the colour salmon is artfully used here to show how colour can be looked at in terms of vibrancy and deterioration. The hair and make-up details expose our fascination with the gloss and shiny; a surreal, metaphysical reality using new latex fashion.
MELANCHOLIA
Utopia: The future returns us to the past with this nostalgic mix of East and West. Styling detail that celebrates the microscopic power of plant life detail vibrant in many emerging fashion designs. Carousel memories unite these two ‘FasciNature’ models. q
UTOPIA A CLASS ACT GRANDIOSITY
A Class Act: The way colour connects two different social classes is bought to life in this story focussing on 2012 use of purple. Showing off one’s own 21st century casual style in a year of protest and evolution. q
Grandiosity: Hair here has been dip-dyed to attract even more attention. This embodies the idea of ‘FasciNature’ via Narcissism. In a world of big hair, how do you make your own hair statement stand out even more? 2012 is allowing more individuality of style using colour and personal nuance. q
The Religion of Artifice: Iconography and imagery that is both poignant and pseudo. Although carefully preened and playfully adorned, excess key props consume the male model. Colour that shines through with fun amidst this backdrop of fakery. A fashion tale of Nature’s adornment and consumer devotees. u
UPDATE 05/12 5
“An inspiring and fresh approach giving the youth and freshness of young people’s minds on their interpretation of ‘FasciNature’, six different and thought provoking versions detailing the creative journey.” William Wilson, Head of Technical and Creative Direction, Goldwell
search Goldwelluk
THE RELIGION OF ARTIFICE
6 UPDATE 05/12
1The repair innovation for a new colour feeling: Healthy hair gets its beauty and sheen from a perfect balance of lipids. Chemicals, mechanical processes and environmental factors strip the hair of these lipids, causing a flat, brittle and dull appearance. Goldwell’s intraLipidTM effectively replenishes lipids to the hair core, producing healthy hair that stays healthy. 2incl. water. 3When compared to the ammonia-free colour by a leading supplier of professional hair cosmetics, confirmed by independent research institute 2011. 4Compared to conventional permanent hair colour. internal study 2011. *results shown after 5 applications.
Ammonia-free colour by a main competitor* *
UPDATE 05/12 7
YEARS of RESEARch PATENTS
PENdiNg
67Have you discovered our latest ammonia-free colour innovation – NEcTAYA? Combining our passion
for colour perfection with unique technology, Goldwell
has created the world’s first colour nectar for a new
premium colour service, super nurturing colour and
healthier hair guaranteed.
So what makes NEcTAYA different from other professional
ammonia-free colours?
Firstly, it’s from 100% professionally exclusive Goldwell, and
secondly everything! NEcTAYA contains Goldwell’s advanced
intraLipidTM Technology1, which repairs the hair whilst colouring.
The facts:
n The first permanent hair colour with intraLipidTM Technology,
which works to replenish lost lipids within the hair, effectively
repairing each strand
n Ammonia-free
n Up to 92% naturally derived ingredients2
n Enriched with intensely conditioning Argan oil for a smooth,
luxurious feeling
n Pleasant fragrance with no chemical odour
n Luxurious creamy-smooth consistency for ease of application
n Absolutely reliable grey coverage of up to 100%
n Up to 3 levels of lift
n Simple 2-step usage system
n 36 exceptionally rich and vibrant shades with up to 45% more
colour brilliance3
To find out how NEcTAYA can enhance your colour business,
speak to your Goldwell Consultant or call 01323 432100
Discover NEcTAYA at www.goldwell.com/nectaya
PuRE oPuLENcE
20%20%
SU
PE
rio
r AMMoniA-F
rE
E
HA i r C o L o r
improved hair quality4
high-end glamour, fusing beautifully conditioned hair with sophisticated yet understated styles. It demonstrates how profes-sional colour enhances what nature has given us, adding depth, shine and ultra glossy colour
glossy colour to all hair. Lustre was inspired by
high-end glamour, fusing beautifully conditioned hair with sophisticated yet understated styles. It demonstrates how profes-sional colour enhances what nature has given
adding depth, shine and ultra glossy colour to
all hair.Lustre was inspired by
high-end glamour, fusing beautifully conditioned hair with sophisticated yet understated styles. It
demonstrates howcolour enhances what nature has given us,
adding depth, shine and ultra glossy colour
to all hair.Lustre was inspired by high-end glamour, fusing beautifully conditionedadding depth, shine
and u ultra glossy colour
8 UPDATE 05/12
Hair by Mark Leeson for GoldwellPhotography: Jack eames Make-up: Cheryl Phelps-Gardiner Styling: Bernard Connelly
Lustre CollectionLustre was inspired by high-end glamour, fusing beautifully conditioned hair with sophisticated yet understated styles. It demonstrates how professional colour enhances what nature has given us, adding depth,
shine and ultra glossy colour to all hair.
