FAB ANALYSIS OF

REPRESENTED BY:- RASMI RANJAN (CHENNAI CAMPUS)

Abstract

I am working on the project FAB analysis of celkon mobiles. The idea of mobiles came as early as the late 1973 with the Motorola Dyna-Tac , but this mobile was mainly designed for talk,listen & dial. It was the first truly portable mobile phone was developed, but it had no display but at least the talking, listening & dialing was possible. Now as mobile phone became a necessary part of working because of its friendly usability and features most of the market segments is attracting towards mobiles. The main advantage of the mobiles is that it is movable device and one can take it anywhere according to his/her need, but this is not possible in land phone.

.So I am making a report on FEATURE, BENEFIT AND ADVANTAGES of

celkon mobile phones . This report contain the information about what are the features benefits, and advantages celkon mobile phones possess and how much it has market share. If possible then we also include what are the features are need to be added in the mobile phones in order to have more benefits and advantages to the end users that is consumers.

.I am working on this project to analysis the feature, benefit, and

advantages of the mobile phones. On completion of this project we hope that we will prove that the celkon mobile phones have great goodwill in the market in respect to his features and benefit point of view and also it has good increasing market share in future.

Introduction

Celkon mobiles is purely Indian company. and born in Andhara pradesh,India.

Celkon mobiles is a very fast growing company in India.

it was started in 2010, with in 2 years of time it got become National product now.

Now Celkon mobiles is available all over India, and service center also available in all small and big towns in India

Every Celkon phone features highly sensitive interfaces customized to user's tastes.

OBJECTIVE

The primary objective for this project is:

To survey the feature, benefit and advantages of the celkon mobile phones.

Secondary objective:

To find out the model of celkon mobile phones, which enjoys the maximum market share?

To search the real competitors of celkon mobile phones.

Challenges

The Celkon mobile phones face challenges from two players in the market. The main competitors of Celkon are SPICE, MICROMAX.

SPICE:

Spice mobile proves 2 circles of 23 Telecom Circles of India .

The company is a leading manufacturer of smartphones, tablet, i-phones and normal mobile phones.

The company also provides IT support services. Spice outsources its manufacturing and sells through resellers and distributors worldwide.

The company has enjoyed resurgence of late, ranking as the fastest growing mobile vendor for several years running.

It now vies with Celkon and Micromax.

MICROMAX:

While MICROMAX is known as consumer electronics for product innovation, the company's corporate development is a tale of reinvention. Micromax provides enterprise and consumer a full range of high-tech equipment, including personal mobile telephones , LED Televisions and tablet equipments. Its software portfolio includes Android systems, business and product lifecycle.

COMPARISON BETWEEN CELL PHONE & LANDLINE PHONE

comparison of cell phones & landline phones

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cellphones

landline phones

COMPARE BETWEEN CELKON,SPICE & MICROMAX

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COMPARISON BETWEEN CELKON,SPICE & MICROMAX

ALL MOBILES

CELKON

SPICE

MICROMAX

OTHER

LINKING WITH THEORY

In this project we are applying FAB which is Features Advantages & Benefits Theory. The FAB analysis is explained as below.

FAB:-

For any business success will be directly related to the real or perceived benefits that any products or services offer the customer. In order to develop effective marketing programs it is important to clearly define the features, advantages, and benefits of the products or services from the customer’s perspective.

The Feature of a product or service is what the customer will receive. The Advantage is what the customer perceives to be important. The Benefit is the customer need or want satisfied by purchasing the

product or service.

FAB for products or services will be very useful to the customers as well as for the company to develop their respective plan according to the FAB associated with the product or service they are providing. This will make easier for consumer to choose their product as per their need.

As we know that FAB there is a lot information is available with the product, the FAB analysis assist in organizing this information. But while choosing for analysis one should be as specific as possible when identifying the features, advantage and benefits.

References

https://www.google.co.in/#hl=en&tbo=d&sclient=psy-ab&q=references+of+celkon+mobile+shop&oq=References+of+celkon+mobile+sh&gs_l=serp.1.1.33i29l4.5255.23720.3.28477.20.19.0.1.1.0.1144.6781.210j8j71.19.0.les%3B..0.0...1c.1.2.serp.ZWiNxKfs6rc&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.&fp=21a28671ab5b10f8&biw=1024&bih=598

Purbika mobile showrooms . Univer cell mobile showrooms. Quicker online market. Naaptol online market. Etc

RESEARCH METHODOLOGY

As per my research methodology’s primary resources and secondary resources stated in project I using lead .

Compare with featuresPRODUCT NAME Micromax A57 Celkon A95 spice mi-280

Form Slate Slate Slate

Platform Android Android Android

Touchscreen Yes Yes Yes

QWERTY Keypad No No No

Network 3G 3G 3G

Price (Rs.) Rs. 5190 Rs. 4799 Rs. 6190

OS Android 2.3.5 Android 2.3 Android 2.3.5

Processor 1 GHz 1 GHz 1 GHz

DISPLAY 3.5" 3.2" 3.2"

Resolution 480 x 320 Pixels 320 x 240 Pixels 320 x 240 Pixels

2G YES YES YES

3G YES YES YES

EDGE YES YES YES

GPRS YES YES YES

Bluetooth YES YES YES

Wi-Fi (W-LAN) YES YES YES

GPS YES YES YES

Additional Micro USB Micro USB 2.0 Micro USB 2.0

BACK CAMERA 3 MP 3.2 MP 3.2 MP

FRONT CAMERA No YES No

Warranty Period 1yr 1yr 1yr

Focusing ahead

Aim of the company is become among the top five brands by the mid of 2010 and bring to customers the best of mobile phones that matches their aspirations and varied tastes

Best model in marketCelkon A99+                        

                    

•Read opinions •Compare •Pictures •Related phones •Manual PopularityDaily interest

0.2%

Total hits:58277

Voting resultsDesign

            6.6

Features

            6.5

Performance

           6.4

Votes:10

Features

Celkon Mobile Phones, with its innovative and new technologies, is allset to modernize the Indian telecom sector. Its new generation mobilephones loaded with latest specifications and stylish looks are availableat affordable prices in the Indian market. Every model of Celkon cellphones adds to the social strata of the consumer. Dual SIM technology,high resolution cameras, expandable memory, as well as interactive toolsare some of the latest features to look for, in Celkon Mobile phones.

New available

Mini tab

Tab

Feedback of customer for CELKON

COSTMER NAME PHONE NO E-MAILS FEEDBACK

RAM SAHU 9887256095 RAM SAHU44@gmail.com THIS MOBILE IS VERY NICE

SMITA SAHU 9557240915 SMITA SAHU21@gmail.com IT IS REALLY EASY TO USE

RASMITA SAHU 9005624971 RASMITA SAHU5@gmail.com ANDROID IS VERY GOOD

PRAVATI SAHU 9092735603 PRAVATI SAHU8@yahoo.com WOOWWWW

PABITRA SAHU 9092846734 PABITRA SAHU@axiscash.com I REALLY ITS MEMORY CAPACITY

SHAYAM SAHU 8873456912 SHAYAM SAHU@readiff.com I CAN SKYPE.. WOW

MADHUMITA SAHU 8082739571 MADHUMITA SAHU7@gmail.com I CAN USE THE OFFICE

KAMALA SAHU 9886142947 KAMALA SAHU@yahoo.com PICTURE QUALITY IS GOOD

BRAJA SAHU 8072541835 BRAJA SAHU@yahoo.com BATTERY IS NOT GOOD

Thank you