UPDATE 05/12 9
teAM AMBItION
This talented foursome are definitely ones to watch. Their full collection will be published in the next issue of Update, and you DO NOT want to miss it! Details of how you can apply for the KMS UK Art Team 2013 will be released in September, please speak to your Sales Consultant for more information.
In January 2012 KMS California announced the new KMS UK Art Team. After a vigorous selection process that included submitting a photographic look, mood board and personal profile, plus a ten minute model presentation in front of a panel of industry experts the talented four were chosen to represent the KMS brand for the next 12 months. Here is a snapshot of their journey so far ...
tAKINg ceNtre StAgeThe KMS UK Art Team were invited to the Vitality Show at Earls Court in London to present on the Beauty Stage. Each member presented a key look while sharing their top tips with the consumer audience. Olive Tucker on the
Beauty Stage.
reADer MAKeOVerSNext up the KMS UK Art Team were whisked off to Bristol for a reader makeover shoot with Your Hair magazine. The team made-over 3 readers, before the photo shoot at Mud Dock restaurant on the river-side. The shoot will appear in next month’s Your Hair magazine.
trAININg tIMeOlive Tucker, Ahkeem Yussuf, Luke Jennings and Nicola Smyth received intensive training at the KMS Academy in London to make sure they knew everything there is to know about KMS California – the products, the philosophy, the education and the people.
Nicola transforms a reader.
PHOtO SHOOt!The KMS UK Art Team not only get to represent the brand for a year, take part in events, and receive incredible opportunities they also get to develop and create their own team photo shoot. Planning for the shoot took several weeks from brainstorming concept ideas, locations, styling and photography to model selection.
Photographer, Ben Kausmann, setting up his shot
Team training
at the KMS Academy.
Focus on…YorKSHIreWe put the spotlight on 3 successful Yorkshire salons to find out their secret to success!
10 UPDATE 05/12
How did you chose your salon name? We took inspiration from the past. We wanted the name to have a retro feel.How long have you been in business? We opened in January, so we are newbies!What is your clientele like? We have a mix of people aged 18-55. They are quite an eclectic bunch and lots of fun.What makes your salon unique?our salon is divided into 3 floors, Mens on the first floor, Ladies Cutting on the second floor and Ladies Treatments and Technical on the third floor. It is a system that works really well for us as we have the best of both worlds – a male only salon and a female only salon.
Mod: SaLonS Chapel allerton, Leeds
What décor/theme does your salon have?It has a retro theme which links in with our name. We love the 60’s and drew most of our inspiration from that era because it is relaxed and fun.What is your favourite hair care product?KMS HAIrPLAY dry wax I use it everyday. I love it as it gives great body and texture with a natural finish.What is the best thing about Leeds?The culture – there are so many theatre shows and art exhibitions happening throughout the year so there is always something to do.What is your secret to success?Hard Work and education! It is incredibly important to educate your staff to bring them on, give them job satisfaction and make them feel fulfilled.
Why did you choose the name? We wanted something short and catchy, and everyone wants to leave the salon with beauti-ful glossy hair! How long have you been in business? 5 years - we opened February 2007. How would you describe your salon culture/personality? I would say we provide high quality hairdress-ing in a vibrant, fun and friendly atmosphere. How big is your team? We have a team of 8 people, consisting of 5 stylists and 3 trainees.Do they have a uniform? We don’t have a uniform as such, all the team wear black, white and grey. The rule is that they must look smart but we also think that within our industry they should be allowed to express their own personality and creativity through their clothes.
GLoSS HaIRdRESSInG Knaresborough, north Yorkshire
What would you hope your clients say about your salon? I think they would comment on what a friendly and approachable team we have. The salon is a fun place to visit and we always have a story or two to tell.What is your favourite hair care product? I love MoISTrePAIr revival cream, I couldn’t live without it!What is your secret to success? our fabulous team! Not only do we have 5 very talented stylists, who are great at what they do, but every member of our team is fun, bubbly and very approachable and this makes a visit to our salon an excellent experience.
Why did you choose the name? After Studio 54 which was an extremely popular Celebrity Club in the Amercia, renowned for its unique style.How long have you been in business? We have been going strong for over 25 years.How would you describe your salon culture/personality? Always welcoming, very friendly and extremely professional. What décor/theme does your salon interior have? A beautiful arched mediterranean feel.
THE HaIR STUdIo Headingley, Leeds, West Yorkshire
What would you hope your clients say about your salon? The clients would say that The Hair Studio is a fun warm place with very professional staff.How big is your team? At the moment we have a team of 11.Do they have a uniform? Yes we do – smart clothes in black or white.What has been your salon’s proudest moment? our proudest moment to date is winning the North-Western Hairdresser of the Year twice in the British Hairdressing Awards.What is the best thing about Yorkshire? Yorkshire is so beautiful and welcoming! What is your secret to success?Total commitment and hard work!
James Langley &Izaak Brading,owners of Mod: Salons u
Charlotte Grainger, owner q of Gloss Hairdressing
Harry Boocock, owner of The Hair Studio u
BLONDES MEAN BUSINESS …
UPDATE 05/12 11
TopCHIC HiBlonde Control
Ultra brilliant blonde shades for maximum highlift up to 5 levels,
also perfect for radiant highlights.
Double concentrated Co-enzyme Technology
protects hair’s inner structure for stronger, healthier-looking hair.
Lift and tone in one step even on light brown bases, available in
11- and 12-series with 15 warm to cool shades
Available in Cans or Tubes
CoLoRanCE Express Toning
Refines and customises all shades of blonde and highlights in just 5 minutes. For glossy nuances and bright radiance, hair is left
supple and ultra shiny thanks to IntraLipid
Technology™. Available in shades of Champagne, Crème and Silver in levels
9 and 10.
Available in Cans or Tubes
12 UPDATE 05/12
can only mean one thing– it’s blonde season again!
ANTI-YELLOWS Y S T E MCounteracts unwanted
yellow tones
Recharges lost lipids inside the hair
clearer blonde results for impressive beautiful color results1
15%
reduced hair damage2 for a fantastic
hair feeling
25%
nEW
Summer, summer, summer time ...
nEW SILKLIFT High performance Lightener
SilkLift offers powerful lightening with superb condition thanks to its improved three-times
patented System Technology. Up to 7 levels of gentle lift and a shiny, smooth, healthy hair feeling, this is
the premium lightener your clients will adore.
The new Anti-Yellow System neutralises yellow pigments for up to 15% clearer blonde results¹,
SilkproteinComplex provides targeted conditioning while smoothing the cuticle and ShieldTechnology,
in conjunction with IntraLipid™ Technology, stabilises the conditioning ingredients during
oxidisation for up to 25% less damage2.
The new, improved SilkLift Intensive Conditioning Serum is a highly concentrated serum for ultimate condition and structural balance – add a few drops
to your SilkLift formula in front of your client to show the extra level of care the SilkLift service offers.
Available in SilkLift Strong (up to 7 levels) or SilkLift Gentle (ammonia-free, up to 5 levels)
nEW BLondE
The 5-minute revolution for highlighted blonde
hair. 2 services in 1, natural blonde highlights
plus an interim root service. New Blonde lifts natural hair by
1-1.5 levels to soften the contrast between highlights and base
shade. With innovative Neutral 5 Lifting
System to neutralise warm pigments,
highlights look super natural with no
yellow hues.
Available in Tubes
UPDATE 05/12 13
1Compared to current SilkLift. 2Compared to bleaches by other manufacturers within the professional market.
As your columns start to fill up with highlighting appointments make sure you have all the tools you need to create bespoke, shimmering blondes that will keep those columns overflowing with new and returning clients. In the words of colour guru Mark Leeson “blonde is 60% of my business so getting it right is crucial! Get your blonde services right and watch your profits grow.” Here is a round-up of the latest blonde innovations from Goldwell to help your colour business thrive:
Summer, summer, summer time ...
14 UPDATE 05/12
BLoNDeFASHIoNISTA
an individual, on-trend blonde look
BASe SHADe7N, lightened mid-lengths and ends
ForMULAeA: SilkLift: 35ml Conditioning Cream Developer 6% + 1 spoon
High Performance Lightener Strong + 3 pumps New Intensive Conditioning Serum
B: Colorance: 40ml Lotion + 15ml 9GB + 5ml 8BAC: Colorance: 40ml Lotion + 10ml 8GB + 5ml 8N + 5ml GG-MixD: Colorance: 20ml express Toning Lotion + 10ml 10 Champagnee: Colorance: 40ml Lotion + 10ml 10G + 10ml 10BG
TIMe oF TeCHNIQUe PLACeMeNTApprox 5 minutes
1. Apply formula A at the roots.
2. observe the processing time. Then rinse, shampoo and treat with Dualsenses Color. Dry hair lightly.
3. Take section.
4. Apply formulas B, C and D in foil packets as shown.
5. Apply formula e as base colour.
6. observe the processing time. rinse, shampoo and treat with Dualsenses Color.
CooL FINISHWork StyleSign power Whip through the moist hair. Determine the direction of the hair style by hand during blow drying. Then bring the fringe and side portions into shape with a large round brush. Finally, finish with StyleSign diamond Gloss to accentuate the perfect colour.
Formula C
Formula D
Formula e
Formula B
Bef
ore
UPDATE 05/12 15
KMS CALifOrNiA TEAMS UP wiTH
BOrA AKSUAT LONDON fASHiON wEEK
KMS California made its first appearance at London Fashion Week since its relaunch last September. Bora Aksu, the Turkish designer acclaimed for his romantic style with a dark side, invited KMS to create his models’ hair backstage. The show took place in the main courtyard space of Somerset House and was packed with excited fashionistas eager to see the designer’s latest creations.
The Autumn/winter ‘12 collection was romantic with soft shades, subtle prints and delicate fabrics including silk. The famous Bora Aksu twist came towards the end when the collection was livened up with bright orange and fuchsia colour clashes. These eye-catching pieces added another beautiful dimension to the range. The stunning show had a russian theme running throughout, supported by eclectic music and beautiful textured hair.
16 UPDATE 05/12
BO
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KMS California invited Sam Bright and Tash Wilson from woo in Essex, to style the models’ hair backstage alongside renowned session stylist James Pecis. Hair was slicked back into a low knotted ponytail and wrapped around the nape of the neck. for texture, the hair at the top was teased out and a beautiful piece of lace was added for further glamour.
Sam Bright says
“it is amazing to be a part of London fashion week and create unique looks. The key product we used to create the Bora Aksu look was HAIRPLAY makeover spray, it is great for adding texture and bulk to the hair, and made it easier for us to backcomb and knot the hair to achieve the gorgeous looks created on all the models”
UPDATE 05/12 17
CHRISTOPHER RAEBURN
Karly, Abby and Maria worked with James to create the key hair looks:
“we’ve created hair looks that compliment the designs - exaggerated side partings that go right back to the crown look dramatic with the oversized scarves. we’ve also used a french tonging technique to add detail to the front of the hair to create interest under the hoods. Key looks have been low nape ponytails that give the illusion of a bob from the front, but with a fresh twist of length at the back. Products: StyleSign Double Boost to create root lift, StyleSign Just Smooth styling milk to smooth the hair and combat static, and StyleSign Big Finish hairspray for body and hold.”
Goldwell were the official hair sponsor for British Designer Christopher ræburn’s London fashion week presentations on Saturday 18th february. famed for his ethically-aware utilitarian designs often created from recycled fabrics, Christopher ræburn’s attention to detail and meticulous craftsmanship have earned him a reputation as a fashion pioneer.
Goldwell invited Karly Whittaker, Abby Oliver and Maria Gay from the Sarah Hodge Hair & Beauty Group in Taunton to work on the hair backstage with renowned session stylist James rowe.
The presentations showcased raeburn’s Autumn/winter 2012 collection, a luxe sport-inspired collection of outer wear and a capsule collection of dresses. raincoats in pearlescent tones made from parachute fabric were a key look, teamed with fit and flare woollen dresses in rich autumnal tones and pencil dresses with sporty wedges and oversized scarves and hoods. The collection is luxurious while remaining functional and fun.
18
British couturier Nicholas Oakwell invited Goldwell to create the hair for his much anticipated GriMA couture show in Mayfair.
Picture the scene, the beautiful Claridges Hotel, 27 stunning models dressed in sumptuous 60’s inspired couture gowns dripping with gold, a host of fashion’s elite in the audience and a 40 metre u-shaped catwalk. The Nicholas Oakwell show is in town.
inspired by the work of jewellery designer Andrew Grima, each gown clearly reflected an iconic Grima piece, for example the necklace worn by Ursula Andress in the 1967 film Casino royale, all with a distinct 60’s twist. Opulence was key, with fabrics including organza, crocodile, chiffon and tulle, embellished with Ostrich feathers, bugle beads, crystals and pailettes. with a collection this gorgeous, it was vital for the hair to complement the outfits.
Three Goldwell salons were invited by the brand to work backstage at this unique show. Adam Burch (Elements in Teddington), Lauren Turner & Lucy Fenn (Spirit in High wycombe) and Hayley Welling, Karen Scantlebery, Natasha Mason, Natale Milone (Cienté in Berkhamsted) spent 5 hours working with head session stylist Karin Bigler to create the stunning 60’s beehive back-sweep style - a befit-ting style which perfectly finished each model’s look.
The result – a fairy tale of high couture to inspire and delight every fashionista.
Haute Couture by NICHOLAS OAkwELL
UPDATE 05/12 19
It’s one of the most exciting fashion events of the year – a chance to see the fashion designers of the future! Nuno Domingues from Hype Coiffure in Battersea worked backstage for Goldwell & KMS California at
Alternative Fashion Weekstyling 15 models alongside up-coming designer
Adrienne Honie for her hair-inspired knitwear show.
Held at Spitalfields Market in east London, Adrienne
used real hair to create key pieces including a tribal
mini-dress and puffball skirts. Alternative Fashion
Week gives new and unique designers a creative
platform to showcase their work.
ALT
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PRODUCT UPDATE
20 UPDATE 05/12
INPRESSTo see more visit
Hairdressers Journal Front Cover, Jan 2012
[Goldwell Color ZoomFasciNature]
Professional Hairdresser Front Cover, Jan 2012
[Hair by Lisa Whiteman, Color Zoom Global Winning
Headshot 2011]
NOW MAGAZINEMarch’12
[KMS HAIrPLAY paste up spray]
WOMEN’S FITNESSMarch’12
[KMS HAIrPLAY makeover spray]
With the Diamond Jubilee and Olympic Games just around the
corner, join in the celebrations this summer with Goldwell
offer your clients A FREE CELEBRATION KEY RING with the purchase of any StyleSign
or dualsenses retail product
HAIR MAGAZINEMarch’12
[KMS HAIrPLAY dry wax]
COMPANY HIGH STREET EDIT MAGAZINE
March’12[KMS FreeSHAPe quick blow dry]
Hairdressers Journal Front Cover, Mar 2012[Hair by Mark Leeson Lustre
Collection for Goldwell]
FreeQUIcK BLOW DrY 200MLwith the purchase of any
KMS california shampoo
and conditioner
HErO PrODUCT WINNer As voted for by HAir Magazine readers
UPDATE 05/12 21
PRODUCT UPDATE
BEST iNTENSiVE CONDiTiONiNG
TrEATMENT
WINNerGoldwell
DUALSENSES rich repair
60sec TreatmentAs voted for by
HAir Magazine readers
Nectaya is more than just a permanent hair colour. Nectaya is the world’s first colour nectar and a new premium colour
service for your client.
90% of all colour clients prefer a more gentle colour1 – with
Nectaya, you can now fulfill this wish.
Super nurturing hair colourNoticeably healthier hair feeling
Rich colour resultsUp to 45% more colour brilliance
The full spectrum of performance of a permanent hair colour: Grey coverage
of up to 100% and up to 3 levels of lift
1external study involving 200 consumers carried out by an independent institute, 2011
2Compared to conventional permanent hair colour, internal study 2011
HErO PrODUCT
WINNerKMS CaliforniafrEESHAPE
quick blow dry
As voted for by HAir Magazine readers
EDiTOr’S CHOiCE
WINNerKMS California
HAirSTAYanti-humidity seal
BEST PASTE/MUD/CLAY
WINNerKMS California
HAirPLAYmolding paste
NEW
deserves the world’s best hair
THE WORLD’S BEST DaD
Dualsenses Hair & Body Shampoo and StyleSign Roughman Matte Cream Paste for top to toe style
RRP £12.95/€15.95
Goldwell celebrates
Father’s Day on 17th June with a special gift pack
To celebrate Earth Day 2012 we promised to donate £1 to the World Wide Fund for Nature (WWF) for every 2 Dualsenses Green products that we sold!
We have just sent our donation to WWF and would like to thank
you all for your support.
Together we can make the world greener!
NEWS UPDATE
22 UPDATE 05/12
If you would like to feature on these pages, talk to your
sales consultant about PR Support.
KMS California set up camp for 4 days at the vitality Show in March. earls Court 2 became home to the KMS Style Station, an impressive fully-functioning salon, complete with reception, backwash area, styling and cutting stations. The salon was fully booked every day, and the KMS Team worked non-stop to offer advice to women seeking solutions for their hair. KMS were support-ed by salon teams from The Hair Gallery in Sudbury, Elements in Teddington, KHd in Poole, Michael Barnes in London, Spirit in High Wycombe and The Hair Factory in Colchester, who provided their cutting and styling talents! The KMS UK Art Team were also on hand to present top tips and on-trend looks live on the Beauty Stage.
To find out how you can join KMS at the Vitality Boutique at Bluewater in September speak to your KMS Sales Consultant.
Shane Bennett HairdressingCongratulations goes to Ben Hughes, Dorothy Sturgeon, Nan Johnston, Debbie Best, Carrie Dornan, Colette Fitzpatrick & Catriona Ward, from Shane Bennett Hairdressing in Hillsborough, Northern Ireland who graduated from Goldwell’s Color expert programme this April. Head of Creative and Technical Direction for Goldwell, William Wilson, travelled to Northern Ireland to train the team in the salon for 4 intensive days. With 7 new Goldwell Color experts in the salon, Shane Bennett Hairdressing can boast the very best colour expertise, making them THe local colour destination and giving the salon brand a unique and enticing USP.
The Profit or Perish 2 (PoP) Tour ran for two weeks from 23rd January – 8th February covering seven venues: Coventry, Cardiff, Ipswich, London, Manchester, Scotland and Dublin. The KMS team invited salons to experi-ence a fun, interactive look at their business through their clients’ eyes, via live vox-pop style street video interviews with real people. The tour proved to be a real eye opener for salon owners! Due to the success of the PoP 2 Tour KMS California is now rolling it out to be delivered as an in-salon course. To keep up to date or to book POP 2 education please call 0207 318 4000 or visit www.kmscalifornia.com
PrOFIt Or PerISH 2
Mark Leeson Masterclass in FifeMark Leeson, one of the biggest names in British hairdressing, headlined the Hair Masterclass event held at one of Scotland’s premier hairdressing colleges, Adam Smith, Fife, in March.
The Hair Masterclass, held in partnership with Goldwell, attracted a wide range of hairdressing professionals from across Scotland, to see first-hand the latest collections from one of the industry’s leading hairdressers. Mark, who is a Goldwell Colour Ambassador, demonstrated an array of traditional and innovative techniques to create contemporary looks. The event was completed with a stunning catwalk show.
New Wave Hairdressers in Wrexham marked their 30th Anniversary by com-pletely changing the image and profile of the business in order to be up-to-date and modern. The refit commenced in Sept 2011 & was completed in March; the new image is now one of unity and sophistication.
New Wave celebrates 30 Years in Style!
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UPDATE 05/12 23
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Beverly C visits Gerard HairdressingIn February, renowned celebrity hairdresser
Beverly C, MBe visited Gerard Hairdressing
in Grantham for an inspirational day at the
salon. The entire salon team attended, plus
5 lucky hairdressing students from a local
school who were also invited.
Her special trip to Gerards was organised by
owner Tony Corston and professional colour
house Goldwell.
The inspirational and educational day gave
the Gerards Team hands-on training to brush
up their razor cutting skills and practise the
latest hair colour trends.
Tony said: “What a fantastic day, Beverly C
was so inspirational. The whole team gained
so much and it was great for them to be able
to learn new skills with such a high-profile
and respected hairdresser. The team are
all buzzing, and can’t wait to put everything
they learned into practice!”
Goldwell went on the road in March to present their latest hair colour innovation, NeCTAYA, Goldwell’s first ammonia-free colour and exclusively premium colour service. The Nectaya experience Tour set out to explain how to introduce the service into your salon, and the importance of first class service.
The tour travelled nationwide from 12th-20th March, visiting Newport, Manchester, Coventry, Newmarket and London and was presented by William Wilson, Goldwell Creative & Technical Direction. Nectaya was developed to meet the high expectations of a new generation of clients, who are both aware of product ingredients and are looking for a salon service with luxury appeal. William explained that salons must adapt to this demand by exceeding clients’ expectations at every step of their salon journey, from consultation to follow-up.
Guests at the Nectaya experience Tour were treated to luxurious surroundings, delicious canapés, rooms scented with Molton Brown candles and mood lighting, plus a wealth of top advice and service ideas.
TouR
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Tana B celebrates her win [pictured centre]
Tana B, salon owner of Tana B Hairdressing in Sanderstead won Women’s Stylist of the Year at the english Hair Awards, Manchester on May 6th. The awards, which raise funds for the Katie Piper Foundation, are based on client nominations supported by industry recommendations. Tana said of her win “I love what I do, it gives me so much pleasure to share my skills with my team and deliver the best service to my clients. It’s a wonderful industry and I love it!”
WoMEn’S STYLIST oF THE YEaR
LondonSATUrDAY 13TH oCToBEr 2012Color Zoom Challenge International Finale
Live Hands on Competition @ Excel London
8.00 AM to 6:00 PM*
CElEbRATIoNUK Welcome Drinks @ Sky Lounge, DoubleTree by Hilton,
6:00 PM to 7:30 PM*
Color Zoom ´12 Awards Dinner & After Party @ Old Billingsgate
3 course dinner & drinks included, 8:00 PM to 2:00 AM*
SUnDAY 14TH oCToBEr 2012INSPIRATIoNColor Zoom ´13 Fashion Show & launch Party @ Excel London
Be inspired by the world premier of Color Zoom ‘13 hair colour
fashion catwalk, followed by the announcement of the three
global winners. Celebrate and party!
Drinks and canapés incuded, 8:00 PM to 2:00 AM*
MonDAY 15TH oCToBEr 2012EDUCATIoNlook & learn Seminar for Color Zoom ´13 @ Excel London
Experience the Color Zoom ´13 collection! Gain insights on how
society, fashion and lifestyle trends have inspired and shaped
the new collection and learn all about the inspirational colour
and cut concept!
10:00 AM to 11:30 AM*
13TH – 15TH oCToBEr 2012SAloN INTERNATIoNAlThe Goldwell Color Zoom event coincides with Salon International
@ Excel London. We will have a stand in the exhibition hall and invite
you to drop by to see us over the course of the weekend.
Included in your ticket price is a 1-day pass for Salon International
For packages tailored to you,
contact your Sales Consultant
or call 01323 432100*All dates, times and locations subject to change
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It’s the biggest global event of the industry – join Goldwell in London this
October for Color Zoom 2012, the most spectacular party of the year!
Join us and fly the flag for British Hairdressing and Fashion!